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How To Avoid Blog Burnout
Blogging is a time consuming process. It involves the process of
gathering, reading, digesting and compiling information into a
nice, meaty post that gives your reader an insight into the
unique way you see and understand issues.
Most serious business bloggers have at least two or three
blogs that they write simultaneously. I have ten, but don't
update all regularly.
Bloggers are also extremely passionate about what they do.
Their blogs are a labour of love and they often tend to lose
track of time, reading, writing and updating their blogs.
But there's only so much time in the day and only so much
abuse a body can take. So how do you avoid becoming a burned-out
business blogger?
Here are a few tips to help keep you and your blog(s) fuelled
up and running for the long haul.
1. Get your priorities right
Is starting a new blog really going to help your business (or
personal) objectives? If not, then don't. Simple as that. Save
your energy for the tasks that help you achieve your
objectives.
2. Discard the chaff
Do you have blogs that are not "hot" anymore? If you have a
blog that's not getting much traffic or is about a topic that no
one wants to read about anymore, give it a quiet burial.
3. Grow up
Are you continuing to blog (whether it serves your purpose or
not) out of some misplaced emotional attachment to your blog?
Then you probably need a 12-step program.
Lots of blogs are abandoned everyday because they stopped
serving their purpose, or more often, because the bloggers just
grew up and moved to greener pastures. Find more appropriate ways
to spend your time or promote your business.
4. Get a life
Blogs are a poor substitute for family and friends. We
bloggers tend to take our loved ones for granted because we work
from home (and anywhere else we can). Its important to schedule
our day to make time for family, especially when there are
children around.
5. Get "un-wired"
In order to keep the ideas coming you need to do things that
nurture your mind and body. Shut down your PC and get away from
it for a while.
Go for a movie, take a walk in the park, workout in the gym.
Get out of the house and get some fresh air. You'll be amazed at
how easy (and fun) it can be it to get your creative juices
flowing again.
6. Give yourself a break
If you missed blogging about something important because you
had something else equally pressing to attend to, don't beat
yourself up over it. Stick to a realistic blogging schedule.
Nothing is so important that it can't wait a day or two.
Sometimes procrastination is not a bad thing at all. If it helps,
write a bunch of posts at a time, so you can take a break and
attend to other matters when you need to.
7. Quality, not quantity
Blog frequently, but not too often. Most bloggers will agree
that two or three posts a week is a pretty good frequency. I
usually manage to make that grade, but never push myself more
than I have to.
The key is to make your posts count. Don't post about anything
and everything in your field just because you have to.
Posts that are original, meaty and full of opinion are more
likely to get read and linked to than posts that are just a few
words with a link to the news source.
So if you're beginning to forget what your family looks like, if
you think blogging is taking over your life, and your sanity,
step back a bit and get things in perspective. Stop letting your
blogs rule your life.
As for me, when it's a choice between the blog and the beach,
the latter wins hands down.
_______________________________________________
Priya Shah is the CEO of eBrand360. Her areas of specialization
include internet marketing, search engine optimization and
business blogging. Subscribe to her free Blogging eCourse at her
business
blogging blog.
This article may be reprinted as long as the resource box is
left intact and all links are hyperlinked.
_______________________________________________
MORE RESOURCES updated Fri. September / 29 / 2023
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