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7 Questions To Ask Yourself BEFORE Staring A Business Blog


Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

_______________________________________________
Copyright © 2005 Priya Shah

Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers
_______________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. April / 14 / 2021

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Gillmor Gang: Grifters Paradise  TechCrunch

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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The Rise and Demise of RSS  Motherboard

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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UK vs. Auburn LIVE BLOG, presented by Midnite Rooster  kentuckysportsradio.com

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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What is RSS? And Is It Still Important?  Small Business Trends

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Link to the Original Articles in your RSS Feeds  Digital Inspiration

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

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Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

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Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

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news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

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What Happened to Tagging?  JSTOR Daily

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RSS is the greatest enemy of Hinduism  Times of India

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Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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RSS’s standardised Hinduism – Part 1  Times of India

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RSS Feeds and How To Burn Them  Business 2 Community

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Andrew Smith's Blog - Spilt Milk Devlog 06 - Fascism Fighters 4000 (Part 1 of 2)  Gamasutra

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Pinarayi’s midnight rendezvous  The Times of India Blog

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Morgan Baker's Blog - Advocating for Accessibility in Video Games  Gamasutra

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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"Browsing Steam" : the biggest change to Steam Discovery in recent history  Gamasutra

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Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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Time has come for an all-India Muslim party  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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VAntage Point: Home  VAntage Point Blog

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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Live Blogging with Eddie Rivera | Dodgers Fall off the Rockies, 5-2, at the Ravine – Pasadena Now  Pasadena Now

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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8 Ways to Get (And Keep) Blog Readers  Backstage

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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A recall effort over the state's COVID-19 response means an uncertain future for California Governor Gavin Newsom.  USAPP American Politics and Policy (blog)

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

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Web 100: Best law blogs  ABA Journal

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The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT  AnandTech

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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Yeh dil not maange more: Indians are less aspirational than we think  The Times of India Blog

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Best blogging platforms of 2021  TechRadar

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Interview With the Author of Mesh Baker (Ian Deane)  Gamasutra

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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Technology Blogs  TechRepublic

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Lee Odden  Business Blog Consulting

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Add Inside Higher Ed content to your site  Inside Higher Ed

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AMD's "Where Gaming Begins" Radeon Live Blog: Starts At Noon Eastern (16:00 UTC)  AnandTech

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Party of Ram: BJP has won the culture war on Ram. Time now to focus on the economy  Economic Times

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Contextual AdSense Ads for RSS Feeds - See Sample Code  Digital Inspiration

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Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

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The RSS isn’t an NGO, it very much a government organisation  Times of India

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

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5 Tips For Giving Your Readers Their Best RSS UX  Search Engine Journal

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Timeline: The Life of the Blog  NPR

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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Data for journalists: understanding XML and RSS  Online Journalism Blog

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What is Mr Modi’s plan for India’s Muslims?  Times of India

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How to Write an Awesome Blog Post in 5 Steps  WordStream

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How to find 'feeds for leads' as a journalist  Online Journalism Blog

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Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

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Blogs:programming  Gamasutra

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