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Why 95% of All eBay Sellers Fail


eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.

In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. June / 21 / 2018

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Norway Royal Salmon, SalMar nab more volume in salmon license auction - IntraFish

IntraFish

Norway Royal Salmon, SalMar nab more volume in salmon license auction
IntraFish
Norway Royal Salmon on Wednesday acquired 700 metric tons of salmon production in the second day of auctions held by Norway's Ministry of Food and Fisheries. Likewise, competitor SalMar bought a total capacity of 2,132 metric tons for a total of NOK ...

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Commercial Auction Results - Week ending 15 June 2018 - CoreLogic Property News (press release) (blog)

CoreLogic Property News (press release) (blog)

Commercial Auction Results - Week ending 15 June 2018
CoreLogic Property News (press release) (blog)
The preliminary figures suggest a clearance rate of 46.15%, with 6 properties sold prior to, or at, auction. The data collected so far by CoreLogic suggests that the cleared auctions were concentrated in Queensland, with 4 of 6 properties sold. This ...


The dinosaur trade: how celebrity collectors and glitzy auctions could be damaging science - Wired.co.uk

Wired.co.uk

The dinosaur trade: how celebrity collectors and glitzy auctions could be damaging science
Wired.co.uk
The only item up for auction was the skeleton of an unknown carnivorous dinosaur, and the buyers gathered in the room on the first floor of the historic monument, or preparing to bid over the phone, knew that the fossil could easily go for millions of ...


Alfanar Group plans to bid in India's renewable energy auctions - EnergyInfraPost

EnergyInfraPost

Alfanar Group plans to bid in India's renewable energy auctions
EnergyInfraPost
The $3 billion Riyadh-headquartered Alfanar Group is making a major foray into India's renewable energy sector, looking to raise $200 million for investments, half of which will be its own funds. The company plans to bid in auctions planned by the ...

and more »

National Auction Market Preview - 24 June 2018 - CoreLogic Property News (press release) (blog)

CoreLogic Property News (press release) (blog)

National Auction Market Preview - 24 June 2018
CoreLogic Property News (press release) (blog)
This week, all of the busiest suburbs for auctions are in Victoria. Reservoir tops the list with 17 homes set to go under the hammer, followed by Glen Waverley with 14 and Craigieburn with 13 auctions scheduled.


Wellington sexual abuse agency auctions vasectomy to boost ... - The Dominion Post

The Dominion Post

Wellington sexual abuse agency auctions vasectomy to boost ...
The Dominion Post
Wellington Sexual Abuse HELP chief executive Conor Twyford, right, presented a banner to Wellington City Councillor Fleur Fitzsimons, signifying and ...

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Alfanar plans to bid in India's renewable energy auctions - Economic Times

Economic Times

Alfanar plans to bid in India's renewable energy auctions
Economic Times
The company plans to bid in auctions planned by the Indian government and expand its portfolio of projects in the sector. Renewable energy auctions have attracted many foreign firms, which have bid aggressively and bagged projects. “We want to set up ...

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Group auctions historic law enforcement car - NBC Montana

NBC Montana

Group auctions historic law enforcement car
NBC Montana
The organization serves as the collective bargaining unit for sworn deputies within Missoula County. The association originally purchased the car a few years ago and funded maintenance costs. Now they are selling it in a sealed-bid auction, which is ...


Australian auction clearance rates keep on falling - Business Insider Australia

Australian auction clearance rates keep on falling
Business Insider Australia
Australian auction clearance fell again last week, driven by a sharp decline in Sydney. According to final figures from CoreLogic, a combined capital city clearance rate of 52.4% was recorded last week, the sixth week in succession that it has fallen.

and more »

Doritos auctions of giant chip for $12711 - Daily Mail

Daily Mail

Doritos auctions of giant chip for $12711
Daily Mail
Doritos made a limited-number of Jurassic Doritos in honor of the new Jurassic Park movie; They are about 18 times the size of a regular Dorito; Some were given away to contest winners, but one went up for auction on eBay; All proceeds will benefit ...

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