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Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry the potential customer through four stages.

-Awareness

-Comprehension

-Conviction

-Action

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of the product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches the page that contains details of your product.

Next is the stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in the long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or the actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On the contrary it is sequence of the events that your potential customer's mind goes through. Each stage has to be preceded by the previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making the flow in the advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use the science for your benefit and see the results.

Wish you success.

Copyright © 2005 Arun Pal Singh

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com To avail his free Income Course e-mail to [email protected] with subject 'subscribe'


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 01 / 2021

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

The power of Facebook advertising continues to grow - Bend Bulletin
The power of Facebook advertising continues to grow  Bend Bulletin

Facebook's New Campaign Defends Targeted Advertising Business - Bloomberg
Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

What is programmatic advertising and how does it work? - Journal Times
What is programmatic advertising and how does it work?  Journal Times

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

CMO profile: How JCDecaux is making advertising dynamic by default - CMO
CMO profile: How JCDecaux is making advertising dynamic by default  CMO

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026 - The Bisouv Network
Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026  The Bisouv Network

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

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US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - MarTech Series
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  MarTech Series

Latest Mobile Advertising Market Report – Global Industry Analysis, Development, Scope, Share, Trends, Forecast to 2026 – The Bisouv Network - The Bisouv Network
Latest Mobile Advertising Market Report – Global Industry Analysis, Development, Scope, Share, Trends, Forecast to 2026 – The Bisouv Network  The Bisouv Network

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Ad With Realistic Take on Breastfeeding Airing at Golden Globes - The New York Times
Ad With Realistic Take on Breastfeeding Airing at Golden Globes  The New York Times

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising - Business Insider
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant - Morning Consult
Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant  Morning Consult

Facebook versus News: Advertising is the real problem - The Conversation AU
Facebook versus News: Advertising is the real problem  The Conversation AU

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

The Pitch: Advertising and marketing news for 2.23.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.23.21  RichmondBizSense

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network  The Bisouv Network

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Australia job advertisements near 2-1/2 year peak in February - Reuters
Australia job advertisements near 2-1/2 year peak in February  Reuters

Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc. - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc.  The Bisouv Network

You won’t find many digital billboards in Lexington. Lawsuit tries to change that. - Lexington Herald Leader
You won’t find many digital billboards in Lexington. Lawsuit tries to change that.  Lexington Herald Leader

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

Advertising Management Platform Market 2020: Key Strategic Insights, DROC, PEST Analysis, Business Overview And Forecast Research Study by 2025 – The Bisouv Network - The Bisouv Network
Advertising Management Platform Market 2020: Key Strategic Insights, DROC, PEST Analysis, Business Overview And Forecast Research Study by 2025 – The Bisouv Network  The Bisouv Network

Move and win roundup: Week of March 1, 2021 | Advertising - Campaign Asia
Move and win roundup: Week of March 1, 2021 | Advertising  Campaign Asia

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra  JD Supra

Global Cloud Advertising Market 2025: Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, Imagine Communications Corp. etc. - The Bisouv Network
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Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) - Variety
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

Central Okanagan media companies launch Local Advertising Initiative - Kelowna News - Castanet.net
Central Okanagan media companies launch Local Advertising Initiative - Kelowna News  Castanet.net

Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say - N.C. State University Technician Online
Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say  N.C. State University Technician Online

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Global Cross-Channel Advertising Software Market 2025: TubeMogul, Marin, Oracle, Kenshoo, Funnel, Nanigans, MediaMath, AdStage, Google's DoubleClick, Criteo, AdRoll, Sizmek, Celtra, Salesforce, IBM Campaign, Adobe, SAS etc. - The Bisouv Network
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InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World - MarTech Series
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

Global Big Data Pharmaceutical Advertising Market 2025: International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd etc. – The Bisouv Network - The Bisouv Network
Global Big Data Pharmaceutical Advertising Market 2025: International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd etc. – The Bisouv Network  The Bisouv Network

Amazon and Advertising: Watch out Facebook (and Amazon's sellers) - CEOWORLD magazine
Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

Tips for Advertising in the Time of Coronavirus - The National Law Review
Tips for Advertising in the Time of Coronavirus  The National Law Review

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax - The Washington Post
Silicon Valley-backed groups sue Maryland to kill country’s first-ever online advertising tax  The Washington Post

Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021 - Tax Foundation
Maryland's Digital Advertising Tax Is Unworkably Vague February 10, 2021  Tax Foundation

Global Programmatic Display Advertising Market 2025: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina etc. – The Bisouv Network - The Bisouv Network
Global Programmatic Display Advertising Market 2025: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina etc. – The Bisouv Network  The Bisouv Network

2021 Amazon Advertising Guide for Sellers - Jungle Scout
2021 Amazon Advertising Guide for Sellers  Jungle Scout

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Lamar Advertising Company Announces Cash Dividend on Common Stock - GlobeNewswire
Lamar Advertising Company Announces Cash Dividend on Common Stock  GlobeNewswire

Digital Display Advertising Market 2021 Global Insights and Business Scenario – SocialHi5, ReportGarden, Digital Business Development Ltd, Lead to Conversion, SevenAtoms Inc, Path Interactive – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Display Advertising Market 2021 Global Insights and Business Scenario – SocialHi5, ReportGarden, Digital Business Development Ltd, Lead to Conversion, SevenAtoms Inc, Path Interactive – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Airbnb Announces Major Global Advertising Campaign to Tout Hosting - Skift
Airbnb Announces Major Global Advertising Campaign to Tout Hosting  Skift

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One - MarTech Series
Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - GlobeNewswire
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  GlobeNewswire

Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV - BeetTV
Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV  BeetTV

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Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution  B&T

We're Hiring! Advertising Sales Account Executive Full and Part-Time - St. Louis Jewish Light
We're Hiring! Advertising Sales Account Executive Full and Part-Time  St. Louis Jewish Light

Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses - MarTech Series
Audience Platform and AdAmp Deliver One-Stop Solution to Bring Television Advertising to Small and Mid-sized Businesses  MarTech Series

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity - Reuters
Australia won't advertise COVID-19 vaccine on Facebook but vows publicity  Reuters

Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Comprehensive report on Internet Video Advertising Market 2021 size growth demand opportunities forecast to 2027 with Alphabet, Facebook, Yahoo, Microsoft, Tencent, Twitter, Alibaba, Baidu – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Strict vaccine advertising rules don't stop doctors from having patient conversations: TGA - The Canberra Times
Strict vaccine advertising rules don't stop doctors from having patient conversations: TGA  The Canberra Times

Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference - Yahoo Finance
Lamar Advertising to appear at the Morgan Stanley Technology, Media and Telecom Conference  Yahoo Finance

Medical Advertising Hall of Fame updates mission to drive industry DE&I - News - MM&M - Medical Marketing and Media - Medical Marketing and Media
Medical Advertising Hall of Fame updates mission to drive industry DE&I - News - MM&M - Medical Marketing and Media  Medical Marketing and Media

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Tangrams Strategy and Effectiveness award winners for 2021 revealed | Advertising - Campaign Asia
Tangrams Strategy and Effectiveness award winners for 2021 revealed | Advertising  Campaign Asia

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

The Chrome Update Is Bad for Advertisers but Good for Google - WIRED
The Chrome Update Is Bad for Advertisers but Good for Google  WIRED

✋ Facebook lied to advertisers - The Hustle
✋ Facebook lied to advertisers  The Hustle

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

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‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

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