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Podcasting vs. Blogging
The US Navy blogs. Larry Kudlow of CNBC blogs. I'd say
"everybody and their brother" except (1) it's a cliche and (2) it
may be grammatically inaccurate. Dan Rather is only too aware
that everybody blogs.
But just as blogging and the blogosphere have become widely
accepted, blammo--along comes podcasting.
Just what is podcasting? Literally, it's broadcasts meant to
be played as MP3 files on an iPod or other MP3 player.
Visit the podcasters discussion group on Yahoo! Groups and a
dizzying variety of terms confuse: FeedBurner, Skype, GarageBand,
iPodder, and the like. Since I'm not yet a podder myself it's not
my intent to weigh the relative merits of the technologies or to
discuss how they work together. I'm just here to offer some
thoughts on blogging vs. podcasting.
Actually, podcasting seems to have grown out of blogging, and
quite often, podders are bloggers who include podcasts in their
blogs. The queen of this is Amy Gahran of Contentious.com, who
talked about content long before anyone knew what Web content was
or (gasp) that it was different than print writing:
http://blog.contentious.com/. Amy has a terrific podcast on why
more women should be podcasting, and it's part of her Amy's
Adventures Audio Show.
Amy has an excellent definition of podcasting:
"In a nutshell, podcasting is simply online audio content
that's delivered via webfeed. (Background: What's a webfeed?)
Think of it as radio on demand. However, it gives you far more
options in terms of content and program style than radio. While
the field of radio has generally settled into few established
types of programs, podcasting reflects more of the variety that
is available on CDs.
"Plus, podcasting is like TiVo for radio. That is, you can
download whatever programming you want and listen to it whenever
and wherever you want. You also generally have full access to the
audio archives for the programs you like. This removes time, use,
and content restraints."
Plus, as Amy proves, podcasting and blogging can work hand in
hand as means of delivering content. There are significant
differences between the two as well as similarities. Let's look
at a few.
Unlike blogging, which only involves discussions of RSS,
feeds, syndication, and various blog platforms such as
Blogger.com, podcasting marries technology, broadcasting and
blogging. The technology may be easy to use, but it takes more
time than to simply run a Web site or use Blogger.
Also, while bloggers may run into copyright issues, podders
may want to use a particular piece of music only to have RIAA and
the lawyers come after them. There are also home distractions in
a podder's life that some podders decide to make part of the
program, such as children walking in and out. While many of us
wouldn't dream of posting our kids on the Internet because of all
the cyberdangers, some podders have done so, sparking some
much-needed discussion about privacy issues and what to include
in podcasts.
Like everything else, not all podcasts are created equal.
That's why podder leader Julian Doncaster offers the Yahoo!
Groups podcast-review discussion group:
http://www.herecomespod.org.uk/review/. Even people who have
never created a podcast before can critique what podcasters are
doing. The technical aspect is just a small part. What is
important is whether the content is relevant to listener's lives.
In this way it's similar to reviewing blogs. For example, I would
find no relevance or value in a blog about hating a particular
political party (and there are plenty) or religion (also sadly a
plethora out there), or for example one about throwing javelins
in the Olympics.
A recent review question on the podcast-review group about a
podcast exercise show asked questions of relevance to people who
do aerobics or a regular workout. This makes perfect sense, like
Amazon.com reviews or Epinions.com or Bizrate.com. It's consumer
review and also peer review for podcasts. In our media-driven
age, review of everything is vital.
Blogs also get peer reviewed by the Weblog Review
(www.weblogreview.com), the Weblog Awards
(http://2004weblogawards.com/), and other Netizen sites who
police the blogosphere. Peer reviews. Bloggers and podders have a
responsibility to review and stand by their products. It's a pity
the traditional mediaopoly of CNN and Ted Turner and the
publishing conglomerates don't have that same accountability. In
many respects we're back to the vernacular printing press and
Gutenberg days when moveable type upset the elite publishing
monopoly that was held by the only educated populations--namely,
priests, monks, nuns and anyone affiliated with the Church.
Suddenly, Bibles and Chaucer were printed not in Latin but in
Irish/Gaelic and the native tongues of European countries. The
leader of that movement was Dante, who wrote his Divine Comedy in
Italian, not Latin. Similarly, podders broadcast not in the elite
commercial-driven network-paradigm but in the voice of talk
radio. Although there have been discussions on turning podcasting
into a business. It was bound to happen--after all, bloggers
employ Google AdSense to support their addiction to the written
word. But podcasting started out as a way to challenge the
traditional media.
Not that there aren't some mistakes in podcasts or blogs. One
podcast about the 2004 Oscars mistakenly mentioned Michael Moore
was snubbed in the Best Documentary category. Moore in actuality
wasn't snubbed. He submitted "Fahrenheit 9/11" for Best Picture,
and obviously Academy voters thought Hilary Swank learning to box
was more convincing than Moore's flick. But on the whole, you
haven't heard of any podcasting or blogging hoaxes--though as
Theodore Sturgeon would agree, 90 percent of everything is of
dubious quality. This includes blogs and podcasts, though
thankfully I've only listened to the good 10 percent of podcasts
and ignored most of the blogs, not out of any particular bias but
out of a time crunch.
The marvelous thing about podcasts and blogs is that you can
access them at any point. In our information overload age, you
feel as though you have choice again, control over your time. You
may not be able to get away from the media bombardment, but
podcasts and blogs allow a civilized selectiveness over who you
want to listen to. That's their greatest similarity and greatest
gift.
Movie reviewer/screenwriter Kristin Johnson composes
personalized poems, speeches, toasts, vows, and family memories.
Visit http://www.poemsforyou.com to
order your personalized memories. She is also co-author of the
Midwest Book Review "enthusiastically recommended" pick Christmas
Cookies Are For Giving: Stories, Recipes and Tips for Making
Heartwarming Gifts (ISBN: 0-9723473-9-9). A downloadablemedia kit
is available at our Web site, http://www.christmascookiesareforgiving.com,
or e-mail the publisher ([email protected]) to receive a
printed media kit and sample copy of the book. More articles
available at http://www.bakingchristmascookies.com
MORE RESOURCES updated Sat. December / 21 / 2024
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