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What Is This RSS, XML, RDF, and Atom Business?


It's been a long day at work and you're in no mood to cook dinner or go out. Time to count on the reliable pizza delivery guy. The order is called in and he promptly arrives with smokin' hot pizza within 30 minutes as promised. If it were only that easy with a picky family where no one can agree on the same restaurant for dinner. One wants Mexican, another wants Chinese, and another wants a burger and Mexican. Instead of running to three different places, you call a delivery service that goes to all of them and brings it to you. What could be easier in getting a meal without cooking it or fetching it?

RSS, XML, RDF, and Atom are the food delivery guy of the Internet. The content they deliver is mixed and cooked elsewhere on the Internet just like the meal isn't made on your door step and the acronym fellows bring the content to you via software or an online application. Instead of trying to remember all the places where you like to go to get the latest news, it all comes to you once you order your food.

Click on any of those orange or blue RSS, XML, or RDF buttons and you see unreadable text. Some of it is readable, but reading between the is slow and difficult. In this case, you've got the raw ingredients of the content known as a feed. To make it easily readable, download a feed reader that can interpret (aggregate) the ingredients or sign up for an online service that can do the same.

When the software or application is ready to go, click on the orange or blue button (or "Syndicate This Page," or whatever is along these lines) and copy the resulting URL from the address box. Paste it into the application to cook the ingredients where it's delivered to you ready for your enjoyment.

Syndication is a not a new concept on the Internet, but it's growing in popularity as more Web sites and newsletters are churning content to turn it into syndicated files, which are fed into an aggregator. Think of it as the content that's ready to travel anywhere it needs to go. Grab the feed and feed it to the aggregator, another way of bookmarking (or creating a favorite) a site because you wish to come back again another time. But how often did you go back to the site through your bookmarks / favorites?

Instead of schlepping from site to site in search of information, I have it all in front of me via the aggregator. The feeds are sorted in folders by topic for easy finding. If I'm writing about the latest virus or worm, then I open the security folder with the security-related feeds and scan them. Scanning content through aggregators is easier than on a Web site because it's in one folder with headlines and maybe a short summary. On a Web site, you're only getting the benefit of that site's news and no where else. The folder has news from over ten resources including blogs, news sites, and newsletters.

Any content can be syndicated. It's a matter of having the backend process in place, which is dependent on the application used for managing the content. If a site doesn't have such resources, then there is software for entering content to create a file with the feed for posting on the site.

Most aggregators have exporting capabilities so the feed can be shared with others interested in the same topic. If you're interested in my security feeds, I can export them into, in most cases, an OPML file and you can import it into your aggregator.

Spam filters are preventing readers from getting newsletters or they get lost in the spam pool. Offering a feed for the newsletter is a compromise. Readers can get the content, only instead of it coming to the emailbox, it comes through the aggregator. It's a way around spam. Like everything else, it has its advantages and disadvantages:

Advantages:

Disadvantages:

If the feed is automatically created, what have you got to lose? You're providing another way for your readers to get your content just like you can get pizza in different ways: go to the restaurant, have it delivered, or make it at home. More applications are adding syndication capabilities, which make the process effortless. Some have said they won't read something unless it has a feed.

Syndication works better than bookmarks. With bookmarks, you click on a site that might have the security information and arrive there to find it doesn't. So, back to the bookmarks to click on another site. Lather, rinse, repeat. With aggregators, there is no jumping from site to site. Scan the headlines right there until you find what you need.

There was a time when we didn't have the option to have pizza delivered to our doorstep. When we're too tired, we know we can rely on the delivery guy. In term of content, expect to see it show up at your doorstep more often than the pizza guy plus it's cheaper with the cost only coming from the software though there are many free options available. Syndication is here to stay and should be added to a company's communication toolbox rather than as a replacement. Witness it by watching for RSS, XML, RDF, and Atom out there.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik's The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. January / 20 / 2021

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Samuel Liberty's Blog - Post-Mortem: Antithesis - Gamasutra
Samuel Liberty's Blog - Post-Mortem: Antithesis  Gamasutra

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com
Packers-Saints Week 3 Live Blog  Packers.com

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6 - Pasadena Now
Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6  Pasadena Now

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Josh Bycer's Blog - The Impact of Videogame Criticism - Gamasutra
Josh Bycer's Blog - The Impact of Videogame Criticism  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

How to Fix Miscommunication Issues in Your Team - Gamasutra
How to Fix Miscommunication Issues in Your Team  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

Phaedra Boinodiris's Blog - Combating Toxicity in Online Games - Gamasutra
Phaedra Boinodiris's Blog - Combating Toxicity in Online Games  Gamasutra

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Jeffrey d'Eon's Blog - Designing Balanced Dice - Gamasutra
Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

Xbox goes for lock-in with All Access - Gamasutra
Xbox goes for lock-in with All Access  Gamasutra

MK Dev's Blog - Develog#1:-Our Mistakes In Making Game - Gamasutra
MK Dev's Blog - Develog#1:-Our Mistakes In Making Game  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

Bioshock Infinite: A level analysis from a gameplay point of view #3 - Gamasutra
Bioshock Infinite: A level analysis from a gameplay point of view #3  Gamasutra

rahul sehgal's Blog - Five Secrets of Game Art Direction - Gamasutra
rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

Why is Game Writing Becoming Popular for Writers ? - Gamasutra
Why is Game Writing Becoming Popular for Writers ?  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5) - Gamasutra
Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5)  Gamasutra

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

Josh Bycer's Blog - The Philosophy of Puzzle Design - Gamasutra
Josh Bycer's Blog - The Philosophy of Puzzle Design  Gamasutra

Raji: An Ancient Epic & Crossing the Finish Line - Gamasutra
Raji: An Ancient Epic & Crossing the Finish Line  Gamasutra

Shaders for beginners (with examples in OpenGL and Defold) - Gamasutra
Shaders for beginners (with examples in OpenGL and Defold)  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Danny Weinbaum's Blog - Postmortem: Eastshade - Gamasutra
Danny Weinbaum's Blog - Postmortem: Eastshade  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Apple's 15% cut for non-millionaires: PR move or sound investment? - Gamasutra
Apple's 15% cut for non-millionaires: PR move or sound investment?  Gamasutra

Ben Weber's Blog - The Zynga Analytics Platform in 2020 - Gamasutra
Ben Weber's Blog - The Zynga Analytics Platform in 2020  Gamasutra

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

"Browsing Steam" : the biggest change to Steam Discovery in recent history - Gamasutra
"Browsing Steam" : the biggest change to Steam Discovery in recent history  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Niklas Gray's Blog - The Machinery Goes Open Beta - Gamasutra
Niklas Gray's Blog - The Machinery Goes Open Beta  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Game Design Lessons in Making an Among Us-like Game in 10 Days - Gamasutra
Game Design Lessons in Making an Among Us-like Game in 10 Days  Gamasutra

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending - Gamasutra
2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending  Gamasutra

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years - Gamasutra
Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years  Gamasutra

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks - Gamasutra
Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks  Gamasutra

Cyberpunk 2077 or The Problem That Is the AAA Industry - Gamasutra
Cyberpunk 2077 or The Problem That Is the AAA Industry  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party - Gamasutra
Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

DA Unveils Blog Page to Showcase Office's Work, Share Stories - MyNewsLA.com
DA Unveils Blog Page to Showcase Office's Work, Share Stories  MyNewsLA.com

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

PS5 Will Have The Most Successful Console Launch Ever - Here’s Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here’s Why...  Gamasutra

Nvidia GeForce Now cloud gaming service comes to iOS - Gamasutra
Nvidia GeForce Now cloud gaming service comes to iOS  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

Will 4K/60fps Be The Next-Gen Standard? Not a Chance! - Gamasutra
Will 4K/60fps Be The Next-Gen Standard? Not a Chance!  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines - The Times of India Blog
Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines  The Times of India Blog

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate. - USAPP American Politics and Policy (blog)
Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate.  USAPP American Politics and Policy (blog)

'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening - WUSA9.com
'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening  WUSA9.com

Crystin Cox's Blog - Live Events: Small Content with Big Impact - Gamasutra
Crystin Cox's Blog - Live Events: Small Content with Big Impact  Gamasutra

How did Fall Guys get it so right? - Gamasutra
How did Fall Guys get it so right?  Gamasutra

Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties - Economic Times
Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

How to Update Blog Posts to Increase Your SEO Every Time - Customer Think
How to Update Blog Posts to Increase Your SEO Every Time  Customer Think

Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1 - Gamasutra
Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

How to Set Up a Subscription Podcast on BlueHost - Chron.com
How to Set Up a Subscription Podcast on BlueHost  Chron.com

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