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How Blogs Can Be An Excellent Promotional Tool


Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

How does one use a blog as an online promotional tool?

You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.

All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.

There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.

Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.

Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Donâ??t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.

So get in right away and post all the rants, ravings and all that you ever wanted to say but couldnâ??t.

How does a blog help you earn revenues or improve your sales?

Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.

You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.

What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.

Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.

The possibilities of using a blog is endless. The key to building a successful blog is listed below.

Remember to be focused on a topic that relates to your area of work.

Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.

Post entries or comments which would benefit people.

Post as often or frequently and keep the blog updated.

Encourage visitor participation. Ask for comments and feedbacks.

Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.

While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.

Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.

This is truly a gorilla marketing tool that can make a huge difference to your total marketing efforts.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. March / 07 / 2021

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Hey World lets you run newsletters and blogs from your email account  TechRadar

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Student and Military Voter Empowerment Act Passes Maryland House of Delegates  The Bottom Line News

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Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

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WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

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Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

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news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

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RSS’s standardised Hinduism – Part 1  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

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Switch & Steam discount strategies? Here's some good ones  Gamasutra

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What is RSS? And Is It Still Important?  Small Business Trends

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Ludovic Servat's Blog - Key features of Stealth games  Gamasutra

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Jacob Jameson's Blog - How Player Feedback Completely Changed Hero Syndrome  Gamasutra

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RSS Feeds and How To Burn Them  Business 2 Community

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Children and their desired game experiences: A developmental look at game aesthetics  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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Time has come for an all-India Muslim party  The Times of India Blog

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How to better represent older characters in your game  Gamasutra

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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Best blogging platforms of 2021  TechRadar

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Ruben Torres Bonet's Blog - Simplify Your Life With Mesh Simplifier  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Jiri Holba's Blog - Open-world Enemy AI in Mafia III  Gamasutra

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What Is an RSS Feed? (+ How to Get Started)  G2

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A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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Classic Tools Retrospective: The birth, death, and re-birth of Gamebryo  Gamasutra

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The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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Why science blogging still matters  Nature.com

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Discoverability by Design: rethinking how video games get noticed.  Gamasutra

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Franck Fitrzyk's Blog - Why you need a Technical Designer  Gamasutra

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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XML – RSS  Business Blog Consulting

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Lee Odden  Business Blog Consulting

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The Rule of 5 for Bloggers  Entrepreneur

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Blogs:  Gamasutra

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All The Outstanding Races Called In The 3+ Weeks Since The Presidential Election  FiveThirtyEight

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Rising divorces a sign of justice, not arrogance  Times of India

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Private blog networks: A great way to get your site penalized  Search Engine Land

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Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

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Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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How to Write an Awesome Blog Post in 5 Steps  WordStream

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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Break out of the blogging doldrums  TechRepublic

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Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis?  The Times of India Blog

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Timeline: The Life of the Blog  NPR

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Ori and the Will of the Wisps: Destroying Hope  Gamasutra

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

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