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How Yahoos Recent Facelift Can Mean More Traffic To Your
Site
It even surprised me.
Yes, even though I have been pointing out the possibility since
July, and was forced by demand to release my study findings
before my book was even half finished, I was shocked when I heard
the news as well.
You see, I was sure we were at least a year off from this
glorious day.
The News
Yahoo has had a little facelift, which you've probably read about
by now. The real news is more important for your site - the "My
Yahoo!" page looks different too.
On September 28, 2004, surfers who logged in to their
personalized Yahoo area saw an announcement explaining the RSS
and Atom files that show updated information to a website as
content feeds, effectively pushing news feeds into the
mainstream.
The new look to this section of Yahoo was presented as a full
page ad to every single account holder upon first log in that
day, and even now, there remains a notice posted.
When I logged into my page in the "My Yahoo!" section, I saw a
big difference in the number of feeds left to choose from, as
well as in the way they were presented.
Currently, the RSS module boasts "150,000 sources". If your site
isn't one of them, its crucial that you act now. If you have one
and you're not getting the results you'd like from your set-up,
there are small changes you can implement that will make a huge
difference in your listing.
Best results aren't as easy as submitting your feed now, but
you're still within the window of opportunity - if you do it
properly.
What the News Could Mean For Your Site If You Act Now
One of my clients recently called this "the back door into
Yahoo". Whether that statement is accurate as far as getting
included, or receiving an increase in rankings within Yahoo's
search engine via your feed, depends on your site, and whether
you create your feed correctly.
If you could use a daily stream of traffic from even a small
portion of Yahoo's estimated 20 million users, this could be your
final wake-up call. You'll want to learn how to create a feed
that gets well listed immediately.
Currently, the RSS module boasts "150,000 sources". Yahoo will
still need hundreds, perhaps thousands more, even if it only
intends to list the "creme de la creme" of the submissions it
gets. Being in that group is as easy as submitting your feed.
Being at the top of the list isn't. However, you're still within
the window of opportunity if you take the time to learn how to do
this properly. You can get free details on how to do that at
helpmerss.com .
"My Yahoo!" RSS Headline module Coming Out of Beta?
If I had to guess, I'd say all signs point to yes. When that
happens, Yahoo's RSS/Atom directory will likely contain only
those who added their feeds early. New feeds seeking to be
included will probably face stricter standards.
If you don't have one yet don't worry, because it's never been
easier to make one. If you can cut and paste, there are tools all
over the Net that will show you how- some will even generate the
file for you.
However, there are still certain guidelines you need to follow
with your feed to get a good result out of Yahoo - it's not as
simple as adding your feed now that there are more competing
listings.
Yahoo is still accepting new sources for RSS feeds. Readers of my
last book state that they are getting excellent results following
my instructions, though initial inclusion no longer occurs at the
same rate. Plenty of markets have few feeds available, or none at
all. Your site could fill that void.
That means you still have a chance at a first page ranking. The
traffic I get on a daily basis from My Yahoo readers alone sounds
like I just like to brag.
And I do, but that's hardly the point.
The point is, there's no place you can even go to buy the caliber
of exposure to the quality of audience that reads feeds. The
typical audience that accesses information by feed are also blog
readers. A study this summer estimated that the 69.3% of blog
readers are aged 29-50, and that 40% of this audience are people
who have household incomes greater than $90,000.
The type of surfer that would subscribe to your feed has
pre-qualified themselves as a lead, with a certain level of
understanding and interest in your topic, often on a professional
level. And if you don't spend every post hitting them over the
head with your sales pitch, they can be both loyal and
interactive.
(If you do, they'll unsubscribe from your feed faster than you
can spell s-p-a-m.)
And if you're in the business of providing information you can
use, in a way that shows how you can solve their problem, it's
like preaching to the converted. If your product solves their
problem, and you show that you deserve the trust of this
subscriber, you'll also find the route to a sale an increasingly
downward slope.
The bottom line - this is the power surfer's favorite toy. And if
your content appeals to them, you need to learn how to play.
Learn how Tinu saw a 75% increase in both traffic and sales
from feeds at http://freetraffictip.com/rssbook . For free reprint
rights to her articles (and a potential $500 bribe) send a blank
email to [email protected]
.
MORE RESOURCES updated Fri. October / 11 / 2024
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