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The Blog Revolution: How To Use Blogs to Generate Solid Web
Profits
Blogs were originally only meant to be 'Web Logs', or personal
journals for members of on-line communities to stay in touch,
sort of like 'underground news media'. But, it didn't take long
for net-repreneurs (internet entrepreneurs) to catch on to their
popularity and to find ways to use them to make money. The human
mind is infinitely creative and nothing really stays the
same.
This awesome entrepreneurial spirit transmogrified Blogs into
what they are today: very powerful marketing weapons that have
almost made some other forms of advertising, redundant. It never
ceases to surprise me how ingenious people are when it comes to
finding new ways to generate cash flow, particularly in web
marketing - what a power-house!! It leaves real-world business
for dead (in my opinion).
Traditional safelists are becoming somewhat threadbare. Isn't
it amazing how quickly business changes on the 'Net, and isn't it
weird how safelist people 'spin their wheels' by posting,
posting, posting, when most messages go to 'junk' in-boxes to be
automatically deleted. You can send out a whole lot of messages
with safelists, but only a tiny percentage are likely to be
actually read by a real person. Maybe that's why email traffic is
threatening to choke the Internet. Because of this, many canny
web business people have now shifted to Blogs as their main tool
for promotion. Many others, like me - who continue to believe
that safelists have a role (when properly used) -have made Blogs
a valuable extra facility in their marketing toolboxl.
Blogs have become so popular because they are so very
user-friendly for advertising. They are practical, easy to set up
and very convenient to use. Keeping content up to date is very
easy for webmasters who otherwise would have to spend hours
uploading and downloading files. Be warned, however, that setting
up a 'Free' Blog, will mean you will have a lot of other people's
ads on it (There's no such thing as a 'free lunch'). It's always
worth paying because, yes, you get what you pay for.
Anyway, There are probably five key methods (and a whole lot
more) you can use to ensure that Blogs pump up your web
profits.
1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on
to Google and, whatever topic you search, you'll inevitably see
that the search engines have thrown up a number of Blogs in the
top ten results. This is because Blogs are constantly showing
fresh, new and key word friendly content just like your web pages
should; that's a Blog's very reason for being. Imagine the value
to you of having your own Blog pop in the top end of search
results. The ubiquitous search engines clamor to highlight fresh,
appropriate content - they love it. Constantly re-newed and
freshened Blogs leave stale, ageing (and rarely updated) web
sites for dead.
2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to
stick together, creating networking 'heaven'. Just one link on
your Blog could see visitors drop in from all over the place. Wow
- visitors queueing to click your links; how powerful is that for
an advertising and traffic generating system. Awesome.
3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM
YOU: You see, Blogs today have this great 'comment' facility
which means your people - your customers - can ask you questions
and give you valuable feedback almost immediately. This is almost
like a 'chat' system, and is quicker than email. Forget about
having to manipulate your source codes, Blogs make this
unnecessary. Blogs have an amazing comment system that allows
your customers to immediately post feedbacks and queries. And
that's what service on the net is all about today - quick
responses, dependable advice and getting what you want, when you
want. Now. And Blogs can do it.
4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per
Click marketing, well Blogs are ideal for you. Then can stimulate
even more regular traffic than your basic garden variety web
site. Google AdSense, god bless 'em, even lets Blog owners show
as many as three appropriate ads, and these must relate to your
theme and content, on their Blog pages. It's Blogging marvelous!!
Here's the key reason why your Blog should have a 'niche', a
specific theme, a targeted audience. Take time to give some
thought to this when you set up a Blog. What about AdSense? The
more visitors - and they're likely only dropping in because of
what you specifically offer - who click on your Blog's Adsense
ads, the more income you can earn.
5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me,
I just bet you are enrolled in more affiliate programs than you
can count. The problem is how to continue to promote all of them.
ANSWER - You can easily use Blog 'reviews'. Simply design each
Blog entry around the particular affiliate program you want to
focus on that day. Extol the virtues of the program, product,
service or what-ever, give good advice about the PROs and the
CONs (this objectivity impresses the hell out of potential buyers
who are usually pleased with honesty) and include your affiliate
link, almost as an after-thought. This is not hard-sell
territory. This is the 'soft-sell' Most 21st century people run a
mile from 'hard sellers' but they will take time to listen if
they believe you are giving good, solid, valuable advice.
Providing such good, valuable info encourages your people to come
back for more. Hey, you don't even need to create an individual
page for every affiliate program because Blogging makes this
unnecessary. What a time saver!!
Whew. Blogs do get me a bit excited. And these tips are only
the tip of the iceberg. I am sure you can be creative in the
marketing use of your Blogs because they have enormous potential.
Just check out the exponential growth of Blogs today and you'll
see what I mean. If you want fresh Blog ideas, all you have to do
is cruise through a few of them. Check out what the pros are
doing and, do the same. Remember, imitation is the ultimate form
of flattery.
Don't let anyone try to tell you that the bottom is falling
out of web marketing. The awesome growth and popularity of Blogs
shows that they could not be more wrong.
Happy Blogging!!
Contact Ross Storey with any
feedback.
(Here's Some More Great
Blogging Resources)
Ross Storey is an experienced public relations and marketing
consultant who has been obsessed with web marketing, web design
and the internet for more than a decade.
Become
a 'Super Blogger'
Blog Biz for
Beginners
(Copyright © 2005 Ross Storey Please feel free to
use this article, so long as you keep this resource box
intact)
MORE RESOURCES updated Fri. September / 29 / 2023
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