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What Is RSS?
Recently I did an interview with a well known email Internet
Marketer. He wanted to share with his readers a viewpoint on what
RSS is from someone who is using it in place of traditional email
marketing. Of course this interview was geared towards other
Internet marketers so they all somewhat "get" what RSS is, at
least in theory.
So, what IS RSS? Again, I find myself laughing, as I did in
that interview because I'm fairly new to this RSS business
myself. RSS is really an acronym for REALLY SIMPLE SYNDICATION -
well at least that's ONE definition and the one I tend to use.
Many people have heard the word syndication tossed around in
other media venues, but not when it comes to the Internet until
recently. Although RSS has been around for quite some time, it is
finally coming into the mainstream like a snowball rolling
downhill growing and gathering momentum.
Why? And really, what is RSS? First of all everyone who uses
the Internet either in business, personal use, or both, have all
come into contact with spam, viruses, spam laws, and heard a lot
about it in the media. This whole mess has been extremely
frustrating to those who make a living using the Internet,
especially by direct email marketing methods. A lot of "fixes"
have been tried and are being implemented to try and combat the
ever growing frustration and hassle associated with delivering
email newsletters to subscribers. This is where the "why" comes
into play with RSS. Before I tell you what RSS is, let me explain
a bit about email newsletter marketing.
Normally an email newsletter is sent out to a "list" by those
who have supposedly opted in, or requested, to receive that
newsletter. In fact, most list managers now require double
opt-in. "Double opt-in" is just a way of saying you signed up for
the newsletter, then received an email asking you to "verify"
your subscription - the sender wants to make doubly certain you
are the one who signed up for that newsletter. You were sent the
verification email by an "autoresponder". An autoresponder is an
automatic email sent to you by a service the sender uses and pays
for to handle verification and other responses to subscribers.
That is done to alleviate having to send out a personal email to
every single subscriber which could become extremely tedious and
time-consuming otherwise.
Still problems persist, because after all of that many
subscribers still "forget" they signed up and file spam
complaints, which can lead to investigations, IP bans and even
shutdown and confiscation of all related lists, websites and
software. Granted, there are some mass-mailers out there who
deserve this, but the typical newsletter publisher is trying to
deliver helpful, desired content and guards their list very
carefully. If you're fortunate enough to get your newsletter
through to your subscribers, what happens then? Well, typically,
once a subscriber receives your newsletter, they read it and then
naturally delete it once they're done reading it. So, you, the
email marketer and publisher have gone to all the trouble to put
together a newsletter, comply with the spam laws, etc., only to
have your hard work deleted all the while dealing with spam
issues, paying for list management services and/or paying for
autoresponder service.
A much better, more viral method of online marketing can be
done with an RSS feed. Let me explain that in terms that we can
all understand (me included!):
Whenever we watch a television series, that series is called
syndicated programming. The series is produced once, filmed once,
and then put out to all the subsidiary stations across the
country airing on the same day at the same time according to each
time zone. So, the work is done once but duplicated all across
the nation on hundreds of affiliate television stations.
RSS on the Internet works on the same concept. You input the
"work" once, and every single website that carries your
syndication code then receives the information you just input
once. As you update your feeds those feeds are automatically
updated on every single website that has your syndication code.
Another upside to this is that your news does not get deleted by
the reader - only you can delete it! Another plus is every
website that carries your code gets regular content provided
whenever you update your feed automatically. This all keeps those
hungry search engines happy too.
So, you provide the content you want to market to your
subscribers by providing them the links to your RSS feed from
your website, meaning you don't have to send that out by email
either. You can have your code posted on your website for anyone
to read, and also offer it to webmasters to input into the
websites they manage. No link swapping is necessary in this case
either as links are not viral like syndication code. It's the
difference between offering someone a Lear jet in place of a
horse. It's much better to offer your syndication code in a
"swap".
So, now you've avoided the spam hassle because anyone reading
your feed is doing so willingly and you have not sent them
anything by email so no subscription is necessary. You are
providing content so not only are your readers happy, your
website is happy, other webmasters are happy because you're
providing consistent content without them doing a thing, and
you've only done the work ONCE! No one is deleting any of your
work, except you if you choose. Your work is also staying on the
Internet forever. The search engines are way happy too!
So, before you start that email newsletter campaign, why not
consider an RSS feed instead? It can be a much more dynamic
option for you!
Kim Bloomer publishes several RSS channels using the Quikonnex
system. She partners with another Quikonnex publisher, Cathy
Carlton, in their Kick the Email Habit channel, where they offer
syndicated online marketing services, channel building and
management services, and recently opened a new RSS article bank
to help others take advantage of the ease of syndicating and
sharing RSS based content. Kim and Cathy built and manage the
International Virtual Women's Chamber of Commerce (IVWCC) RSS
channel. For more details on what she does and to subscribe to
her RSS channels go to http://KimBloomer.com
MORE RESOURCES updated Tue. October / 03 / 2023
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