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Advertising For The Long Haul and Not the Short Term Gains

 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Where's Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.


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Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. s it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Here's how to find out if your bright idea is unique.

 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Todays News by officejax free advertising and ad exchange solutionsToday's Advertising news reports resources updated Wed. August / 21 / 2019  

Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


YouTube slapped with million dollar fine by Feds for kid's advertising violations  Fox Business

YouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Facebook Lets Users Prevent Targeted Advertising With New Tool  pymnts.com

Facebook announced it has launched a new privacy tool called Off-Facebook Activity so users can prevent their info from being sent for targeted advertising.


Tillamook creamery accused of falsely advertising dairy products  KGW.com

The lawsuit alleges the association's dairy products are made from milk that comes from tens of thousands of cows who are confined on concrete in Eastern ...


Banning hospital advertising could increase readmissions, study finds  Becker's Hospital Review

In response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient ...


Mesmerize announces new advertising partnership with Davenport Citibus  Quad City Times

Mesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...


What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Apple delaying crack down on third-party analytics and advertising in kids apps  9to5Mac

For the last several months, Apple has been cracking down on third-party kids apps, specifically in regards to analytics and advertising.


Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswire

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.


Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA Features

Over the last few weeks, SVA has highlighted students in our Voices se...


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Resort fees: Bait and switch or false advertising? | Letters  Orlando Sentinel

Great editorial Tuesday (“Stop gouging hotel visitors”). I have long resented paying a resort fee for things I don't use. Are these hidden costs bait and switch, ...


Here's what you need to know in advertising and media this week  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. First, a scoop: Senior reporter Lauren Johnson wrote that Nanigans, an early Facebook ...


Three more London agencies sign up to CAN's Ethical Advertising Initiative  Prolific London

Mere Mortals, Kindred and Wilderness Agency are amongst the latest agencies to pledge their support to the Conscious Advertising Network (CAN).


Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


What in-game mobile advertising offers  Warc

Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...


Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


Baidu Warns on Advertising Business — WSJ  Morningstar.com

Search-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...


Twitter Bans Advertising From State-Controlled News Media 08/20/2019  MediaPost Communications

Escalating its brewing battle with the Chinese government, Twitter says it will no longer accept advertising from state-controlled news media entities. Along with ...


State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Spate of Recent False Advertising Class Actions Take On Animal Treatment Label Claims  JD Supra

In the last few months, a handful of class actions have been filed challenging label claims regarding the treatment of the animals providing the food item in ...


Is Huawei a Threat to Google's Advertising Business?  Market Realist

Huawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.


The state of this! Twitter’s advertising ban is ideological & anti-democratic  RT

The news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...


The Advertiser Embargo Against Tucker Carlson Is Working  New York Magazine

On August 7, the day after Tucker Carlson called America's white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the ...


Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The Drum

The media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...


Closing the circle: connecting the world of programmatic advertising  The Drum

80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...


Amazon Management Talks One-Day Shipping, Video Advertising, and More  The Motley Fool

Amazon (NASDAQ:AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...


Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business First

There are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.


Advertising Bans on Gender Stereotypes In U.K. May Have Set A 'Concerning' Precedent, Some Advertisers Say  Newsweek

The banning of two commercials on Wednesday in the U.K. that promoted "harmful" gender stereotypes sets a "concerning" precedent, according to some ...


What’s Driving Amazon’s $10 Billion Advertising Business  Forbes

Amazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...


Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. CBS.A -0.46% and Viacom Inc. VIA -0.14% creates a larger media company better positioned to pursue advanced advertising ...


Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Supervisors approve advertising for bids on old mall property  WTOK

The Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...


'Everyone hates advertising and so we need new ways to cut through' - Digitas's Keith Byrne  Mumbrella Asia

Relying solely on smart art direction and clever copywriting is no longer enough, says Digitas's Keith Byrne as he makes a case for campaigns driven by data, ...


Due Diligence, Understanding of Laws Is Important for Publishing Cannabis Advertisements | Corporate Counsel  Law.com

Cannabis lawyers say publishers seeking to advertise for cannabis brands should have an internal policy on what kind of advertising to accept and do due ...


EE issues a formal complaint about Three's advertising of 'real 5G'  Telecoms Tech

UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its 'real 5G' marketing.


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


Judge trims Weight Watchers' false advertising case against upstart Noom  Reuters

A federal judge on Monday trimmed a false advertising lawsuit the weight-loss company WW International Inc (formerly Weight Watchers) brought against upstart ...


chembid establishes first advertising opportunity for chemical suppliers  EPPM

chembid has recently expanded its *service* portfolio of premium services with its new Product Ads, an additional *service* that allows suppliers to highlight product ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

One of Australia's most prominent shock jocks has sparked an advertising boycott after telling his listeners that Australian prime minister Scott Morrison should ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


New Facebook tool lets users hide tracks from advertisers  UPI News

Aug. 20 (UPI) -- Facebook launched a new tool Tuesday that allows users to clear out their browsing history for apps and websites away from the social network, ...


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


As Tucker Carlson Returns, Does It Really Matter If Advertisers Stay Away?  Forbes

Fox News Channel host Tucker Carlson returned to work Monday night after spending some time in the "wilderness," he said. "Politics is important, fishing with ...


OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeek

Renewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...


Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drum

head of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.


Amazon Advertising: The 2019 Guide  Search Engine Journal

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...


Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RT

As mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...


Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019  MediaPost Communications

Decades ago, TV advertisers used to have what was called “hit lists” -- TV shows they weren't going to buy because of controversial, violent, inappropriate or ...


Global Location-based Search and Advertising Market Perspective and Forecast 2019 – 2025| Key Players: Foursquare, Xad, Groupon  OnYourDesks

The recent published research report sheds light on critical aspects of the global Location-based Search and Advertising market such as vendor landscape, ...


Vast majority of Australians support ban on misleading political advertising  The Guardian

The vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...


Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews English

Advertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...


'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019  MediaPost Communications

Travel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.


Lee Jeans is doubling its digital advertising budget  Digiday

Lee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.


How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


What the Alan Jones advertising exodus says about modern brand strategy  CMO

Marketing leaders and industry pundits talks to CMO about the latest advertising boycott of Alan Jones' 2GB radio program and modern brand reputational risk.


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Agent reported to advertising watchdog after complaint challenging its Google reviews  Property Industry Eye

An agent was reported to the Advertising Standards Authority after a series of favourable Google reviews. The reviews appeared on the right-hand side of the ...


Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing Magazine

Fortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Programmatic Marketing/Advertising Market Is Booming Worldwide | SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini  Indian Columnist

HTF MI presents an in-depth overview of the Global Programmatic Marketing/Advertising Market Study, detailing the latest product / industry coverage and ...


How Amazon Is Transforming Programmatic Advertising  Market Realist

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.


Facebook's VP of advertising David Fischer on the marketer of the future  The Drum

Facebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...


Mark Denton: what's so special about the Kinsale Sharks?  More About Advertising | Insights into Advertising

I'm really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It's funny to think that just over a year ago, my.


Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  Entrepreneur

More *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...


Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


All advertisers to come under ASCI purview, rules Delhi district court  BusinessLine

The decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...


Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPost

A Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...


ADVERTISEMENT TO BID - News - The Daily Herald - Columbia, TN  Columbia Daily Herald

ADVERTISEMENT TO BID. The City of Oak Ridge, TN will receive marked and sealed bids for FY2020-042 Blankenship Field Restroom Project. Bids shall be a ...


Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNet

Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...


Amazon Advances in the Digital Advertising Space  Market Realist

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.


Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms 07/25/2019  MediaPost Communications

Despite privacy concerns and reports that people are spending less time on Facebook, advertising remains strong across its platforms. Some 2.1 billion people ...


Amobee launches connected TV advertising data marketplace  FierceVideo

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...


BH: Second-half breakout ahead? | Truth in advertising  247Sports

Battle for starting spots? Waiting on a 5-star? All that and more for premium subscribers when they enter THE House!


Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPost

Long John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...


Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBC

The Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.


Facebook risks hit to advertising revenue as it unveils new privacy feature  City A.M.

Facebook has unveiled a new feature that gives users greater control over their personal data, in a move that could impact the social media firm's advertising ...


Amazon’s high-flying advertising growth levels out  Marketing Land

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...


US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Tucker Carlson Returns As Advertisers Flee  The National Memo

Tucker Carlson has seen his nightly paid ad load plummet from a high of 36 paid ads each night in October 2018 to averaging 15 per episode in August 2019.


Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Snap, Twitter Target Facebook in Dueling Advertising Campaigns  Bloomberg

Facebook Inc. prides itself on bringing people closer together. Unfortunately for Facebook, that includes some of the social network's business rivals.


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  free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.


How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.


Why People Fail in Mail Order
Mail order is a very complicated business.  Every phase must be planned, analyzed and tested.


The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..


Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.


Books, Bibles and Fast-Talkers
Every community has them. Fast talkers who roll into town with a clever idea to sell to people in business.


Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.


Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.


Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.


Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying Secrets OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".


Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first.


Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.


Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.


The Shrinking Ad Dollar
CPR CPA CTR..


The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

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