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Top 9 Reasons Companies Should Blog
Below are the top 9 reasons why companies should blog.
1. They the perfect public relations tool. Their personal
nature gives you and your organization a unique voice online - a
voice heard by the people who matter - your customers and
clients, other bloggers and the media.
2. Blogs act as instant-feedback mechanisms. They allow
readers to respond to your posts via the comments section or link
to them on their own blogs using Trackback. These features
provide near real-time feedback on ideas, opinions and issues
that affect them, or highlight and address new or existing
problems.
3. Blogs help to position you and your company as experts and
leaders in your industry.
4. Their simplicity and addictive nature allow you to share
more of your knowledge more often. Blogs are about sharing what
you know, think and believe on an ongoing basis.
5. Search engines index your blog posts more often because of
more frequently updated content. Your ongoing blog and knowledge
sharing shows up in the search results, making it easier for your
customers and prospects to find you.
6. You can have many conversations with many people at once -
something nearly impossible in the brick and mortar world.
7. They're automatic buzz-machines. Go ahead and try it. Blog
about something new - a new product or service launch, an
improvement to an existing product, or a newly appointed manager.
See how fast the news spreads throughout the blogosphere.
8. They're self promotional due to their RSS feeds being
aggregated across the net almost instantly, exposing your
knowledge to a growing number of potential company
evangilists.
9. Companies who blog are considered early adopters, thought
leaders and "in". Blogging is cool and companies who blog are
cool.
But the most important thing to remember when blogging is that
you're not a speaker talking to an audience, you are sharing and
interacting. You are one more voice to be heard and how powerful
that voice is depends on how much interacting you do. It's the
opposite of Advertising.
Paul Short is a veteran internet marketer, professional
blogging consultant and owns the popular blog directory
http://www.getblogs.com
For more information on blogging and marketing with blogs,
check out Paul's site at http://www.bloglogic.net
MORE RESOURCES updated Sat. July / 27 / 2024
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