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So You Have a Blog, Now What Do You Do With It? Blog Basics


(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/)

What started out as just a way for you to write an online journal has quickly turned into a very viable internet marketing tool. The weblog, or blog for short, has become a great way to draw attention to your website. Below I will discuss the steps you need to take to make the most of this new tool.

1. Content: Probably the most important feature of your new blog is the content - what you post. As an example, you can see what my own company, JV Media Design, has put up here: http://www.jvmediadesign.com/blog. You will notice that we post a lot of articles related to the business of design and the internet. Content that is relative to your business or industry is the most effective. Articles, news, tips, tutorials, and links or other resources are all great examples of what would be considered good content for your blog.

2. Updates: Optimally, your blog should always be up to date with fresh content. Of course, this can't always be the case, so it would be advantageous to update your blog as much as you can. If you can manage the content, a few times a week would be enough to keep your information fresh. There are plenty of free resources online that could help you with content. Simply do a search in your favorite engine for "free site content" or "free articles" and you should fine multiple links that could make it even easier for you to keep your blog up to date.

3. Links: Once you have some content posted into your blog, you will want to tell the internet world about it. The best way to do this is to submit your RSS feed link to sites that accept those feeds. What's an RSS feed you ask? RSS is another acronym for "RDF Site Summary", "Rich Site Summary", or "Really Simple Syndication". Basically, it's just a format for sending out your content to others. The best resource for where to submit this link is: http://www.masternewmedia.org/rss/top55/ It might take you a couple hours to go through this list, but I highly recommend submitting to all the links you can. Simply click on a submission link on the list and then follow the directions. Most sites will ask for your "RSS 0.91" or "RSS 2.0" feed link.

If you are using sBlog, your links would be:
http://www.YOURWEBSITE.com/blog/rss/?mode=0.91
http://www.YOURWEBSITE.com/blog/rss/?mode=2.0

Some sites only ask for the URL to your blog, which would be:
http://www.YOURWEBSITE.com/blog

Usually, the site will also ask for a description of your blog feed. Try to be as descriptive as possible while using keywords from your industry (ie. "JV Media Design - Web, graphic, and multimedia design tips, tutorials, and helpful information). Some will ask you to choose the best category for your blog feed as well.

4. Pings: Yet another web acronym, ping is short for "Packet Internet Groper" and is basically just a utility program that tests a network connection. In the blog world, pings are used to tell other sites that you are there. There is debate on how often you should ping others but the general consensus is that you should do it every time you update your blog with new content. The best utility to ping blog directory sites (where you should have been submitting your RSS feed links in point #3) is: http://pingomatic.com/ - Simply go to this site once you update your content, enter your URL (http://www.YOURSITE.com/blog) and description, check off all the boxes, then click "submit pings".

Sherry Holub received her degree in design from UCLA in 1995. She is now the Lead Designer and Creative Director at Southern California Studio, JV Media Design. http://www.jvmediadesign.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. June / 17 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Microsoft Security Blog - Microsoft
Microsoft Security Blog  Microsoft

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Science Speaks Blog - IDSA
Science Speaks Blog  IDSA

A guide to using RSS feeds, the files that contain real-time updates from websites - Business Insider
A guide to using RSS feeds, the files that contain real-time updates from websites  Business Insider

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION - Narendra Modi
NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION  Narendra Modi

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

What is a data feed? | Definition from TechTarget - TechTarget
What is a data feed? | Definition from TechTarget  TechTarget

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

Should Feedly Be Your News Reader? - Lifewire
Should Feedly Be Your News Reader?  Lifewire

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Commodity Market Solutions - S&P Global
Commodity Market Solutions  S&P Global

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

Planet Money - NPR
Planet Money  NPR

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

Round up - BBC
Round up  BBC

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

Home Page - MarketWatch - MarketWatch
Home Page - MarketWatch  MarketWatch

Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne - Daily Mail
Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne  Daily Mail

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Wales Music: Stuart Cable: drummer, broadcaster and larger than life personality - BBC
Wales Music: Stuart Cable: drummer, broadcaster and larger than life personality  BBC

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

NCSC Certified Training - National Cyber Security Centre
NCSC Certified Training  National Cyber Security Centre

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