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Why 95% of All eBay Sellers Fail


eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.

In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. December / 11 / 2019

Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500 - Fox News
Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500  Fox News

Jack Nicklaus' gold Rolex watch sells for $1 million at auction - CNBC
Jack Nicklaus' gold Rolex watch sells for $1 million at auction  CNBC

The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million - Forbes
The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million  Forbes

Industry: Irish solar needs feed-in tariffs and more auctions - PV-Tech
Industry: Irish solar needs feed-in tariffs and more auctions  PV-Tech

Auction calendar: December 13, 2019 - Wisconsin State Farmer
Auction calendar: December 13, 2019  Wisconsin State Farmer

Auction 103 concludes second round with $715M in bids - FierceWireless
Auction 103 concludes second round with $715M in bids  FierceWireless

TCA Stallion Season Auction Set for January - BloodHorse.com
TCA Stallion Season Auction Set for January  BloodHorse.com

Christie’s Isn’t Worried Political Unrest Will Affect Its New Hong Kong Auction - Observer
Christie’s Isn’t Worried Political Unrest Will Affect Its New Hong Kong Auction  Observer

Saudi Aramco Shares Climb 10% in Pre-Market Auction - Bloomberg
Saudi Aramco Shares Climb 10% in Pre-Market Auction  Bloomberg

FCC's Next 5G Spectrum Auction is Underway - Telecompetitor
FCC's Next 5G Spectrum Auction is Underway  Telecompetitor

Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called. - The Wall Street Journal
Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called.  The Wall Street Journal

Kalamazoo’s old candy cane decorations fetch thousands at auction - mlive.com
Kalamazoo’s old candy cane decorations fetch thousands at auction  mlive.com

Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction - PEOPLE.com
Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction  PEOPLE.com

Bid on unique experiences for fans of every team - MLB.com
Bid on unique experiences for fans of every team  MLB.com

History up for sale at Limpert Bros. liquidation auction set for Saturday - The Daily Journal
History up for sale at Limpert Bros. liquidation auction set for Saturday  The Daily Journal

Game Changers Watch Auction By Phillips’ Yields $20 Million, Proves Pre-Owned Watches Are Hot - Forbes
Game Changers Watch Auction By Phillips’ Yields $20 Million, Proves Pre-Owned Watches Are Hot  Forbes

Turkish Treasury borrows $976M through auctions - Hurriyet Daily News
Turkish Treasury borrows $976M through auctions  Hurriyet Daily News

Mapleton Daze On-Line Silent Auction ends Dec. 12 - The County
Mapleton Daze On-Line Silent Auction ends Dec. 12  The County

Oil companies press Mexican president to resume suspended auctions - Reuters
Oil companies press Mexican president to resume suspended auctions  Reuters

Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests - artnet News
Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests  artnet News

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Rare Books &c. at Auction This Week - Fine Books & Collections Magazine
Rare Books &c. at Auction This Week  Fine Books & Collections Magazine

'Grease' Jacket Regifted to Olivia Newton-John After Auction - The New York Times
'Grease' Jacket Regifted to Olivia Newton-John After Auction  The New York Times

Auctions are not always fun and games | Agri News - PostBulletin.com
Auctions are not always fun and games | Agri News  PostBulletin.com

Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block - TownandCountrymag.com
Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block  TownandCountrymag.com

Matsu Sushi closes, auction announced - Westport News
Matsu Sushi closes, auction announced  Westport News

Hollywood Artifacts Take Center Stage at Julien’s Auctions - Barron's
Hollywood Artifacts Take Center Stage at Julien’s Auctions  Barron's

FCC's Latest 5G Spectrum Auction Gets Underway - Multichannel News
FCC's Latest 5G Spectrum Auction Gets Underway  Multichannel News

Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon - Hemp Industry Daily
Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon  Hemp Industry Daily

Mecum does $9 million at its KC collector car auction - The ClassicCars.com Journal
Mecum does $9 million at its KC collector car auction  The ClassicCars.com Journal

Stack's Bowers December Collectors Choice, Precious Metals Auctions Close This Week - CoinWeek
Stack's Bowers December Collectors Choice, Precious Metals Auctions Close This Week  CoinWeek

Massive Scotch whisky collection could fetch $10.5 million at auction - ABC News
Massive Scotch whisky collection could fetch $10.5 million at auction  ABC News

Sea Save Foundation's Annual Auction Ends December 19th - PRNewswire
Sea Save Foundation's Annual Auction Ends December 19th  PRNewswire

John Hendrix's Hex LLC Wins Auction for Furie - Wall Street Journal
John Hendrix's Hex LLC Wins Auction for Furie  Wall Street Journal

Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay - Sneaker News
Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay  Sneaker News

From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019 - Art Newspaper
From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019  Art Newspaper

2 McLarens, 2 Lamborghinis among luxury vehicles at weekend auction - Mexico News Daily
2 McLarens, 2 Lamborghinis among luxury vehicles at weekend auction  Mexico News Daily

Ten-Year Note Auction Attracts Average Demand - Nasdaq
Ten-Year Note Auction Attracts Average Demand  Nasdaq

Rare art, collectibles up for auction in Detroit - Crain's Detroit Business
Rare art, collectibles up for auction in Detroit  Crain's Detroit Business

DNR to auction public land in 'prime locations' throughout Michigan - MLive.com
DNR to auction public land in 'prime locations' throughout Michigan  MLive.com

Legend Rare Coin Regency Auction 35 - CoinWeek
Legend Rare Coin Regency Auction 35  CoinWeek

HBO's Silicon Valley gear for auction: Pied Piper badges, Gilfoyle's Satan iPhone case - CNET
HBO's Silicon Valley gear for auction: Pied Piper badges, Gilfoyle's Satan iPhone case  CNET

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

NOAA: Rafaels misreported fish disappeared at Whaling City auction - SouthCoastToday.com
NOAA: Rafaels misreported fish disappeared at Whaling City auction  SouthCoastToday.com

Five Under-the-Radar Lots From November’s Geneva Watch Auctions - Bloomberg
Five Under-the-Radar Lots From November’s Geneva Watch Auctions  Bloomberg

Auction prices for regional carbon dioxide allowances have increased since the 2017 low - EnerCom Inc.
Auction prices for regional carbon dioxide allowances have increased since the 2017 low  EnerCom Inc.

Princess Diana’s Iconic ‘Travolta Dress’ Fails to Sell at London-Based Auction - Us Weekly
Princess Diana’s Iconic ‘Travolta Dress’ Fails to Sell at London-Based Auction  Us Weekly

DFW company to auction off $28M worth of aircraft in rare event - Dallas Business Journal
DFW company to auction off $28M worth of aircraft in rare event  Dallas Business Journal

Oil companies swap stakes in Mexico as government holds off on auctions - Reuters
Oil companies swap stakes in Mexico as government holds off on auctions  Reuters

Dec 11 | Matsu Sushi Restaurant Auction CANCELLED | Milford - Patch.com
Dec 11 | Matsu Sushi Restaurant Auction CANCELLED | Milford  Patch.com

Looking For Property? DNR Public Land Auction Starts Tuesday - WWJ Newsradio 950
Looking For Property? DNR Public Land Auction Starts Tuesday  WWJ Newsradio 950

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

Michigan DNR to auction off 147 parcels of public land - Detroit Free Press
Michigan DNR to auction off 147 parcels of public land  Detroit Free Press

Tiny home built by students up for auction - NEWS10 ABC
Tiny home built by students up for auction  NEWS10 ABC

Gavel will drop one last time at Suess Auctions - PostBulletin.com
Gavel will drop one last time at Suess Auctions  PostBulletin.com

Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins - Philadelphia Business Journal
Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins  Philadelphia Business Journal

DNR land in St. Clair County set for auction - The Times Herald
DNR land in St. Clair County set for auction  The Times Herald

AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers - PRNewswire
AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers  PRNewswire

Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million - DOGOnews
Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million  DOGOnews

Treasury yields rise slightly as investors monitor US-China trade - CNBC
Treasury yields rise slightly as investors monitor US-China trade  CNBC

WATCH: History up for auction at Vineland's Limpert Brothers - Vineland Daily Journal
WATCH: History up for auction at Vineland's Limpert Brothers  Vineland Daily Journal

Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid - Business Wire
Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid  Business Wire

DNR public land auction to begin Tuesday 12/10 - WILX-TV
DNR public land auction to begin Tuesday 12/10  WILX-TV

Auction for 'world's fastest UPS truck' canceled after UPS shows title - Business Insider
Auction for 'world's fastest UPS truck' canceled after UPS shows title  Business Insider

'Art Over Easy' to feature live music, VIP reception, and auctions - SIU News
'Art Over Easy' to feature live music, VIP reception, and auctions  SIU News

Dec 15 | 2nd Annual Charity Gala & Silent Auction | Calabasas - Patch.com
Dec 15 | 2nd Annual Charity Gala & Silent Auction | Calabasas  Patch.com

Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket - PensBurgh
Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket  PensBurgh

Michigan to auction 150 parcels of public land - The Detroit News
Michigan to auction 150 parcels of public land  The Detroit News

Fire sale: Retired Martin County fire station, other properties up for auction next week. - TCPalm
Fire sale: Retired Martin County fire station, other properties up for auction next week.  TCPalm

Surplus Public Landing Going to Auction - 9&10 News
Surplus Public Landing Going to Auction  9&10 News

Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction - Hollywood Reporter
Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction  Hollywood Reporter

Record-Breaking Nike "Moon Shoes" for Sale Courtesy of Goldin Auctions - InsideHook
Record-Breaking Nike "Moon Shoes" for Sale Courtesy of Goldin Auctions  InsideHook

Motleys expands its business by buying a big warehouse and Chesterfield auction company - Richmond.com
Motleys expands its business by buying a big warehouse and Chesterfield auction company  Richmond.com

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

Penguins Wives Association to Host Holiday Basket Auction - NHL.com
Penguins Wives Association to Host Holiday Basket Auction  NHL.com

Shrewsbury nets almost $1M at tax delinquency auction - Worcester Telegram
Shrewsbury nets almost $1M at tax delinquency auction  Worcester Telegram

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Silent auction held to benefit United Way | News, Sports, Jobs - Marquette Mining Journal
Silent auction held to benefit United Way | News, Sports, Jobs  Marquette Mining Journal

Sold for $50k, Pharmaceuticals.com in Expiry Auction - DomainInvesting.com
Sold for $50k, Pharmaceuticals.com in Expiry Auction  DomainInvesting.com

SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid - Associated Press
SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid  Associated Press

County's auction of admin building unsuccessful, new auction held through Iron Horse - Richmond County Daily Journal
County's auction of admin building unsuccessful, new auction held through Iron Horse  Richmond County Daily Journal

Signed Michael Jordan $5 check from game of pool in 1984 now up for auction - USA TODAY
Signed Michael Jordan $5 check from game of pool in 1984 now up for auction  USA TODAY

Bilbo Baggins' pipe up for auction by Julien's Auctions - TheOneRing.net
Bilbo Baggins' pipe up for auction by Julien's Auctions  TheOneRing.net

3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them - AdExchanger
3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them  AdExchanger

Today Is Your Last Chance to Bid on Two Grail-Level Rolex Daytonas - Esquire
Today Is Your Last Chance to Bid on Two Grail-Level Rolex Daytonas  Esquire

More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions - Forbes
More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions  Forbes

Hitler's top hat up for auction in Germany - Reuters
Hitler's top hat up for auction in Germany  Reuters

This Tour Visor auction is your chance to grow the game this holiday season - Golf.com
This Tour Visor auction is your chance to grow the game this holiday season  Golf.com

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

Contents of abandoned Arizona safe deposit boxes go up for auction - KTAR.com
Contents of abandoned Arizona safe deposit boxes go up for auction  KTAR.com

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

The Beatles' Decca audition tape up for auction at Sotheby's - Guitar.com
The Beatles' Decca audition tape up for auction at Sotheby's  Guitar.com

$150M Series E Funding Fuels ACV Auctions' Continued Investment In Its Marketplace Products and Footprint - PRNewswire
$150M Series E Funding Fuels ACV Auctions' Continued Investment In Its Marketplace Products and Footprint  PRNewswire

Bulletin board auction is just heating up | News, Sports, Jobs - The Daily Times
Bulletin board auction is just heating up | News, Sports, Jobs  The Daily Times

Record prices but dismal sell-through rates at Middle East auctions - The ClassicCars.com Journal
Record prices but dismal sell-through rates at Middle East auctions  The ClassicCars.com Journal

Gold bars, jewelry for auction of unclaimed safe deposit boxes - 12news.com KPNX
Gold bars, jewelry for auction of unclaimed safe deposit boxes  12news.com KPNX

Michigan DNR holds winter land auction - UpperMichigansSource.com
Michigan DNR holds winter land auction  UpperMichigansSource.com

Meghan Markle’s ‘Deal or No Deal’ Briefcase Is Up for Auction - Us Weekly
Meghan Markle’s ‘Deal or No Deal’ Briefcase Is Up for Auction  Us Weekly

The Three Most Expensive Watches Ever Sold at Auction - Bloomberg
The Three Most Expensive Watches Ever Sold at Auction  Bloomberg

Should I buy a car at an auction? - Boston.com
Should I buy a car at an auction?  Boston.com

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