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Blogging For Fun & Profits
Unless you've been under a rock for the last year, you've
heard the term "blog" once or twice.
To most people, a "blog" simply represents a glorified online
"diary" where geeks, computer nerds, and lonely teenagers record
their thoughts in cyber-space.
However, many people don't realize that "blogs" are quietly
revolutionizing the way companies and customers interact about
everything from existing products to new ideas and improvements
in customer service.
In short, "blog" style communication has come of age and
anyone with an online business better sit up and take notice
fast!
In the beginning, "blogs" were basically an online diary to
record your thoughts; but "blogs" have now evolved into dynamic
websites that non-technical people can update immediately without
html editors or ftp programs.
Blogs allow their authors to make instant website updates
through a computer anywhere in the world with a Web browser and
Internet connection.
Blogs also allow readers to respond to the author's posts,
provide additional information, links, expanded opinions, and
more.
In short, an active "blog" creates an interactive community
with the author as the hub and the readers as the spokes of the
wheel that keep the whole cycle turning round.
Unlike traditional "static" web pages where content rarely (if
ever) changes, an active blog evolves in a state of constant and
never-ending renewal.
With blogs, smart online businesses re-discovered a principal
that small "mom and pop" stores understood for years: know your
customers and stay in close tune with their wants, needs, and
desires.
Large companies throw billions of dollars down a black hole
every year to literally "guess" what people want to buy. Most
call it the "Marketing Department."
On the flipside, smart online businesses understand that blogs
allow you to avoid guessing what's on your customers' minds and
provide an active and up-to-the-minute means for them to tell you
exactly what they do and don't like about your services,
products, and virtually any other aspect of the market.
This lightning fast communication makes it possible for small
companies to literally snatch huge market share away from more
traditional companies.
Blogging also has a distinct advantage over traditional email
newsletters in that subscribers can get udpates without having to
receive an email message. Through the power of RSS (real simple
syndication), subscribers get notified of updated content though
an rss news reader.
Bottom Line: publishing a blog with an RSS feed that your
readers can subscribe to means your content NEVER gets blocked by
a SPAM filter.
Blog software basically comes in 2 flavors: hosted and
stand-alone. Hosted blogging solutions make it extremely easy to
get set up with a blog, often in just a couple of minutes.
If you know how to type, you can create a blog. Log on to
Blogger.com and you can set up a blog free of charge and start
posting in just a few minutes.
Blogger.com (owned by search giant, Google) will even host
your blog on their servers.
Typepad.com, which charges as little as $4.95 per month, is
also an excellent hosted service offering additional features
that enable you to quickly get your own blog up and running.
The alternative is stand-alone blogging software installed on
your own website.
A very popular solution is Moveable Type, available from
moveabletype.org, which provides a very versatile and powerful
suite of tools for creating a full-featured blog to rival that of
any size company in the world.
This is the solution I've chosen for my blog at
http://www.IGottaTellYou.com/blog/
Whichever blogging solution you choose, if you plan to
successfully conduct any form of business online, understand that
a "blog" must form an integral part of your overall plan for
customer communication and interaction.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how to use
fr^e articles to quickly drive thousands of targeted visitors to
your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a dime on
advertising! ==> http://www.turnwordsintotraffic.com
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
MORE RESOURCES updated Sat. December / 21 / 2024
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