Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.

If you want to know which groups are using cannabis products more, just follow the advertising money.

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...

Like many tech giants, Facebook actively collects information about you and uses this data for “targeted advertising.”

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...

PUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.

NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles ...

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...

The newest, easiest way to reach Fashionista's loyal audience.

Is the social media giant finally facing consequences for ads that discriminate?

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...

Today on the Academic Minute, Michelle Amazeen, assistant professor in the department of mass communication, advertising and public relations at Boston ...

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...

A proposal for a space-based ad is only the latest iteration of Pepsi's fascination with the skies.

Most people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...

HOLMDEL, NJ - Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through ...

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...

The owner of a Scottish castle has been rapped by the advertising watchdog over a raffle she launched to get rid of the property.

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...

Google or YouTube has placed more than 20 ads on Fox News' "The Ingraham Angle" in April despite a sponsor boycott.

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.

Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...

The Wilmington, Del.-based company pays everyday car drivers to ride around with advertisements and brand messages on their vehicles. It's active in 27 states ...

The attention-getting business in the U.S. is enormous. Everyone with a product, *service*, or even an idea to sell has to put it in front of potential customers.

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...

A storm is brewing between politicians and Ballyhoo Media, the company responsible for operating New York City's 60-foot-wide advertising barge.

Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by ...

The global “Outdoor Advertising Market” report signifies an in-depth and thorough study of Outdoor Advertising market. It also provides the size of market by ...

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.

Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.

Steven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...

This study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.

Digital advertising doesn't need another acronym, but since this is a mash up of two that already exist, it doesn't really count, right? FOMOTT is the Fear of ...

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...

AI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.

Time after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ...

Mediapro extends with UK marketing agency for Spanish soccer signage.

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...

It sounds like HBO might owe President Donald Trump a massive thank you. His "Game of Thrones" tweet earned the network $25.2 million in advertising.

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.

While being very famous throughout the crypto-community despite lower in rank (25th by market capitalization) BAT is leading today against the US Dollar with ...

In 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...

Zweitesich, a fursuit "designer label", released their first line of partial fursuits to the general public on April 16th. The three available designs are currently being ...

The Trade Desk (TTD) paves way for global advertisers to target audiences in China, launches programmatic ad-buying platform in the country.

Designed to promote your brand in an elevated way to key retailers and industry leaders.

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.

The fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...

CITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...

Back in my days of hanging around elementary gyms when my kiddos were wearing the red and gold of the St. Charles Redwings during the CYO portion of ...

Advertising has become a big business for Big Tech—and it keeps getting bigger. Google now controls a whopping 91 percent of the search advertising market.

Fernando Machado, the global chief marketing officer of Burger King, had an idea. It was to create a limited edition of the company's Whopper burger, marketed ...

Snap made a slew of announcements, including a new ad-supported gaming platform, at its first partner summit Thursday as it casts a wider net for ad revenue.

Racer X Illustrated, the industry-leading motocross and supercross magazine based in Morgantown, West Virginia, is seeking a bright, self-motivated, organized ...

If you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...