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In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the  "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor - New Age Media Concepts, August 31, 2004
info@namct.com

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

 

 

 

 

 

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 20 / 2018

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Junk food TV advertising likely highest when kids are watching ...
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A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
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IBM-Salon Media joint project - Blockchain resolution for digital ... - AMBCrypto

AMBCrypto

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AdLedger, a consortium has recently joined hands with IBM and Salon Media to develop an insurance verification platform for digital media corporations, built on the blockchain. According to recent reports and announcements made by IBM, the companies ...
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Can Blockchain Repair the Broken Digital Advertising Space? - The Merkle

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Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California - CBS San Francisco Bay Area

CBS San Francisco Bay Area

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California
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Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ... - Variety

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Cryptocurrencies Being Phased Out of Online Advertising - Lawfuel (blog)

Cryptocurrencies Being Phased Out of Online Advertising
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Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media. With three tech giants banning ads, the industry is facing increased hurdles to sustain itself. What happened. Beginning ...


UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise - Reuters

Nasdaq

UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise
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