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Top 10 Tips for Bloggers
Tips for creating a blog.
There are no hard and fast rules on how to blog. Having said
that, bloggers will likely increase their exposure by following
some simple blog guidelines.
1.) Stay on topic.
Opinions are generally accepted but the content of the items in
the blog should all relate to a general theme. Unless you have an
uncanny knack for wit, humor or cynicism, the majority of your
readers will be interested in the content that relates to a
specific defined theme or loosely defined area of interest. Most
readers won't care that you eat Cheerios for breakfast. They may,
however, be interested in the fact that vinegar takes out stains
and that toilet paper rolls make great wreaths. Define a topic
and stick to it. This will ensure that you create a loyal
following of interested readers.
2.) Stay informative.
If you are attempting to create the impression that you are
knowledgeable about a specific industry or sector, be sure that
you stay current on news. If you are endorsing a product or
voicing an opinion, be sure to check your facts; your reputation
is at stake. If you are offering an opinion, be sure to qualify
your post, making it clear that the content is intended as an
editorial.
3.) Old news is not news.
While blogging every day can be a drain, it is important that the
information presented is current and accurate, writing an article
or blurb about something that happened 6 months ago, will not be
of interest to many. Telling your audience that Martha Stewart
was convicted and will be going to prison, after her sentence is
completed will make people question the value of your
columns.
4.) Adhere to a schedule.
Create a schedule and stick to it. Realizing that blogging
requires time and effort, don't create unrealistic expectations
and be unable to deliver. An occasional lapse or holiday is
generally understood but readers returning to find stale,
out-dated content are going to find another blog with similar
content. New blogs and RSS feeds are popping up on a daily basis.
If you have worked hard to develop an audience and a community
you don't want to lose them due to lack of communication.
5.) Clarity and simplicity.
Keep your posts and blog entries clear and easy to understand.
Remember, the web is global and expressions, idioms and acronyms
don't always translate. Sometimes a little explanation goes a
long way.
6.) Keyword-rich.
If the goal of your blog is to increase your visibility, include
related keywords in the title of the blog. Use the title as a
headline to attract interest. Each item post should have a title
that will attract attention but still be relevant to the post.
The title should be no longer than 10-12 words.
7.) Quantity matters.
In order to attract the attention of search engines, you will
need to develop content and substance. A headline or simple
sentence is not going to generate the interest of readers or help
with search engine ranking. Be sure to archive old blog posts to
develop a large portal of similarly-themed content.
8.) Frequency.
If your blog content is updated frequently, search engines will
tend to spider the pages at regular intervals.
9.) Spell checking and proof-reading.
It only takes a few extra moments and can save you from having to
make embarrassing explanations. Remember that whatever you
publish on the Internet can be found and archived. Think
carefully about what you post before doing so.
10.) RSS.
RSS will increase your blog's reach. It is important that you
include your blog's content in an RSS feed to increase readership
and distribution.
Most weblog audiences are small, but with time and regular
updates audiences grow. Bloggers may never have more than a few
hundred readers, but the people who return to regularly are
generally interested in what you have to say.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing and publishing RSS feeds and
NotePage http://www.notepage.net a wireless
text messaging software.
MORE RESOURCES updated Fri. September / 29 / 2023
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