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How To Tell If An Advertisement Costs Too Much


People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks. Each. Or when you realize that all the "Dot.com" businesses in Silicon Valley have made radio spots on top stations in the San Francisco market cost as much as $2,500. A Minute. Or when you realize that a newspaper ad in your city barely bigger than a Hershey Bar will cost a couple thousand dollars. It's easy to automatically think that's a lot of money. Now here's the important question for you, the advertiser: Does the ad actually cost too much?

So what's the answer? The savvy advertiser will tell you that the cost of the ad is not the issue. What's important is the return that the ad will bring. if you were charged even as much as $40,000 for a sixty-second radio commercial that generated enough sales to make you a profit of $50,000, then would the $40,000 be A LOT? The answer is NO! Of course not! You'd be a fool not to beg, borrow, or steal the $40,000 so you could make the $50,000 profit! Try getting that kind of return in the stock market!

How do you think that these big companies can afford to spend a million and a half dollars for a thirty second TV commercial during the Super Bowl? The know that an enormous amount of people will see it--enough to make the return on investment a good deal.

The point is simple; you've got to figure out how much money an ad will make you before you draw a conclusion of whether or not it costs too much. So how do you do that? It's actually pretty easy. Here's a simple process for determining the Return on Investment, or ROI, of an ad. First, you've got to know how much profit you make on each sale. For instance, if you buy it for $50 and sell it for $100, your gross profit is $50. Step two is to figure out what your closing ratio is. If, on average, you close one sale for every four people who inquire, that's a 25% closing ratio. If 9 out of 10 end up buying, then your closing ratio would be 90%. This is simple math.

Now, figure out what your break-even is. Do this by taking cost of the advertisement and divide it by the amount of gross profit per sale. Remember, we already figured out what your gross profit is a second ago. So how much do the ads costs? If the ads cost $1,000 and your average gross profit is $50, that means you've got to make 20 sales to make back the $1,000--that's your break-even point--in this example, it's 20 sales. Fourth and last, figure out the number of leads you need to generate from the ad if you are to break even. To do this, you've got to know your closing ratio, which we just figured out also. Let's say it's 25%, or in other words, you close one out of four people who inquire. So if you close 25%, and you need 20 sales to break even, that indicates that your $1,000 worth of advertising needs to generate 80 leads to break even.

Now I know that all sounds kind of complicated, but it's actually pretty simple. We just calculated in the example that if the $1,000 ads can generate 80 leads, you would break even. That's a return on investment of 0. I'm not saying that your goal is to break even. I realize that you are in business to make a profit. But let's start with breaking even; that's the bare minimum you can accept when running an ad. At least you didn't come up with a NEGATIVE return on investment!

So let's say your goal was to double your money? What would have to happen to your numbers? That's right, you'd have to double your lead flow, or in this case, generate 160 leads instead of just 80. That means that if you generated 160 leads, you would generate a profit of $1,000--again, on $1,000 spent. In other words, you've doubled your money. Your return on investment is 100%. That's pretty easy to follow, isn't it? By way of review, what we're trying to do is calculate your return on investment for your advertising. Here are the four steps again. Think about your numbers in your business.

What's your gross profit per sale?
What's your closing ratio?
What's your break even...in terms of number of sales needed?
How many leads does your ad need to generate for enough sales to break even?
What's your return on investment on any given number of leads that you generate?

Now realize something important here. What we've just done in this exercise is figure out how many leads you need to generate to break even on the cost of the advertisement, and then calculated the ROI for how many ever leads your ads end up generating. That's a good piece of information to have, but now I want to take it a step further. Let's figure out what's known as the Lifetime Value of a Customer. What if your average customer brings you a $50 gross profit per sale like in the example we just went through? Is that the only time that customer will ever buy anything from you? How many times does that average customer come back in the course of a month, or a year?

If your average customer shops with you one time a month and makes you $50 of gross profit every time, that customer is now worth $600 a year--in profit. And if you know that your average customer stays with you for 3 years, now that $50 a month client is worth a tidy $1800. So now how much would you be willing to spend to accrue that client? What if those were your average numbers, $50 a month for 3 years. Then in the example earlier, remember where we broke even with 80 leads and just 20 sales? Now those 20 customers would be worth an astounding $36,000 over the next three years. And it only cost you a thousand dollars worth of advertising. Now your break-even looks a lot better doesn't it! If you could accrue a $36,000 annuity every time you ran a thousand dollars' worth of ads, you should mortgage your house and spend as much money as possible on advertising!

Now, a couple of words of advice when figuring your return on investment for advertising. First, always estimate your numbers conservatively--or in other words, on the low side. Always figure on getting a lower number of leads than you're hoping for and expecting. Always count on a lower closing ratio than you're used to. If you calculate your numbers using conservative figures, then you'll do fine if your results are actually lower than projections...and in the event that you do as well as you had initially hoped, you'll just make more money than you expected.

Let me give you a real-life example to better illustrate ROI. There is a company who was promoting seminars where they would attempt to sell a service that cost $8,000. When they were starting to do advertising to promote these seminars, the question of how much budget should they allot came up. They wanted to start filling seminars with about a week after starting advertising, so they decided that fax broadcasting would be the best way for them to quickly get the message out about the seminars. Faxing can be done for as little as 7¢ per page in some major metropolitan areas, so they came back and said they thought they would want to send out about 25,000 faxes a week for the 5 weeks they would be doing seminars. When asked how many sales were they planning on generating, they said because of a unique financing plan that allowed them to sell their package on a low monthly payment basis, they thought they could sell at least 100 packages in that 5 week time period.

Well, 100 packages is a lot, and they were told that they would have to do at least 100,000 faxes a week for the 5-week period to get the number of leads required to sell that many packages. The man got his calculator out and did some quick math and realized that he had to spend $35,000! 7¢ times 100,000 faxes times 5 weeks! That number--$35,000--sounded so huge, it caught him off guard. His idea was to spend just under 2 grand a week, or a total of less than $9,000. Big difference. That's called "sticker shock."

So what he did was figure out the ROI, according to the steps previously explained. Again, first, figure out your gross profit per sale. His was about $3,250. Second, figure out the closing ratio. He thought his would be about 20%. So then, how many sales would he need to break even on a $35,000 advertising expenditure? Well, 35 thousand divided by $3,250 gross profit per sale is about 11 sales. Just 11 sales to break even. So if his closing ratio was just 10%, he'd have to generate about 110 leads to break even. 110 leads on 500,000 faxes?

Easily attainable. The last thing to do would be to figure out how many leads he'd have to get to reach his goal. His goal is 100 sales, and his closing ratio is 10%. That means he'd have to generate about 1,000 leads. On 500,000 faxes sent out, that's like a two-one-thousandths of a percent response. That is very reasonable. He'd generate a total gross profit on the deal of $325,000...and if you subtract out the $35,000 advertising cost, that's still a healthy gross profit. His attitude toward the $35 thousand changed instantly.

Well, do you see how that works now? Just run through your numbers and you'll know how much money is a lot of money when it comes to advertising.

Rich Harshaw is the founder of the Monopolize Your Marketplace system and CEO of Y2Marketing Business Marketing Strategies


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 12 / 2021

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

1 3 Ways to Earn Money with Advertising - BBN Times
1 3 Ways to Earn Money with Advertising  BBN Times

LTN Global Creates Universal Signaling Solution for National Linear Addressable TV Advertising - Sports Video Group
LTN Global Creates Universal Signaling Solution for National Linear Addressable TV Advertising  Sports Video Group

How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising - Forbes
How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising  Forbes

Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com - Yahoo Finance
Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com  Yahoo Finance

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork - AdExchanger
The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

Massachusetts Joins the Digital Advertising Tax Wave - Lexology
Massachusetts Joins the Digital Advertising Tax Wave  Lexology

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy - Telecompetitor
Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy  Telecompetitor

Team Fortress 2 bots now advertising paid-for "bot immunity" services - Eurogamer.net
Team Fortress 2 bots now advertising paid-for "bot immunity" services  Eurogamer.net

Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising - PR News - For Smart Communicators
Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising  PR News - For Smart Communicators

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

Coachella Valley's Biggest Advertising Agency Is a Force to Be Reckoned With - Locale Magazine
Coachella Valley's Biggest Advertising Agency Is a Force to Be Reckoned With  Locale Magazine

BBB National Programs Adds FTC Veteran Mamie Kresses as Vice President, Children's Advertising Review Unit (CARU) - Johnson City Press (subscription)
BBB National Programs Adds FTC Veteran Mamie Kresses as Vice President, Children's Advertising Review Unit (CARU)  Johnson City Press (subscription)

Buying Weed Means a Consumer Has More Money, Is Good Advertising Target - Bloomberg
Buying Weed Means a Consumer Has More Money, Is Good Advertising Target  Bloomberg

Ninth Circuit Dismisses “100% Natural” Chicken Advertising Case | Ervin Cohen & Jessup LLP - JDSupra - JD Supra
Ninth Circuit Dismisses “100% Natural” Chicken Advertising Case | Ervin Cohen & Jessup LLP - JDSupra  JD Supra

Misleading advertising: consumer buys a 'green' product and it turns out to be a paper-covered plastic bottle - Entrepreneur
Misleading advertising: consumer buys a 'green' product and it turns out to be a paper-covered plastic bottle  Entrepreneur

What's with all the blank spaces on our site? We're making room for our new advertising partner. - Greater Greater Washington
What's with all the blank spaces on our site? We're making room for our new advertising partner.  Greater Greater Washington

Despite a Year of Challenges, New Opportunities in TV, Streaming and Advertising Take Center Stage at TVOT LIVE! Spring 2021, a Uniquely Social Event - WFMZ Allentown
Despite a Year of Challenges, New Opportunities in TV, Streaming and Advertising Take Center Stage at TVOT LIVE! Spring 2021, a Uniquely Social Event  WFMZ Allentown

Advertisers spent $240 billion on mobile ads last year: report - The Hindu
Advertisers spent $240 billion on mobile ads last year: report  The Hindu

Insiders are buzzing about Subway sale rumors - Business Insider
Insiders are buzzing about Subway sale rumors  Business Insider

Ex-Advertising Agency Executives Launch a Minority-Owned Cannabis & Spirits Platform - Ganjapreneur
Ex-Advertising Agency Executives Launch a Minority-Owned Cannabis & Spirits Platform  Ganjapreneur

Judge Connolly Denies Defendant’s Motion For Summary Judgment On Plaintiff’s False Advertising Claims Under The Lanham Act And Delaware Deceptive Trade Practices Act - JD Supra
Judge Connolly Denies Defendant’s Motion For Summary Judgment On Plaintiff’s False Advertising Claims Under The Lanham Act And Delaware Deceptive Trade Practices Act  JD Supra

Chrome users, see if Google is tracking you with new targeted advertising - Mashable
Chrome users, see if Google is tracking you with new targeted advertising  Mashable

Zigma8: Iranian Creative Advertising Agency Wins Among International Rivals - Tehran Times
Zigma8: Iranian Creative Advertising Agency Wins Among International Rivals  Tehran Times

Understanding Federal Regulations Governing CBD Advertising - Benzinga
Understanding Federal Regulations Governing CBD Advertising  Benzinga

Germany tightens up rules around advertising 'junk food' to children - just-food.com
Germany tightens up rules around advertising 'junk food' to children  just-food.com

Study.com names Texas State's advertising degree among best in nation – Corridor News - San Marcos Corridor News
Study.com names Texas State's advertising degree among best in nation – Corridor News  San Marcos Corridor News

Faux stamps printed on Burdock Blood Bitters cards - Linn's Stamp News
Faux stamps printed on Burdock Blood Bitters cards  Linn's Stamp News

Advertising Authority Asks Apple to Stop Using the Term ‘Far Beyond HDR’ to Describe Its Pro Display XDR Color Range - Wccftech
Advertising Authority Asks Apple to Stop Using the Term ‘Far Beyond HDR’ to Describe Its Pro Display XDR Color Range  Wccftech

First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge - PRNewswire
First Day Life Permanently Discontinues Certain Advertising Claims for Daily Enrichment Multivitamin Following National Advertising Division Challenge  PRNewswire

Pure Michigan Regional Advertising Campaign Launches For Spring And Summer - WSGW
Pure Michigan Regional Advertising Campaign Launches For Spring And Summer  WSGW

Out-of-home Advertising Market : Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Out-of-home Advertising Market : Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising analytics platform DoubleVerify sets terms for $340 million IPO - Renaissance Capital
Advertising analytics platform DoubleVerify sets terms for $340 million IPO  Renaissance Capital

IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising - AdExchanger
IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising  AdExchanger

MeWe Names Hollywood Veteran Jeffrey Edell CEO of Zero-Advertising Social Media Service - Yahoo Finance
MeWe Names Hollywood Veteran Jeffrey Edell CEO of Zero-Advertising Social Media Service  Yahoo Finance

Google’s FLoC poses a threat to identity solutions and advertisers - MarTech Today
Google’s FLoC poses a threat to identity solutions and advertisers  MarTech Today

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

UK Advertising Standard’s Authority and Social Media Influencers - The National Law Review
UK Advertising Standard’s Authority and Social Media Influencers  The National Law Review

Buzzfeed UK revenue falls as pandemic hits digital advertising - City A.M.
Buzzfeed UK revenue falls as pandemic hits digital advertising  City A.M.

Global Search Engine Advertising Services Market 2021 Trending Research Report | Google Ads (formerly AdWords), Serpstat, Bing Ads, Marin Software, WordStream Advisor – ROUGH Magazine - ROUGH Magazine
Global Search Engine Advertising Services Market 2021 Trending Research Report | Google Ads (formerly AdWords), Serpstat, Bing Ads, Marin Software, WordStream Advisor – ROUGH Magazine  ROUGH Magazine

Native Advertising Market Research Methods that Will Give You Proven Results | Study With Nativo, Sharethrough, TripleLift, Nominal Technology, Plista – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Native Advertising Market Research Methods that Will Give You Proven Results | Study With Nativo, Sharethrough, TripleLift, Nominal Technology, Plista – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising Market Research Report Covers, Future Trends, Past, Present Data and Deep Analysis 2021-2027 – WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Market Research Report Covers, Future Trends, Past, Present Data and Deep Analysis 2021-2027 – WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions - EIN News
We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions  EIN News

Online Advertising Market Condition, Estimations and Forecast By 2026 |Amazon.Com, Inc., Aol, Inc., Baidu, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Market Condition, Estimations and Forecast By 2026 |Amazon.Com, Inc., Aol, Inc., Baidu, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Door to Door Advertising Market Professional Survey, Finanacial Overview, Emerging Applications – The Courier - The Courier
Door to Door Advertising Market Professional Survey, Finanacial Overview, Emerging Applications – The Courier  The Courier

Digital Advertising Market 2021 Analysis By Top keyplayers |Google, Facebook, Baidu, Alibaba, Microsoft – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising Market 2021 Analysis By Top keyplayers |Google, Facebook, Baidu, Alibaba, Microsoft – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Team Fortress 2 Bots Are Now Advertising Bot Immunity Services - GameRant
Team Fortress 2 Bots Are Now Advertising Bot Immunity Services  GameRant

Canadian Honda Civic Advertisement Is Delightfully Short And Funny - Motor1
Canadian Honda Civic Advertisement Is Delightfully Short And Funny  Motor1

Tesla starts advertising Model 3 with 93 miles of range on its website in Canada - Electrek
Tesla starts advertising Model 3 with 93 miles of range on its website in Canada  Electrek

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

Experiential Advertising Agency Services Market Report 2021 Forecast, Opportunities and Strategies, Covid 19 Impact and Recovery Top Key Players: – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Report 2021 Forecast, Opportunities and Strategies, Covid 19 Impact and Recovery Top Key Players: – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Roku is planning a big advertising push - Business Insider
Roku is planning a big advertising push  Business Insider

Nearly $1M advertising campaign targets high-risk Milwaukeeans averse to Covid-19 vaccine - Milwaukee Business Journal - Milwaukee Business Journal
Nearly $1M advertising campaign targets high-risk Milwaukeeans averse to Covid-19 vaccine - Milwaukee Business Journal  Milwaukee Business Journal

Town of Natick Advertising For Public Safety Dispatchers - framinghamsource.com
Town of Natick Advertising For Public Safety Dispatchers  framinghamsource.com

FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal - ABA Banking Journal
FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal  ABA Banking Journal

Lamont Signals Openness to Taxing Digital Advertisers, Hears Concerns - CT Examiner
Lamont Signals Openness to Taxing Digital Advertisers, Hears Concerns  CT Examiner

Maryland’s New Tax – The Nation's First State Tax on Digital Advertising - JD Supra
Maryland’s New Tax – The Nation's First State Tax on Digital Advertising  JD Supra

Cannabis Creative Wins 2021 Internet Advertising Competition (IAC) Award for Best Advertising Online - PRNewswire
Cannabis Creative Wins 2021 Internet Advertising Competition (IAC) Award for Best Advertising Online  PRNewswire

Amazon Just Passed a Major Milestone in the Digital Advertising Market - The Motley Fool
Amazon Just Passed a Major Milestone in the Digital Advertising Market  The Motley Fool

Online Advertising Platform Market Set for Rapid Expansion during Forecast Period 2020-2027 |Facebook, Google, Wordstream, Sizmek, Marin Software - The Courier
Online Advertising Platform Market Set for Rapid Expansion during Forecast Period 2020-2027 |Facebook, Google, Wordstream, Sizmek, Marin Software  The Courier

Clarence Saunders — Advertising Genius - Memphis Magazine
Clarence Saunders — Advertising Genius  Memphis Magazine

Programmatic Display Advertising Market By Key Players (Centro Inc., Between Digital, AppNexus Inc., Rubicon Project Inc.); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market By Key Players (Centro Inc., Between Digital, AppNexus Inc., Rubicon Project Inc.); Based on 2020 COVID-19 Pandemic Disease – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Omnicom PSA contest will advocate increased representation of Asians in advertising - AdAge.com
Omnicom PSA contest will advocate increased representation of Asians in advertising  AdAge.com

General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies - The Wall Street Journal
General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies  The Wall Street Journal

Search Advertising Software Market 2021- Key Strategy, Revenue, Opportunity and Key Trends -2026 | WordStream, AdWords, Kenshoo Infinity Suite – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Advertising Software Market 2021- Key Strategy, Revenue, Opportunity and Key Trends -2026 | WordStream, AdWords, Kenshoo Infinity Suite – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Location Based Advertising Market 2021 New Innovations, Technology And Research – Facebook Inc., Foursquare, Google, Proximus Mobility – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Location Based Advertising Market 2021 New Innovations, Technology And Research – Facebook Inc., Foursquare, Google, Proximus Mobility – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Search Engine Advertising Services Market Insights – Growth, Challenges and Future Scope to 2026| Google Ads (formerly AdWords), Serpstat, Bing Ads – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Advertising Services Market Insights – Growth, Challenges and Future Scope to 2026| Google Ads (formerly AdWords), Serpstat, Bing Ads – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Impossible Foods Launches First National Advertising Campaign, "We Are Meat" - Business Wire
Impossible Foods Launches First National Advertising Campaign, "We Are Meat"  Business Wire

Letter: The public option: Truth in advertising - Steamboat Pilot and Today
Letter: The public option: Truth in advertising  Steamboat Pilot and Today

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Friday Sector Laggards: Metals & Mining, Advertising Stocks - Nasdaq
Friday Sector Laggards: Metals & Mining, Advertising Stocks  Nasdaq

Roseville Businesses Eligible for Free Advertising Services - Roseville Today
Roseville Businesses Eligible for Free Advertising Services  Roseville Today

The Pivot podcast: Surfer turns pipeline dream into reality after advertising redundancy - Newshub
The Pivot podcast: Surfer turns pipeline dream into reality after advertising redundancy  Newshub

Survey Fax Neither Unsolicited Advertisement nor Pretext - The National Law Review
Survey Fax Neither Unsolicited Advertisement nor Pretext  The National Law Review

iOS 14.5 Ad Tracking opt-in feature could change mobile advertising - Shacknews
iOS 14.5 Ad Tracking opt-in feature could change mobile advertising  Shacknews

Sean Combs Criticizes General Motors For Insufficient Advertising In Black-Owned Media - GM Authority
Sean Combs Criticizes General Motors For Insufficient Advertising In Black-Owned Media  GM Authority

Microsoft Ads Rolls Out a Slew of New Features - Search Engine Journal
Microsoft Ads Rolls Out a Slew of New Features  Search Engine Journal

Internet Ad Spending Market Online Video Advertising Market 2021 New Business Strategy Analysis by Top Competitors –Mars Media Group, AdColony, Doubleclick Bid Manager – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Internet Ad Spending Market Online Video Advertising Market 2021 New Business Strategy Analysis by Top Competitors –Mars Media Group, AdColony, Doubleclick Bid Manager – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Outdoor advertising firm grows and aims to double reach by next year - Business Live
Outdoor advertising firm grows and aims to double reach by next year  Business Live

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

US advertising employment increased by 2,200 jobs in March - AdAge.com
US advertising employment increased by 2,200 jobs in March  AdAge.com

Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising - PRNewswire
Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising  PRNewswire

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

Roku Is CTV Advertising's Big Bet for 2021 - AdExchanger
Roku Is CTV Advertising's Big Bet for 2021  AdExchanger

Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Social Media Advertising 101 - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Barge displaying advertisements sets sail in Volusia County - WKMG News 6 & ClickOrlando
Barge displaying advertisements sets sail in Volusia County  WKMG News 6 & ClickOrlando

Apartment seekers advertise themselves in a bid to beat the midcoast Maine housing crunch - Bangor Daily News
Apartment seekers advertise themselves in a bid to beat the midcoast Maine housing crunch  Bangor Daily News

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers - Retail TouchPoints
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers  Retail TouchPoints

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

Maryland Breaks Ground With Digital Advertising Tax - Tax - United States - Mondaq News Alerts
Maryland Breaks Ground With Digital Advertising Tax - Tax - United States  Mondaq News Alerts

Is online advertising about to crash, just like the property market did in 2008? - The Guardian
Is online advertising about to crash, just like the property market did in 2008?  The Guardian

Telegram App Is Booming but Needs Advertisers—and $700 Million Soon - The Wall Street Journal
Telegram App Is Booming but Needs Advertisers—and $700 Million Soon  The Wall Street Journal

Google Answers Advertisers Burning Questions About FLoC - Search Engine Journal
Google Answers Advertisers Burning Questions About FLoC  Search Engine Journal

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

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