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Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
Well, let's take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.
Yes, you read right, in less than 24 hours. Under certain conditions, the search engines actually want you to succeed at this.
I'm aware that these statements may cause some controversy, but that won't make them any less factual. Since September, Google has been set up to show you proof of this, which we'll go over in part two. My new blog has been spidered and indexed daily since it was created.
Not only is this possible with your blog, the way that blogs are set up make them one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you, is in understanding which conditions have to be met first.
And we'll come back to that shortly. First let's talk about what's typically wrong with the process most people take to get their sites listed.
Most people submit their sites to Google and wait six to eight weeks to see if they were included. Other people know that the fastest way to be spidered is to leave your link at a site that is already getting spidered.
But even among those people, when they don't see their site in Google exactly the way they'd like, they give up, and say it didn't work.
So what went wrong?
The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.
You may think that if you study all the search engine tricks, you'll have the traffic from the search engines and it will then follow that yours will be the site people come to for the keyword they want, which in turn, will get 1% of those people to buy what's at your site.
If you think that, I'm not here to tell you that you're wrong - sometimes that works. I'm just saying that there are other easier, faster, less expensive ways. Some of them only have subtle differences from the way you know.
The truth is, even if we could somehow reverse engineer the secret Google algorithm, it periodically changes. So mastering that system would be temporary, even if you could do it.
Did you know that you don't even need the traffic for your most desired keyword to be successful? You just need some targeted traffic that converts well. Some of the most financially successful sites generate amazing profits in the tens or hundreds of thousands with a few hundred or thousand visitors every month.
The method I most suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill. It is faster, more effective and involves far less effort.
You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.
Let's look at the facts, and see how blogs align themselves more closely with one of Google's purposes as a search engine. Here's what you need to keep in mind:
1- if you get your site's link in the path of the search engine spider or robot of your choice, in this case Googlebot, if may follow it.
2- the way to get it to follow the link is to make sure it can "see" your link
3- if your content fills a need that the search engine's database of links has, it will include your link, and,
4- if your link fills a deficit better than any other site, in accordance with Google's secret formula or algorithm, it will rank your page well.
So now, the only missing component necessary to our success is now finding out how to be the best site Google finds for a category that has a deficit.
One of the strengths of Google, as perceived by people who like it, is the vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.
It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on the web today are in blogs, as well as their corresponding RSS or Atom feeds.
A blog's very function is to contain constantly updated focused content, on one topic or field.
When blogs first started, the topic was often a person's life. Business blogs, instead, are updated records of a certain kind of information relevant to an industry, a company or a topic, aligned with the interests of their visitors.
So you need to know the following things in order to get your blog included on Google's search engine results pages.
? Where to leave your link so that it will get spidered
? How to make sure Googlebot sees your link
? How to set up your blog so its content fills a deficit
? The best way to make sure your blog does this better than other sites.
There's a specific formula of success for this, one of many that will work not just one time, but repeatedly.
We've run out of space for the moment, but part two picks up with the specifics of how your blog needs to be set up and how to determine exactly where Googlebot can find your link.
Copyright © 2004 Tinu AbayomiPaul
Read part two of this article at http://www.freetraffictip.com/goblog or to find out how you can learn exactly where to leave your blog link for the best chance of being spidered - down to the time of day.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.A blog is a form of online journal that business owners use to develop customer relationships and establish credibility.
Promoting Your Business Using Blogs
Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.There are many ways that blogging can help in the promotion of your business.
Improving Your Customer Relationship Management by Blogging
Before I address the following questions:* What is a blog? and* What can a blog do for my business?let me pose a few "What if . .
RSS Latest News - Blogging or Blagging?
The RSS latest news suggests that RSS can stand for 'Really Simple Syndication', 'Rich Site Summary' or probably other interpretations of the acronym. An RSS tool is one that can deliver the technology where it is required.
RSS - Will It Really Become Mainstream?
I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS.
5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.
Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits
These days, everybody is blogging.How about you?You can incorporate blogging into your sales marketing and achieve more success.
Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being created each day.According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.
Use Blogging to Manage Your Entire Web Sites Content
Blogging is a term that means different things to different people. To some people it means keeping an online journal.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short.
Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off..
Blog and Ping is Dead
Unfortunately, this formerly reliable method of getting listed in Yahoo seems to be dead. I have used it a few times over the last month to try to get some new pages listed in Yahoo and there has been no action at all.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly folly or at the most fine amusement.
Are You Thinking of Republishing RSS Feeds?
There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner.
Build a Website Using Blog Software
Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements,a FAQ, customer support, description of features, etc, is all handled in a snap.
Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
What Consumers Need To Know About RSS Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail.
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
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