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Why 95% of All eBay Sellers Fail


eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo".

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees.

In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.

Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 25 / 2020

Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas - NBC 5 Dallas-Fort Worth
Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas  NBC 5 Dallas-Fort Worth

More than 100 vehicles available at state surplus auction - ABC6OnYourSide.com
More than 100 vehicles available at state surplus auction  ABC6OnYourSide.com

Mecum Auctions offers 1,750 motorcycles at South Point - Las Vegas Review-Journal
Mecum Auctions offers 1,750 motorcycles at South Point  Las Vegas Review-Journal

Mecum Auctions kicks off annual motorcycle auction - WRBL
Mecum Auctions kicks off annual motorcycle auction  WRBL

2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More - Automobile
2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More  Automobile

16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction - PRNewswire
16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction  PRNewswire

Centennial couple says the owner of a shuttered auction gallery still owes them money - The Denver Channel
Centennial couple says the owner of a shuttered auction gallery still owes them money  The Denver Channel

Leake Auctions sells $17M of vehicles in Scottsdale - AZ Big Media
Leake Auctions sells $17M of vehicles in Scottsdale  AZ Big Media

Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results - Broadway World
Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results  Broadway World

Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet. - The Philadelphia Inquirer
Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet.  The Philadelphia Inquirer

Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14 - KEYC
Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14  KEYC

Online auction sites are the perfect solutions to your budgeting needs - Komando
Online auction sites are the perfect solutions to your budgeting needs  Komando

Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers - POLITICO
Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers  POLITICO

Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist - LancasterOnline
Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist  LancasterOnline

PA Liquor Board Announces Zombie Liquor License Auction - The National Law Review
PA Liquor Board Announces Zombie Liquor License Auction  The National Law Review

Dogpatch's time's up; auction set to sell park - Northwest Arkansas Democrat-Gazette
Dogpatch's time's up; auction set to sell park  Northwest Arkansas Democrat-Gazette

Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino - CBS News
Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino  CBS News

Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More - Bleacher Report
Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More  Bleacher Report

Design royalty is all atwitter about the Prince of Chintz auction - The Washington Post
Design royalty is all atwitter about the Prince of Chintz auction  The Washington Post

Lincoln-Way Foundation to host dinner gala and auctions - The Herald-News
Lincoln-Way Foundation to host dinner gala and auctions  The Herald-News

'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.' - KCHA News
'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.'  KCHA News

Score Vintage Designer Bags at This Upcoming Luxury Auction - Houstonia Magazine
Score Vintage Designer Bags at This Upcoming Luxury Auction  Houstonia Magazine

Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day - PRNewswire
Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day  PRNewswire

Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions - Forbes
Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions  Forbes

104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media - WKTN Radio
104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media  WKTN Radio

Online Wine Auctions: A Beginner’s Guide - Wall Street Journal
Online Wine Auctions: A Beginner’s Guide  Wall Street Journal

Public auctions often fetch more for in-demand properties - St. Augustine Record
Public auctions often fetch more for in-demand properties  St. Augustine Record

Preview: The 2020 Las Vegas Motorcycle Auctions - New Atlas
Preview: The 2020 Las Vegas Motorcycle Auctions  New Atlas

One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair - FOX 13 Tampa Bay
One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair  FOX 13 Tampa Bay

Three Ford GT Auctions Average $1.2M in... - The News Wheel
Three Ford GT Auctions Average $1.2M in...  The News Wheel

Amish Acres auction gaining local and national interest - WSBT-TV
Amish Acres auction gaining local and national interest  WSBT-TV

Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works - artnet News
Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works  artnet News

Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction - Reuters
Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction  Reuters

Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery - The Philadelphia Inquirer
Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery  The Philadelphia Inquirer

Arizona Car Week 2020: 4 car auctions to see in the Valley this week - ABC15 Arizona
Arizona Car Week 2020: 4 car auctions to see in the Valley this week  ABC15 Arizona

Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl - AL.com
Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl  AL.com

Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction - KULR-TV
Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction  KULR-TV

Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts - GovExec.com
Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts  GovExec.com

Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes - thegame730am.com
Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes  thegame730am.com

Estonia 5G auctions in legal limbo - Developing Telecoms
Estonia 5G auctions in legal limbo  Developing Telecoms

Outlet Center goes to auction - Brattleboro Reformer
Outlet Center goes to auction  Brattleboro Reformer

Hidalgo County to hold surplus auction in Mission - KGBT-TV
Hidalgo County to hold surplus auction in Mission  KGBT-TV

Plenty to bid on at Command Performances Trivia Night and Auction - NNY360
Plenty to bid on at Command Performances Trivia Night and Auction  NNY360

Paintings, jewelry owned by Marylou Whitney head to auction - Times Union
Paintings, jewelry owned by Marylou Whitney head to auction  Times Union

Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub - Madison.com
Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub  Madison.com

Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend - Yahoo Finance
Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend  Yahoo Finance

From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions - Robb Report
From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions  Robb Report

More than 100 vehicles up for bid at Ohio surplus auction - 13abc Action News
More than 100 vehicles up for bid at Ohio surplus auction  13abc Action News

Man who paid $3M for 2020 Corvette Stingray says he'll never drive it - Detroit Free Press
Man who paid $3M for 2020 Corvette Stingray says he'll never drive it  Detroit Free Press

Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction - HYPEBEAST
Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction  HYPEBEAST

Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic - Newsbug.info
Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic  Newsbug.info

Eastside Community Ministry Chair-ity Auction Approaching - WHIZ
Eastside Community Ministry Chair-ity Auction Approaching  WHIZ

Latunski's home foreclosed, up for auction - WILX-TV
Latunski's home foreclosed, up for auction  WILX-TV

AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction - PRNewswire
AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction  PRNewswire

Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction - Hyperallergic
Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction  Hyperallergic

‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record - The New York Times
‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record  The New York Times

Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years - Newsweek
Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years  Newsweek

Lake County supervisors discuss tax defaulted land auctions - Lake County Record-Bee
Lake County supervisors discuss tax defaulted land auctions  Lake County Record-Bee

How retailers can make more money in online auctions - EurekAlert
How retailers can make more money in online auctions  EurekAlert

First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider - Business Insider
First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider  Business Insider

McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders - KLBK | KAMC | EverythingLubbock.com
McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders  KLBK | KAMC | EverythingLubbock.com

3 Ways to Navigate First-Price Auction Adoption - Adweek
3 Ways to Navigate First-Price Auction Adoption  Adweek

Auction of a lifetime - San Marcos Daily Record
Auction of a lifetime  San Marcos Daily Record

Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million - Yahoo Finance
Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million  Yahoo Finance

Variety of vintage race cars sell well in Arizona auctions - RACER
Variety of vintage race cars sell well in Arizona auctions  RACER

mmWave auction poised to resume, on path to $6B - FierceWireless
mmWave auction poised to resume, on path to $6B  FierceWireless

Ashdown community auction set for Sat. night - ArkLaTexHomepage
Ashdown community auction set for Sat. night  ArkLaTexHomepage

DC-G Athletic Boosters To Host Cake Auction - raccoonvalleyradio.com
DC-G Athletic Boosters To Host Cake Auction  raccoonvalleyradio.com

Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales - Business Wire
Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales  Business Wire

Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction - The Jewish News of Northern California
Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction  The Jewish News of Northern California

Lynnway Auto Auction gets new owner, new name - Lowell Sun
Lynnway Auto Auction gets new owner, new name  Lowell Sun

Muskies vs Clinton | Cake Auction Night! | January 24th, 2020 - Discover Muscatine
Muskies vs Clinton | Cake Auction Night! | January 24th, 2020  Discover Muscatine

Easterseals to host 29th annual auction - Sandusky Register
Easterseals to host 29th annual auction  Sandusky Register

Women's Civic Club to host Beach Boogie Dance and Silent Auction - WJHG-TV
Women's Civic Club to host Beach Boogie Dance and Silent Auction  WJHG-TV

Annual dinner and auction helps build Habitat homes - Grand Island Independent
Annual dinner and auction helps build Habitat homes  Grand Island Independent

U.S. Government Sets Record for Debt Auctions - Wall Street Journal
U.S. Government Sets Record for Debt Auctions  Wall Street Journal

Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires - Hollywood Reporter
Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires  Hollywood Reporter

Thyssenkrupp to kick off auction for plant building unit-sources - Nasdaq
Thyssenkrupp to kick off auction for plant building unit-sources  Nasdaq

Modi to put loss-making Air India back on the auction block - Nikkei Asian Review
Modi to put loss-making Air India back on the auction block  Nikkei Asian Review

KOVELS; Caviar server fetches top dollar at auction - Maryville Daily Times
KOVELS; Caviar server fetches top dollar at auction  Maryville Daily Times

Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions - PRNewswire
Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions  PRNewswire

Hidalgo County hosting surplus auction on vehicles, equipment this weekend - KGBT-TV
Hidalgo County hosting surplus auction on vehicles, equipment this weekend  KGBT-TV

First 2020 Chevrolet Corvette C8 Auctions for $3 Million - Automobile
First 2020 Chevrolet Corvette C8 Auctions for $3 Million  Automobile

Formula One to hold auction for Australian bushfire relief - ESPN
Formula One to hold auction for Australian bushfire relief  ESPN

Mexico's president doubles down on nationalist line: no oil auctions - Reuters
Mexico's president doubles down on nationalist line: no oil auctions  Reuters

How foreclosure auction buyers will signal the next housing downturn - National Mortgage News
How foreclosure auction buyers will signal the next housing downturn  National Mortgage News

2 men arrested after trespassing call at auto auction business - WMUR Manchester
2 men arrested after trespassing call at auto auction business  WMUR Manchester

Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit - The National Law Review
Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit  The National Law Review

1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever - The Drive
1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever  The Drive

Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million - Observer
Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million  Observer

Manny Medina will auction his Coral Gables estate - Miami Herald
Manny Medina will auction his Coral Gables estate  Miami Herald

Lionel Train Auction Draws Bidders from Across US - businessjournaldaily.com
Lionel Train Auction Draws Bidders from Across US  businessjournaldaily.com

Frank Sinatra's gold-seated toilets up for auction - CNN
Frank Sinatra's gold-seated toilets up for auction  CNN

India to auction rare art belonging to diamond magnate arrested in UK - Reuters
India to auction rare art belonging to diamond magnate arrested in UK  Reuters

Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction - The New York Times
Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction  The New York Times

Bayshore Mall auctions off food court items - WISN Milwaukee
Bayshore Mall auctions off food court items  WISN Milwaukee

Fundraiser to feature theatre, humor and an auction - The Hutchinson News
Fundraiser to feature theatre, humor and an auction  The Hutchinson News

Jan 25 | JJ Kane Live Auction | Philadelphia, PA - Patch.com
Jan 25 | JJ Kane Live Auction | Philadelphia, PA  Patch.com

Amish community in Florida auctions quilts, raises $300K for Haiti relief - KIRO Seattle
Amish community in Florida auctions quilts, raises $300K for Haiti relief  KIRO Seattle

Pair of Homes in Sundance, Utah, Will Hit the Auction Block - Barron's
Pair of Homes in Sundance, Utah, Will Hit the Auction Block  Barron's

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