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In Advertising Bigger isn't Always Better
Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?
Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.
At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?
If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.
Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.
By Louis Victor - New Age Media Concepts, August 31, 2004
Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
The Advertising Equation Isn't Broken, It's Incomplete
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...
This Is Amazon's Master Plan to Become Profitable
By 2021, advertising on websites and mobile devices will account for half of all ad spending in the U.S., capturing greater share than television, radio, newspapers and billboards combined, according to EMarketer Inc. So far, that shift that has mostly ...
Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.
Upstate Business Journal
Beyond Advertising: 5 steps to holistically elevate your company profile
Upstate Business Journal
Being thoughtful about elevating your company profile can provide long-term benefits to your company. A truly successful strategy integrates paid, earned, shared, and owned media. By Marion Crawford President and CEO, Crawford Strategies. As businesses ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
York School Committee weighs boosters' advertising plan
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
Suffolk business removes Facebook post advertising Tide Pod-themed doughnuts after backlash
SUFFOLK, Va. – O'doodleDoo's Donuts removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A News 3 viewer sent a screenshot of the post before it was taken down: The doughnuts had frosting on top of them that ...
What you need to know in advertising today - Business Insider
In early 2015, NowThis went all-in on a distributed Media model, shutting down its website in favor of publishing all of its content directly on social media platforms such as Facebook and Instagram. Nearly three years since, the Group Nine Media-owned ...
How Mr. Potato Head Changed the Advertising Business
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...
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