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Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry the potential customer through four stages.

-Awareness

-Comprehension

-Conviction

-Action

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of the product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches the page that contains details of your product.

Next is the stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in the long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or the actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On the contrary it is sequence of the events that your potential customer's mind goes through. Each stage has to be preceded by the previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making the flow in the advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use the science for your benefit and see the results.

Wish you success.

Copyright © 2005 Arun Pal Singh

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com To avail his free Income Course e-mail to [email protected] with subject 'subscribe'


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024

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Tesla starts advertising campaign on Cars.com  TESLARATI

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AI advertising start-up valued at $4bn after fundraising  Financial Times

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Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

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23 Gen Z advertising and marketing leaders  Ad Age

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UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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Truth in advertising coming to travel  Travel Weekly

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FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

New Hampshire House takes on artificial intelligence in political advertising - Nashua Telegraph
New Hampshire House takes on artificial intelligence in political advertising  Nashua Telegraph

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

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Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign  Radioresultsnetwork.com

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

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Heidelberg Township supervisors advertise 2024 road projects  LebTown

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Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising  Repairer Driven News

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Thanks To Our Advertisers  Above the Law

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Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV)  Simply Wall St

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Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

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New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

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Organic Ranking vs Paid Advertising  PressReleaseNetwork.com

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Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

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Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

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New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

Shanghai Introduces New Guidelines for Cosmetic Advertising - China Briefing
Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

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Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

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Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

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Hockey star Connor McDavid now a face of responsible gaming after promoting gambling  CBC News

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

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Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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The most innovative advertising and marketing companies of 2024  Fast Company

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising  Search Engine Roundtable

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Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

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SNAP Brings Sponsored AR Filters for Advertisers on Snapchat  Yahoo Finance

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GroupM commits to double media investment in annual women's sports advertising opportunities  Mediabrief

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Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising  Benzinga

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Advertising Club of Madras invites entries for MADDYs 2024 Advertising Award  MediaNews4U

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Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

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