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More Cheap Tricks for Promoting Your Business


In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

There's nothing like getting valuable exposure and new clients for your business without spending a dime (or perhaps spending just a few). Here are five more of my favorite tips for doing just that.

1. Submit an article to a business magazine or newsletter. Chances are there are lots of publications out there that are geared to your target audience. For instance, I receive numerous publications about marketing, communications, and running a business. These types of business publications are almost always looking for articles and information that will be valuable to their readers. And most of them welcome articles that are submitted by experts in the field (i.e., people like you). If you're not already, familiarize yourself with the publications that your target audience reads, such as those published by trade associations or your local business newspaper (many are found at www.bizjournals.com). Then start pitching articles - not only will you get exposure in front of those who read the publication, but you can send copies of your article to clients and prospects. (For specific tips about how to write publishable business articles, see the August 2004 issue of my newsletter, "Marketing Tips from The WriteShop." It's available at www.writeshoponline.com/newsletter_writeshop.shtml.)

2. Advertise in local, low-cost venues. If your business is local or focused in a specific community, don't waste your time and money with advertising that reaches audiences much larger than your target. For instance, advertising in a large metropolitan newspaper is unnecessary if your target audience is actually located in two or three suburbs of the metropolis. Instead, consider low-cost advertising venues, such as high school football programs, alternative newspapers or community newsletters. They'll be more tailored to your target audience and will be much easier on your budget.

3. Keep in touch with customers via e-mail. Convenient, easy and virtually fr*e, e-mail offers powerful marketing opportunities. If you don't already, start collecting customers' e-mail addresses (with their permission, of course). Sending e-mails too frequently can annoy your customers and be counterproductive, so don't take advantage of the medium - but using it wisely can be an effective, inexpensive way to keep in touch. Clients will usually be glad to hear from you, especially if you're using e-mail to send information that is valuable to them, such as announcements of special events, discount offers, helpful newsletters, or articles that interest them.

4. Network, network, network. We've all heard that it's not what you know that matters; it's who you know. Simply getting to know people is possibly the least expensive and most valuable activity you can undertake to help promote your business. If your business is local, attend networking events in your community, many of which are cheap or even fr*e. (Check your newspaper's business section for listings.) And don't be stingy with your network - when you have two acquaintances who could do business together, introduce them to each other. When you share your contacts, you simply broaden your network and others will be more likely to introduce their own contacts to you.

5. Ask for referrals. We all love to get referrals, because they often bring business - or at least interested prospects - with little, if any, effort from us. But referrals are few and far between if you simply wait around for them. Instead, those who really want to succeed in building word-of-mouth business must develop a referral system. When you've pleased a client, don't be afraid to ask for referrals. You'll get more success if you explain clearly what type of clients you're looking for. And when clients refer you to their friends or contacts, be sure to thank them appropriately. For instance, one of my clients, a carpet cleaning company, asks every customer to refer their friends and neighbors. When those friends turn out to be clients, the company sends the referrer a coupon, which is redeemable for cleaning services or cash. That way, everybody wins - the new customer, the old customer, and of course, the carpet cleaning company.

Copyright 2004 Nancy Jackson

About The Author

Nancy Jackson of The WriteShop helps companies better market their products and services with powerful communications including newsletters, articles, Web content, brochures and custom publications. Subscribe to her free monthly newsletter at www.writeshoponline.com or e-mail [email protected] for a free quote for marketing communications services.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 22 / 2021

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year - Daily Record-News
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year  Daily Record-News

AIM Media Midwest sues Facebook, Google over digital advertising tactics - Gallipolis Daily Tribune
AIM Media Midwest sues Facebook, Google over digital advertising tactics  Gallipolis Daily Tribune

Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region - GlobeNewswire
Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region  GlobeNewswire

Carl Spielvogel, a Longtime Power in Advertising, Dies at 92 - The New York Times
Carl Spielvogel, a Longtime Power in Advertising, Dies at 92  The New York Times

Core Components of Advertising Technology - CIOReview
Core Components of Advertising Technology  CIOReview

National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds - PRNewswire
National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds  PRNewswire

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Voices: Digital Audio Advertising - The Marketer's New Superpower - Yahoo Finance
Voices: Digital Audio Advertising - The Marketer's New Superpower  Yahoo Finance

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update - WHBL News
Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update  WHBL News

Advertising art showcased great talents: Yenke Peddler antiques - cleveland.com
Advertising art showcased great talents: Yenke Peddler antiques  cleveland.com

From creation to placement: WPP promises net zero advertising value chain - www.businessgreen.com
From creation to placement: WPP promises net zero advertising value chain  www.businessgreen.com

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award - PRNewswire
Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award  PRNewswire

NYC targets Exxon, BP and Shell in false advertising lawsuit - New York Daily News
NYC targets Exxon, BP and Shell in false advertising lawsuit  New York Daily News

Lord Jones brings CBD advertising to television and streaming - Glossy
Lord Jones brings CBD advertising to television and streaming  Glossy

Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case - Insurance Journal
Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case  Insurance Journal

Bipartisan cannabis bill on hold over billboard advertising near schools - MDJOnline.com
Bipartisan cannabis bill on hold over billboard advertising near schools  MDJOnline.com

Researchers show how 'theory of mind' influences advertising skepticism - EurekAlert
Researchers show how 'theory of mind' influences advertising skepticism  EurekAlert

Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook - Patently Apple
Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook  Patently Apple

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards - PRNewswire
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards  PRNewswire

How Advertising Agencies Are Trying to Prevent Staff Burnout - Business Insider
How Advertising Agencies Are Trying to Prevent Staff Burnout  Business Insider

Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States - Mondaq News Alerts
Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States  Mondaq News Alerts

Brand owners and advertisers beware! New influencer marketing guidelines in the spotlight - Lexology
Brand owners and advertisers beware! New influencer marketing guidelines in the spotlight  Lexology

Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising - Greater Baton Rouge Business Report
Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising  Greater Baton Rouge Business Report

The ARKW ETF: Capitalizing on the Future of Advertising - ETF Trends
The ARKW ETF: Capitalizing on the Future of Advertising  ETF Trends

TikTok's top talent managers - Business Insider Nordic
TikTok's top talent managers  Business Insider Nordic

OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo - Tulane Hullabaloo
OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo  Tulane Hullabaloo

OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX - PRNewswire
OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX  PRNewswire

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Versus Systems to Allow Alcohol-Related Advertising Beginning in July - EIN News
Versus Systems to Allow Alcohol-Related Advertising Beginning in July  EIN News

Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update - Social Media Today
Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update  Social Media Today

Calhoun Port Authority approves advertising bids for new banker - Victoria Advocate
Calhoun Port Authority approves advertising bids for new banker  Victoria Advocate

Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com - Yahoo Finance
Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Yahoo Finance

Department of Health Releases Draft Advertising and Tracking Regulations - JD Supra
Department of Health Releases Draft Advertising and Tracking Regulations  JD Supra

Invibes Advertising Announces a Successfully Capital Increase Through Private - MarTech Series
Invibes Advertising Announces a Successfully Capital Increase Through Private  MarTech Series

Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday? - InvestorsObserver
Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday?  InvestorsObserver

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import - Search Engine Land
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  Search Engine Land

InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881) - Yahoo Finance
InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881)  Yahoo Finance

Wiregrass wins top advertising program awards - WALB
Wiregrass wins top advertising program awards  WALB

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

Lamar Advertising Company: An Industry Leader - Seeking Alpha
Lamar Advertising Company: An Industry Leader  Seeking Alpha

Comscore Expands Cross-Platform Digital Advertising Agreement - Martechcube
Comscore Expands Cross-Platform Digital Advertising Agreement  Martechcube

Sotheby's International Realty Launches First Transcreational Global Advertising Campaign - PRNewswire
Sotheby's International Realty Launches First Transcreational Global Advertising Campaign  PRNewswire

How Important is Online Advertising to Growing a Successful Local Business? - Santa Clarita Valley Signal
How Important is Online Advertising to Growing a Successful Local Business?  Santa Clarita Valley Signal

Sylvan Learning Returns to National TV Advertising for the First Time Since 2014 - WFMZ Allentown
Sylvan Learning Returns to National TV Advertising for the First Time Since 2014  WFMZ Allentown

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

Digital Advertising Agency Rodgers Townsend marks New Investment - Martechcube
Digital Advertising Agency Rodgers Townsend marks New Investment  Martechcube

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021 - PRNewswire
Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  PRNewswire

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative - Adweek
Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative  Adweek

Advertisers are gearing up for live events again - Business Insider
Advertisers are gearing up for live events again  Business Insider

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Apple launches the post-IDFA world to the dismay of advertisers - VentureBeat
Apple launches the post-IDFA world to the dismay of advertisers  VentureBeat

Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’ - Digiday
Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’  Digiday

Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users - Business Wire
Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users  Business Wire

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - JD Supra
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  JD Supra

Advertising Production Services Market Huge Growth During Forecast Period 2021-2027 – The Courier - The Courier
Advertising Production Services Market Huge Growth During Forecast Period 2021-2027 – The Courier  The Courier

Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas - CardPlayer.com
Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas  CardPlayer.com

ADVERTISING: Advertorial — Are your thoughts causing you pain? - Coeur d'Alene Press
ADVERTISING: Advertorial — Are your thoughts causing you pain?  Coeur d'Alene Press

Video Games Advertising Market Size And Forecast (2021-2027) | With Post Impact Of Covid-19 By Top Leading Players – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Video Games Advertising Market Size And Forecast (2021-2027) | With Post Impact Of Covid-19 By Top Leading Players – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Is SRAX Inc (SRAX) Stock at the Top of the Advertising Agencies Industry? - InvestorsObserver
Is SRAX Inc (SRAX) Stock at the Top of the Advertising Agencies Industry?  InvestorsObserver

Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen - PRNewswire
Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen  PRNewswire

Sportradar's programmatic video advertising: Helping bookmaker revenues grow 49% faster - SBC News
Sportradar's programmatic video advertising: Helping bookmaker revenues grow 49% faster  SBC News

2021 40 Under 40: Kawaskii Bacon crunches 30M numbers for Media Bridge Advertising - Minneapolis / St. Paul Business Journal - Minneapolis / St. Paul Business Journal
2021 40 Under 40: Kawaskii Bacon crunches 30M numbers for Media Bridge Advertising - Minneapolis / St. Paul Business Journal  Minneapolis / St. Paul Business Journal

Ad software company DoubleVerify shares close up 33% on first day of trading - CNBC
Ad software company DoubleVerify shares close up 33% on first day of trading  CNBC

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Search advertising is resilient thanks to the ecommerce channel - eMarketer
Search advertising is resilient thanks to the ecommerce channel  eMarketer

Digital ad spend grew 12% in 2020 despite hit from pandemic - CNBC
Digital ad spend grew 12% in 2020 despite hit from pandemic  CNBC

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Advertising Platform AUDIENCEX Experiences Revenue Increase in Q1 - MarTech Series
Advertising Platform AUDIENCEX Experiences Revenue Increase in Q1  MarTech Series

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative - Forbes
After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative  Forbes

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Marketers Underuse Ad Experiments. That's a Big Mistake. - Harvard Business Review
Marketers Underuse Ad Experiments. That's a Big Mistake.  Harvard Business Review

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Amazon will present for the first time at NewFronts, a major digital advertising event - CNBC
Amazon will present for the first time at NewFronts, a major digital advertising event  CNBC

Advertising and Sponsorship - BAI Banking Strategies
Advertising and Sponsorship  BAI Banking Strategies

Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021 - Tax Foundation
Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021  Tax Foundation

Digital Advertising Harms Society. Here's How - Forbes
Digital Advertising Harms Society. Here's How  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

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