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How to Write A Blog... And Survive


Copyright © 2004 Priya Shah

The question of the day is "Should you start a Blog?"

People all over the planet are blogging. Companies, CEOs, lawyers, journalists, stewardesses. Even dogs and babies.

Why? Because they can. It's that simple.

Blogging requires little or no learning curve. If you can type, speak into a phone, bark, chew, record a holiday movie, you can blog.

Blogs have taken publishing out of the domain of those who know HTML and designing, to make this powerful tool available to the rest of us.

That holiday in the Far East, your grandma's birthday, you company's latest product offering, your new recipe for rum cake, your daughter's first step, your pet's antics, what you thought of the Garfield movie - you can blog all this and more.

A blog is an online journal or diary. Which makes it ideal for voicing your opinion, recording your pregnancy blahs or announcing your company's latest acquisition.

People are using them to communicate with family, for education, for business, and almost anything else you can think of.

But one thing not all blogs get is a readership.

Unless your blog is only for your family or your business colleagues, you're probably writing with the hope that someone will read about what you think.

So many blogs are started with little or no purpose. If you want to blog and survive, first start by answering your why.

If you're writing only for the search engine spiders, then be prepared for no one but them to read your keyword-rich spam.

Blogs demand a readership. And for that you have to write about something worth reading.

Here are some tips to follow if you want human beings to read your blogs.

1. Stay on topic

Opinions are fine, but unless you're the CEO of Microsoft, very few people will want to know what you ate for breakfast. If you started your blog to air your raves and rants about the latest movie you saw, better mention movies in at least every post you write.

2. Write in a conversational tone

Forget what your English professor taught you. Write the way you speak, or you'll end up sounding uptight and unnatural. And no one reads tightass copy... even from the CEO of Microsoft.

3. Be opinionated

Your blog is not a company brochure or a press release, but a way for people a.k.a. your target audience, to get to know the real you. The worst sin you can commmit is to bore your readers. Most people respond better to an honest airing of views than pleasant platitudes. And if you get a few rude or nasty comments in response to your posts, just accept the fact that you can't please everyone

4. Be funny

Infuse your posts with your natural wit for a better response from your target audience. And if not everyone appreciates your particular brand of humor, read the last sentence in the point above.

5. Stay informed

If you're writing about your profession, you'd better know what you are talking about. Word spreads at the speed of thought in the blogospere and if you're trying to become an authority on something you know very little of, prepare yourself for the brickbats.

6. Stay current

Write about the latest developments in your field. No one wants to read stuff that has been around for a long time, or that hundreds of other bloggers have chronicled.

7. Update frequently, but don't burnout

Most blogs die because of blogger burnout - bloggers trying to update too frequently. Stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.

On the other hand, don't post just because you think you have to stick to a schedule. Going a few days or even weeks without posting is fine if you really have nothing worth sharing.

So are you still wondering if you should blog?

If you think you can meet the requirements above, and know your why, then like the shoe people say - just do it.

Resistance is futile.

Priya Shah is an ezine publisher by day and doubles as a Blog Maniac by night. Blog Brandz is the legitimate offspring of her affair with the blogosphere.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. March / 07 / 2021

Hey World lets you run newsletters and blogs from your email account - TechRadar
Hey World lets you run newsletters and blogs from your email account  TechRadar

Student and Military Voter Empowerment Act Passes Maryland House of Delegates - The Bottom Line News
Student and Military Voter Empowerment Act Passes Maryland House of Delegates  The Bottom Line News

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Jeffrey d'Eon's Blog - Designing Balanced Dice - Gamasutra
Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Ludovic Servat's Blog - Key features of Stealth games - Gamasutra
Ludovic Servat's Blog - Key features of Stealth games  Gamasutra

Jacob Jameson's Blog - How Player Feedback Completely Changed Hero Syndrome - Gamasutra
Jacob Jameson's Blog - How Player Feedback Completely Changed Hero Syndrome  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Children and their desired game experiences: A developmental look at game aesthetics - Gamasutra
Children and their desired game experiences: A developmental look at game aesthetics  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

How to better represent older characters in your game - Gamasutra
How to better represent older characters in your game  Gamasutra

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals - Gamasutra
Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Ruben Torres Bonet's Blog - Simplify Your Life With Mesh Simplifier - Gamasutra
Ruben Torres Bonet's Blog - Simplify Your Life With Mesh Simplifier  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Jiri Holba's Blog - Open-world Enemy AI in Mafia III - Gamasutra
Jiri Holba's Blog - Open-world Enemy AI in Mafia III  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Classic Tools Retrospective: The birth, death, and re-birth of Gamebryo - Gamasutra
Classic Tools Retrospective: The birth, death, and re-birth of Gamebryo  Gamasutra

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Why science blogging still matters - Nature.com
Why science blogging still matters  Nature.com

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Discoverability by Design: rethinking how video games get noticed. - Gamasutra
Discoverability by Design: rethinking how video games get noticed.  Gamasutra

Franck Fitrzyk's Blog - Why you need a Technical Designer - Gamasutra
Franck Fitrzyk's Blog - Why you need a Technical Designer  Gamasutra

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Blogs: - Gamasutra
Blogs:  Gamasutra

All The Outstanding Races Called In The 3+ Weeks Since The Presidential Election - FiveThirtyEight
All The Outstanding Races Called In The 3+ Weeks Since The Presidential Election  FiveThirtyEight

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

How to Automate Content Cross-Posting Process with n8n ✍️ - hackernoon.com
How to Automate Content Cross-Posting Process with n8n ✍️  hackernoon.com

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Your Top 15 in '15: Most popular on PLOS BLOGS Network - PLoS Blogs
Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - Search Engine Journal
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

Break out of the blogging doldrums - TechRepublic
Break out of the blogging doldrums  TechRepublic

Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis? - The Times of India Blog
Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis?  The Times of India Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Ori and the Will of the Wisps: Destroying Hope - Gamasutra
Ori and the Will of the Wisps: Destroying Hope  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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