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How to Write A Blog... And Survive
Copyright © 2004 Priya Shah
The question of the day is "Should you start a Blog?"
People all over the planet are blogging. Companies, CEOs,
lawyers, journalists, stewardesses. Even dogs and babies.
Why? Because they can. It's that simple.
Blogging requires little or no learning curve. If you can
type, speak into a phone, bark, chew, record a holiday movie, you
can blog.
Blogs have taken publishing out of the domain of those who
know HTML and designing, to make this powerful tool available to
the rest of us.
That holiday in the Far East, your grandma's birthday, you
company's latest product offering, your new recipe for rum cake,
your daughter's first step, your pet's antics, what you thought
of the Garfield movie - you can blog all this and more.
A blog is an online journal or diary. Which makes it ideal for
voicing your opinion, recording your pregnancy blahs or
announcing your company's latest acquisition.
People are using them to communicate with family, for
education, for business, and almost anything else you can think
of.
But one thing not all blogs get is a readership.
Unless your blog is only for your family or your business
colleagues, you're probably writing with the hope that someone
will read about what you think.
So many blogs are started with little or no purpose. If you
want to blog and survive, first start by answering your why.
If you're writing only for the search engine spiders, then be
prepared for no one but them to read your keyword-rich spam.
Blogs demand a readership. And for that you have to write
about something worth reading.
Here are some tips to follow if you want human beings to read
your blogs.
1. Stay on topic
Opinions are fine, but unless you're the CEO of Microsoft,
very few people will want to know what you ate for breakfast. If
you started your blog to air your raves and rants about the
latest movie you saw, better mention movies in at least every
post you write.
2. Write in a conversational tone
Forget what your English professor taught you. Write the way
you speak, or you'll end up sounding uptight and unnatural. And
no one reads tightass copy... even from the CEO of Microsoft.
3. Be opinionated
Your blog is not a company brochure or a press release, but a
way for people a.k.a. your target audience, to get to know the
real you. The worst sin you can commmit is to bore your readers.
Most people respond better to an honest airing of views than
pleasant platitudes. And if you get a few rude or nasty comments
in response to your posts, just accept the fact that you can't
please everyone
4. Be funny
Infuse your posts with your natural wit for a better response
from your target audience. And if not everyone appreciates your
particular brand of humor, read the last sentence in the point
above.
5. Stay informed
If you're writing about your profession, you'd better know
what you are talking about. Word spreads at the speed of thought
in the blogospere and if you're trying to become an authority on
something you know very little of, prepare yourself for the
brickbats.
6. Stay current
Write about the latest developments in your field. No one
wants to read stuff that has been around for a long time, or that
hundreds of other bloggers have chronicled.
7. Update frequently, but don't burnout
Most blogs die because of blogger burnout - bloggers trying to
update too frequently. Stick to a publishing schedule that is
humanly possible for you. If you've just updated your blog and
find a story you want to share, save it for later.
On the other hand, don't post just because you think you have
to stick to a schedule. Going a few days or even weeks without
posting is fine if you really have nothing worth sharing.
So are you still wondering if you should blog?
If you think you can meet the requirements above, and know
your why, then like the shoe people say - just do it.
Resistance is futile.
Priya Shah is an ezine publisher by day and doubles as a
Blog
Maniac by night. Blog Brandz is the legitimate offspring of her
affair with the blogosphere.
MORE RESOURCES updated Fri. April / 26 / 2024
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