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Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant
portals, every established Internet business boasts of delivering
content via RSS.
RSS (Really Simple Syndication or Rich Site Summary), a simple
XML based technology allows anyone to easily share content on the
web. It's a brand new way of reaching out to your users and
subscribers without the fear of getting flamed or being slammed
of illegal mailing.
RSS has almost become like an important accessory for content
oriented websites. No wonder it has become one of the fastest
growing publishing standards on the web.
Since publishers can easily make their content syndicated
through RSS and thus drive more targeted traffic to their website
or blog.
Here are the top 7 reasons why your business should use
RSS:
1. Improve Search Engine Ranking - Search engines are
desperately looking for content that is fresh and is updated on a
regular basis. Since RSS allows you to update your content from
time to time, the search engine spiders visit your site more
frequently. Resulting in better ranking and more traffic from the
major search engines, as well as RSS specific search engines and
directories like Feedster and Syndic8.
2. Automate Delivery of Your Content - Delivering your
content manually involves many hassles and other automation
methods are out dated. Whereas RSS makes your content delivery
automated. You don't need to send a message like email, each time
you provide an update. This makes your business almost hands free
and puts the distribution of your publication on autopilot. As a
result, your subscribers get freshly updated content of their
choice at regular intervals. They get an ongoing, automated
delivery of information from you without any chance of it getting
blocked.
3. Easily Generate New Targeted Subscribers - A lot of
web users are switching to RSS feeds to receive content they
like. You can establish a direct connection with your subscribers
as soon as they add your feed. RSS can bring you new targeted
subscribers to your website with little effort. Since most of the
people today are reluctant to give out their email address
(thanks to heavy spamming), RSS can act as a real savior for your
businesses. What's more, your messages will never get blacklisted
or filtered and will always be delivered promptly, unless and
until your subscribers choose to end the relationship. Not only
can RSS build a strong relationship with existing subscribers but
will also help in attracting new potent subscribers who are
interested in what you offer.
4. Drive Quality Traffic From Other Websites -
Syndication is the process sharing content. Therefore, RSS allows
you to easily publish your content on other websites. By
publishing your content on different sites you'll reap profits
for a long time. You can very well reach new audiences of
different interests, giving your website the ability to gain new
visitors from the different corners of the web. With that, your
sales also dramatically increase because of the additional
targeted traffic you receive due to the extra exposure. Finally,
you can achieve a higher ratio of profits and also gain
recognition as an expert in your field. Since giving your
business a professional recognition is important and that is
exactly what happens when you start sharing your content with
other similar websites.
5. Broaden Your Marketing Horizon -When you're
marketing on the Internet it's important to keep yourself updated
and in the process broaden your marketing horizons. With RSS, you
can explore new marketing realms. Your resellers or affiliates
can promote your products very easily using RSS. Giving them
complete freedom of marketing without much effort. You can also
provide them with RSS feeds of articles written by you customized
with their affiliate links and let them distribute them. And
coming to the higher end of it, you can distribute RSS product
feeds and digital catalogues just like Amazon started doing not
so long ago. There's much more which you can come up with when
you combine marketing with RSS. You'll actually have a chance to
do something new in the over-crowded Internet marketing
field.
6. Widen Your Content Distribution - It's very
important to widen the distribution of your content if you want
to reach a larger number of people. And it's not so easy to
experiment with your content when you're using email. RSS
provides the right platform for you to try out content
distribution in many ways. For example, you can now categorize
your content delivery because RSS will help you widen your
present distribution. You don't have to worry about publishing a
monthly or a weekly publication. Syndication of your content
enables you to efficiently provide daily content updates to your
subscribers or as often as you want. Providing useful content to
your subscribers from time to time builds a deeper relationship
and a better understanding.
7. Increase Brand Awareness - Building brand awareness
on the Internet can be difficult when you have clones of your
product popping up everywhere. In fact, the online competition is
so cut throat that it's almost impossible to survive if you don't
build a strong image. Syndicating your content through RSS helps
you make an unshakable impression and get that most wanted
response from your subscribers. Since, they are the ones who
choose to receive updates from you, it gives you a good platform
to showcase how different you are from your competitors. RSS is a
technology which is soon catching up, pretty fast, so the
"really" early bird gets the worm!
There are numerous ways by which you can make your content
work through RSS. You just have to choose the one which is
suitable for your business and syndicate your way to success!
Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A
Free online service, which helps anyone, create, edit, publish,
and track RSS feeds online. Sign Up for your FREE account on his
site and start publishing your own RSS feeds!
MORE RESOURCES updated Fri. April / 26 / 2024
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