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Do Your Business Cards Say Who You REALLY Are?


Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make them want to read the card.

Use a font that's easy to read

Don't fill the whole card with type - it looks crowded and people don't read it all

Consider using a fold-over card - I have found these to be extremely effective for a number of reasons:

a) If a handful of business cards are dropped on a desk only the fold over cards stand up above the rest

b) The fold over card is still unique - not many people use them

c) I use mine as a mini brochure - inside it tells about my qualifications, services I offer and skills I have, the front has my name, phone #'s, email address, URL and postal address

Another popular addition is your photo - this makes you seem more approachable and friendly (if your business is one where you deal directly with the public I suggest you consider adding a photo)

--------------------------------------------------------------------------------

How to make sure your cards are really working for you? Have a goal to give away AT LEAST 5 CARDS A DAY to build your network:

Leave one with a tip for a waitress

When you "check in" at the doctor or dentist reception desk don't spell your name - give your card

Carry them in your pocket when you walk the dog and hand one out to people you stop and chat with

Make sure all your children's friends parents know what you do and have your card

Ask someone else for their card and give them yours (you can build your mailing list and get some exposure at the same time)

Enclose your card with each bill you pay

Each time you buy something (even at the drugstore) leave your card and say something simple like "I design Internet websites if you have any questions about how you can make money on the Internet please call me"

Put the cards on community bulletin boards

When you attend trade shows drop your card in EVERY box - yes you will get put on lots of mailing lists, but you'll also receive some business too - you'd be surprised

Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation

If you overhear a conversation about your industry say "I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card"

Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer

Leave some cards with your stationery store manager - very often they get requests from small business people for different kinds of help - if you leave your cards you'll be first on the list to be called

If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance

While some of the ideas above may seem "silly" you won't know until you try if they'll work for you - and all of the people listed above may not want what you're offering BUT they all have family, friends and co-workers who just might.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 12 / 2021

Beauty Brands Must Confront Colorism in Advertising - WWD
Beauty Brands Must Confront Colorism in Advertising  WWD

LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Here’s what Freakonomics gets wrong about advertising - The Next Web
Here’s what Freakonomics gets wrong about advertising  The Next Web

Ford’s new in-car advertising patent is what hell looks like - The Next Web
Ford’s new in-car advertising patent is what hell looks like  The Next Web

Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months - CBS Philly
Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months  CBS Philly

EGD: Silicon Valley residents must help ban surveillance advertising - San José Spotlight - San José Spotlight
EGD: Silicon Valley residents must help ban surveillance advertising - San José Spotlight  San José Spotlight

Consumer Empowerment and the Future of Advertising - MarTech Series
Consumer Empowerment and the Future of Advertising  MarTech Series

CloudCommerce Adds Digital Audio to Its Artificial Intelligence (AI) - GlobeNewswire
CloudCommerce Adds Digital Audio to Its Artificial Intelligence (AI)  GlobeNewswire

Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising - Forbes
Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising  Forbes

Amazon files lawsuit to dismantle illegal advertising scheme targeting customers - Fox Business
Amazon files lawsuit to dismantle illegal advertising scheme targeting customers  Fox Business

Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton - The Wall Street Journal
Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton  The Wall Street Journal

HFSS advertising ban looms despite industry opposition - More About Advertising
HFSS advertising ban looms despite industry opposition  More About Advertising

Asia-Pacific Roundup: TGA consults on advertising code revamp - Regulatory Focus
Asia-Pacific Roundup: TGA consults on advertising code revamp  Regulatory Focus

GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation - MarTech Series
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation  MarTech Series

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

Apple's privacy change is already crushing advertisers - Business Insider
Apple's privacy change is already crushing advertisers  Business Insider

IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021 - MediaPost Communications
IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021  MediaPost Communications

How to Advertise in Newsletters: A Beginner's Guide (with Examples) - Search Engine Journal
How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights - PRNewswire
Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights  PRNewswire

A century of all-American toy advertising in pictures - Wallpaper*
A century of all-American toy advertising in pictures  Wallpaper*

Domestic advertising sales lift Mediaset's Q1 operating profit - Marketscreener.com
Domestic advertising sales lift Mediaset's Q1 operating profit  Marketscreener.com

The Top 5 Questions Marketers Ask About CTV Advertising - AdExchanger
The Top 5 Questions Marketers Ask About CTV Advertising  AdExchanger

More Mental Health Advertising, Less Mental Health Stigma? | OPEN MINDS - OPEN MINDS
More Mental Health Advertising, Less Mental Health Stigma? | OPEN MINDS  OPEN MINDS

TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities | InteractiveTV Today - InteractiveTV Today [itvt]
TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities | InteractiveTV Today  InteractiveTV Today [itvt]

The evolution of advertising truth - The Gazette
The evolution of advertising truth  The Gazette

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

City of Framingham Advertising For Chief Assessor - framinghamsource.com
City of Framingham Advertising For Chief Assessor  framinghamsource.com

WOW Media Goes 100% Digital, Now Accepts Bitcoin - PRNewswire
WOW Media Goes 100% Digital, Now Accepts Bitcoin  PRNewswire

Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising - ABA Banking Journal
Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising  ABA Banking Journal

Adsonica and Aqfer Introduce Audio Analytics for Display Advertising. - Martechcube
Adsonica and Aqfer Introduce Audio Analytics for Display Advertising.  Martechcube

Invibes Advertising : 2021/2022 financial agenda. - GlobeNewswire
Invibes Advertising : 2021/2022 financial agenda.  GlobeNewswire

Miami Based Black Advertisement Agency Receives Multiple 27th Annual Communicator Awards From the Academy of Interactive and Visual Arts (AIVA) - PRNewswire
Miami Based Black Advertisement Agency Receives Multiple 27th Annual Communicator Awards From the Academy of Interactive and Visual Arts (AIVA)  PRNewswire

Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot - Genetic Literacy Project
Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot  Genetic Literacy Project

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Truthify Receives Patent for Emotion-Optimized Advertising - Destination CRM
Truthify Receives Patent for Emotion-Optimized Advertising  Destination CRM

BBDO New York Is Offering a School Curriculum to Promote Diversity in Advertising - Adweek
BBDO New York Is Offering a School Curriculum to Promote Diversity in Advertising  Adweek

10 things agencies can do to end long hours | Advertising - Campaign Asia
10 things agencies can do to end long hours | Advertising  Campaign Asia

ADVERTISING: Advertorial — ENERGY DRINKS: Are they worth the risk - Coeur d'Alene Press
ADVERTISING: Advertorial — ENERGY DRINKS: Are they worth the risk  Coeur d'Alene Press

Best Stocks To Buy In May? 4 Advertising Stocks To Watch - Nasdaq
Best Stocks To Buy In May? 4 Advertising Stocks To Watch  Nasdaq

Bret Perkins Discusses Southwind's Dealer Strategy and Consumer Advertising Plans - Floor Focus
Bret Perkins Discusses Southwind's Dealer Strategy and Consumer Advertising Plans  Floor Focus

Mirriad Advertising (MMDDF) Gets a Buy Rating from Canaccord Genuity - Smarter Analyst
Mirriad Advertising (MMDDF) Gets a Buy Rating from Canaccord Genuity  Smarter Analyst

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Judge Recommends Lanham Act Litigant “Shake it Off” - JD Supra
Judge Recommends Lanham Act Litigant “Shake it Off”  JD Supra

The Pitch: Advertising and marketing news for 5.11.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.11.21  RichmondBizSense

5 Working Mothers on Their Lives in Advertising During Covid - Muse by Clio
5 Working Mothers on Their Lives in Advertising During Covid  Muse by Clio

Experiential Advertising Agency Services Market growth, market size, share with top Major Key Player like Deutsch, Televerde, Ansira, Antianti, MDC Partners, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market growth, market size, share with top Major Key Player like Deutsch, Televerde, Ansira, Antianti, MDC Partners, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Video Advertising Platform Primis Launches New Seller’s Guide - Martechcube
Video Advertising Platform Primis Launches New Seller’s Guide  Martechcube

Idaho Advances Bill to Ban Cannabis Advertising - Ganjapreneur
Idaho Advances Bill to Ban Cannabis Advertising  Ganjapreneur

SoftBank To Invest About $60 Mln In Axiata Digital Advertising - Nasdaq
SoftBank To Invest About $60 Mln In Axiata Digital Advertising  Nasdaq

Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap! - MarTech Series
Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap!  MarTech Series

Must-watch TV to fuel £1bn summer advertising bonanza - The Guardian
Must-watch TV to fuel £1bn summer advertising bonanza  The Guardian

PadSquad’s New CTO Offering for Engaging Video Advertising - Martechcube
PadSquad’s New CTO Offering for Engaging Video Advertising  Martechcube

VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising - ExchangeWire
VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising  ExchangeWire

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts - PRNewswire
Lemonada Media Launches Sales and Partnership Team to Lead Advertising and Sponsorship Efforts  PRNewswire

Camp seeking new location after advertising entry only to unvaccinated children, staffers - News 12 Bronx
Camp seeking new location after advertising entry only to unvaccinated children, staffers  News 12 Bronx

Global Cross-Platform And Mobile Advertising Market Growth Opportunities, Industry Analysis, Size, Share, Geographic Segmentation & Competitive Landscape Report To 2025 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Cross-Platform And Mobile Advertising Market Growth Opportunities, Industry Analysis, Size, Share, Geographic Segmentation & Competitive Landscape Report To 2025 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Former executive of Facebook has been hired by Apple to build up its own advertising system - Digital Information World
Former executive of Facebook has been hired by Apple to build up its own advertising system  Digital Information World

Xandr and TiVo announce CTV advertising partnership – Digital TV Europe - Digital TV Europe
Xandr and TiVo announce CTV advertising partnership – Digital TV Europe  Digital TV Europe

IP : Mirriad Advertising plc - Results for the year ended 31 December 2020 - Marketscreener.com
IP : Mirriad Advertising plc - Results for the year ended 31 December 2020  Marketscreener.com

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

For work or play, Biggie Billboards reinvents the mobile advertising industry with removable, replaceable banners - KPVI News 6
For work or play, Biggie Billboards reinvents the mobile advertising industry with removable, replaceable banners  KPVI News 6

Location Based Search And Advertising Market to See Strong Growth to 2021-2027 |Xad, Verve, Foursquare, Shopkick, Groupon, Yoose, Scanbuy – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Location Based Search And Advertising Market to See Strong Growth to 2021-2027 |Xad, Verve, Foursquare, Shopkick, Groupon, Yoose, Scanbuy – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Native Advertising Explained—With Examples! - Business 2 Community
Native Advertising Explained—With Examples!  Business 2 Community

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Social Advertising Social Media Market to See Strong Growth to 2021-2027 |Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Social Media Market to See Strong Growth to 2021-2027 |Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

News, advertising earn 26 statewide awards for staff - Woodstock Independent
News, advertising earn 26 statewide awards for staff  Woodstock Independent

ADVERTISING: Advertorial — Spring arrivals II: The reds - Coeur d'Alene Press
ADVERTISING: Advertorial — Spring arrivals II: The reds  Coeur d'Alene Press

Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis - The Boston Globe
Healey sues Publicis Health for allegedly ‘deceptive’ advertising tactics that fueled state’s opioid crisis  The Boston Globe

Potential bets start advertising on Facebook as 2022 campaign shifts to social media - ABS-CBN News
Potential bets start advertising on Facebook as 2022 campaign shifts to social media  ABS-CBN News

Programmatic Advertising Display Market: Opportunities, Demand and Forecasts, 2021 to 2030 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market: Opportunities, Demand and Forecasts, 2021 to 2030 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Linear TV has changed and editorial as advertising works, says Ticker’s Ahron Young - Mumbrella
Linear TV has changed and editorial as advertising works, says Ticker’s Ahron Young  Mumbrella

Fox News leans on 'uplifting content' to woo skeptical news advertisers - AdAge.com
Fox News leans on 'uplifting content' to woo skeptical news advertisers  AdAge.com

Global Healthcare Advertising Market Booming Demand Leading To Exponential CAGR Growth By 2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Healthcare Advertising Market Booming Demand Leading To Exponential CAGR Growth By 2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com - Business Wire
Global 3D Display Market Report 2021-2027 - Growing Adoption of 3D Displays for Advertising to Support Market Growth - ResearchAndMarkets.com  Business Wire

Affise Launches Attribution Chain Technology to Measure Advertising Results - MarTech Series
Affise Launches Attribution Chain Technology to Measure Advertising Results  MarTech Series

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

Reviv3 Procare Announces Strong Initial Campaign Results from Mass Market National Advertising Effort - Yahoo Finance
Reviv3 Procare Announces Strong Initial Campaign Results from Mass Market National Advertising Effort  Yahoo Finance

Model B has a new president heading its AI-based digital advertising efforts - Technical.ly DC
Model B has a new president heading its AI-based digital advertising efforts  Technical.ly DC

“Advertising today is superficial,” says Arun Nanda - ETBrandEquity.com
“Advertising today is superficial,” says Arun Nanda  ETBrandEquity.com

Apple users reject app tracking for advertising en masse - The Drum
Apple users reject app tracking for advertising en masse  The Drum

Legislation would prohibit marijuana advertising in Idaho - Post Register
Legislation would prohibit marijuana advertising in Idaho  Post Register

Ford Patents Tech to Annoy Drivers With In-Car Advertisements - Futurism
Ford Patents Tech to Annoy Drivers With In-Car Advertisements  Futurism

Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising - Barron's
Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising  Barron's

AB InBev On Why Advertisers Are Starting To Act More Like Publishers - AdExchanger
AB InBev On Why Advertisers Are Starting To Act More Like Publishers  AdExchanger

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans - HuffPost
CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans  HuffPost

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

All Eyes On OOH Advertising As People Emerge From Lockdown - MarTech Series
All Eyes On OOH Advertising As People Emerge From Lockdown  MarTech Series

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

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