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Reachout Throughout - RSS
RSS has been around for more than a decade but until recently
"Rss Technology" started penetrating its roots deep inside the
soil of the so-called E-world.
Using this standard, web publishers provide updates, such as
the latest news headlines, special announcements, press releases
or weblog postings through their RSS content
Really Simple Syndication (RSS) is a lightweight XML
vocabulary for describing metadata about web sites, ideal for
news syndication. Originated by userland software in 1997 and
used by Netscape to populate Netscape's My Netscape portal with
external newsfeeds ("channels") RSS has taken on a life of its
own and has become perhaps the most popular XML format today.
Thousands of web sites today use RSS as a "what's new" mechanism
to drive traffic their way. (Including the BBC, CNET, CNN, Eweek,
Forbes, Motley Fool, Wired, Red Herring, Yahoo, MSN and many
more?).
As each day passes by, new websites are being launched and
added to the internet bandwagon and in order to compete,
webmasters & web publishers need to find different ways of
producing themed-based websites. Highly focused articles are
often sought by webmasters. Why? Because content on the web is
still king! In order to attract search engines and site visitors,
webmasters depend heavily on providing informative, creative and
fresh content. If the web site content is rich, visitors will
come. If the website content is updated regularly, visitors will
return. When evaluating a website's traffic it is easy to see
that the low cost of syndicated content can add-up considerably
to a website's value.
Many webmasters & web publishers are struggling to find
fresh, innovative content while other savvy webmasters have
realized the ability hidden within RSS and are adopting the
technology at a maddening pace. By utilizing RSS, webmasters can
tap through a variety of distinctive free content sources with
very little effort. RSS truly is a webmaster's key to free
content.
With the help of RSS technology webmasters can also reach
their potential and targeted customers directly, how this is
done? Well?. typically RSS feeds contains "News Headlines" and
content summaries of a particular product or service these
content summaries contain just enough information without
overwhelming the reader with superfluous details. If the reader
is interested and wants additional information they can click on
the item in the feed, accessing the website which contains
additional details. RSS readers aggregate multiple feeds, making
it easy for individuals to quickly scan information contained
within each feed. Feeds are generally themed, allowing users to
opt-in to feeds that are of their interest.
One of the major benefits to RSS is that individuals opt-in to
content of interest, totally controlling the flow of information
that they receive. If the quality of the content in the feed
declines, users simply removes the feed from there RSS reader and
they will not receive any additional updates from that source.
The RSS reader acts as an aggregator, allowing users to view and
scan multiple content streams in a very short period of time.
With the RSS webmasters & web publishers have the advantage
to update their already existing feed, so that when ever they
have something new to publish or offer all they have to do is
update their already published feed and the message gets updated
everywhere it's subscribed. No more worrying if your subscribers
got your message or not.
Thus, Rss gives you the opportunity in establishing strong
relationships with your existing subscribers as well as helps in
attracting new potential subscribers who are interested in what
you offer.
If you really want to make a difference then RSS is the
perfect tool in reaching out to your subscribers or customers
throughout
Syed Ibrahim is a prominent internet strategist and also
manages marketing for http://www.rapidfeeds.com
Create, Edit, Publish & Track your RSS feed online just in
three easy steps!! Sign Up For Free!!!
MORE RESOURCES updated Sat. December / 21 / 2024
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