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Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.
Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.
They also have the inherent potential to be well-linked.
If you haven't already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good's Top 55 list at MasterNewMedia.org.
But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.
These are my top five tips for lucrative blog search engine optimization.
Lucrative Blog SEO Tip #1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.
Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a "lucrative keyword".
Whatever you call them, here's the most important thing: They may not get you the most traffic, but they often bring the most profit.
You may be surprised to learn that there isn't always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.
The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
It isn't just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.
Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.
As long as there are new developments, new products, services and trends, you'll never have a shortage of these terms if you learn how to discover them.
Lucrative Blog SEO Tip #2: Keyword Placement
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.
You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
Lucrative Blog SEO Tip #3: Timely Posting
Instead of pinging at 15 minute intervals when your site hasn't been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here's one that you can use today.
Check your web site statistics. If you're getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.
An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I've mentioned, but I have a resource that explains this process in-depth at my site.)
Lucrative Blog SEO Tip #4: Get Linked
Turn on your site feed(s) and use them to promote your blog. Robin Good's guide can get you some great one way links.
If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.
Lucrative Blog SEO Tip #4: Frequent Updates
The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.
For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.
Think of what that could do for the launch of your next product.
You'll be happy to know that you don't have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.
Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.
Tinu is a web site promotion specialist and the author of several books on search engines, blogging, and RSS. You can read more tips in her blog at http://www.FreeTrafficTip.com.
How To Republish RSS Feeds On Your Website
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Blogging Is Not Important - Its Crucial
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(Continued from Blogging Your Way To Success Part 1)By now, you have already configured your blog name, description, personal profile, and the page template. As soon as you set up your blogging account with Blogger, you will need to do this next:Post At Least 20 Articles ===================== While this may sound like hard work, there is no short cut around it.
In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice.
RSS FEEDS: Whither Thou Goest?
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
Microsoft and Google Show Its Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.
Why Every Site Needs RSS
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How to Cash In on Blogs
Over the past year or so, more and more webmasters have been creating their own blogs (web-logs). If you don't already know, a blog is sort of an online diary which is updated at regular intervals by the author(s), and can be viewed by the public.
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It's inevitable. Everyone hits the wall.
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With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services. But a blog is like a website.
The Art of Business Blog Writing
"It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation.
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
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Using RSS on your website is a good way to spread your company message and increase your search engine position. But if you don't have subscribers to your newsfeed, the benefits of news syndication are lost.
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