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Advertising Information:
Advertising For The Long Haul and Not the Short Term Gains

 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Where's Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

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Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. s it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Here's how to find out if your bright idea is unique.

 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Todays News by officejax free advertising and ad exchange solutionsToday's Advertising news reports resources updated Tue. March / 20 / 2018  

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BBC News

Should social media stars face tougher advertising rules?
BBC News
Social media stars could face tougher rules on advertising in posts, the regulator has said. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings ...

and more »

Digital Trends

Twitter joins Facebook and Google in banning cryptocurrency advertising
Digital Trends
Cryptocurrency is having a tough time lately, with extreme volatility in its value and issues around fraud and abuse in cryptocurrency exchanges given it a bad name and causing governments and private organizations to take steps to limit its impact ...
Twitter Follows Facebook and Google, Will Ban Cryptocurrency Advertising in Two WeeksCoinJournal (blog)
Twitter Reportedly Joins Rivals in Banning Advertising for CryptosFinance Magnates
Twitter is joining Facebook and Google in banning cryptocurrency advertisementsRecode
Money Morning -ICO Examiner News -Facebook -Google Support
all 151 news articles »

How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...

Government Technology

Digital Advertising Takes a Useful Turn for Chicago Transit Riders
Government Technology
CTA, through its partnership with Intersection — the company that manages the digital station advertising — now runs a “Passenger Information Bar” at the bottom of the screen, with arrival and departure information. The information bar — which CTA ...

Bitcoin Magazine

What Big Tech's Ban Might Mean for Cryptocurrency Advertising
Bitcoin Magazine
Following Facebook's lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On ...

and more »


'Conscientious Objector' Commercials Redefine Advertising
The commissioned artists are an international-mix of established and emerging practitioners: Mohamed Bourouissa, Rosalind Nashashibi, Mathias Poledna, and Martine Syms. Each artist was selected due to their interest in the strategies of advertising and ...

and more »

Business Insider

The new global CEO of digital ad agency Cadreon wants to help advertisers navigate 'a maelstrom of nefariousness' in ...
Business Insider
Erica Schmidt is the new global CEO of Cadreon, the programmatic media-buying division of the ad giant IPG. The executive said advertisers are scrutinizing digital ad spending more than ever before and that programmatic has "gotten a bad name." Yet she ...

and more »


Raising transparency in the online advertising ecosystem
The TYPES project "protects individuals' privacy while empowering them to control how their data is used by service providers for advertising purposes," says Rosa Araujo, from Eurecat (Barcelona, Spain), project coordinator. "By raising end user trust ...

New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
You open what looks like an in-flight care package to find 50 feet of Sudoku puzzles on a roll, Champagne-flavored gummy candies and a scratch-and-sniff patch that smells like boeuf bourguignon. In a time of low-cost airlines, where your ticket might ...

and more »

Business Wire (press release)

EMEA Programmatic Health Council Simplifies Programmatic Advertising For Healthcare Marketers
Business Wire (press release)
LONDON--(BUSINESS WIRE)--The EMEA Programmatic Health Council (PHC), a healthcare marketing advocacy organisation, today announced the release of a glossary created to help clarify programmatic advertising terminology for healthcare marketers. The ...

and more »

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  free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.

How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.

Why People Fail in Mail Order
Mail order is a very complicated business.  Every phase must be planned, analyzed and tested.

The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..

Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.

Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

Books, Bibles and Fast-Talkers
Every community has them. Fast talkers who roll into town with a clever idea to sell to people in business.

Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying Secrets OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first.

Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.

Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Shrinking Ad Dollar

The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.

The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

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