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Why 95% of All eBay Sellers Fail


eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.

In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. August / 03 / 2020

Charming decorative arts exceed estimates in Neue Auctions' Summer Art & Antiques Auction, July 25th - ArtfixDaily
Charming decorative arts exceed estimates in Neue Auctions' Summer Art & Antiques Auction, July 25th  ArtfixDaily

Junior livestock auction goes online | News | sent-trib.com - Sentinel-Tribune
Junior livestock auction goes online | News | sent-trib.com  Sentinel-Tribune

On the Auction Block with Wieman Land & Auction - Pipestone County Star
On the Auction Block with Wieman Land & Auction  Pipestone County Star

Parts of former high-end corporate retreat in Maine up for auction - Press Herald
Parts of former high-end corporate retreat in Maine up for auction  Press Herald

Marylou Whitney auction brings in $400K for charity - Times Union
Marylou Whitney auction brings in $400K for charity  Times Union

Need Fyre Festival merch? Feds auction mementos to benefit victims of fraudulent festival - MarketWatch
Need Fyre Festival merch? Feds auction mementos to benefit victims of fraudulent festival  MarketWatch

Former Braking Point owner's replica movie cars sell at auction for almost half a million dollars | News, Sports, Jobs - Morning Journal News
Former Braking Point owner's replica movie cars sell at auction for almost half a million dollars | News, Sports, Jobs  Morning Journal News

Art auction in Woodland Park to feature original and signed work from well-known masters - Colorado Springs Gazette
Art auction in Woodland Park to feature original and signed work from well-known masters  Colorado Springs Gazette

Founders of YouTube and Restoration Hardware to auction historic Adirondack camp - newyorkupstate.com
Founders of YouTube and Restoration Hardware to auction historic Adirondack camp  newyorkupstate.com

Highland Park estate to auction online - The Dallas Morning News
Highland Park estate to auction online  The Dallas Morning News

Auction houses adjust to online sales during pandemic - fox56.com
Auction houses adjust to online sales during pandemic  fox56.com

Auctions Are Crimped as the Pandemic Forces Them Online - The New York Times
Auctions Are Crimped as the Pandemic Forces Them Online  The New York Times

Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall - AZCentral
Barrett-Jackson moves Las Vegas and Palm Beach, Florida car auction to Scottsdale instead this fall  AZCentral

U.S. Treasury yields move higher as investors monitor economic data, auctions - CNBC
U.S. Treasury yields move higher as investors monitor economic data, auctions  CNBC

HiBid's Toys.HiBid.com Portal Showcases Auctions Featuring Toys, Games & Collectibles for All Ages - Yahoo Finance
HiBid's Toys.HiBid.com Portal Showcases Auctions Featuring Toys, Games & Collectibles for All Ages  Yahoo Finance

JCPenney Puts Its Original 1902 Store - In Kemmerer, Wyoming - Up For Auction - Forbes
JCPenney Puts Its Original 1902 Store - In Kemmerer, Wyoming - Up For Auction  Forbes

Pennsylvania cancels vehicle auction due to covid-19 - TribLIVE
Pennsylvania cancels vehicle auction due to covid-19  TribLIVE

Relay for Life heads online for auction | Area Events - Aitkin Independent Age
Relay for Life heads online for auction | Area Events  Aitkin Independent Age

Abandoned Vehicle Auction Wednesday, August 5, 2020 Joe's Towing Service - goskagit.com
Abandoned Vehicle Auction Wednesday, August 5, 2020 Joe's Towing Service  goskagit.com

2018 Ford GT Headlines Barrett-Jackson's Return To Live Auction This Fall - Ford Authority
2018 Ford GT Headlines Barrett-Jackson's Return To Live Auction This Fall  Ford Authority

HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions - PRNewswire
HiBid.com Breaks Records in Last Week's Auctions; Fine Jewelry, Rare Coins, Vehicles & More for Sale in Upcoming Auctions  PRNewswire

Scotch Whisky Salvaged From 80-Year-Old Shipwreck To Be Sold At Auction - Forbes
Scotch Whisky Salvaged From 80-Year-Old Shipwreck To Be Sold At Auction  Forbes

Medicaid scammer's replica Batmobile, other movie cars up for auction - Business Insider - Business Insider
Medicaid scammer's replica Batmobile, other movie cars up for auction - Business Insider  Business Insider

Death Metal Legends of the Dark Knights High Auction Price | CBR - CBR - Comic Book Resources
Death Metal Legends of the Dark Knights High Auction Price | CBR  CBR - Comic Book Resources

Deschutes County Youth Livestock Auction goes on, despite pandemic - KTVZ
Deschutes County Youth Livestock Auction goes on, despite pandemic  KTVZ

Starlight Studio and Art Galleries celebrates 15th anniversary, holds silent auction - WGRZ.com
Starlight Studio and Art Galleries celebrates 15th anniversary, holds silent auction  WGRZ.com

1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions - Forbes
1965 Shelby Mustang Sells For A Record $3.85 Million At Mecum Auctions  Forbes

Local auction houses feel impacts of coronavirus, turn to online sales - Wilkes-Barre Citizens Voice
Local auction houses feel impacts of coronavirus, turn to online sales  Wilkes-Barre Citizens Voice

McKeag Original Anchors Charity Auction - Rapid City Journal
McKeag Original Anchors Charity Auction  Rapid City Journal

Christie’s New Auction Technique: The Global Gavel - The New York Times
Christie’s New Auction Technique: The Global Gavel  The New York Times

Wanamaker's Releases Catalog for Second Online Auction - BloodHorse.com
Wanamaker's Releases Catalog for Second Online Auction  BloodHorse.com

Southern Conservation Trust virtual benefit and auction set for Aug. 15 - The Citizen.com
Southern Conservation Trust virtual benefit and auction set for Aug. 15  The Citizen.com

Black Hills Vintage Auto Auction opens to the public - Newscenter1.tv
Black Hills Vintage Auto Auction opens to the public  Newscenter1.tv

Banksy auctions refugee paintings for £2.2m to aid Bethlehem hospital - BBC News
Banksy auctions refugee paintings for £2.2m to aid Bethlehem hospital  BBC News

CBRS auction inches toward $600 million after round 8 - FierceWireless
CBRS auction inches toward $600 million after round 8  FierceWireless

Parts of former midcoast corporate retreat to be sold at auction - NewsCenterMaine.com WCSH-WLBZ
Parts of former midcoast corporate retreat to be sold at auction  NewsCenterMaine.com WCSH-WLBZ

DeCaro Auctions International To Auction Elegant Santa Barbara, California Estate - PRNewswire
DeCaro Auctions International To Auction Elegant Santa Barbara, California Estate  PRNewswire

Virtual livestock auction to help Coles County 4-H young people - Journal Gazette and Times-Courier
Virtual livestock auction to help Coles County 4-H young people  Journal Gazette and Times-Courier

Artistic gems on the block during spring auction - SHINE
Artistic gems on the block during spring auction  SHINE

Pony auction shatters records with $380,000-plus spent in online version - Delmarva Now
Pony auction shatters records with $380,000-plus spent in online version  Delmarva Now

Fyre Festival Merchandise Hits the Auction Block - Bloomberg
Fyre Festival Merchandise Hits the Auction Block  Bloomberg

Auction Report: Rolex Daytona John Player Special Sells For £1.215 Million At Sotheby's - HODINKEE
Auction Report: Rolex Daytona John Player Special Sells For £1.215 Million At Sotheby's  HODINKEE

Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000 - The Dallas Morning News
Dallas-based Heritage Auctions sells vintage Super Mario video game for $114,000  The Dallas Morning News

Midwest FoodBank presents “Vision 2020”, an online auction benefitting children who need a bite to eat - CIProud.com
Midwest FoodBank presents “Vision 2020”, an online auction benefitting children who need a bite to eat  CIProud.com

Ahlers & Ogletree has Two Major Auctions Planned for Fall, Starting with The White Oaks Estate in Atlanta, Sep - openPR
Ahlers & Ogletree has Two Major Auctions Planned for Fall, Starting with The White Oaks Estate in Atlanta, Sep  openPR

Chincoteague pony auction takes place online - 47abc - WMDT
Chincoteague pony auction takes place online - 47abc  WMDT

$6.99M Highland Park home at 3204 Beverly Drive up for auction in August - Dallas Business Journal - Dallas Business Journal
$6.99M Highland Park home at 3204 Beverly Drive up for auction in August - Dallas Business Journal  Dallas Business Journal

Atco Dragway set to become auto auction site, but local race fans still fight to stop it - NJ.com
Atco Dragway set to become auto auction site, but local race fans still fight to stop it  NJ.com

A Rare 1793 Strawberry-Leaf Cent Hits Auction for the Fourth Time in 130 Years - Barron's
A Rare 1793 Strawberry-Leaf Cent Hits Auction for the Fourth Time in 130 Years  Barron's

Rembrandt self-portrait breaks record at virtual auction - CNN
Rembrandt self-portrait breaks record at virtual auction  CNN

Back Mountain Library auction will have a new twist - Wilkes-Barre Citizens Voice
Back Mountain Library auction will have a new twist  Wilkes-Barre Citizens Voice

Brews for New Avenues Virtual Rare Beer Auction - newschoolbeer.com
Brews for New Avenues Virtual Rare Beer Auction  newschoolbeer.com

Threadgill's on North Lamar to Auction Memorabilia - Spectrum News
Threadgill's on North Lamar to Auction Memorabilia  Spectrum News

Racing fans fear South Jersey’s Atco Dragway will close to make way for an auto auction - The Philadelphia Inquirer
Racing fans fear South Jersey’s Atco Dragway will close to make way for an auto auction  The Philadelphia Inquirer

City Hall's annual vehicle auction moves online due to COVID-19 pandemic - Argus Leader
City Hall's annual vehicle auction moves online due to COVID-19 pandemic  Argus Leader

Cattle Baron's auction today to support cancer society - Youngstown Vindicator
Cattle Baron's auction today to support cancer society  Youngstown Vindicator

Public Auction | Legal Announcements | oanow.com - Opelika Auburn News
Public Auction | Legal Announcements | oanow.com  Opelika Auburn News

Annual Laugh Out Loud Charity Auction & Comedy Night Goes Virtual in September 2020 - TAPinto.net
Annual Laugh Out Loud Charity Auction & Comedy Night Goes Virtual in September 2020  TAPinto.net

Historic downtown Topeka building to be sold at auction - Newton Kansan
Historic downtown Topeka building to be sold at auction  Newton Kansan

Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website - KLAS - 8 News Now
Government Surplus Auctions to be hosted virtually Aug. 3-11 on TNT auction website  KLAS - 8 News Now

Dodgers Opening Day Game-Worn Jerseys Up For Auction - DodgerBlue.com
Dodgers Opening Day Game-Worn Jerseys Up For Auction  DodgerBlue.com

Colorado weekly cattle auction summary | Livestock Markets | hpj.com - High Plains Journal
Colorado weekly cattle auction summary | Livestock Markets | hpj.com  High Plains Journal

Iowa weekly cattle auction results | Livestock Markets | hpj.com - High Plains Journal
Iowa weekly cattle auction results | Livestock Markets | hpj.com  High Plains Journal

Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020. - Artsy
Despite an online boost, auction houses saw a 49 percent drop in sales in the first half of 2020.  Artsy

Dodgers to Auction off Opening Day Black Lives Matter Jerseys - Dodgers Nation
Dodgers to Auction off Opening Day Black Lives Matter Jerseys  Dodgers Nation

Jimi Hendrix’s Electric Guitar Could Fetch More Than $50,000 at Auction - Barron's
Jimi Hendrix’s Electric Guitar Could Fetch More Than $50,000 at Auction  Barron's

A $3 Million Ferrari Tests a World Without the Pebble Beach Auctions - Bloomberg
A $3 Million Ferrari Tests a World Without the Pebble Beach Auctions  Bloomberg

Mac Hub runs auction after spring pickups around McMinnville - McMinnville News-Register
Mac Hub runs auction after spring pickups around McMinnville  McMinnville News-Register

Plain sect man shares experience coin collecting; auction to benefit Mennonite Central Committee - LancasterOnline
Plain sect man shares experience coin collecting; auction to benefit Mennonite Central Committee  LancasterOnline

Jimi Hendrix's Rare 1960s Electric Guitar Hits Auction Block - TMZ
Jimi Hendrix's Rare 1960s Electric Guitar Hits Auction Block  TMZ

Onalaska Boosters to host fundraiser auction online | Local News - La Crosse Tribune
Onalaska Boosters to host fundraiser auction online | Local News  La Crosse Tribune

More items belonging to convicted serial killer Kohlhepp going to auction - FOX Carolina
More items belonging to convicted serial killer Kohlhepp going to auction  FOX Carolina

Buoyed by Ronald Perelman’s Meditative Miró, Sotheby’s Cross-Category Hybrid Auction Netted $193 Million in London - artnet News
Buoyed by Ronald Perelman’s Meditative Miró, Sotheby’s Cross-Category Hybrid Auction Netted $193 Million in London  artnet News

Christie's Unveils Auction Of Michael Jordan Game-Worn Sneakers - South Florida Reporter
Christie's Unveils Auction Of Michael Jordan Game-Worn Sneakers  South Florida Reporter

Neue Auctions' online-only Summer Art & Antiques Auction is coming up this Saturday, July 25th - ArtfixDaily
Neue Auctions' online-only Summer Art & Antiques Auction is coming up this Saturday, July 25th  ArtfixDaily

George Floyd portrait for auction to benefit Third Ward art space - KTRK-TV
George Floyd portrait for auction to benefit Third Ward art space  KTRK-TV

Manheim adds 13 auctions to return of in-lane bidding - Auto Remarketing
Manheim adds 13 auctions to return of in-lane bidding  Auto Remarketing

This online car auction is getting sellers $4,000 more than trade-in - PhillyVoice.com
This online car auction is getting sellers $4,000 more than trade-in  PhillyVoice.com

Albuquerque water park up for auction - KOB
Albuquerque water park up for auction  KOB

County's foreclosure auction is Sept. 10 | The County Press - Thecountypress
County's foreclosure auction is Sept. 10 | The County Press  Thecountypress

CBRS auction starts off strong, with high demand in first round - FierceWireless
CBRS auction starts off strong, with high demand in first round  FierceWireless

Chemung County hosts online auction for tax-foreclosed properties - WETM - MyTwinTiers.com
Chemung County hosts online auction for tax-foreclosed properties  WETM - MyTwinTiers.com

Famously fraudulent Fyre Festival merchandise up for auction, thanks to US Marshals - KING5.com
Famously fraudulent Fyre Festival merchandise up for auction, thanks to US Marshals  KING5.com

Chestnut Ridge golf resort near Blairsville sells for $2.4 million at auction - TribLIVE
Chestnut Ridge golf resort near Blairsville sells for $2.4 million at auction  TribLIVE

Mecum's live Indy auction scores record sales of $74 million - The ClassicCars.com Journal
Mecum's live Indy auction scores record sales of $74 million  The ClassicCars.com Journal

LeBron James rookie card goes for record $1.8M at auction - ESPN
LeBron James rookie card goes for record $1.8M at auction  ESPN

Live animal auction set for fairgrounds amid virus restrictions - Daily Astorian
Live animal auction set for fairgrounds amid virus restrictions  Daily Astorian

Demand outstrips supply in first US midband spectrum auction - Light Reading
Demand outstrips supply in first US midband spectrum auction  Light Reading

Silent auction raising money for Habitat for Humanity - WITN
Silent auction raising money for Habitat for Humanity  WITN

Magazine autographed by Steve Jobs hits the auction block with a humorous backstory - 9to5Mac
Magazine autographed by Steve Jobs hits the auction block with a humorous backstory  9to5Mac

The Oldest Bottle Of Japanese Whisky In History Goes Up For Auction in August - Forbes
The Oldest Bottle Of Japanese Whisky In History Goes Up For Auction in August  Forbes

2020 Powercat Auction Moved to Virtual Format - Kansas State University Athletics - K-StateSports.com
2020 Powercat Auction Moved to Virtual Format - Kansas State University Athletics  K-StateSports.com

Founders of YouTube, Restoration Hardware to Auction Off Scenic New York Campsite - Mansion Global
Founders of YouTube, Restoration Hardware to Auction Off Scenic New York Campsite  Mansion Global

Liquidation auctions likely to rise as business revenue declines amid coronavirus pandemic - Columbus Business First
Liquidation auctions likely to rise as business revenue declines amid coronavirus pandemic  Columbus Business First

Camera Used to Tape Rodney King Beating Up for Auction - TMZ
Camera Used to Tape Rodney King Beating Up for Auction  TMZ

British Airways Collection at Sotheby's auction; photos - Business Insider - Business Insider
British Airways Collection at Sotheby's auction; photos - Business Insider  Business Insider

Top 10 Sales from GAA Classic Cars July 2020 Auction - duPont REGISTRY DAILY
Top 10 Sales from GAA Classic Cars July 2020 Auction  duPont REGISTRY DAILY

8 of the priciest jewels at Christie's "Magnificent Jewels" auction - Business Insider - Business Insider
8 of the priciest jewels at Christie's "Magnificent Jewels" auction - Business Insider  Business Insider

PALs auction update: $830 million and cruising - RCR Wireless News
PALs auction update: $830 million and cruising  RCR Wireless News

Bronco sale snags new record during Barrett-Jackson Online Only auction - The ClassicCars.com Journal
Bronco sale snags new record during Barrett-Jackson Online Only auction  The ClassicCars.com Journal

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