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In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the  "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor - New Age Media Concepts, August 31, 2004
info@namct.com

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

 

 

 

 

 

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 28 / 2020

China’s Advertising Vanguard Keeps Getting Disrupted - The Wall Street Journal
China’s Advertising Vanguard Keeps Getting Disrupted  The Wall Street Journal

Privacy Changes Are Making Mobile Advertising More Complicated - Adweek
Privacy Changes Are Making Mobile Advertising More Complicated  Adweek

More Retailers Are Investing in Social Advertising - eMarketer
More Retailers Are Investing in Social Advertising  eMarketer

Observer earns press, advertising awards - The Fayetteville Observer
Observer earns press, advertising awards  The Fayetteville Observer

Vermont House Approves Selling Weed — But Not Advertising It - Seven Days
Vermont House Approves Selling Weed — But Not Advertising It  Seven Days

In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball - phl17.com
In Focus: Vision 2020, New Social Media Rules For Political Advertising, UNCF Mayor’s Masked Ball  phl17.com

Art and commerce: a history of the art of advertising – in pictures - The Guardian
Art and commerce: a history of the art of advertising – in pictures  The Guardian

'I'm me, not meat' | PETA Billboard idea rejected by advertising company - 13newsnow.com WVEC
'I'm me, not meat' | PETA Billboard idea rejected by advertising company  13newsnow.com WVEC

Etsy Earnings Win, Advertising Fees - pymnts.com
Etsy Earnings Win, Advertising Fees  pymnts.com

Viewership and Advertising Insights for the 10th Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the 10th Democratic Debate  Broadcasting & Cable

Gomez Campaign Accuses Jacobs Campaign of Engaging in ‘Deceptive Advertising’ in CA 53 - NBC 7 San Diego
Gomez Campaign Accuses Jacobs Campaign of Engaging in ‘Deceptive Advertising’ in CA 53  NBC 7 San Diego

BRIEF-Baidu CEO expects advertising demand to return after coronavirus epidemic ends - Reuters
BRIEF-Baidu CEO expects advertising demand to return after coronavirus epidemic ends  Reuters

Why Programmatic Advertising Won't Work On TV 02/27/2020 - MediaPost Communications
Why Programmatic Advertising Won't Work On TV 02/27/2020  MediaPost Communications

Senate passes bill to regulate advertising on raw milk sales in Kansas - The Hutchinson News
Senate passes bill to regulate advertising on raw milk sales in Kansas  The Hutchinson News

Discover the Top Perks of LED Advertising - socPub
Discover the Top Perks of LED Advertising  socPub

ASEOHosting: Traditional Online Advertising is Dire in 2020 - Yahoo Finance
ASEOHosting: Traditional Online Advertising is Dire in 2020  Yahoo Finance

Advertising Through the Rideshare Industry - Grit Daily
Advertising Through the Rideshare Industry  Grit Daily

Macias Creative Wins Big at Miami's American Advertising Federation's Addy Awards Taking Home Ten Addys - Business Wire
Macias Creative Wins Big at Miami's American Advertising Federation's Addy Awards Taking Home Ten Addys  Business Wire

American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards | - SpaceCoastDaily.com
American Advertising Federation Space Coast Honors Winners of 2020 ADDY Awards |  SpaceCoastDaily.com

Vince Cullers Group: First black owned advertising agency - wcia.com
Vince Cullers Group: First black owned advertising agency  wcia.com

How Nextdoor is pitching advertisers - Digiday
How Nextdoor is pitching advertisers  Digiday

Layton woman arrested for advertising videos of infant, child rape on social media app - KJZZ
Layton woman arrested for advertising videos of infant, child rape on social media app  KJZZ

Lamar Advertising Company Announces Cash Dividend on Common Stock - Yahoo Finance
Lamar Advertising Company Announces Cash Dividend on Common Stock  Yahoo Finance

Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020 - MediaPost Communications
Univision Q4 Sees Slight Revenue Increase, Core Advertising 6% Higher 02/28/2020  MediaPost Communications

Meet Today’s Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment) - Yahoo Finance
Meet Today’s Innovators: Digital Celebrities, Augmented Reality, 3D Advertising, AR E-Commerce, and Biotech Breakthroughs in Cancer, HIV therapy (and potential coronavirus treatment)  Yahoo Finance

NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront - Deadline
NBCUniversal Details New ‘One Platform’ Advertising Ahead Of Upfront  Deadline

Savannah Bananas baseball team removing all advertising from games this season - The Augusta Chronicle
Savannah Bananas baseball team removing all advertising from games this season  The Augusta Chronicle

How buyers and advertisers are planning for the end of the third-party cookie - Digiday
How buyers and advertisers are planning for the end of the third-party cookie  Digiday

Sinclair Broadcast expects to see record political advertising sales this year after earnings miss - Baltimore Sun
Sinclair Broadcast expects to see record political advertising sales this year after earnings miss  Baltimore Sun

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics - Digiday
‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics  Digiday

'This line is for employees only': stories of being Black in advertising, 1969-2020 - The Drum
'This line is for employees only': stories of being Black in advertising, 1969-2020  The Drum

Update: Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “Liftoff” as Partner - Yahoo Finance
Update: Friendable Focuses on Machine Learning and AI for Mobile Advertising Campaign, Choosing “Liftoff” as Partner  Yahoo Finance

How Record Television Advertising is Shaping American Elections - Niskanen Center
How Record Television Advertising is Shaping American Elections  Niskanen Center

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference - MarTech Series
AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference  MarTech Series

NBC intros 'Spot On' business for local connected TV/OTT advertising - FierceVideo
NBC intros 'Spot On' business for local connected TV/OTT advertising  FierceVideo

ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHON M. SASSER: Sleep: Quality over quantity  Coeur d'Alene Press

Video lottery advertising bill (HB1249) dies in committee - KELO AM-FM
Video lottery advertising bill (HB1249) dies in committee  KELO AM-FM

Billionaire Bloomberg is proving no amount of advertising can sell a flawed product - NationofChange
Billionaire Bloomberg is proving no amount of advertising can sell a flawed product  NationofChange

Susan Collins complains about misleading campaign advertising - Lewiston Sun Journal
Susan Collins complains about misleading campaign advertising  Lewiston Sun Journal

INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses! - Lost Coast Outpost
INTRODUCING: The Lost Coast Outpost CLASSYFieds! Classified Advertising For the Humboldt County Masses!  Lost Coast Outpost

ASA: The volume of gambling ads is driving distrust of advertising - Marketing Week
ASA: The volume of gambling ads is driving distrust of advertising  Marketing Week

Advertising or subscription: What works best for digital news publishers - Best Media Info
Advertising or subscription: What works best for digital news publishers  Best Media Info

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

Here's what you need to know in advertising and media this week - Business Insider - Business Insider
Here's what you need to know in advertising and media this week - Business Insider  Business Insider

The Big Won becomes World Creative Rankings to benchmark advertising's top performers - The Drum
The Big Won becomes World Creative Rankings to benchmark advertising's top performers  The Drum

Facebook blocks mobile app advertisers from using device-level data - Marketing Land
Facebook blocks mobile app advertisers from using device-level data  Marketing Land

Discovery Profit Rises Despite Cord-Cutting and New Investments - Variety
Discovery Profit Rises Despite Cord-Cutting and New Investments  Variety

This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads - Inside NoVA
This Campaign Season, BBB National Programs' Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads  Inside NoVA

All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide - Mondaq News Alerts
All Eyes On Influencers: FDA And FTC Examination Of Endorser Advertising Signals Global Focus On Social Media - Media, Telecoms, IT, Entertainment - Worldwide  Mondaq News Alerts

SONIC Drive-In Puts Guests in the Driver's Seat with New Advertising Campaign - Inspire Stories
SONIC Drive-In Puts Guests in the Driver's Seat with New Advertising Campaign  Inspire Stories

Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud - Branding in Asia Magazine
Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud  Branding in Asia Magazine

California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States - Mondaq News Alerts
California Court Sets High Bar For Class Certification In False Advertising Cases - Litigation, Mediation & Arbitration - United States  Mondaq News Alerts

Olympics advertisers hold their breath in coronavirus waiting game - AdAge.com
Olympics advertisers hold their breath in coronavirus waiting game  AdAge.com

Accenture spearheads consultancy v advertising turf war - Financial Times
Accenture spearheads consultancy v advertising turf war  Financial Times

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

IAB: Programmatic Now 85% Of All US Digital Advertising 02/24/2020 - MediaPost Communications
IAB: Programmatic Now 85% Of All US Digital Advertising 02/24/2020  MediaPost Communications

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

ADVERTISEMENT OF SALE NOTICE I | Legal Announcements - Santa Maria Times
ADVERTISEMENT OF SALE NOTICE I | Legal Announcements  Santa Maria Times

How much Mike Bloomberg is spending on campaign ads - Washington Post
How much Mike Bloomberg is spending on campaign ads  Washington Post

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

UK industry chief: ‘Advertising without trust is just noise’ - Financial Times
UK industry chief: ‘Advertising without trust is just noise’  Financial Times

Why a Grab and Gojek merger could disrupt advertising in South East Asia - The Drum
Why a Grab and Gojek merger could disrupt advertising in South East Asia  The Drum

Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper - Adweek
Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper  Adweek

Vaping trends switch during investigation into Juul Labs advertising - KOMU 8
Vaping trends switch during investigation into Juul Labs advertising  KOMU 8

Online Advertising Placement Market Trends and Prospects 2027 with Key Players: Hashmeta Pte. Ltd., Clickr Media, Carbon Interactive, Active Media, Media One - News Times
Online Advertising Placement Market Trends and Prospects 2027 with Key Players: Hashmeta Pte. Ltd., Clickr Media, Carbon Interactive, Active Media, Media One  News Times

By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million - AdExchanger
By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million  AdExchanger

The ASA Insists on Better Regulation of Gambling Advertising to Provide Better Protection for Customers - Casino Guardian
The ASA Insists on Better Regulation of Gambling Advertising to Provide Better Protection for Customers  Casino Guardian

Spain government proposes crackdown on gambling advertising - Yogonet International
Spain government proposes crackdown on gambling advertising  Yogonet International

How Will Display and Native Advertising Work Without Third-Party Cookies? - MarTech Advisor
How Will Display and Native Advertising Work Without Third-Party Cookies?  MarTech Advisor

Steven Seagal settles charges for Illegal ICO Advertising - Forex News Now
Steven Seagal settles charges for Illegal ICO Advertising  Forex News Now

Avoid These Advertising and Marketing Mistakes - Legal Reader
Avoid These Advertising and Marketing Mistakes  Legal Reader

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

‘Cookie apocalypse’ forces profound changes in online advertising - Financial Times
‘Cookie apocalypse’ forces profound changes in online advertising  Financial Times

The 'Why' of an Advertising Photo - PetaPixel
The 'Why' of an Advertising Photo  PetaPixel

TikTok Marketers Chase Billions of Views in Uncharted Terrain - Bloomberg
TikTok Marketers Chase Billions of Views in Uncharted Terrain  Bloomberg

Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report - Raw Story
Trump administration outsourcing part of census advertising campaign to state-run Chinese media: report  Raw Story

Should rail commuter data be monetised through advertising? - swissinfo.ch
Should rail commuter data be monetised through advertising?  swissinfo.ch

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

Will Uber and Lyft's car-top ad pivot open a data gold mine? - The Drum
Will Uber and Lyft's car-top ad pivot open a data gold mine?  The Drum

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Super Bowl 2020 Commercials & Future of Advertising — eMarketer - Business Insider
Super Bowl 2020 Commercials & Future of Advertising — eMarketer  Business Insider

Georgian Legislators Pushing For Advertising Restrictions - GamblingCompliance
Georgian Legislators Pushing For Advertising Restrictions  GamblingCompliance

Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company - WXII12 Winston-Salem
Winston-Salem PETA billboard honoring cows killed in highway crash rejected by advertising company  WXII12 Winston-Salem

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

New Las Cruces rental scam asks for electronic transfer of funds - Las Cruces Sun-News
New Las Cruces rental scam asks for electronic transfer of funds  Las Cruces Sun-News

The Mobile & Tablet Advertising Market to See Huge Growth - openPR
The Mobile & Tablet Advertising Market to See Huge Growth  openPR

Deepwater Horizon Damage WORSE Than Expected & JUUL Busted Advertising To Children Online - The Ring of Fire Network - The Ring of Fire Network
Deepwater Horizon Damage WORSE Than Expected & JUUL Busted Advertising To Children Online - The Ring of Fire Network  The Ring of Fire Network

Planning For Safari Can Prepare Advertisers For Chrome's Future - AdExchanger
Planning For Safari Can Prepare Advertisers For Chrome's Future  AdExchanger

IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world - AdAge.com
IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world  AdAge.com

Acast launches Acast Marketplace, giving advertisers access to podcast titles on a global basis - MuMbrella
Acast launches Acast Marketplace, giving advertisers access to podcast titles on a global basis  MuMbrella

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Programmatic Marketing and Advertising Market to Witness Huge - openPR
Programmatic Marketing and Advertising Market to Witness Huge  openPR

ISBA tackles public trust with five-part advertising guide - CampaignLive
ISBA tackles public trust with five-part advertising guide  CampaignLive

Search Advertising Software Market Global Sales, Revenue, Price and Gross Margin - openPR
Search Advertising Software Market Global Sales, Revenue, Price and Gross Margin  openPR

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

GPA Calls on GAA to Ban Gambling Advertising during Live Games - Tunf.com News
GPA Calls on GAA to Ban Gambling Advertising during Live Games  Tunf.com News

MLS is advertising through your calendar - Black And Red United
MLS is advertising through your calendar  Black And Red United

Media executives pressure advertisers on quality news - Axios
Media executives pressure advertisers on quality news  Axios

Click-bait digital fraud bleeding ad industry - BusinessLine
Click-bait digital fraud bleeding ad industry  BusinessLine

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