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Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming.

There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a furniture store I visited had a complete drafting table, magnifying light and glue pot in the corner) is about the same as fixing your own leaks and asking the plumber to come by and inspect it.

Your ad will have less than eight tenths of a second to get a reader's attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).

Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the internet of "selling" words. Type "Words that Sell" in any search engine.

Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot.

Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money.

Sell the benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:[email protected]

©2005 BIG Mike McDaniel, All Rights Reserved MailTo:[email protected] BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. May / 11 / 2021

How to Advertise in Newsletters: A Beginner's Guide (with Examples) - Search Engine Journal
How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

The evolution of advertising truth - The Gazette
The evolution of advertising truth  The Gazette

Native Advertising Explained—With Examples! - Business 2 Community
Native Advertising Explained—With Examples!  Business 2 Community

Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts - KPVI News 6
Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts  KPVI News 6

Affise Launches New Attribution Chain Technology to Measure Advertising Results - Business Wire
Affise Launches New Attribution Chain Technology to Measure Advertising Results  Business Wire

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

The Top 5 Questions Marketers Ask About CTV Advertising - AdExchanger
The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Connected TV Advertising 2021: Prospects And Promises - Forbes
Connected TV Advertising 2021: Prospects And Promises  Forbes

DOJ Hiring Practices Investigation: Taboola Online Advertising - The National Law Review
DOJ Hiring Practices Investigation: Taboola Online Advertising  The National Law Review

Idaho Advances Bill to Ban Cannabis Advertising - Ganjapreneur
Idaho Advances Bill to Ban Cannabis Advertising  Ganjapreneur

The Pitch: Advertising and marketing news for 5.11.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.11.21  RichmondBizSense

SoftBank To Invest About $60 Mln In Axiata Digital Advertising - Nasdaq
SoftBank To Invest About $60 Mln In Axiata Digital Advertising  Nasdaq

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

The Week Ahead: Advertising Week Europe is back and ANA hosts in-house agency event - AdAge.com
The Week Ahead: Advertising Week Europe is back and ANA hosts in-house agency event  AdAge.com

News, advertising earn 26 statewide awards for staff - Woodstock Independent
News, advertising earn 26 statewide awards for staff  Woodstock Independent

VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising - ExchangeWire
VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising  ExchangeWire

London tourism gets £6m boost with new advertising campaign - The Guardian
London tourism gets £6m boost with new advertising campaign  The Guardian

Inflight Advertising Market Growing Trends and Demand 2025 – The Shotcaller - The Shotcaller
Inflight Advertising Market Growing Trends and Demand 2025 – The Shotcaller  The Shotcaller

Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com - Business Wire
Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com  Business Wire

Apple users reject app tracking for advertising en masse - The Drum
Apple users reject app tracking for advertising en masse  The Drum

Business News: Jodie Miller joins C & D Advertising - Utica Observer Dispatch
Business News: Jodie Miller joins C & D Advertising  Utica Observer Dispatch

Affise Launches New Technology to measure Advertising Results - Martechcube
Affise Launches New Technology to measure Advertising Results  Martechcube

Amazon Advertising Is Unstoppable - hackernoon.com
Amazon Advertising Is Unstoppable  hackernoon.com

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

How to Get Started on Microsoft Ads Audience Network - Search Engine Journal
How to Get Started on Microsoft Ads Audience Network  Search Engine Journal

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis - The Boston Globe
Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Monday Sector Laggards: Semiconductors, Advertising Stocks - Nasdaq
Monday Sector Laggards: Semiconductors, Advertising Stocks  Nasdaq

The IAA urges advertisers and agencies to take a breather - afaqs
The IAA urges advertisers and agencies to take a breather  afaqs

Yannick Bolloré interview: 'Havas is stronger now than before virus crisis' | Advertising - Campaign Asia
Yannick Bolloré interview: 'Havas is stronger now than before virus crisis' | Advertising  Campaign Asia

Pinterest Launches New Overview of Its Advertising Process to Help Simplify Paid Promotions - EIN News
Pinterest Launches New Overview of Its Advertising Process to Help Simplify Paid Promotions  EIN News

Lerner Advertising To Receive Two Golden Gavel Awards - PRNewswire
Lerner Advertising To Receive Two Golden Gavel Awards  PRNewswire

Breaking down the post-cookie solutions: Unified ID 2.0 | Advertising - Campaign Asia
Breaking down the post-cookie solutions: Unified ID 2.0 | Advertising  Campaign Asia

Local TV broadcasters are the early winners of legalized sports betting advertising - Awful Announcing
Local TV broadcasters are the early winners of legalized sports betting advertising  Awful Announcing

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch - Patch.com
The Difference Between Content Marketing And Advertising | Caldwells, NJ Patch  Patch.com

Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising - Digital Media Solutions
Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising  Digital Media Solutions

Matt Wasserlauf, Revolutionary Advertising Disruptor, Founder & CEO of Blockboard, Zoom Interviewed for DotCom - EIN News
Matt Wasserlauf, Revolutionary Advertising Disruptor, Founder & CEO of Blockboard, Zoom Interviewed for DotCom  EIN News

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

IBM Expands Watson Advertising Accelerator for OTT and Video - The Fast Mode
IBM Expands Watson Advertising Accelerator for OTT and Video  The Fast Mode

Digital Advertising Platforms Market Projections, Segmentation, Competitors Analysis, Trends and Forecast by 2021 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising Platforms Market Projections, Segmentation, Competitors Analysis, Trends and Forecast by 2021 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush - The Jerusalem Post
T1 Advertising's Thomas Herd Leads Digital Marketing Gold Rush  The Jerusalem Post

Contextual Advertising Market 2021 Strategic Assessment- Facebook., IAC, AOI, Amazon.com, Microsoft, Twitter, Adobe System, Yahoo, Media.Net, SAP, Amobee., Google – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market 2021 Strategic Assessment- Facebook., IAC, AOI, Amazon.com, Microsoft, Twitter, Adobe System, Yahoo, Media.Net, SAP, Amobee., Google – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

US advertising employment increased by 1,900 jobs in April - AdAge.com
US advertising employment increased by 1,900 jobs in April  AdAge.com

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

Legislation would prohibit marijuana advertising in Idaho - KXLY Spokane
Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

New anti-marijuana advertising, promotion ban bill passes Senate, 21-14... - Idaho Press-Tribune
New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

Online Advertising Platform Market Size 2021, Analysis By Leading Keyplayers | Facebook, Google, Wordstream, Sizmek, Marin Software, Dataxu – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Platform Market Size 2021, Analysis By Leading Keyplayers | Facebook, Google, Wordstream, Sizmek, Marin Software, Dataxu – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Evaluation of monitoring youth exposure to alcohol advertising on cable television, United States 2016–19 - MD Linx
Evaluation of monitoring youth exposure to alcohol advertising on cable television, United States 2016–19  MD Linx

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

Four rooms: A quartet of funny short films about bad design | Advertising - Campaign Asia
Four rooms: A quartet of funny short films about bad design | Advertising  Campaign Asia

11th DSPFF-2021 Awards - Free Press Journal
11th DSPFF-2021 Awards  Free Press Journal

Spinal Tap Creators Urge Drive-Ins And Other Would-Be Exhibitors Seek Licences Prior To Advertising Screenings Of Iconic Film - PRNewswire
Spinal Tap Creators Urge Drive-Ins And Other Would-Be Exhibitors Seek Licences Prior To Advertising Screenings Of Iconic Film  PRNewswire

New tests for targeted advertising in updated HbbTV test suite - Broadband TV News
New tests for targeted advertising in updated HbbTV test suite  Broadband TV News

Beginner's Guide to Pinterest Advertising - Business 2 Community
Beginner's Guide to Pinterest Advertising  Business 2 Community

OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising - MarTech Series
OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising  MarTech Series

Palo Alto-based adtech startup Instreamatic offers tech to make audio ads smarter and less repetitive - Silicon Valley Business Journal - Silicon Valley Business Journal
Palo Alto-based adtech startup Instreamatic offers tech to make audio ads smarter and less repetitive - Silicon Valley Business Journal  Silicon Valley Business Journal

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

Knowing These 7 Secrets Will Improve the Look of Your Advertising Brochure Design - ABCmoney.co.uk
Knowing These 7 Secrets Will Improve the Look of Your Advertising Brochure Design  ABCmoney.co.uk

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

'Instead of vaccinating people, AAP busy advertising': BJP hits out at Kejriwal govt over Covid-19 crisis - Deccan Herald
'Instead of vaccinating people, AAP busy advertising': BJP hits out at Kejriwal govt over Covid-19 crisis  Deccan Herald

Online Display Advertising Platforms Market Enhancement, Growth, Demand and Developments by 2025 – Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Platforms Market Enhancement, Growth, Demand and Developments by 2025 – Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

State Digital Taxes: Details & Analysis of State Digital Tax Proposals - Tax Foundation
State Digital Taxes: Details & Analysis of State Digital Tax Proposals  Tax Foundation

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Advertising Agency Billing Software Market Size 2021, Analysis By Leading Keyplayers | Asana, Monday, Freshbooks, Adplugg, Shortlist, Adscale – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Agency Billing Software Market Size 2021, Analysis By Leading Keyplayers | Asana, Monday, Freshbooks, Adplugg, Shortlist, Adscale – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Outdoor Advertising Machines Market Condition, Estimations and Forecast By 2026 |Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoor Advertising Machines Market Condition, Estimations and Forecast By 2026 |Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Demand Side Platforms (DSP) For Programmatic Advertising Market Future Scenario, Growth rate, Market Segmentation, and Industrial Opportunities to 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Demand Side Platforms (DSP) For Programmatic Advertising Market Future Scenario, Growth rate, Market Segmentation, and Industrial Opportunities to 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising - Barron's
Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising  Barron's

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners - MarTech Series
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  MarTech Series

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

FA advertising for 'Alex Ferguson figure' to help UK clinch 2030 World Cup - Mirror Online
FA advertising for 'Alex Ferguson figure' to help UK clinch 2030 World Cup  Mirror Online

"It's Personal": Craig Sweeney on why he believes in advertising - Mediaweek
"It's Personal": Craig Sweeney on why he believes in advertising  Mediaweek

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Location-based Search and Advertising Market 2021 Is Booming Worldwide | Top Key Players :Foursquare, Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Neil Christie to leave Wieden+Kennedy | Advertising - Campaign Asia
Neil Christie to leave Wieden+Kennedy | Advertising  Campaign Asia

Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in - MarketWatch
Facebook used the pandemic to develop non-advertising business, while ad money kept pouring in  MarketWatch

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising - Yahoo Finance
Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Augmented Reality for Advertising Market Size 2021, Analysis By Leading Keyplayers | Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, Bbdo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Augmented Reality for Advertising Market Size 2021, Analysis By Leading Keyplayers | Augmented Pixels, Wikitude, Blippar, Aurasma, Catchoom, Bbdo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Online Advertising Management Software Market Report Forecast to 2027 – CityView, Accela, NetFore Systems, Esri, AvePoint, CentralSquare Technologies, Citibot, Aeon Nexus Corporation, Online Solutions, Wagsys Software Solutions, CivicPlus, Ctzen. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Management Software Market Report Forecast to 2027 – CityView, Accela, NetFore Systems, Esri, AvePoint, CentralSquare Technologies, Citibot, Aeon Nexus Corporation, Online Solutions, Wagsys Software Solutions, CivicPlus, Ctzen. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How to Make Money with Scoreboard Advertising - Campus Rec Magazine
How to Make Money with Scoreboard Advertising  Campus Rec Magazine

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

Zynga to Acquire Programmatic Advertising Platform Chartboost - Martechcube
Zynga to Acquire Programmatic Advertising Platform Chartboost  Martechcube

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Destination NSW to help with tourism advertising - Riverine Herald
Destination NSW to help with tourism advertising  Riverine Herald

Ovaltine: Fuel to feed brain suckers (?) | Advertising - Campaign Asia
Ovaltine: Fuel to feed brain suckers (?) | Advertising  Campaign Asia

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Facebook v Apple: The ad tracking row heats up - BBC News
Facebook v Apple: The ad tracking row heats up  BBC News

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

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