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Top Ten Reason to Publish an Ezine AND a Blog


Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

Do I really need a blog?

Isn't an email ezine or newsletter doing the same thing?

Should I do both?

Are these two marketing tools going to eat up all my time, energy and money?

What's the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog.

1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other.

2. Because blog posts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest in your services. Providing both an ezine and a blog allows your readers to get to know you.

3. You can set up a subscription form on your blog and your subscribers will get a short notice in their inboxes each time you post something new. This is a great way around the spam filter problem which blocks so many ezines and legitimate messages from professionals.

4. Blogs link to other blogs and web sites, which helps you create a viral marketing system, increasing your exposure to search engines. Search engines love blogs because they are text based and key word rich. Your rankings go up when you publish a blog and use linking and posting on a frequent basis. You can also link to your own web site(s).

5. You have instant access to all your published articles on your blog. A blog automatically creates archives of previous posts. You see them in a side-bar for easy access. You put them into categories for easy finding. One clever person we know spent a day posting all her ezine articles to her blog, so that it would appear she has been blogging for a much longer time. Also, readers of her blog may not have had the opportunity to read all of her other ezine articles.

6. You can use your blog to become a trusted expert in your field by filtering content on the web for your subscribers. Readers don't have time to surf and to collect information, but you can do it for them, thereby establishing yourself as a good resource.

7. You can set up links for ads, products, and for your affiliate programs in the blog side columns so you don't have to include them in the body of your article. In an ezine, you have to be careful about promotional stuff in the article because it annoys people and causes them to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link to the blog where more information can be found.

8. Readers can comment on your blog postings, which creates rapport and with readers. You can ask questions, stimulate responses by being controversial, and survey readers. It is a great way to keep your finger on the pulse of what readers want.

9. You don't have to mess with a web site, or pay a web designer to update your web site every time you have a new article or teleclass, or program or product. Blogs are user-friendly, and with a few instructions or tutorials, you can learn to use it yourself. It is less expensive than setting up your ezine in HTML.

10. Bottom line is this: using a blog and an ezine will help attract more visitors to your website, who become subscribers and who may eventually become clients.

Think of the World Wide Web as a big fishing pond. The more fishing lines in the pond, the more fish you are going to catch!

You have a web site, yet it is static like an online brochure.

You have an ezine, which you grow through subscription links everywhere.

And now, you should have a blog, where you can attract more readers to get to know you, where they can interact with you, and maybe take your bait!

Happy fishing!

Patsi Krakoff, Psy. D., CBC is publisher of Customized Newsletter Services, providing complete ezine services for coaches and consultants. Patsi is a psychologist and writer who has 8 years experience helping busy professionals build their client relationships through ezines, newsletters and blogs. Visit her web site and blogs to get helpful tips: http://www.customizednewsletters.com

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. January / 28 / 2020

A return to blogs (finally? sort of?) - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?)  Nieman Journalism Lab at Harvard

Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider - StreetInsider.com
Debbie McMurtry Celebrates 10 Years on Staff for RSS Feeds Service Provider  StreetInsider.com

The Death of the Good Internet Was an Inside Job - The New Republic
The Death of the Good Internet Was an Inside Job  The New Republic

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - ETtech.com
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  ETtech.com

Understanding the Role of a Technical SEO Audit - Search Engine Journal
Understanding the Role of a Technical SEO Audit  Search Engine Journal

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Attorney-Discipline Blogger Is Target of Defamation Suit - Law.com
Attorney-Discipline Blogger Is Target of Defamation Suit  Law.com

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Economic Times
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Economic Times

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

The RSS sutras for the twenty-first century - Economic Times
The RSS sutras for the twenty-first century  Economic Times

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

How to Use Guest Blogging to Build Relationships - Search Engine Journal
How to Use Guest Blogging to Build Relationships  Search Engine Journal

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Track RSS Feeds (Yes RSS) with Feedly - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly  The Chronicle of Higher Education

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

25+ Unique Blog Post Ideas to Engage Your Readers - Search Engine Journal
25+ Unique Blog Post Ideas to Engage Your Readers  Search Engine Journal

Making People Understand And Care About Your Game - Gamasutra
Making People Understand And Care About Your Game  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

Max Pears's Blog - Engaging Level Design for Combat - Pt 3 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 3  Gamasutra

After Tumblr NSFW ban, these adult communities are rising - Fast Company
After Tumblr NSFW ban, these adult communities are rising  Fast Company

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

Can bloggers, Instagrammers, and influencers deduct travel expenses? - Business Insider
Can bloggers, Instagrammers, and influencers deduct travel expenses?  Business Insider

Meet the New Blogger: Meghna Datta - Duke Today
Meet the New Blogger: Meghna Datta  Duke Today

The simple most difficult challenge of bringing Frostpunk to consoles - Gamasutra
The simple most difficult challenge of bringing Frostpunk to consoles  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

James Margaris's Blog - Why Artifact Failed - Gamasutra
James Margaris's Blog - Why Artifact Failed  Gamasutra

Unity Scene Hierarchy: Catch that Performance Thief! (Part 2) - Gamasutra
Unity Scene Hierarchy: Catch that Performance Thief! (Part 2)  Gamasutra

Max Pears's Blog - Engaging Level Design for Combat - Pt 2 - Gamasutra
Max Pears's Blog - Engaging Level Design for Combat - Pt 2  Gamasutra

Alex Pine's Blog - Methods of creating invisible tutorials - Gamasutra
Alex Pine's Blog - Methods of creating invisible tutorials  Gamasutra

Andrew Yoder's Blog - The Door Problem of Combat Design - Gamasutra
Andrew Yoder's Blog - The Door Problem of Combat Design  Gamasutra

How to get on the front page of imgur - Gamasutra
How to get on the front page of imgur  Gamasutra

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

Together, we built a successful digital board games business. Here are 5 crucial lessons we learned. - Gamasutra
Together, we built a successful digital board games business. Here are 5 crucial lessons we learned.  Gamasutra

Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power - Gamasutra
Ariel Marcelo Madril's Blog - Unlocking Unity Animator's interruption full power  Gamasutra

Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram - Gamasutra
Ruben Torres Bonet's Blog - Unity UI: The Guru's UI Development Diagram  Gamasutra

David D'Angelo's Blog - King Knight's Map: Building Secret Paths - Gamasutra
David D'Angelo's Blog - King Knight's Map: Building Secret Paths  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life - Gamasutra
Josh Bycer's Blog - Pursuing Playability Part 1 -- Quality of Life  Gamasutra

Jon Ingold's Blog - Designing Investigate Conversations - Gamasutra
Jon Ingold's Blog - Designing Investigate Conversations  Gamasutra

Procedural texturing for hand-painted stylized character pipelines - Gamasutra
Procedural texturing for hand-painted stylized character pipelines  Gamasutra

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Economic Times
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Economic Times

Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive - Gamasutra
Dora Breckinridge's Blog - The Flip: Turning a Negative Review Positive  Gamasutra

How Painting Works In Chicory: A Colorful Tale - Gamasutra
How Painting Works In Chicory: A Colorful Tale  Gamasutra

Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling - Gamasutra
Ruben Torres Bonet's Blog - Why Your Game Content Is Not Scaling  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Nathan Savant's Blog - Region-Based Narrative - Gamasutra
Nathan Savant's Blog - Region-Based Narrative  Gamasutra

‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’ - Economic Times
‘Congress must not make the mistake of allowing the BJP to monopolise the nationalist narrative’  Economic Times

Ethics in the Videogame Industry: A Mythbusting and Scientific Approach - Gamasutra
Ethics in the Videogame Industry: A Mythbusting and Scientific Approach  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

A 3D View of How We Got Here - Gamasutra
A 3D View of How We Got Here  Gamasutra

Eliza developer Matthew Burns on stress, choices that matter, and language of games - Gamasutra
Eliza developer Matthew Burns on stress, choices that matter, and language of games  Gamasutra

17 Non-Negotiable Skills for Blog Writers in Any Business - Search Engine Journal
17 Non-Negotiable Skills for Blog Writers in Any Business  Search Engine Journal

Damien Yoccoz's Blog - How To Write A Kickass Game Description - Gamasutra
Damien Yoccoz's Blog - How To Write A Kickass Game Description  Gamasutra

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Neil Schneider's Blog - What Client-to-Cloud REALLY Means - Gamasutra
Neil Schneider's Blog - What Client-to-Cloud REALLY Means  Gamasutra

A Postmortem. Making Games Is Easy. Selling Them, Not So Much. - Gamasutra
A Postmortem. Making Games Is Easy. Selling Them, Not So Much.  Gamasutra

Max Pears's Blog - Level Design for Combat - Gamasutra
Max Pears's Blog - Level Design for Combat  Gamasutra

Gafgar Davallius's Blog - Satisfactory: Network Optimizations - Gamasutra
Gafgar Davallius's Blog - Satisfactory: Network Optimizations  Gamasutra

Simon Carless's Blog - Nintendo Switch: A Discoverability Followup - Gamasutra
Simon Carless's Blog - Nintendo Switch: A Discoverability Followup  Gamasutra

Kenneth Liu's Blog - Kliuless #54: A Decade of LoL - Gamasutra
Kenneth Liu's Blog - Kliuless #54: A Decade of LoL  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Steam Indie Game Sales Numbers - Battle Royale Tycoon - Gamasutra
Steam Indie Game Sales Numbers - Battle Royale Tycoon  Gamasutra

Justin Popa's Blog - Community-driven development - Gamasutra
Justin Popa's Blog - Community-driven development  Gamasutra

Nuvi Acquires Social Healthcare Leader Banyan - Associated Press
Nuvi Acquires Social Healthcare Leader Banyan  Associated Press

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #3  Gamasutra

Shihoko Ura: A chronicle of caring, teaching and food blogging - The Japan Times
Shihoko Ura: A chronicle of caring, teaching and food blogging  The Japan Times

Chris Zukowski's Blog - How players shop during a Steam sale - Gamasutra
Chris Zukowski's Blog - How players shop during a Steam sale  Gamasutra

David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice - Gamasutra
David D'Angelo's Blog - Shovel Knight Showdown: Chester's Choice  Gamasutra

Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points - Gamasutra
Evgeny Dyabin's Blog - Cascadeur: character's pose prediction using 6 points  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

Nadya Primak's Blog - Is a Game Development Degree Worth it? - Gamasutra
Nadya Primak's Blog - Is a Game Development Degree Worth it?  Gamasutra

A Response to Cliffski's 10 Tips to 10X Your Indie Game Development Process - Gamasutra
A Response to Cliffski's 10 Tips to 10X Your Indie Game Development Process  Gamasutra

Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2 - Gamasutra
Catherine Fox's Blog - Beyond A Steel Sky - Dev Diary #2  Gamasutra

Verizon selling blogging site Tumblr to WordPress owner - Inc.
Verizon selling blogging site Tumblr to WordPress owner  Inc.

Video: Outer Wilds — Is it my Genre? Trailer Analysis - Gamasutra
Video: Outer Wilds — Is it my Genre? Trailer Analysis  Gamasutra

Ben Weber's Blog - Automating Machine Learning for Mobile Games - Gamasutra
Ben Weber's Blog - Automating Machine Learning for Mobile Games  Gamasutra

Jamin Smith's Blog - The Big Game Branding 101 - Gamasutra
Jamin Smith's Blog - The Big Game Branding 101  Gamasutra

Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically - Economic Times
Time to call out Hindutva: Democratic India was founded on freedom, but the two nation theory is diametrically  Economic Times

Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance - Gamasutra
Epic Games' attempt to go fee-free on Google Play indicates disappointing Android performance  Gamasutra

The Indie Dev's Guide to the Chinese Market - Gamasutra
The Indie Dev's Guide to the Chinese Market  Gamasutra

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Niklas Gray's Blog - Data Structures Part 2: Indices - Gamasutra
Niklas Gray's Blog - Data Structures Part 2: Indices  Gamasutra

BJP: Winning at What Cost? - Economic Times
BJP: Winning at What Cost?  Economic Times

Did Activision CEO just confirm Overwatch and World of Warcraft on mobile? - Gamasutra
Did Activision CEO just confirm Overwatch and World of Warcraft on mobile?  Gamasutra

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