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Tips for Better Blogging - Promote any Product or Service


People start blogs for all kinds of reasons. Ego. Political comment or agenda. Staying in touch with family and friends. Marketing. Why did you start your blog?

If you want your blog to get read, and your readers to be loyal followers, you had better structure it to their liking. Here are some tips for better blogging and basic blogging advice for anyone who wants to promote a product or service using blogs and RSS.

Write in a conversational tone. Forget what you learned in school, and just write the way you'd speak. Think of yourself as talking to a friend, or writing a letter to a friend when you compose the entries to your blog.

Check your spelling and grammar. In spite of what I just said above, use your spell checker, and a grammar checker if you have it. You'll have zero credabilatee if you can't even spell it!

Pick an interesting topic, and stick with it. People don't want to know what you ate for breakfast, or who broke your heart lately. They read your blog looking for information, and they won't stick around long unless they perceive you as a credible expert on whatever topic you are writing about.

Stay informed. Especially if your blog is of a business nature, do enough research to be informed of the latest trends and information. If you expect to maintain your credibility, you had better know what you're talking about. Be prepared to write about the latest developments and hot new trends. Don't just "rehash" old stuff that has been around forever, and blogged to death.

Be yourself. If you're naturally funny, or opinionated, many of your readers will love you for it. They want information, but they also want to be entertained. If you can combine the two, you have a ready-made formula for success.

Keep it short. Blog readers aren't looking to read a novel on your blog. Keep your entries short and to the point. A couple of hundred words is more than enough. If you have more to say, split it into a series of entries, or write it up as an article and post it somewhere, and then link to it from a shorter entry in your blog. By the way, that's a great way to use natural links to get both links and traffic to a website.

Update frequently, but don't burn yourself out. Many of the blogs I've visited seem to contain a few entries, and then go stagnant for months. Others will have a flurry of entries, and then nothing. In both cases, they're going to die. You need to update with some regularity, to keep your readers coming back. It seems to me that a couple of times per week ought to do it, but I'm not aware of any studies that would back that up. Blog every day, or every hour, and you'll burn out quickly.

Don't post nonsense. If you have nothing new to say, keep your fingers off that keyboard! Better to have some really gritty commentary on an irregular basis, than to fill your blog up with fluff and drive away your fans.

Don't turn your blog into a blatant sales pitch. If you're using your blog as a marketing vehicle, be subtle about it. People hate the feeling they are being subjected to a sales pitch. You can weave references to your product, or affiliate links, into solid, informative content, which is what people will read your blog looking for. Give them what they want!

Happy Blogging!

John Barbour, Ph.D. is the author of a new blogging guide which teaches people how to promote any product or service online using blogs and RSS.

John also maintains several internet marketing educational websites, and manages a new directory for blogs related to intern marketing. Visit the emarketing blog directory and find an interesting blog, or submit your own for inclusion.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. May / 16 / 2021

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

How to speed up your hyper-casual game's launch at every step of the publishing process - Gamasutra
How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Kevin Giguere's Blog - Year 4: My full time indie developer life - Gamasutra
Kevin Giguere's Blog - Year 4: My full time indie developer life  Gamasutra

Skyblock Game's Blog - Devlog #1 | Skyblock - Gamasutra
Skyblock Game's Blog - Devlog #1 | Skyblock  Gamasutra

Javier Barnes's Blog - Magic Legends: First Impressions - Gamasutra
Javier Barnes's Blog - Magic Legends: First Impressions  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now - Gamasutra
Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now  Gamasutra

Ben Weber's Blog - The Zynga Analytics Platform in 2020 - Gamasutra
Ben Weber's Blog - The Zynga Analytics Platform in 2020  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

Spilt Milk Devlog 09 - 2021 off to a busy start - Gamasutra
Spilt Milk Devlog 09 - 2021 off to a busy start  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Mike Marrone's Blog - Game Dev Digest Issue #78 - Programming and more - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #78 - Programming and more  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Ghost of Tsushima - The Art of Compelling Quest Design - Gamasutra
Ghost of Tsushima - The Art of Compelling Quest Design  Gamasutra

How did Fall Guys get it so right? - Gamasutra
How did Fall Guys get it so right?  Gamasutra

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

We need a White Paper on farm reforms – Part 1 - The Times of India Blog
We need a White Paper on farm reforms – Part 1  The Times of India Blog

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

Bioshock Infinite: A level analysis from a gameplay point of view #6 - Gamasutra
Bioshock Infinite: A level analysis from a gameplay point of view #6  Gamasutra

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

VAntage Point: Home - VAntage Point Blog
VAntage Point: Home  VAntage Point Blog

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms - Allure
These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

14 ways to gain attention for your law blog - Real Lawyers Have Blogs
14 ways to gain attention for your law blog  Real Lawyers Have Blogs

India less secular but far from a one-party state - The Times of India Blog
India less secular but far from a one-party state  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Biden wins, now what is for India? - The Times of India Blog
Biden wins, now what is for India?  The Times of India Blog

No jihad against love: Interfaith marriages must be celebrated, not criminalised - The Times of India Blog
No jihad against love: Interfaith marriages must be celebrated, not criminalised  The Times of India Blog

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors - The Times of India Blog
The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors  The Times of India Blog

‘Secular’ is a phony word: Citizens must work for a modern society based on individual rights and freedom - The Times of India Blog
‘Secular’ is a phony word: Citizens must work for a modern society based on individual rights and freedom  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

YALSA names 2021 Quick Picks for Reluctant Young Readers - ala.org
YALSA names 2021 Quick Picks for Reluctant Young Readers  ala.org

Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day - Digital Inspiration
Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

The meaning of Owaisi’s victory in Bihar - The Times of India Blog
The meaning of Owaisi’s victory in Bihar  The Times of India Blog

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Putin says will think about creating his own blog - TASS
Putin says will think about creating his own blog  TASS

FOVO: A new 3D rendering technique based on human vision - Gamasutra
FOVO: A new 3D rendering technique based on human vision  Gamasutra

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Evidence of a Homeowner-Renter Gap for Electric Appliances - Energy Institute at Haas
Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

How (And Why) To Launch Your Financial Institution's New Blog - The Financial Brand
How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

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