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RSS - Will It Really Become Mainstream?
I am not one to have New Year's resolutions, but I do plan
ahead. As we reached the last quarter of 2004, I decided that
2005 would be, for me, the year of article writing and RSS.
I have kept to my plan, but what has been happening on the RSS
front? I have dutifully been using Blogs and RSS throughout 2005
to date. What about everybody else, though? Has this been the
year when RSS has taken off?
One thing for sure is that there has been a lot of activity
amongst internet marketers. According to Overture, they had
43,947 searches for RSS in April 2005. Out of interest, that
compares to 825,674 for internet marketing. It is unlikely that
an ordinary consumer would search for RSS; they are interested in
the subject rather than the technical delivery term. Over 40,000
searches is high, and I think it is a fair bet that a majority of
those will be marketing people trying to get up to speed and
trying to understand what all the fuss is about.
One thing that does seem apparent is the over supply of
information on the internet about RSS; in other words, the number
of websites trying to push RSS is way out of kilter with the
number of searches. Those 43,947 searches, according to Keyword
Analyser, will bring up a staggering 275,000,000 results; that is
a Results/Search ratio of 6258. That is very high, and indicates
a tough market to penetrate and make money out of, at least on
that search term. Do you think there are a lot of people looking
for RSS tutorials? Well, in April 2005 there were just 272 on
Overture. Results brought up by the search? 108,000,000! That's a
R/S ratio of 397,059. Big supply, and little demand. If that were
the gold market, the price of gold would be falling through the
floor.
I admit that none of those figures mean a great deal, and
nothing about the prospects of RSS becoming mainstream. Whether
we reach the stage where many millions of consumers use RSS feeds
as a matter of course will depend very much on the likes of
Google, Yahoo, and MSN. All three are working away, beta testing
various aspects of RSS. My Yahoo has been beta testing
subscription to RSS feeds for some time now, and if I start a new
feed, My Yahoo is my first port of call to subscribe to my own
feed. That way, Yahoo know about it and the Yahoo search engine
robot will dutifully go and check it out.
In due course, it will be up to the likes of Yahoo to convince
their users that there are good reasons to subscribe to RSS
feeds. To achieve that, the user interface for RSS will need to
be seamless from their normal daily online activity. Things are
gradually moving in that direction, but it remains to be seen
whether RSS will ever become part of the every day online life of
the average consumer.
Much of the interest surrounding RSS has been as a Spam
Avoidance System. However, last week I was doing some research on
RSS feeds through My Yahoo, and it was evident already that in
some topics spam is beginning to rule the roost as far as the
search results go. Let us hope that Yahoo and the other key
players find ways to filter out the spammers, so that if RSS
feeds do become mainstream, all is clean, welcoming and useful
for the average user.
Roy Thomsitt is the owner, webmaster and author of http://www.change-direction.com
and http://www.routes-to-self-improvement.com
MORE RESOURCES updated Sat. July / 27 / 2024
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