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Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"

While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?

I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company - six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of."

Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.

What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool - but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?

For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.

Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts - think about it, instant (creditable, free) publicity.

S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more. Contact him at [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 24 / 2024

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Netflix's Advertising Challenge: It Isn't Big Enough  Bloomberg

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TikTok advertisers prepare contingency plans as US ban looms  Financial Times

Amazon is a top pick: Wedbush analyst on digital advertising - Yahoo Finance
Amazon is a top pick: Wedbush analyst on digital advertising  Yahoo Finance

Black Out: The Disappearance of Black Couples in Advertising | Black Writers Week - Roger Ebert
Black Out: The Disappearance of Black Couples in Advertising | Black Writers Week  Roger Ebert

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ICC reacts after Virat Kohli crawls underneath advertising platform in search of ball during IND vs BAN Super 8 clash  Hindustan Times

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'Vita 500 ZERO' goes viral after selecting aespa's Karina as advertising model  allkpop

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Why the 'year of gaming' might be the ad industry's next 'year of mobile'  Digiday

Industry Insiders Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio - Variety
Industry Insiders Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio  Variety

Elon Musk woos advertisers at Cannes Lions — or tries to - MSNBC
Elon Musk woos advertisers at Cannes Lions — or tries to  MSNBC

Google’s attempt to kill off child privacy app advertising lawsuit defeated - The Register
Google’s attempt to kill off child privacy app advertising lawsuit defeated  The Register

DCCC reserves $1 million in early advertising spots to boost Vargas • Nebraska Examiner - Nebraska Examiner
DCCC reserves $1 million in early advertising spots to boost Vargas • Nebraska Examiner  Nebraska Examiner

Opinion | It's Time to Ban Pharmaceutical Advertising - The New York Times
Opinion | It's Time to Ban Pharmaceutical Advertising  The New York Times

Retail media's impact on advertising: Insights from Amazon ads Nordics - WAN-IFRA - World Association of News Publishers
Retail media's impact on advertising: Insights from Amazon ads Nordics  WAN-IFRA - World Association of News Publishers

UNM student’s Zozobra design selected for advertising - KRQE News 13
UNM student’s Zozobra design selected for advertising  KRQE News 13

Traveler photographs frustrating advertising scheme on airport water fountain: 'It's ridiculous that it's the only option' - The Cool Down
Traveler photographs frustrating advertising scheme on airport water fountain: 'It's ridiculous that it's the only option'  The Cool Down

Agencies Must Evolve From Advertising To Creative Problem-solving, Says Leo Burnett's Rajdeepak Das - Meta title-Marketing Strategy ...
Agencies Must Evolve From Advertising To Creative Problem-solving, Says Leo Burnett's Rajdeepak Das  Meta title-Marketing Strategy ...

Amazon is already disrupting the streaming advertising market — here's how - Yahoo Finance
Amazon is already disrupting the streaming advertising market — here's how  Yahoo Finance

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Confused by advertising speak? These gorgeous illustrations cut through the jargon - Creative Bloq
Confused by advertising speak? These gorgeous illustrations cut through the jargon  Creative Bloq

Reform UK leader Nigel Farage claims Google blocked party advertisements - JURIST
Reform UK leader Nigel Farage claims Google blocked party advertisements  JURIST

Why advertising is a force for LGBTQ+ equity - Think with Google
Why advertising is a force for LGBTQ+ equity  Think with Google

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 - eMarketer
Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024  eMarketer

Biden plans Latino organizing, advertising push around Copa América - The Washington Post
Biden plans Latino organizing, advertising push around Copa América  The Washington Post

Exiting Tesla exec suggests spending 1% of revenue on advertising - Electrek.co
Exiting Tesla exec suggests spending 1% of revenue on advertising  Electrek.co

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Elon Musk Visits Cannes Lions to Woo Advertisers - The New York Times
Elon Musk Visits Cannes Lions to Woo Advertisers  The New York Times

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Op-Ed: Ban Bus Wraps and Spare Riders the Barrage of Advertisements  The Urbanist

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'Many more to come': Finnish food delivery company Wolt announces PepsiCo advertising service tie up — Retail ...  Retail Technology Innovation Hub

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Advertising wars ramp up in 3rd Congressional District as primary to replace Lauren Boebert nears  The Aspen Times

The Trade Desk shuts advertisers' access to Yahoo's video content - Digiday
The Trade Desk shuts advertisers' access to Yahoo's video content  Digiday

Lamar Airport Advertising Expands Business Development Team, Names Rick Schiffmann Director of Airport ... - Aviation Pros
Lamar Airport Advertising Expands Business Development Team, Names Rick Schiffmann Director of Airport ...  Aviation Pros

X boss Elon Musk softens 'go f--- yourself' comment as he tries to woo advertisers back - CNBC
X boss Elon Musk softens 'go f--- yourself' comment as he tries to woo advertisers back  CNBC

Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’ - CNN
Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’  CNN

FOX AND THE TRADE DESK ANNOUNCE EXTENSIVE ADVERTISING INTEGRATIONS ACROSS FOX PORTFOLIO - PR Newswire
FOX AND THE TRADE DESK ANNOUNCE EXTENSIVE ADVERTISING INTEGRATIONS ACROSS FOX PORTFOLIO  PR Newswire

Yahoo Launches 'Yahoo Creative' Combining Data and Creative Insight for Advertisers - Branding in Asia Magazine
Yahoo Launches 'Yahoo Creative' Combining Data and Creative Insight for Advertisers  Branding in Asia Magazine

Two-thirds of advertisers bought ads on misinformation sites, researchers find - Marketing Brew
Two-thirds of advertisers bought ads on misinformation sites, researchers find  Marketing Brew

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How much better is the pay for in-house creative teams versus ad agencies?  Storyboard18

T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices - The Verge
T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices  The Verge

Elon Musk attempts to woo advertisers back to X at 2024 Cannes Lions - Axios
Elon Musk attempts to woo advertisers back to X at 2024 Cannes Lions  Axios

'Premium Content' Is Center of the Debate in Digital Advertising - Business Insider
'Premium Content' Is Center of the Debate in Digital Advertising  Business Insider

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Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)  Variety

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IRDAI prohibits insurance firms from advertising ULIPs as 'investment product'  Storyboard18

Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising - Mozilla & Firefox
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

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Commoditisation of the Homo Sapien  ETBrandEquity

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Amazon's AI image generator for advertisers adds new feature  About Amazon

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Indian advertising set to reach ₹1.2Tn in 2024, powered by digital boom: Magna Global - June 2024 forecast  MediaNews4U

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What Is Facebook Advertising and How Does It Work? (2024)  Shopify

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Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter  Charter Communications

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Disney Is Courting a New Group of Advertisers It's Betting Could Drive Billions In Revenue  Adweek

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FCC Admonishes Three TV Stations for Not Having Clauses in Sales Agreements Requiring Non- discrimination in the ...  Broadcast Law Blog

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The 'Mad Men' Era Is Long Over. Why Is Advertising Still So White?  The New York Times

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The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience ...  GlobeNewswire

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Key Political TV Advertising States: Don't Mean A Thing Without That Swing 06/21/2024  MediaPost Communications

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Why Humour Is Worth the Risk in Advertising | LBBOnline  Little Black Book

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Biden presidential campaign to spend $50 million in advertising blitz highlighting Trump’s conviction  PBS NewsHour

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Elon Musk pitched advertisers at Cannes. Will they bite?  Fast Company

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Advertising is now a 'meritocracy' in the wake of social media, Resy co-founder Gary Vaynerchuk says  CNBC

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Briefing: TikTok Announces AI Avatars for Advertising  The Information

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Why advertisers pay more to reach viewers who watch less  Phys.org

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'We're all just fumbling around': Advertising on Substack remains a Wild West for brands  Modern Retail

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Fox Expands Its Advanced Advertising Relationship With The Trade Desk  Next TV

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Pride Festival, Junior Charity League seek Advertising and Promotion Commission funds for future events  Magnoliareporter

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Why some cities are banning fossil fuel advertisements  The Washington Post

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Labelling is a popular choice as a way to control fossil fuel advertising – new study  The Conversation

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Elon Musk Pitches Advertisers on a Return to X, Months After Telling Some to 'F' Themselves  The Wall Street Journal

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Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport  Digiday

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Public support traffic-light labeling for advertising high-carbon products like petrol cars and air travel  Tech Xplore

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The Steel of India controversy: Who owns creative ideas in advertising?  MediaNews4U

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“Advertising Helped Me Write About Serial Killers” | LBBOnline  Little Black Book

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Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More  Inc.

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Elon Musk told advertisers to go f*** themselves last year—today in Cannes he explained why  Fortune

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Elon Musk walks back 'go f— yourself' comments to X advertisers  Quartz

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Why Elon Musk's newest pitch to advertisers won't work  Business Insider

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Biden team announces $50M campaign highlighting Trump conviction: Election 2024  The Associated Press

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SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising  Yahoo Finance

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Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands  Storyboard18

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YouTube's Approach to User Consent in a New Era of Digital Advertising  Smartphone Magazine

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Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content  Nielsen

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Wishing A Happy Summer To Our Advertisers  Above the Law

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LevLane Advertising and Rosy Wellness Release Women's Health White Paper: "The Women Are Not Alright"  GlobeNewswire

MNTN CEO Mark Douglas talks Elon Musk looking to bring advertisers back to X - CNBC
MNTN CEO Mark Douglas talks Elon Musk looking to bring advertisers back to X  CNBC

TikTok advertisers prepare contingency plans as US ban looms - New Zealand Herald
TikTok advertisers prepare contingency plans as US ban looms  New Zealand Herald

Zacks Industry Outlook Highlights Lamar Advertising, Americold Realty Trust and Farmland Partners - Yahoo Finance
Zacks Industry Outlook Highlights Lamar Advertising, Americold Realty Trust and Farmland Partners  Yahoo Finance

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Why Euro 2024 is 'a big step change' for the areas advertisers will rely on  Digiday

Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers - Deadline
Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers  Deadline

Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach - Inc.
Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach  Inc.

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Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?  Investopedia

Why advertisers pay more to reach viewers who watch less - Stanford University News
Why advertisers pay more to reach viewers who watch less  Stanford University News

Senate GOP plans $100M ad blitz as it fights to retake chamber - POLITICO
Senate GOP plans $100M ad blitz as it fights to retake chamber  POLITICO

X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover - The New York Times
X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover  The New York Times

The changing face of advertising campaigns in India | Advertising - Campaign India
The changing face of advertising campaigns in India | Advertising  Campaign India

Biden targets Latino voters with advertising push during Copa America soccer tournament - Washington Examiner
Biden targets Latino voters with advertising push during Copa America soccer tournament  Washington Examiner

Elon Musk walks back ‘go f‑‑‑ yourself’ comments to advertisers - The Hill
Elon Musk walks back ‘go f‑‑‑ yourself’ comments to advertisers  The Hill

Elon Musk flies to Cannes to win back advertisers - Financial Times
Elon Musk flies to Cannes to win back advertisers  Financial Times

What's Next in Video Advertising? | BCG - BCG
What's Next in Video Advertising? | BCG  BCG

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Jane Austin in Cannes: Cindy Gallop calls out sexist behaviour at Cannes  More About Advertising

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Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools  Campaign US

Activision to advertise with TKO's UFC, WWE assets - Sports Business Journal
Activision to advertise with TKO's UFC, WWE assets  Sports Business Journal

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Stirista Offers New Home for Oracle Data Cloud Advertising Clients  PR Web

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

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