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Online vs. Offline Advertising


Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.

Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising.

Some good services for tracking are:

Web Site Tracking

Stat Counter http://www.statcounter.com
Web Trends http://www.webtrends.com

Email Tracking

Group Metrics http://www.group-metrics.com

In online advertising you can get information where your visitors are coming from, what do they read on your web site, how much is your email newsletter open-ratio, how much is click/thru ratio for every link in your newsletter, also you can get demographic reports about your visitors/subscribers and many other things. Because of that, in online presence you have great options for 1-1 marketing. You can adjust your web site design and content according to your visitor needs.

If you advertise on TV or magazines you can't know exactly how many people actually saw your ad. There are some predictions but not that precise, of course.

One of the main advantages of offline advertising over online is that people still believe more in what they see on TV than on the Internet.

Online promotion has one very big advantage over offline promotion and that is interactivity. In online promotion you can have interactive ads that behave differently based on visitor's behavior. Popular thing in online advertising is making ads like mini home pages. Yahoo! use that technique for advertising their services.

______________________________

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

______________________________

NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. March / 06 / 2021

Proof Advertising Invests in New Creative and Strategic Firepower - PRNewswire
Proof Advertising Invests in New Creative and Strategic Firepower  PRNewswire

Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide - MarTech Series
Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide  MarTech Series

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

US advertising employment rebounds with gain of 3,500 jobs in February - AdAge.com
US advertising employment rebounds with gain of 3,500 jobs in February  AdAge.com

Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021 - PRNewswire
Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021  PRNewswire

Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights - MarTech Series
Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights  MarTech Series

Trade Desk Touted Google's Next Big Digital Advertising Rival: WSJ - Yahoo Finance
Trade Desk Touted Google's Next Big Digital Advertising Rival: WSJ  Yahoo Finance

Can Behavioral Ad Companies be Service Providers under CCPA? - The National Law Review
Can Behavioral Ad Companies be Service Providers under CCPA?  The National Law Review

ABA launches radio advertising campaign for PPP loans | News - Dodd Frank Update
ABA launches radio advertising campaign for PPP loans | News  Dodd Frank Update

Google’s rivals fret as the advertising cookie crumbles - Financial Times
Google’s rivals fret as the advertising cookie crumbles  Financial Times

Lamar Advertising to Participate in the 2021 Citi Global Property CEO Conference - StreetInsider.com
Lamar Advertising to Participate in the 2021 Citi Global Property CEO Conference  StreetInsider.com

Dunn&Co. Dominates The 2021 Tampa Bay American Advertising Federation ADDY Awards - WFMZ Allentown
Dunn&Co. Dominates The 2021 Tampa Bay American Advertising Federation ADDY Awards  WFMZ Allentown

Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities - Benzinga
Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities  Benzinga

No, Google isn’t actually ending its invasive advertising methods - Input
No, Google isn’t actually ending its invasive advertising methods  Input

Advertisers prepare for Apple's changes - Business Insider
Advertisers prepare for Apple's changes  Business Insider

Prince William supervisors approve advertising tax rate that would hike bills - Inside NoVA
Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

European brands targeted for Conmebol qualifiers virtual advertising - SportBusiness
European brands targeted for Conmebol qualifiers virtual advertising  SportBusiness

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse - Rome News-Tribune
Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse  Rome News-Tribune

Blockgraph partners with TransUnion on addressable advertising - FierceVideo
Blockgraph partners with TransUnion on addressable advertising  FierceVideo

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change - The Wall Street Journal
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change  The Wall Street Journal

Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board - Business Wire
Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board  Business Wire

Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal - AviationPros.com
Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal  AviationPros.com

Pitt-Titusville marketing videos receive national education advertising awards - YourErie
Pitt-Titusville marketing videos receive national education advertising awards  YourErie

Friday Sector Laggards: Advertising, Biotechnology Stocks - Nasdaq
Friday Sector Laggards: Advertising, Biotechnology Stocks  Nasdaq

Erling Haaland, a goldmine in advertising and marketing - AS English
Erling Haaland, a goldmine in advertising and marketing  AS English

Judy Wald Found Talent for Advertising Agencies - The Wall Street Journal
Judy Wald Found Talent for Advertising Agencies  The Wall Street Journal

Creative Energy Dominates American Advertising Awards With A Special ... - winebusiness.com
Creative Energy Dominates American Advertising Awards With A Special ...  winebusiness.com

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

Protect Your Advertisements – Wear a Helmet | Arent Fox - JDSupra - JD Supra
Protect Your Advertisements – Wear a Helmet | Arent Fox - JDSupra  JD Supra

Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act - JD Supra
Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act  JD Supra

Google plans to shift advertising from user tracking to group tracking - Ghacks Technology News
Google plans to shift advertising from user tracking to group tracking  Ghacks Technology News

The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Digital Advertising Platforms Market Size Analysis With Concentrate On Key Drivers, Trends & Challenges 2020-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising Platforms Market Size Analysis With Concentrate On Key Drivers, Trends & Challenges 2020-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Blockgraph Partners With TransUnion To Further Addressable Advertising 03/04/2021 - MediaPost Communications
Blockgraph Partners With TransUnion To Further Addressable Advertising 03/04/2021  MediaPost Communications

Hyundai Lifts Limits On Advertising Ultra-Low Prices - CarsDirect
Hyundai Lifts Limits On Advertising Ultra-Low Prices  CarsDirect

We Really Appreciate Our Advertisers - Above the Law
We Really Appreciate Our Advertisers  Above the Law

Advertising/public relations alumni drive two-day 'Career Tips' effort - Penn State News
Advertising/public relations alumni drive two-day 'Career Tips' effort  Penn State News

Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes - Gizmodo
Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes  Gizmodo

Walmart, CVS, Instacart, Macy's advertising: Advertisers react - Business Insider
Walmart, CVS, Instacart, Macy's advertising: Advertisers react  Business Insider

Roku's Big Advertising Opportunity in 2021 - Motley Fool
Roku's Big Advertising Opportunity in 2021  Motley Fool

Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers - Social Media Today
Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers  Social Media Today

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game - Science Daily
Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game  Science Daily

Roku’s advertising ambitions just got even bigger with new Nielsen deal - The Verge
Roku’s advertising ambitions just got even bigger with new Nielsen deal  The Verge

43 OAK Elevates the Advertising Industry Through Smart and Innovative Client Solutions | LondonDailyPost.com - London Daily Post
43 OAK Elevates the Advertising Industry Through Smart and Innovative Client Solutions | LondonDailyPost.com  London Daily Post

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

What Google's rejection of post-cookie identifiers means for advertisers - Marketing Dive
What Google's rejection of post-cookie identifiers means for advertisers  Marketing Dive

HBO Max promises 'elegant' advertising experience - FierceVideo
HBO Max promises 'elegant' advertising experience  FierceVideo

Is Massachusetts Poised to Pass a Tax on Digital Advertising? - JD Supra
Is Massachusetts Poised to Pass a Tax on Digital Advertising?  JD Supra

How to Rise to the Challenge of Cookie-less Advertising - Adweek
How to Rise to the Challenge of Cookie-less Advertising  Adweek

Bill reducing public notice advertising is a job killer that endorses worse government - Wyoming Tribune
Bill reducing public notice advertising is a job killer that endorses worse government  Wyoming Tribune

Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - GlobeNewswire
Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace  GlobeNewswire

Pinterest Announces New Advertising Tools At Its Global Summit - AList
Pinterest Announces New Advertising Tools At Its Global Summit  AList

Don't be advertising your life everywhere | Valley Life | avpress.com - Antelope Valley Press
Don't be advertising your life everywhere | Valley Life | avpress.com  Antelope Valley Press

James Harden ‘finds his footing’ in Brooklyn by re-directing ads from billboards to shop windows - NetsDaily
James Harden ‘finds his footing’ in Brooklyn by re-directing ads from billboards to shop windows  NetsDaily

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

Mystery Steam Reviews: advertising in video games - Rock Paper Shotgun
Mystery Steam Reviews: advertising in video games  Rock Paper Shotgun

County approves bid advertising for courthouse rewiring project - Norfolk Daily News
County approves bid advertising for courthouse rewiring project  Norfolk Daily News

PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage - Business Wire
PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage  Business Wire

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Protecting Consumers Against False Advertising: Lessons from the National Advertising Division - Lexology
Protecting Consumers Against False Advertising: Lessons from the National Advertising Division  Lexology

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance - Digiday
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance  Digiday

Advertising Billboard Lights Market 2021 – NeighborWebSJ - NeighborWebSJ
Advertising Billboard Lights Market 2021 – NeighborWebSJ  NeighborWebSJ

(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips - EIN News
(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips  EIN News

Jungle Scout Acquires Downstream to Expand Amazon Advertising Capabilities - Jungle Scout
Jungle Scout Acquires Downstream to Expand Amazon Advertising Capabilities  Jungle Scout

Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program - PRNewswire
Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program  PRNewswire

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Walmart Buys Ad Tech to Chase Small-Business Advertisers - The Wall Street Journal
Walmart Buys Ad Tech to Chase Small-Business Advertisers  The Wall Street Journal

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

Super Bowl Advertisers Face a Tricky Playing Field - Variety
Super Bowl Advertisers Face a Tricky Playing Field  Variety

How deepfakes could change fashion advertising - Vogue Business
How deepfakes could change fashion advertising  Vogue Business

How Total Spend by US Advertisers Has Changed, Over 20 Years - Visual Capitalist
How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

Local advertising will rebound steadily in 2021, new report predicts - AdAge.com
Local advertising will rebound steadily in 2021, new report predicts  AdAge.com

Happy new year: Global advertising could break a record in 2021 - AdAge.com
Happy new year: Global advertising could break a record in 2021  AdAge.com

Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls - AdAge.com
Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls  AdAge.com

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

The News Trust Halo: How Advertising in News Benefits Brands - IAB - IAB
The News Trust Halo: How Advertising in News Benefits Brands - IAB  IAB

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