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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits


Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact Ross Storey with any feedback.
(Here's Some More Great Blogging Resources)

Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a 'Super Blogger'

Blog Biz for Beginners

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. March / 06 / 2021

Hey World lets you run newsletters and blogs from your email account - TechRadar
Hey World lets you run newsletters and blogs from your email account  TechRadar

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

This Week in Legal Blogging Archives - LexBlog
This Week in Legal Blogging Archives  LexBlog

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Cliff Kamarga's Blog - Developing a Tabletop Game - Gamasutra
Cliff Kamarga's Blog - Developing a Tabletop Game  Gamasutra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

Max Savenkov's Blog - Presenting Owlcat Mono Profiler for Unity - Gamasutra
Max Savenkov's Blog - Presenting Owlcat Mono Profiler for Unity  Gamasutra

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Tommy Thompson's Blog - Unexplored's Secret: 'Cyclic Dungeon Generation' - Gamasutra
Tommy Thompson's Blog - Unexplored's Secret: 'Cyclic Dungeon Generation'  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Ludovic Servat's Blog - Key features of Stealth games - Gamasutra
Ludovic Servat's Blog - Key features of Stealth games  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The Bright Side of Ray-Traced Global Illumination - Gamasutra
The Bright Side of Ray-Traced Global Illumination  Gamasutra

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Ernani Rocha's Blog - Moonwalk Fever - Gamasutra
Ernani Rocha's Blog - Moonwalk Fever  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Art Design Deep Dive: Dynamic 2D lighting in Dwerve - Gamasutra
Art Design Deep Dive: Dynamic 2D lighting in Dwerve  Gamasutra

Stop Calling “EASY” Difficulty for Those “New to the Genre”!!! - Gamasutra
Stop Calling “EASY” Difficulty for Those “New to the Genre”!!!  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines - The Times of India Blog
Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

MP’s love jihad bill places individual freedoms and social cohesion on a slippery slope - The Times of India Blog
MP’s love jihad bill places individual freedoms and social cohesion on a slippery slope  The Times of India Blog

Activision Going All-In On Mobile - Told'Ya! - Gamasutra
Activision Going All-In On Mobile - Told'Ya!  Gamasutra

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What Is an RSS Feed? (+ How to Get Started)  G2

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Pablo Ariznabarreta's Blog - Game Global 2020 - Testing and Localization centered event  Gamasutra

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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Verizon looks to hire about 1,000 people for work from home job  WUSA9.com

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening - WUSA9.com
'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening  WUSA9.com

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Blogs: - Gamasutra
Blogs:  Gamasutra

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Blogvertising - Business Blog Consulting
Blogvertising  Business Blog Consulting

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

Your Top 15 in '15: Most popular on PLOS BLOGS Network - PLoS Blogs
Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - Search Engine Journal
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

Break out of the blogging doldrums - TechRepublic
Break out of the blogging doldrums  TechRepublic

Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis? - The Times of India Blog
Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis?  The Times of India Blog

Genre Viability on Steam and Other Trends - An Analysis Using Review Count - Gamasutra
Genre Viability on Steam and Other Trends - An Analysis Using Review Count  Gamasutra

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

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