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How To Get Big Sponsorship Money for Your Band, Tour, Event or Production


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity

2. A detailed overview of tour routing, markets and venues

3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included

4. Your audience and demographic profile

5. Tour partnership deliverables or what the sponsor will receive for their investment

6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on the right track by providing you with the following:

? An Introduction letter that garners results

? An accurate Demographic Analysis extrapolated of 5 major markets

? Sponsorship Value Analysis to determine the worth of your opportunity

? Sponsorship presentation in Word and PowerPoint

? Press Release creation announcing sponsorship opportunity

? Press Release distributed to all major markets announcing your opportunity

? We will also include your opportunity in the Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly

? Professional Sponsorship Contract/Agreement you can use to seal the deal

? One-hour Professional Consultation to ensure you're going in the right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King

Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in the broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 10 / 2021

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

The evolution of advertising truth - The Gazette
The evolution of advertising truth  The Gazette

Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts - KPVI News 6
Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts  KPVI News 6

The Top 5 Questions Marketers Ask About CTV Advertising - AdExchanger
The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

Affise Launches New Attribution Chain Technology to Measure Advertising Results - KULR-TV
Affise Launches New Attribution Chain Technology to Measure Advertising Results  KULR-TV

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

Connected TV Advertising 2021: Prospects And Promises - Forbes
Connected TV Advertising 2021: Prospects And Promises  Forbes

VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising - ExchangeWire
VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising  ExchangeWire

The Week Ahead: Advertising Week Europe is back and ANA hosts in-house agency event - AdAge.com
The Week Ahead: Advertising Week Europe is back and ANA hosts in-house agency event  AdAge.com

London tourism gets £6m boost with new advertising campaign - The Guardian
London tourism gets £6m boost with new advertising campaign  The Guardian

BrandTotal on the Importance of a Strategic Approach to Social Advertising - OCNJ Daily
BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Business News: Jodie Miller joins C & D Advertising - Utica Observer Dispatch
Business News: Jodie Miller joins C & D Advertising  Utica Observer Dispatch

Apple users reject app tracking for advertising en masse - The Drum
Apple users reject app tracking for advertising en masse  The Drum

Idaho Advances Bill to Ban Cannabis Advertising - Ganjapreneur
Idaho Advances Bill to Ban Cannabis Advertising  Ganjapreneur

DOJ Hiring Practices Investigation: Taboola Online Advertising - The National Law Review
DOJ Hiring Practices Investigation: Taboola Online Advertising  The National Law Review

Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com - Business Wire
Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com  Business Wire

Miami Based Black Advertisement Agency Receives Multiple 27th Annual Communicator Awards From the Academy of Interactive and Visual Arts (AIVA) - PRNewswire
Miami Based Black Advertisement Agency Receives Multiple 27th Annual Communicator Awards From the Academy of Interactive and Visual Arts (AIVA)  PRNewswire

Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap! - Yahoo Finance
Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap!  Yahoo Finance

The Guideline on Commercial Advertisement and Unfair Commercial Practices Conducted by Social Media Influencers Has Been Published in Turkey - Lexology
The Guideline on Commercial Advertisement and Unfair Commercial Practices Conducted by Social Media Influencers Has Been Published in Turkey  Lexology

Monday Sector Laggards: Semiconductors, Advertising Stocks - Nasdaq
Monday Sector Laggards: Semiconductors, Advertising Stocks  Nasdaq

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis - The Boston Globe
Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

Trampoline Advertising and Design Co. names two to new positions - Glens Falls Post-Star
Trampoline Advertising and Design Co. names two to new positions  Glens Falls Post-Star

Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising - Digital Media Solutions
Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising  Digital Media Solutions

IBM Expands Watson Advertising Accelerator for OTT and Video - The Fast Mode
IBM Expands Watson Advertising Accelerator for OTT and Video  The Fast Mode

Local TV broadcasters are the early winners of legalized sports betting advertising - Awful Announcing
Local TV broadcasters are the early winners of legalized sports betting advertising  Awful Announcing

Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted - CleanTechnica
Legacy Auto Paid To Advertise EVs On SNL Last Night, While Tesla’s Elon Musk Hosted  CleanTechnica

Measurement Standards Finally Come To Digital Out-Of-Home Advertising - AdExchanger
Measurement Standards Finally Come To Digital Out-Of-Home Advertising  AdExchanger

Matt Wasserlauf, Revolutionary Advertising Disruptor, Founder & CEO of Blockboard, Zoom Interviewed for DotCom - EIN News
Matt Wasserlauf, Revolutionary Advertising Disruptor, Founder & CEO of Blockboard, Zoom Interviewed for DotCom  EIN News

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Alibaba, Tencent-Backed Edtech Firms Fined for False Advertising - Caixin Global
Alibaba, Tencent-Backed Edtech Firms Fined for False Advertising  Caixin Global

Lerner Advertising To Receive Two Golden Gavel Awards - PRNewswire
Lerner Advertising To Receive Two Golden Gavel Awards  PRNewswire

The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch - Patch.com
The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch  Patch.com

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush - The Jerusalem Post
T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush  The Jerusalem Post

OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising - MarTech Series
OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising  MarTech Series

Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News - Lakes Business News
Digital Audio Advertising System Market Analysis, By Component, By Deployment Type, By Organization Size, By Region Forecasts To 2026 – Lakes Business News  Lakes Business News

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Knowing These 7 Secrets Will Improve the Look of Your Advertising Brochure Design - ABCmoney.co.uk
Knowing These 7 Secrets Will Improve the Look of Your Advertising Brochure Design  ABCmoney.co.uk

'Instead of vaccinating people, AAP busy advertising': BJP hits out at Kejriwal govt over Covid-19 crisis - Deccan Herald
'Instead of vaccinating people, AAP busy advertising': BJP hits out at Kejriwal govt over Covid-19 crisis  Deccan Herald

US advertising employment increased by 1,900 jobs in April - AdAge.com
US advertising employment increased by 1,900 jobs in April  AdAge.com

Online Display Advertising Platforms Market Enhancement, Growth, Demand and Developments by 2025 – Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Platforms Market Enhancement, Growth, Demand and Developments by 2025 – Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

New tests for targeted advertising in updated HbbTV test suite - Broadband TV News
New tests for targeted advertising in updated HbbTV test suite  Broadband TV News

Legislation would prohibit marijuana advertising in Idaho - KXLY Spokane
Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

Palo Alto-based adtech startup Instreamatic offers tech to make audio ads smarter and less repetitive - Silicon Valley Business Journal - Silicon Valley Business Journal
Palo Alto-based adtech startup Instreamatic offers tech to make audio ads smarter and less repetitive - Silicon Valley Business Journal  Silicon Valley Business Journal

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

Evaluation of monitoring youth exposure to alcohol advertising on cable television, United States 2016–19 - MD Linx
Evaluation of monitoring youth exposure to alcohol advertising on cable television, United States 2016–19  MD Linx

Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller - The Shotcaller
Payoff of Micro-targeted Advertising Market Unidentified Segments – The Biggest Opportunity Of 2021 | – The Shotcaller  The Shotcaller

Outdoor Advertising Machines Market Condition, Estimations and Forecast By 2026 |Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoor Advertising Machines Market Condition, Estimations and Forecast By 2026 |Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Beginner's Guide to Pinterest Advertising - Business 2 Community
Beginner's Guide to Pinterest Advertising  Business 2 Community

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

Blockgraph and The Trade Desk Integration Plan to Securely Activate - MarTech Series
Blockgraph and The Trade Desk Integration Plan to Securely Activate  MarTech Series

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

British Airways’ new TV advertising campaign puts people at its core in a bid to rebuild its brand - iNews
British Airways’ new TV advertising campaign puts people at its core in a bid to rebuild its brand  iNews

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

FA advertising for 'Alex Ferguson figure' to help UK clinch 2030 World Cup - Mirror Online
FA advertising for 'Alex Ferguson figure' to help UK clinch 2030 World Cup  Mirror Online

Digital Audio Advertising Software Market 2021 Share, Size, Future Demand, Trends, Region by Forecast to 2026| AdsWizz, Centro, AI Music, Audio.Ad, Audion, Choozle – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Audio Advertising Software Market 2021 Share, Size, Future Demand, Trends, Region by Forecast to 2026| AdsWizz, Centro, AI Music, Audio.Ad, Audion, Choozle – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners - MarTech Series
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  MarTech Series

Augmented Reality for Advertising Market Size 2021, Analysis By Leading Keyplayers | Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, Bbdo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Augmented Reality for Advertising Market Size 2021, Analysis By Leading Keyplayers | Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, Bbdo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place - Deadline
TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

The IAA urges advertisers and agencies to take a breather - afaqs
The IAA urges advertisers and agencies to take a breather  afaqs

Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion - Hartford Courant
Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion  Hartford Courant

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Online Advertising Management Software Market Report Forecast to 2027 – CityView, Accela, NetFore Systems, Esri, AvePoint, CentralSquare Technologies, Citibot, Aeon Nexus Corporation, Online Solutions, Wagsys Software Solutions, CivicPlus, Ctzen. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Management Software Market Report Forecast to 2027 – CityView, Accela, NetFore Systems, Esri, AvePoint, CentralSquare Technologies, Citibot, Aeon Nexus Corporation, Online Solutions, Wagsys Software Solutions, CivicPlus, Ctzen. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans - HuffPost
CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans  HuffPost

Intent Data Reveals 'Traditional Marketing' Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend - MarTech Series
Intent Data Reveals 'Traditional Marketing' Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend  MarTech Series

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

With advertising spending back, here’s why WPP is an economic-recovery play - MarketWatch
With advertising spending back, here’s why WPP is an economic-recovery play  MarketWatch

Why WPP wants to be the LVMH of post-COVID-19 advertising - Fast Company
Why WPP wants to be the LVMH of post-COVID-19 advertising  Fast Company

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Facebook v Apple: The ad tracking row heats up - BBC News
Facebook v Apple: The ad tracking row heats up  BBC News

Paid Advertising Options for Technology Services - Business 2 Community
Paid Advertising Options for Technology Services  Business 2 Community

Search advertising is resilient thanks to the ecommerce channel - eMarketer
Search advertising is resilient thanks to the ecommerce channel  eMarketer

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

How product placements may soon be added to classic films - BBC News
How product placements may soon be added to classic films  BBC News

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

3 Online Advertising Stocks to Buy Now - MarketBeat
3 Online Advertising Stocks to Buy Now  MarketBeat

Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas - The Texas Tribune
Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas  The Texas Tribune

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

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