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RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for
delivering content from your blog, although blogs are what made
RSS so popular.
In fact, RSS can be used to deliver a great variety of content
and content types. If you can break down your content in to
individual stories or individual pieces, you can deliver it via
RSS.
Just to give you an impression of the power of RSS, here are
some examples of content you can publish using it ?
--> MarketingVOX is using RSS to deliver internet marketing
news to their readers as it becomes available. Instead of having
to wait to receive all the news in a single e-mail newsletter,
RSS users get them as soon as they are ready.
--> Amazon.com is using RSS to announce their bestsellers
and to help their users keep track of releases they are most
interested in.
--> Some affiliate managers already communicate with their
affiliates using RSS. You can of course use it to communicate
with any other target audience as well, such as your employees or
team-members, and even your company owners.
--> FindSavings.com uses RSS to deliver savings coupons and
related information.
--> Lockergnome uses RSS to provide visitors with the
latest downloads and relevant software. Yet again other companies
are using RSS to deliver product updates and patches directly to
their customers, just as they become available.
--> A few hundred content publishers are using RSS to
deliver audio content, such as .mp3 interviews and even "radio"
shows.
--> Textamerica.com allows people to post pictures, videos
& text from their mobile phones and then make this content
available via RSS feeds.
--> Other companies are using RSS to deliver whitepapers
and other educational content.
--> One company uses RSS as a consulting billing awareness
tool. The consultants create activity reports and the RSS feeds
from the activity channels carry the billable information to the
accounting staff for invoice preparation.
--> Many internet publishers are using RSS to deliver their
newsletters, as a supplement to their e-mail delivery. Since many
people no longer want to give their e-mail address away to
publishers, this is a great way to keep your e-zine readership
growing.
--> Publish living digital catalogues of your products and
provide your customers with your latest product releases, broken
down by the categories they're interested in, and make it easy
for them to order.
--> Provide your affiliates and marketing partners with RSS
feeds they can promote to their visitors to better promote your
products and still make a commission. Amazon.com is already doing
it. When are you starting?
--> Create RSS autoresponders with scheduled messages, to
keep in constant "marketing" contact with your prospects and
slowly get them to the point of purchase.
--> Provide limited-access content to your customers,
employees, team members and even investors, without fearing other
unwanted eyes. Use RSS for internal communications, teamworking
and other needs.
--> Provide your customers with easy access to software
updates, delivered to them exactly as they become available,
without the fuss of having to visit your web site or deal with
huge e-mail attachments, which would get blocked by spam filters
anyway.
--> Newsreporters are constantly bombarded with e-mail, so
why not instead deliver your press releases via RSS? Or even
better yet, why not deliver some of your releases as video
comments, interviews or statements from your company managers or
owners?
--> Help your visitors keep up with what's going on in your
web forum, by publishing your latest forum posts or whole threads
via RSS.
And yet these are still only a few examples of what you can do
with RSS today, since something new comes up almost every
day.
Are you as well already among those taking advantage of the
marketing & publishing power of RSS?
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing
& Publishing Power of RSS«, acclaimed as the best and
most comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa3
MORE RESOURCES updated Sat. December / 21 / 2024
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