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Pros and Cons of Establishing an In-House Ad Agency


There have been several ads promoting books and reports on this
subject, or included as part of the contents in several mail
order books stating:

           "SAVE UP TO 17% ON ALL YOUR ADVERTISING"

It's legitimate, practical and effective, but like so many other
promises, there are pros and cons involved. The pros are fairly
obvious. By setting up your own advertising agency and placing
your advertising under your agency name, most magazines will
allow you the standard 15% agency commission plus and extra 2%
cash discount. If your annual ad budget is $5,000 this amounts to
a saving of $850 a year, which is a considerable piece of change.

The negative side to this operation involves the initial cost of
establishing your new agency, which isn't very difficult, but it
might be considered time-consuming. To initiate an agency you
will have to have a name for it other than your regular business
name. Example: If your company name is Nationwide Electronics and
your name is John Smith, you could call your agency John Smith
Advertising or The J.S. Advertising Agency, The agency address
will have to be different than your company's, but this can be
resolved by renting a post office box the ad agency and using your
home or office address for the other. Next you will have to open
a separate checking account under the agency name because all
advertising payments will be issued thru your agency, and you
will probably be required to register your agency with your
County Clerk as a new business.

Once these details have been taken care of, you're ready to begin
placing ads. You'll have to have insertion order forms printed
with your agency name and address, and a separate form must be
prepared for each ad in each publication. When your advertising
schedule involves only a few publications, this will not be a
problem, but if you expand into 50 to 100 different magazines, it
can really cut into your time. Of course, if business gets large
enough, you can always hire a secretary to take care of that
chore.

Copyright 2004 by DeAnna Spencer

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 03 / 2021

How to Start Creating the Change Advertising Needs - MarTech Series
How to Start Creating the Change Advertising Needs  MarTech Series

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

Retail advertising's growing pains - Business Insider
Retail advertising's growing pains  Business Insider

Roku’s advertising ambitions just got even bigger with new Nielsen deal - The Verge
Roku’s advertising ambitions just got even bigger with new Nielsen deal  The Verge

Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program - PRNewswire
Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program  PRNewswire

Targeted perimeter advertising for live TV broadcasts thanks to AI - Innovation Origins
Targeted perimeter advertising for live TV broadcasts thanks to AI  Innovation Origins

4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics - Digital Media Solutions
4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics  Digital Media Solutions

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions - MarTech Series
Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions  MarTech Series

Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021 - MediaPost Communications
Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021  MediaPost Communications

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

Broadcasting tech swaps stadium ads for regional advertising - New Atlas
Broadcasting tech swaps stadium ads for regional advertising  New Atlas

Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com - Laughing Place
Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com  Laughing Place

Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers - PRNewswire
Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers  PRNewswire

Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium - Yahoo Finance
Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium  Yahoo Finance

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - MarTech Series
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  MarTech Series

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry. - The Counter
Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry.  The Counter

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising - MarTech Series
Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising  MarTech Series

Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock - Crowdfund Insider
Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock  Crowdfund Insider

Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game - Science Daily
Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game  Science Daily

AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM - AiThority
AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM  AiThority

UHV NewsWire - UHV takes home three advertising awards - NewsWire
UHV NewsWire - UHV takes home three advertising awards  NewsWire

Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering - GlobeNewswire
Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering  GlobeNewswire

What Maryland's Digital Advertising Tax Means for You - Lexology
What Maryland's Digital Advertising Tax Means for You  Lexology

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review - Albany Business Review
Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review  Albany Business Review

Supervisors advertise a 2-cent real estate tax increase - Inside NoVA
Supervisors advertise a 2-cent real estate tax increase  Inside NoVA

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers - healthaffairs.org
Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers  healthaffairs.org

Quick Viewership & Advertising Insights for the Golden Globes - TVRev
Quick Viewership & Advertising Insights for the Golden Globes  TVRev

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Business Wire
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Business Wire

FTC issues orders to e-cigarette companies seeking sales, advertising data - KFGO News
FTC issues orders to e-cigarette companies seeking sales, advertising data  KFGO News

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

JOE BURTON, LEADING NATIVE ADVERTISING EXPERT, AND FOUNDER & CEO OF ROI MARKETPLACE, ZOOM INTERVIEWED BY - EIN News
JOE BURTON, LEADING NATIVE ADVERTISING EXPERT, AND FOUNDER & CEO OF ROI MARKETPLACE, ZOOM INTERVIEWED BY  EIN News

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

Refined audience targeting for perimeter advertisements during live TV events - Tech Xplore
Refined audience targeting for perimeter advertisements during live TV events  Tech Xplore

After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising - Fort Worth Star-Telegram
After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising  Fort Worth Star-Telegram

Molly-Mae Hague breaks advertising code for Instagram giveaway - This is Money
Molly-Mae Hague breaks advertising code for Instagram giveaway  This is Money

Digital Advertising Platforms Market 2021 Strategic Analysis, Growth Drivers, Industry Trends, Demand and Future Opportunities till 2026 |Amazon, Aol, Baidu, Facebook, Google, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising Platforms Market 2021 Strategic Analysis, Growth Drivers, Industry Trends, Demand and Future Opportunities till 2026 |Amazon, Aol, Baidu, Facebook, Google, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions - AL DIA News
Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions  AL DIA News

Klarna establishes Influencer Council after falling foul of advertising watchdog - Finextra
Klarna establishes Influencer Council after falling foul of advertising watchdog  Finextra

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Demand Side Platforms (DSP) For Programmatic Advertising Market Research Outlook 2021-2026 MediaMath, DataXu, TubeMogul, LiveRamp, Oath DSP, Choozle - The Courier
Demand Side Platforms (DSP) For Programmatic Advertising Market Research Outlook 2021-2026 MediaMath, DataXu, TubeMogul, LiveRamp, Oath DSP, Choozle  The Courier

OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill - The Hill
OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill  The Hill

Native Advertising Market Market Future Outlook of Statistics on Industry Growth | Nativo, Taboola, IAB Playbook, Instinctive – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Native Advertising Market Market Future Outlook of Statistics on Industry Growth | Nativo, Taboola, IAB Playbook, Instinctive – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Programmatic Display Advertising Market Forecast Revised in a New Market Research Store (MRS) Report as Coronavirus (COVID-19) Projected to Hold a Massive Impact on Sales in 2021 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Forecast Revised in a New Market Research Store (MRS) Report as Coronavirus (COVID-19) Projected to Hold a Massive Impact on Sales in 2021 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Former Kantar head of advertising research joins Cubery - AdNews
Former Kantar head of advertising research joins Cubery  AdNews

Global Display Advertising System Market To Witness Huge Gains Over 2021-2026|DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Display Advertising System Market To Witness Huge Gains Over 2021-2026|DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Genius 100 Foundation US and New York Festivals 2021 Advertising Awards Launch the Genius 100 Inspiration - EIN News
Genius 100 Foundation US and New York Festivals 2021 Advertising Awards Launch the Genius 100 Inspiration  EIN News

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

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Navigating advertising landmines on the path to egg freezing  Genetic Literacy Project

Advertising Market Business Strategy and Forecast to 2028 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – The Bisouv Network - The Bisouv Network
Advertising Market Business Strategy and Forecast to 2028 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – The Bisouv Network  The Bisouv Network

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Women ad film makers: Is advertising unable to #ShareTheLoad?  ETBrandEquity.com

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Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters  Adweek

Cross Platform and Mobile Advertising Market 2021 New Innovations, Technology And Research – AOL, Apple, Facebook, Google, Microsoft, Flipkart – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross Platform and Mobile Advertising Market 2021 New Innovations, Technology And Research – AOL, Apple, Facebook, Google, Microsoft, Flipkart – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Digital Advertising Market May See a Big Move: Major Giants Amazon, Google, Facebook – The Bisouv Network - The Bisouv Network
Digital Advertising Market May See a Big Move: Major Giants Amazon, Google, Facebook – The Bisouv Network  The Bisouv Network

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Advertising on Race Cars - What Do You Need to Know?  The Sports Bank

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Walmart Buys Ad Tech to Chase Small-Business Advertisers - The Wall Street Journal
Walmart Buys Ad Tech to Chase Small-Business Advertisers  The Wall Street Journal

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

The 20 advertising jingles that stick the best - AZ Big Media
The 20 advertising jingles that stick the best  AZ Big Media

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Public Schools Are the Best Advertisements for Homeschooling - Reason
Public Schools Are the Best Advertisements for Homeschooling  Reason

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Forbes The Revitalization Of Print Advertising - Forbes
Forbes The Revitalization Of Print Advertising  Forbes

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