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Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Most people see cinema advertising as the little slide that is shown right before the movie starts, but it's much more than that. Cinema advertising does offer slide advertising, but it also offers something that is called rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities in place of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.

They offer advertisers an opportunity to present their message to a captive and receptive audience in a family oriented environment. Hollywood spends billions of dollars each year promoting their movies and these massive marketing campaigns lure hundreds of millions of people to the movie theatres every year. It's an audience of brand conscious teens, tweens and young adults with high disposable income and active lifestyles that makes this medium very attractive to a marketer.

Some toy manufacturers and beverage companies are aware of this and have taken full advantage of the opportunity. Other industries have followed suit, as they are starting to adhere to the title of this article, "Brand Young and You Brand for Life".

Some may call cinema advertising intrusive but they cannot deny the fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while the recall rate of television sits at approximately 23%, the reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to the elusive teen and tween market in their own environment.

With the Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.

This is all in an effort to reach the masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of the campaign is to get as much attention to your product as possible during the course of the campaign. So an effective public relations plan would only enhance the results, as it will allow the marketer to utilize the media to assist in getting their message out.

Louis Victor is the Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations Firm.

For more information on Cinema Advertising or Public Relations go to www.namct.com.

For media inquiries contact:
Louis Victor
New Age Media Concepts
888-463-9237


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 24 / 2021

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Pine Bluff advertising commission among 21 entities receiving grant  Northwest Arkansas Democrat-Gazette

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CMOs discuss the future of advertising - Business Insider  Business Insider

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Research Marketing And Advertising (RMA) Expands Marketing Services To Clinical Research Industry Nationwide  PRNewswire

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ProSieben says advertising rebound helps 2020 results  Reuters

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DDB Chicago sued over US Army advertising contract  Crain's Chicago Business

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US: Nintendo is No.3 for TV advertising impressions in January 2021  My Nintendo News

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Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021  Skift

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Subaru expands Feeding America donation, advertising  Automotive News

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Full-time, Assistant Professor position in Advertising, Social Media Marketing job with I-shou University | 312821  The Chronicle of Higher Education

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LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

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Google's advertising practices targeted by EU antitrust probe  Yahoo Finance

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Air Around the Clock Partners With Lipof & McGee Advertising  Business Wire

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Turkey slaps advertising ban on Twitter, Pinterest  The Associated Press

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Changes to Apple's iOS Could Hurt Facebook in 2021  Motley Fool

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Davis Advertising headquarters in Worcester sold to owners of Masis Staffing Solutions  MassLive.com

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How Digital Advertising and Influencer Marketing are Shaping the Future of Business  PRNewswire

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Photo: Lamar Advertising installs a western wear billboard on Thursday  Billings Gazette

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DoorDash rises as it joins brands advertising in Super Bowl for first time  Seeking Alpha

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Ronaldo turns down multi-million Saudi advertising deal  Middle East Monitor

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The Modern Marketer's Take On Full-Funnel TV Advertising 01/21/2021  MediaPost Communications

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Advertising Suit Dismissed Against Omni Hotels  The National Law Review

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Local News Publishers Need to Dig Deeper for a Better Advertising Model  Editor And Publisher Magazine

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Advertising firm honored at industry awards ceremony • St Pete Catalyst  St Pete Catalyst

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Unilever's ambitious new plan for fighting social inequity includes more diverse advertising  Marketing Dive

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Killi Ltd: How Privacy Will Upend Advertising in 2021  Yahoo Finance

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Google disputes Texas' suit claiming unfair advertising sales practices  Reuters

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Children's Advertising Review Unit Determines that Visual Supply Company App Is Not "Directed Primarily or Secondarily to Children"  PRNewswire

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Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls  AdAge.com

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What Big Tech’s scrutiny means for luxury advertising  Vogue Business

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Greenwashing: Untruth in Advertising | Earth 911  Earth911.com

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Probe into UK’s online advertising industry resumes  Financial Times

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UK advertising budgets hit by COVID-19 but recovery lies ahead: survey  Reuters

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E J Dalius Explains The Ways Technology Is Altering Online Advertising  Influencive

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Portland Advertising Federation ceases operations, becomes part of Pacific NW advocacy group  Portland Business Journal

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Why Roku Could Still Have 'Significant' Advertising Growth Ahead  Benzinga

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Turkey imposes advertising ban on Twitter, Periscope, Pinterest  Reuters

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Why major networks are investing in streaming services—and advertisers should follow  AdAge.com

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Weyburn upset by Regina's possible ban on fossil fuel advertising; invites companies to advertise with them  620 CKRM.com

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The SEC's Modernized Marketing Rule for Investment Advisers  JD Supra

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2021 Meigs Guide coming soon… Advertising deadline approaching  Point Pleasant Register

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Advertisement for Bids | Legal Announcements | oanow.com  Opelika Auburn News

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LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers  MarTech Today

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Amazon’s advertising business booms in pandemic  Financial Times

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The 2020 Advertising Slump | Here & Now  Here And Now

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From The Experts: Media And Advertising In 2021  Forbes

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