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Tips for a Better RSS Feed
Like anything else, a little work can pay dividends.
Well-written RSS feeds are more useful to readers and result in
more website traffic for the publisher. Below are several tips
for making your RSS feed more effective.
1. Use interesting titles
Like a book is often judged by its cover, an RSS feed item is
judged by its title. Make sure your title is interesting, and try
to put the most important information early in the title, since
some newsreaders truncate title beyond a certian length.
Also, keep in mind that some newsreaders are set to only show
feed item titles. Don't assume that any feed item descriptions
will be shown.
2. Include keywords
Since some readers will discover your feed through the many
RSS search engines on the internet, you will want to include as
many descriptive keywords in your feed item titles and
descriptions. That does NOT mean you should just add a string of
keywords. Rather, incorporate keywords naturally into your titles
and descriptions.
3. Don't include all your content
Some publishers put full content text directly in the feed
item. The problem with including full text in a feed is that a
reader has no incentive to click through to the publisher's
website. Instead, write your feed item descriptions as 'teasers'
that make a reader want to click over to the website to read
more.
Make your feed item descriptions brief, and include
descriptive keywords. Remember some newsreaders are set to
truncate long descriptions, and some newsreaders won't show
descriptions at all. Keep your most important information at the
start of your description.
4. Keep your content fresh
Updating your feed regularly is a good way to keep reader
interest. Feeds (like websites) that are not updated for months
on end tend to lose repeat visitors. How often you refresh your
content is up to the publisher. Keep in mind, however, that
readers can set their reader to show as few as three feed
headlines at a time. While it's not likely a problem, updating
too often could mean that some items may get overlooked.
5. Make sure your RSS feed is compliant!
Finally, make sure your feed is readable. The best-written
feed in the world won't be read if the feed code is bad. If you
are hand-coding your RSS feed files, you can use a website like
http://feedvalidator.org can
determine if your feed is valid and suggest reasons why it
isn't.
Content is king. Use these tips to keep your RSS feeds
well-read and your website well-trafficed!
S.R. Daley is the web developer for http://www.myrealtyfeed.com, a
service that allows real estate professionals to create, maintain
and promote multiple RSS feeds with a simple web interface.
This article may be republished without changing the content
and the bio box.
MORE RESOURCES updated Sat. July / 27 / 2024
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