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Your RSS Feed Might Look Like Spam
RSS feeds seem to be the breakout technology for the year.
With more users turning to them for driving traffic to their
site, it's no wonder that a trail of RSS feed spam is following
in the wake. A careful editing of your RSS feed could make the
difference between being classified as genuine content or RSS
spam.
RSS search engines are just beginning to pick up steam. As
more RSS feeds become searchable, the number of visitors will
increase and spam is sure to follow. It is an unfortunate side
effect of free communication. While RSS users can typically
unsubscribe to feeds they deem as spam, browsing with keywords in
an RSS search engine is where the problem arises.
RSS spam largely consists of three main types most often found
in the RSS search engines. The first type is keyword
stuffing.
Keyword stuffing involves filling each RSS feed article with
high-value keywords for a specific topic. The articles are not
intended for human visitors, but instead for search engine robots
to direct traffic to a target web site. This RSS spam technique
is nothing more than an adaptation of the typical keyword-stuffed
web page, often banned by major search engines.
The second type involves RSS feed link farms. These RSS
articles often contain very little content, if any, other than a
simple keyword. Their main attraction is the feed title. Clicking
the feed title takes the user to a blog containing tens or
hundreds of other blogs and RSS feeds, each directing to more
links within the farm. The goal of this type of RSS spam is to
trick the user into clicking advertisements or directing them to
a product web site.
The third type is the creation of fake RSS feeds. These appear
as legitimate, but often duplicated, article content. Whether
they provide value or not is certainly debatable. These feeds are
usually created in mass, using automated scripts, and appear
similar in nature to the link farms. By attracting the users to
seemingly valuable content, they hope to gain advertisement
clicks or product web site traffic.
Your RSS feed might happen to fall into one of these three
categories. While you may currently be experiencing increased
traffic from the RSS search engines, these directories are
working on filtering out the RSS spam techniques. However, you
can still take advantage of RSS feeds and their power by
following an RSS-friendly guideline.
Refrain from using automated scripts to create online content
used by your RSS feeds. Instead, write your own original
thoughts, product descriptions, and reviews. It takes a little
more time, but the search engines will value this content much
more highly, your visitors will appreciate the unique content,
and the subscription count to your RSS feed will grow. It is also
important to keep your feed updated with changing content as
opposed to using a static feed, which remains the same. Search
engines value dynamic feeds and will likely rank you higher as a
result.
There are tools and services available, which aid in keeping
an RSS feed updated with your changing content. Such services
include FeedFire for converting your web site content to a
periodically updated RSS feed or software such as FeedForAll for
creating and editing RSS feeds.
A successful RSS feed is very much the same as a successful
web page. It may take a little more time to digitize your
thoughts, but the end result is well worth the effort. By
avoiding the tricks in RSS feed spam, you can help make the
difference in quality of feeds and enjoyment in your readers.
About the Author:
KSoft is a software company specializing in Internet products
including RSS Submit http://www.dummysoftware.com/rsssubmit.html,
software for submitting RSS feeds and pinging blogs to over 65
RSS directories.
MORE RESOURCES updated Sat. July / 27 / 2024
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