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Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and
do I need one?" As a marketing consultant and business coach, I
too had to address those questions in my own business.
A blog is a form of online journal that business owners use to
develop customer relationships and establish credibility. Blog
authors write and post relevant content frequently - daily, every
couple of days or weekly.
After publishing an ezine for some time, I decided to give up
my monthly ezine for a blog. Of course I could do both -- for the
more points of contact with my target the better. But for now,
I'll share my top seven reasons why I choose to blog over a
monthly ezine:
Interactivity: Blogging puts the humanity in
technology. Readers can leave comments and respond to each other.
Adding video and audio to a blog also significantly enrich the
learning experience, allowing for various learning styles. Ezines
on the other hand, are fairly static.
Convenience & Ease: I can communicate with my
audience quickly and efficiently without the elaborate set-up and
content requirements of an HTML ezine.
Inexpensive: Lots of blogs are free. For example
www.blogger.com. I like Typepad at www.typepad.com. For a minimal
charge of $4.95 per month, I get a professional looking blog with
upgraded features. Compare with a professional ezine/contact
management program costing $19 per month.
Increases Visibility: Search engine spiders love blogs
for the simple reason that they constantly seek new content.
Frequent postings are crucial for success. As a result, bloggers
gain increased Web presence and higher search engine rankings.
For example, Google, Yahoo and others often index blog entries
within days of posting as opposed to waiting weeks for ezine
postings.
Content Management: When I set up this blog I created
keyword-based categories for the topics that I'll write about in
the future. Each time I post, I select which category my post
applies to and voila! My posts are catalogued by category and
date. This feature is essential fodder for future e-books and
other informational products. Try content management with your
ezine articles on your website - things can get unwieldy
fast.
Clearly, blogging is an essential addition to my marketing
toolbox. It's also effective for any service-based entrepreneur
who needs to build client relationships and increase
visibility.
Copyright © 2005
Lena Claxton is a small business coach & marketing
consultant, committed to helping self-employed professionals
reach their highest potential. She's author of the e-book "Small
Business Boosts." Download your free copy at http://www.ontrakmarketing.com
and receive a subscription to the "Ontrak Business Blog."
MORE RESOURCES updated Sat. April / 27 / 2024
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