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Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming.

There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a furniture store I visited had a complete drafting table, magnifying light and glue pot in the corner) is about the same as fixing your own leaks and asking the plumber to come by and inspect it.

Your ad will have less than eight tenths of a second to get a reader's attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).

Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the internet of "selling" words. Type "Words that Sell" in any search engine.

Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot.

Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money.

Sell the benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:[email protected]

©2005 BIG Mike McDaniel, All Rights Reserved MailTo:[email protected] BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. June / 18 / 2024

T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices - The Verge
T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices  The Verge

The 'Mad Men' Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The 'Mad Men' Era Is Long Over. Why Is Advertising Still So White?  The New York Times

Elon Musk launches charm offensive to win back advertisers - Financial Times
Elon Musk launches charm offensive to win back advertisers  Financial Times

Digital Advertisers Are Debating What Counts As 'Premium Content' - Business Insider
Digital Advertisers Are Debating What Counts As 'Premium Content'  Business Insider

Advertible Makes Its Case To SSPs For Running Native Channel Extensions - AdExchanger
Advertible Makes Its Case To SSPs For Running Native Channel Extensions  AdExchanger

Why some cities are banning fossil fuel advertisements - The Washington Post
Why some cities are banning fossil fuel advertisements  The Washington Post

How Disney is leveraging AI for advertising - Yahoo Finance
How Disney is leveraging AI for advertising  Yahoo Finance

Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing? - Investopedia
Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?  Investopedia

Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising - Mozilla & Firefox
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera - Page Six
Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera  Page Six

Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter - Charter Communications
Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter  Charter Communications

Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More - Inc.
Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More  Inc.

'We're all just fumbling around': Advertising on Substack remains a Wild West for brands - Modern Retail
'We're all just fumbling around': Advertising on Substack remains a Wild West for brands  Modern Retail

Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data - MediaVillage
Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data  MediaVillage

SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising - Yahoo Finance
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising  Yahoo Finance

New 'Integrated Cannabis Vaporizer' Packaging, Labeling, Advertising, and Marketing Requirements Go Into Effect July 1 - Redheaded Blackbelt
New 'Integrated Cannabis Vaporizer' Packaging, Labeling, Advertising, and Marketing Requirements Go Into Effect July 1  Redheaded Blackbelt

Amir Kassaei is Coming Back to Burst the Advertising Bubble | LBBOnline - Little Black Book - LBBonline
Amir Kassaei is Coming Back to Burst the Advertising Bubble | LBBOnline  Little Black Book - LBBonline

Google loses bid to end US antitrust case over digital advertising - Reuters
Google loses bid to end US antitrust case over digital advertising  Reuters

Meta uses Cannes to unveil its 'Big Play' – AI-enhanced advertising and messaging - The Drum
Meta uses Cannes to unveil its 'Big Play' – AI-enhanced advertising and messaging  The Drum

PRINT Awards 2024 Student Spotlight: Winners in Branding Identities, Advertising, Editorial & More - PRINT Magazine
PRINT Awards 2024 Student Spotlight: Winners in Branding Identities, Advertising, Editorial & More  PRINT Magazine

How Telegram's Ads Network Will Impact Advertisers & Creators - Unchained
How Telegram's Ads Network Will Impact Advertisers & Creators  Unchained

Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach - Inc.
Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach  Inc.

Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools - Performance Marketing World
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools  Performance Marketing World

Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand - The National Law Review
Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand  The National Law Review

UK advertising and research exports reach £18bn - Research Live
UK advertising and research exports reach £18bn  Research Live

Advertisers face far-reaching disruptions as distracted consumers' attention to content weakens across media platforms ... - PR Newswire
Advertisers face far-reaching disruptions as distracted consumers' attention to content weakens across media platforms ...  PR Newswire

Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM) - Defense World
Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM)  Defense World

Biden team announces $50M campaign highlighting Trump conviction: Election 2024 - The Associated Press
Biden team announces $50M campaign highlighting Trump conviction: Election 2024  The Associated Press

Advantage Solutions to sell digital advertising platform Jun to Sweden's Verve for ~$185M - Seeking Alpha
Advantage Solutions to sell digital advertising platform Jun to Sweden's Verve for ~$185M  Seeking Alpha

Getting up close and personal: The new focus making digital dominate global ad spend - Euronews
Getting up close and personal: The new focus making digital dominate global ad spend  Euronews

Oracle is shutting down its advertising business despite millions in revenues - TechRadar
Oracle is shutting down its advertising business despite millions in revenues  TechRadar

Romanian legislative bans advertising for electronic cigarettes and vapes - Romania-Insider.com
Romanian legislative bans advertising for electronic cigarettes and vapes  Romania-Insider.com

Biden campaign launches advertising attack on 'convicted criminal' Trump - The Washington Post
Biden campaign launches advertising attack on 'convicted criminal' Trump  The Washington Post

Harnessing AI: Transforming Creative Development In Advertising - AdExchanger
Harnessing AI: Transforming Creative Development In Advertising  AdExchanger

Why Euro 2024 is 'a big step change' for the areas advertisers will rely on - Digiday
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on  Digiday

One minute in Cannes with: Uber Advertising - Performance Marketing World
One minute in Cannes with: Uber Advertising  Performance Marketing World

Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman - Cryptonews
Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman  Cryptonews

Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction - WBAP News/Talk
Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  WBAP News/Talk

Biden's campaign announces $50 million advertising blitz highlighting Trump's conviction - KTVB.com
Biden's campaign announces $50 million advertising blitz highlighting Trump's conviction  KTVB.com

Oracle Ads have had it: $2B operation shuts down after dwindling to $300M - The Register
Oracle Ads have had it: $2B operation shuts down after dwindling to $300M  The Register

T-Mobile ticked off for dodgy FWA advertising - Telecoms.com
T-Mobile ticked off for dodgy FWA advertising  Telecoms.com

Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics - Hollywood Reporter
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics  Hollywood Reporter

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - Jackson Hole News&Guide
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Jackson Hole News&Guide

Bandai Namco's Smash Bros. Studio "No Longer" Advertising Select Roles For Nintendo Projects - Nintendo Life
Bandai Namco's Smash Bros. Studio "No Longer" Advertising Select Roles For Nintendo Projects  Nintendo Life

Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising - StockTitan
Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising  StockTitan

Oscar Mayer Creates Beauty Advertising. Sort of - Muse by Clio
Oscar Mayer Creates Beauty Advertising. Sort of  Muse by Clio

These 3 trends will dominate advertising: Spotify's Lee Brown - Yahoo Finance
These 3 trends will dominate advertising: Spotify's Lee Brown  Yahoo Finance

T-Mobile can no longer advertise a 'Price Lock' if it doesn't lock prices - Android Authority
T-Mobile can no longer advertise a 'Price Lock' if it doesn't lock prices  Android Authority

Oracle Is Shutting Down Its Ad Business - Adweek
Oracle Is Shutting Down Its Ad Business  Adweek

NBCUniversal Supercharges Live Event Programming For Advertisers With New Accelerated Audience Capabilities - PRODU
NBCUniversal Supercharges Live Event Programming For Advertisers With New Accelerated Audience Capabilities  PRODU

X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover - The New York Times
X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover  The New York Times

Women Connect at Cannes Lions Ad Festival's Empower Cafe - TheWrap
Women Connect at Cannes Lions Ad Festival's Empower Cafe  TheWrap

Advertising Club of Madras closes entries for MADDYS 2024 - Animation Xpress
Advertising Club of Madras closes entries for MADDYS 2024  Animation Xpress

Briefing: TikTok Announces AI Avatars for Advertising - The Information
Briefing: TikTok Announces AI Avatars for Advertising  The Information

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Biden's campaign announces $50M advertising blitz | Nation | timesdaily.com - Times Daily
Biden's campaign announces $50M advertising blitz | Nation | timesdaily.com  Times Daily

How AI will impact the advertising world according to OpenAI - Fast Company
How AI will impact the advertising world according to OpenAI  Fast Company

Jana Steward can provide all display advertising needs - Erwin Record
Jana Steward can provide all display advertising needs  Erwin Record

The Trade Desk: Positioned For Success As A New Era Of Digital Advertising Starts (TTD) - Seeking Alpha
The Trade Desk: Positioned For Success As A New Era Of Digital Advertising Starts (TTD)  Seeking Alpha

Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars - Variety
Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars  Variety

Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction - GV Wire
Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  GV Wire

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - WBBJ-TV
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  WBBJ-TV

Why advertising needs more queer leaders - Ad Age
Why advertising needs more queer leaders  Ad Age

Oracle Shuts Down Advertising Business After Spending Over $4 Billion - Business Insider
Oracle Shuts Down Advertising Business After Spending Over $4 Billion  Business Insider

Griezmann feels the full force of EURO 2024 pitch side advertising - OneFootball - English
Griezmann feels the full force of EURO 2024 pitch side advertising  OneFootball - English

Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising - Business Wire
Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising  Business Wire

United Nations Chief Wants to Ban Oil & Gas Advertising Worldwide - Marcellus Drilling News
United Nations Chief Wants to Ban Oil & Gas Advertising Worldwide  Marcellus Drilling News

Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline - Hollywood Reporter
Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline  Hollywood Reporter

Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts - StreetInsider.com
Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts  StreetInsider.com

Ban these companies from advertising, says UN chief, and other nature and climate stories you need to read this week - World Economic Forum
Ban these companies from advertising, says UN chief, and other nature and climate stories you need to read this week  World Economic Forum

United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment - EIN News
United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment  EIN News

PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation - PayPal Newsroom
PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation  PayPal Newsroom

ROKU Launches New Advertising Solution to Aid Platform Revenues - Yahoo Finance
ROKU Launches New Advertising Solution to Aid Platform Revenues  Yahoo Finance

Anzu and dentsu partner to advance intrinsic in-game advertising with - Pocket Gamer.Biz
Anzu and dentsu partner to advance intrinsic in-game advertising with  Pocket Gamer.Biz

TI Georgia: Advertising Market in Georgia Insufficient for Media to Function Properly - Civil Georgia
TI Georgia: Advertising Market in Georgia Insufficient for Media to Function Properly  Civil Georgia

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - Bowling Green Daily News
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Bowling Green Daily News

Ad tech players unite for programmatic advertising growth in Europe - Adgully
Ad tech players unite for programmatic advertising growth in Europe  Adgully

Biden Campaign Launches $50m Advertising Onslaught Targeting Trump's Legal Troubles - Arise News
Biden Campaign Launches $50m Advertising Onslaught Targeting Trump's Legal Troubles  Arise News

106 Lions on a shirt - Creativebrief
106 Lions on a shirt  Creativebrief

How Retailers Became Ad Platforms - HBR.org Daily
How Retailers Became Ad Platforms  HBR.org Daily

Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc.  Defense World

United Airlines seat ads: How to opt out of targeted advertising - Fast Company
United Airlines seat ads: How to opt out of targeted advertising  Fast Company

Laughing Matters: How Cannes' Humor Category Could Change Advertising - Adweek
Laughing Matters: How Cannes' Humor Category Could Change Advertising  Adweek

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - American Family News
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  American Family News

Wacl calls on industry to measure representation of women in advertising - CampaignLive
Wacl calls on industry to measure representation of women in advertising  CampaignLive

Biden Campaign Announces $50 Million Advertising Blitz Highlighting Trump's Conviction - http://hamodia.com
Biden Campaign Announces $50 Million Advertising Blitz Highlighting Trump's Conviction  http://hamodia.com

RDDT Stock: What to Watch as Reddit Nabs New AI Advertising Deal - InvestorPlace
RDDT Stock: What to Watch as Reddit Nabs New AI Advertising Deal  InvestorPlace

Google launches Google TV advertising network - Search Engine Land
Google launches Google TV advertising network  Search Engine Land

Amazon hit with $122 mln US verdict in internet-advertising patent case - The Financial Express
Amazon hit with $122 mln US verdict in internet-advertising patent case  The Financial Express

Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More - Adweek
Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More  Adweek

Allstate Arena advertising CM Punk for Friday Night SmackDown - POST Wrestling
Allstate Arena advertising CM Punk for Friday Night SmackDown  POST Wrestling

Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem - AdExchanger
Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem  AdExchanger

2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips - Hootsuite
2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips  Hootsuite

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch - Digiday
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch  Digiday

Wild Advertising boosts creativity with student collaboration - adobo Magazine
Wild Advertising boosts creativity with student collaboration  adobo Magazine

What happens when retail media overtakes TV advertising? - The Grocer
What happens when retail media overtakes TV advertising?  The Grocer

Peterborough youth praised ahead of food advertising ban decision - BBC.com
Peterborough youth praised ahead of food advertising ban decision  BBC.com

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Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation  Hello Partner

Gary Lineker 'breaks BBC advertising rules' by wearing his clothing line on air - The Independent
Gary Lineker 'breaks BBC advertising rules' by wearing his clothing line on air  The Independent

Google: advertising revenue 2023 - Statista
Google: advertising revenue 2023  Statista

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