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Why Use RSS?
So why use RSS? Well, I can find a whole lot of reasons why.
Although I'm not technically inclined I do understand the power
behind syndication. Anyone who watches television can get that
idea. Still why would I want to use RSS for my viral marketing
campaign? Well, let's look at what some of the "experts" are
saying.
Robin Good is well-known in the blog and RSS forums and
venues. He is also known for being a successful online marketer
selling viral marketing tools. I've read lots of his articles and
interviews, not to mention buying his Top 55 RSS sites tool for
submitting to blogs and RSS feeds. I like what he said in one of
his posts in his blog "No RSS, no party".
I just finished reading the ebook "A Blogger's Edge: How To
Use Weblogs As Marketing Tools" by Paul Short of
http://GetBlogs.com. It was written so anyone can understand and
implement the ideas therein. He has a chapter all about RSS and
how it can be used as an alternate communication method. Yep, he
said alternate. Meaning it has to be alternative to non other
than email. I'm about to tell you why and also why you'll want to
get going on this as soon as you read this!
Here's how it works. When someone subscribes to any of my RSS
channels (I publish several channels), they can then choose one
of several "viewers or readers" available to manage their
subscription. The SUBSCRIBER manages their subscription not me!
They can have many subscriptions all in one "reader" where they
can view them all in one place rather than having their email
inbox inundated with lots of newsletters they probably won't read
because they don't have the time.
Here is how to break that information down into bite size for
assimilation: RSS puts the control back in the "end users" hands
thus eliminating the problem with lists, spam, viruses, etc.,
because they subscribe WITHOUT email! Let me say it again -
without email. If your subscribers know they can take back
control of their subscriptions, read what they want when they
want in tidbits instead of long email newsletters without giving
you their email address, don't you think they're going to be
thanking you and remembering you in their wills? Well, maybe not
in their wills but they will remember that you are a great
business that offers quality content when THEY want it not when
you deliver it. So, that's part of the WHY.
It only gets better. When you cruise the Internet using a
browser you can bookmark a site but then you have to go back to
it when you want to read anything from that site again, right?
Well, with an RSS feed, rather than having to go back to it, it
comes to you! Once a subscriber subscribes to your feed, they can
read the information you publish without going back to your site
because they'll have your "feed" already in their "viewer or
reader" of choice! It will be updated each time you input
anything into your feed - to every single subscriber
simultaneously!
So what does this mean for the publisher and site owner? Well
you don't have to keep sending out those reminders. You can input
a "tip of the day", an announcement, anything to keep your feed
updated and in front of your subscriber base daily! Keep it
quality, helpful, and inject your personality into it and you'll
reap the rewards of allowing your ONLINE customers to feel they
know you in person. Trust is a difficult thing to build online
these days but using a RSS feed is one great way to get personal
with your customers.
Here's how Paul Short says it in "A Blogger's Edge"
"?.encourage everyone you've ever been in contact with using
newsletters or otherwise to make the transition to accepting
communication from you via feeds rather than email is a smart
marketing move indeed", Paul Short, http://GetBlogs.com So, in a
nutshell - you're nuts NOT to use an RSS feed. The Internet is
changing, just like everything else. It's the way of the world.
Things change, and we can either get on board when things change
or stay put and drown. Either way it's coming and RSS is
definitely going to be a big part of the new change! So, you ask
"Why use RSS?" I say, "why not?"
Kim Bloomer publishes several RSS channels using the Quikonnex
system. For more details on what she does and to subscribe to her
RSS channels go to http://KimBloomer.com Kim is a
natural pet care consultant and publishes http://www.Aspenbloom-WellPet.com
and http://www.natural-pet-care-products.com
MORE RESOURCES updated
Sat. December 21, 2024
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