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eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.
It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.
Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.
Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.
Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.
Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".
Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches.
Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.
In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.
The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.
Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.
If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.
Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.
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Saudi Arabia auctions real estates of billionaire Maan al-Sanea
apherald.com - unit of India Herald Group Publishers [P] LIMITED
Riyadh sources stated that Saudi Arabia will auction real estate owned by indebted billionaire Maan al-Sanea and his company starting next month to help repay billions of riyals due to creditors. Meanwhile sources familiar with the matter told Reuters ...
Sotheby's Asia Week Auctions Total $33.9 Million In New York
PR Newswire (press release)
19, 2018 /PRNewswire/ -- Sotheby's (NYSE :BID ) Asia Week sale series concluded this weekend in New York, with 750+ works spanning centuries of important Asian art sold across five auctions for a total of $33.9 million. Thus far in 2018, Sotheby's New ...
Sotheby's Asia Week Auctions Total $33.9 Million In New York
19, 2018 /PRNewswire/ --Sotheby's (NYSE: BID) Asia Week sale series concluded this weekend in New York, with 750+ works spanning centuries of important Asian art sold across five auctions for a total of $33.9 million. Thus far in 2018, Sotheby's New ...
Alia Bhatt auctions off her wardrobe to support a cause!
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Ronnie James Dio's widow says it was 'very difficult' sending his possessions to auction: 'Some of the shirts still ...
The auction took place at Hard Rock Cafe New York on Sept. 14 and Sept. 15. Fans were able to score some unlikely items, including Dio's 1993 passport. The 73-year-old widow and former manager told Fox News the vast collection had been in storage for ...
Hurriyet Daily News
Turkish Treasury borrows $347 mln through auction at interest rate of 25 pct
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The auction was held for 12-month zero coupon bonds - new issuance - to be settled on Sept. 19 and mature on Sept. 18, 2019, according to an official statement. The average annual simple and compound interest rates of the 364-day bonds were 25.05 ...
Explainer: Why auction clearance rates matter
The Domain auction clearance rate is the portion of properties successfully sold at an auction, or prior to an auction. It is represented as a percentage. The percentage is found by dividing the aforementioned auction sales by the total number of ...
The post-spectrum phase of Indian telecom
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Kings Care Foundation Mobile Auction
Support the Kings Care Foundation by bidding on items through our Mobile Auction! Auctions take place at home games throughout the season based on homestands. Mobile bidding means you don't have to be at a game to participate in the auction -- you ...
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