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Blogging for Business


Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site.

Personal and business blogs: What is difference between two?

There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.

Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are the rule of the game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on the fact that they are market leaders in their business so they will be successful with their blogs too.

The postings on business blog should be open and should portray personality of the writer and the company. The postings on business blogs should be very informal, and should be written in first person voice. Posts should be informative and relevant with an expert touch to it.

Business Blogs and it content:

According to search engine optimizers, "Content is King". Indeed this is true for websites but not for a blog. Blog is all about writing with a particular voice and personality. A lot of people would like the style and would stick to the blog with regular visits. A lot of them will hate it and would never return.

Content for a business blog should be written in a strong voice with high consistency in quality. It becomes somewhat difficult to maintain quality with regular postings, but no choice. A few bad or substandard posts and regular visitors to the blog will fly off.

Important

Don't hammer your visitors every time with posts like how great is your product and so on. Add some funny incidences or bit of humor to your postings. Talk something about how employees enjoyed drinks in a party organized at particular department. Add some lighter moments in between posts.

Amitabh Shukla
(Personal blog for the author is at http://seoexpertindia.tblog.com)


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. March / 01 / 2021

Social audio is the next big thing – The Manila Times - The Manila Times
Social audio is the next big thing – The Manila Times  The Manila Times

20 Email Marketing Services and Tools - Small Business Trends
20 Email Marketing Services and Tools  Small Business Trends

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Michael Moran's Blog - The Psychology of Irresistible Game Offers - Gamasutra
Michael Moran's Blog - The Psychology of Irresistible Game Offers  Gamasutra

Phaedra Boinodiris's Blog - Combating Toxicity in Online Games - Gamasutra
Phaedra Boinodiris's Blog - Combating Toxicity in Online Games  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Updating your games after production, general tips for Games as a Service for indie games - Gamasutra
Updating your games after production, general tips for Games as a Service for indie games  Gamasutra

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

What is the Unity Asset Store and how to make money on it? - Gamasutra
What is the Unity Asset Store and how to make money on it?  Gamasutra

Why is Game Writing Becoming Popular for Writers ? - Gamasutra
Why is Game Writing Becoming Popular for Writers ?  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Josh Bycer's Blog - The Philosophy of Puzzle Design - Gamasutra
Josh Bycer's Blog - The Philosophy of Puzzle Design  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Mindy Kaling complained about stories in online recipes, and the food bloggers let her have it - The Washington Post
Mindy Kaling complained about stories in online recipes, and the food bloggers let her have it  The Washington Post

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

‘Secular’ is a phony word: Citizens must work for a modern society based on individual rights and freedom - The Times of India Blog
‘Secular’ is a phony word: Citizens must work for a modern society based on individual rights and freedom  The Times of India Blog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

How I built a game studio from the ground up - lessons on product ownership, development, and creative writing - Gamasutra
How I built a game studio from the ground up - lessons on product ownership, development, and creative writing  Gamasutra

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Nvidia's Brilliance, Google's Foresight, and the Necessity of Adding Something New - Gamasutra
Nvidia's Brilliance, Google's Foresight, and the Necessity of Adding Something New  Gamasutra

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Blogs: - Gamasutra
Blogs:  Gamasutra

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Blogs:programming - Gamasutra
Blogs:programming  Gamasutra

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Syndicate Your Blog - Customer Think
Syndicate Your Blog  Customer Think

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

26 Platforms for Blogging - Practical Ecommerce
26 Platforms for Blogging  Practical Ecommerce

Everything about Corporate Blogs and Business Blogging. - Business Blog Consulting
Everything about Corporate Blogs and Business Blogging.  Business Blog Consulting

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

How to find ‘feeds for leads’ as a journalist - Online Journalism Blog
How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Community guidelines - BMC blog network - BMC Blogs Network
Community guidelines - BMC blog network  BMC Blogs Network

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

Blogging Mama: U.K. transplant mans mommy blog for all Plano mothers - Star Local Media
Blogging Mama: U.K. transplant mans mommy blog for all Plano mothers  Star Local Media

Attention Feedly Readers: We’re Going Back to Full Stories in RSS - GeekDad
Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

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