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Blogging Policies, Does Your Business Need One?
Weblogs or Blogs as they are more commonly referred to, have
become extremely popular in the last several years. So popular in
fact that many large businesses are letting some employees post
Blogs on their corporate websites. While many businesses are
jumping on the Blog bandwagon for use as a creative marketing
technique; a few businesses have fired employees for what they
posted on a Blog. These businesses accuse the employees of
allegedly disclosing trade secrets, proprietary information, and
making statements that showed the employer in a bad light.
First it may be important here to explain what exactly a Blog
is. A Weblog or Blog is a website not unlike a diary that people
post their ideas, views, daily events and opinions on. These
Blogs in most cases are able to be viewed by anyone with access
to the internet. It is for this reason that you may want to
consider a Blog policy for your business.
Blogs have even become a part of the underground news media,
especially since the last election in the United States. They are
even getting the attention of the large global news media that
now on occasion report on what the bloggers are saying. The point
is, like it or not, it appears Blogs are here to stay.
The best thing a business can do to protect themselves and the
interest of the employee is to create a Blog policy for all
employees. This policy should include specific topics that
employees should not mention within the Blogs on a business
website. Employers should also have policies for people that have
their own weblog that they control and run themselves as well. It
is essential that these policies be created so that there will be
no confusion as to what the employer deems as inappropriate for
its employees to post on the Internet. This policy will also
protect the employer from possible future lawsuits that may arise
from the publishing of Weblogs as well.
If you are considering implementing a Blog policy for your
business, please be sure to consult with an attorney as to what
exactly you should place in your policy. This policy should
include any topics that the employer deems as inappropriate,
proprietary, secretive and in conjunction with any
confidentiality agreements and "blackout periods".
People who choose to blog on their own personal Weblogs should
be sure in the very least that they include some type of
disclaimer on the Website that is easily visible to all of the
people who visit your Website. The disclaimer does not have to
appear on every page of your Website but, should be displayed in
such a way as to be seen by the people who visit, such as on the
home page or the about me page. The disclaimer should say
something along the lines of:
The views expressed on this site or Weblog are mine alone and
are not necessarily that of my employers.
Along with this make every effort not to disclose information
that would violate any confidentiality clause of your employer.
Also take the time to review this clause if you have one before
you post to avoid any confusion as to what this clause
states.
The use of a Blog policy by businesses will go a long way to
prevent any problems on either side of the issue if and when one
should arise because the policy will clearly define what cannot
be posted on Weblog. Happy Blogging!
© Keith Erwood, Dynamic Network Technologies, 2005 All
Rights Reserved
Keith Erwood is the head consultant and owner of Dynamic
Network Technologies, a computer consulting and services business
in New York City. Visit us at http://www.dynamicnetworktechnologies.net
MORE RESOURCES updated Thu. April / 25 / 2024
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