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Ads Don't Sell - People Do !


More about advertising by BIG Mike McDaniel

Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales technique and service must follow advertising and unless it does advertising is a failure.

The function of advertising is to bring prospective buyers into the store; nothing more. How you advertise, how much you advertise and where you advertise, can all contribute to advertising's success or failure. Assuming you do an adequate job of promoting your products through advertising, the visitors will come. Your job, then, is to convert them to customers.

When the visitors arrive, everyone in your employ must be ready for the task. Any enthusiasm created by your marketing efforts will cool quickly if greeted by sour faces and dour attitudes within the store, or worse, expecting the customer to crawl under the counter or up a ladder to get what was advertised.

Some merchants believe a "test" of advertising is to hide the item promoted and make the customer ask. If no one inquires, advertising obviously doesn't work. People are basically shy and will not ask, fearing they didn't hear or read the ad correctly, since the item is not prominently displayed. Rather than risk the embarrassment of hearing "no, Stupid, we didn't advertise anything like that", they will leave the store, perhaps never to return. The first step to back up your advertising is to display the advertised products in a conspicuous location with signage supporting the ads. "Ah hah!.. this must be what we read about. Here it is!".

But NOT in the front window. For advertising to work, your visitors must be converted by your salespeople. If the advertised product is in the window, the visitor can make a decision not to explore further based on a quick first impression. At least give your salespeople a fighting chance to "one on one" with a prospective customer.

Don't blame the advertising if you can not convert visitors into customers. Or worse, if you run them off before anyone has a chance to convert them.

Everyone in the store should know the items being advertised and be able to explain or demonstrate them.

Question your advertising if there are no (or few) visitors. Question your sales efforts if there are visitors but no (or few) conversions into customers.

Advertising will pay handsome dividends when the service within the store is directed intelligently. Advertised goods should be displayed prominently and demonstrated easily by willing workers. Unless you can render such service, on a consistent basis, don't advertise. Sell out.

For more about advertising, get my article "Do Your Radio Ads Work?" Mike@BIGIdeasGroup.com http://BIGIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. August / 21 / 2019

Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


The rise of advertising activism in the Trump era - Axios
The rise of advertising activism in the Trump era  Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Juul, Philip Morris sued for marketing to minors, deceptive advertising - CNET
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNET

It's one more criticism of the e-cigarette industry's effect on young people.


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Facebook Lets Users Prevent Targeted Advertising With New Tool - pymnts.com
Facebook Lets Users Prevent Targeted Advertising With New Tool  pymnts.com

Facebook announced it has launched a new privacy tool called Off-Facebook Activity so users can prevent their info from being sent for targeted advertising.


Baidu Warns on Advertising Business — WSJ - Morningstar.com
Baidu Warns on Advertising Business — WSJ  Morningstar.com

Search-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...


MLB Uniform Advertisements Could Be On The Way - Forbes
MLB Uniform Advertisements Could Be On The Way  Forbes

Sleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.


3 Ways Advertising on Facebook Can Increase Your Customer Retention - PRNewswire
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswire

NEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.


Planet Nine launches alternative to in-game advertising and digital currencies - VentureBeat
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeat

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...


Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Nanigans, an early Facebook marketing partner, is seeking a buyer for part of its business, an apparent casualty of Facebook's pivot to privacy.


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M - Medical Marketing and Media
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


Resort fees: Bait and switch or false advertising? | Letters - Orlando Sentinel
Resort fees: Bait and switch or false advertising? | Letters  Orlando Sentinel

Great editorial Tuesday (“Stop gouging hotel visitors”). I have long resented paying a resort fee for things I don't use. Are these hidden costs bait and switch, ...


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


Advertising icons real and imagined meet in a digital mural from the Clio Awards - AdAge.com
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.com

The interactive, annotated project celebrates 60 years of the show.


Voices @ SVA: BFA Advertising Student Jaewoo Park - SVA Features
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA Features

Over the last few weeks, SVA has highlighted students in our Voices se...


Scoppechio tops the advertising and PR firms list - Louisville Business First - Louisville Business First
Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business First

There are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.


Is Huawei a Threat to Google's Advertising Business? - Market Realist
Is Huawei a Threat to Google's Advertising Business?  Market Realist

Huawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.


Mesmerize announces new advertising partnership with Davenport Citibus - Quad City Times
Mesmerize announces new advertising partnership with Davenport Citibus  Quad City Times

Mesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...


State audit targets lottery advertising - Gainesville Sun
State audit targets lottery advertising  Gainesville Sun

The audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.


Spate of Recent False Advertising Class Actions Take On Animal Treatment Label Claims - JD Supra
Spate of Recent False Advertising Class Actions Take On Animal Treatment Label Claims  JD Supra

In the last few months, a handful of class actions have been filed challenging label claims regarding the treatment of the animals providing the food item in ...


Tucker Carlson returns to Fox News -- but advertisers are staying away - Media Matters for America
Tucker Carlson returns to Fox News -- but advertisers are staying away  Media Matters for America

Fox host Tucker Carlson is returning to his show tonight, after an attempted cooling-off period for defending white supremacy and downplaying white nationalist ...


Oops, an electric car advertising budget wasted - www.electrive.com
Oops, an electric car advertising budget wasted  www.electrive.com

In the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...


Class-action lawsuit against Tillamook creamery alleges misleading advertising - Statesman Journal
Class-action lawsuit against Tillamook creamery alleges misleading advertising  Statesman Journal

The company falsely claims its cows live on small farms on the coast, when most of its milk comes from a megadairy in eastern Oregon, the lawsuit says.


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


AI For Media, Marketing & Advertising 08/19/2019 - MediaPost Communications
AI For Media, Marketing & Advertising 08/19/2019  MediaPost Communications

MediaPost is offering an innovative, new “blended learning” approach to continuing education for media, marketing and ad pros, starting with a course on ...


EE issues a formal complaint about Three's advertising of 'real 5G' - Telecoms Tech
EE issues a formal complaint about Three's advertising of 'real 5G'  Telecoms Tech

UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its 'real 5G' marketing.


BEER-WARE OF WHAT YOU SAY: Can my literally true ad still be false advertising? - Wisconsin Law Journal
BEER-WARE OF WHAT YOU SAY: Can my literally true ad still be false advertising?  Wisconsin Law Journal

If you're in the business of brewing (or any other advertising), be careful about trash talking the competition, even if what you are saying is "technically.


Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show - Charlotte Agenda
Local 8-year-old influencer Bean Ervin signs advertising deal with Belk, hosts fashion show  Charlotte Agenda

What started as a normal personal Instagram account where proud mother of two Brittny Ervin shared cute photos of her kids, later launched into an influencer ...


Supervisors approve advertising for bids on old mall property - WTOK
Supervisors approve advertising for bids on old mall property  WTOK

The Lauderdale County Board of Supervisors wants to build a fence around the recently purchased old Village Fair Mall to keep the public safe and to stop ...


chembid establishes first advertising opportunity for chemical suppliers - EPPM
chembid establishes first advertising opportunity for chemical suppliers  EPPM

chembid has recently expanded its *service* portfolio of premium services with its new Product Ads, an additional *service* that allows suppliers to highlight product ...


Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

The merger of CBS Corp. CBS.A 1.03% and Viacom Inc. VIA 2.24% creates a larger media company better positioned to pursue advanced advertising ...


What’s Driving Amazon’s $10 Billion Advertising Business - Forbes
What’s Driving Amazon’s $10 Billion Advertising Business  Forbes

Amazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...


OVO Energy brand chief: 'we're making our marketing and advertising green' - PRWeek
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeek

Renewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...


Judge trims Weight Watchers' false advertising case against upstart Noom - Reuters
Judge trims Weight Watchers' false advertising case against upstart Noom  Reuters

A federal judge on Monday trimmed a false advertising lawsuit the weight-loss company WW International Inc (formerly Weight Watchers) brought against upstart ...


Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges - The Drum
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drum

head of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.


What in-game mobile advertising offers - Warc
What in-game mobile advertising offers  Warc

Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...


Advertisers boycott Australian radio host over Ardern sock comment - Financial Times
Advertisers boycott Australian radio host over Ardern sock comment  Financial Times

One of Australia's most prominent shock jocks has sparked an advertising boycott after telling his listeners that Australian prime minister Scott Morrison should ...


Nicky Lane joins TRBusiness in advertising & business development role - TRBusiness
Nicky Lane joins TRBusiness in advertising & business development role  TRBusiness

TRBusiness is delighted to announce that experienced media professional, Nicky Lane, has joined the company in an advertising and business development ...


'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online - The Wall Street Journal
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street Journal

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...


How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019 - MediaPost Communications
How TV News Advertisers Cope With Controversial Topics, Hosts 08/20/2019  MediaPost Communications

Decades ago, TV advertisers used to have what was called “hit lists” -- TV shows they weren't going to buy because of controversial, violent, inappropriate or ...


A Reality Check On Advertising Relevancy And Personalization - Forbes
A Reality Check On Advertising Relevancy And Personalization  Forbes

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...


Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America - AdExchanger
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchanger

As Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...


Oregon dairy cooperative Tillamook hit with false advertising class action - IEG Policy
Oregon dairy cooperative Tillamook hit with false advertising class action  IEG Policy

Animal rights activists have served the Tillamook County Creamery Association with a class action lawsuit that alleges the Oregon-based dairy cooperative is ...


CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising - Deadline
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  Deadline

CBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.


'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019 - MediaPost Communications
'Departures' Releases 30th Anniversary Issue, Reports Uptick In Advertising 08/20/2019  MediaPost Communications

Travel and lifestyle magazine Departures is celebrating its milestone 30th anniversary with an issue focused on visionary voices and sustainability.


This advertising CEO uses neuroscience to sell you stuff | How I Made It - Los Angeles Times
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles Times

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...


Vast majority of Australians support ban on misleading political advertising - The Guardian
Vast majority of Australians support ban on misleading political advertising  The Guardian

The vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...


Epic Games' Unreal Engine and Bidstack partner on in-game advertising - MobileMarketing Magazine
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing Magazine

Fortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...


Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa - Africanews English
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews English

Advertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...


Due Diligence, Understanding of Laws Is Important for Publishing Cannabis Advertisements | Corporate Counsel - Law.com
Due Diligence, Understanding of Laws Is Important for Publishing Cannabis Advertisements | Corporate Counsel  Law.com

Cannabis lawyers say publishers seeking to advertise for cannabis brands should have an internal policy on what kind of advertising to accept and do due ...


Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers? - Forbes
Can Artificial Intelligence Eliminate Consumer Privacy Concerns For Digital Advertisers?  Forbes

With privacy concerns growing among consumers, the article explores the potential of video *content* and context data to replace conventional user-based data ...


WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions - World Health Organization
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health Organization

As called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...


Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

The giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...


Microsoft buys retail advertising start-up PromoteIQ - CNBC
Microsoft buys retail advertising start-up PromoteIQ  CNBC

As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.


Lee Jeans is doubling its digital advertising budget - Digiday
Lee Jeans is doubling its digital advertising budget  Digiday

Lee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.


Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems - HuffPost
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPost

Last year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.


How to use Amazon advertising’s dynamic bidding feature - Search Engine Land
How to use Amazon advertising’s dynamic bidding feature  Search Engine Land

Dynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...


Contextual Advertising Market Competitive Dynamics & Global Outlook 2025 by Top Key players like Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI - Insta Newsletters
Contextual Advertising Market Competitive Dynamics & Global Outlook 2025 by Top Key players like Google, Media.Net, Facebook, Microsoft, Amazon.com, AOI  Insta Newsletters

Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile ...


UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion - CoinDesk
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDesk

The U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).


Facebook's VP of advertising David Fischer on the marketer of the future - The Drum
Facebook's VP of advertising David Fischer on the marketer of the future  The Drum

Facebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...


Tesla Is The King Of Social Media, No Need For An Advertising Budget - InsideEVs
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVs

Is it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...


Amazon and DSPs Foresee an Advertising Utopia in CTV - Adweek
Amazon and DSPs Foresee an Advertising Utopia in CTV  Adweek

The retail giant claims it's built a better streaming *service* for advertisers. But will fraudsters ruin the party?


All advertisers to come under ASCI purview, rules Delhi district court - BusinessLine
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLine

The decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...


How Amazon Is Transforming Programmatic Advertising - Market Realist
How Amazon Is Transforming Programmatic Advertising  Market Realist

On July 26, the Wall Street Journal first reported Amazon's deal with demand-side platforms the Trade Desk and Dataxu TouchPoint.


Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options - Entrepreneur
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  Entrepreneur

More *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...


Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale - HuffPost
Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPost

A Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...


ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings - AdNews
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNews

By Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...


Facebook's Expanding Search Advertising - Motley Fool
Facebook's Expanding Search Advertising  Motley Fool

More marketers can now place ads in Facebook's search results, but there's a catch.


Amobee launches connected TV advertising data marketplace - FierceVideo
Amobee launches connected TV advertising data marketplace  FierceVideo

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...


BH: Second-half breakout ahead? | Truth in advertising - 247Sports
BH: Second-half breakout ahead? | Truth in advertising  247Sports

Battle for starting spots? Waiting on a 5-star? All that and more for premium subscribers when they enter THE House!


Amazon Advances in the Digital Advertising Space - Market Realist
Amazon Advances in the Digital Advertising Space  Market Realist

Amazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.


Advertising agitated: Market's in trouble as brands and publishers squeeze services - ZDNet
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNet

Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...


Facebook Watch Draws More Advertisers—Gradually - The Wall Street Journal
Facebook Watch Draws More Advertisers—Gradually  The Wall Street Journal

Advertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.


Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax' - HuffPost
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPost

Long John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...


Digital news platform Patch pivots away from advertising to payments - Axios
Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


WeQ Partners With TiKTok to Deliver Native Advertising Campaigns - Talking Influence
WeQ Partners With TiKTok to Deliver Native Advertising Campaigns  Talking Influence

WeQ Influencers has partnered with TikTok to help brands and agencies deliver native advertising campaigns on the platform. Social marketing agency WeQ ...


Russia demands Google stop advertising 'illegal' protests on YouTube - Engadget
Russia demands Google stop advertising 'illegal' protests on YouTube  Engadget

Russia is intensifying its pressure on Google to censor political dissent in the country. Media overseer Roskomnadzor has sent a letter to Google insisting that...


Norwin considers advertising on its website - Tribune-Review
Norwin considers advertising on its website  Tribune-Review

Norwin School District may use the popularity of its website to make money from digital advertising. The school board is considering hiring Thought Process ...


Broadband firms face clampdown on ads for ‘misleading’ top speeds - The Irish Times
Broadband firms face clampdown on ads for ‘misleading’ top speeds  The Irish Times

Watchdog says ads for internet speeds must alert customers to level of availability.


ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso - Shots
ITN Productions Advertising & Adam&EveDDB launch new campaign for Esso  Shots

Directed by Oscar nominated, multi-award winning director Marcel Mettelsiefen, the campaign, entitled Daddy No Legs.


How to spruce up your advertising - The Standard
How to spruce up your advertising  The Standard

Advertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...


Twitter to no longer accept advertising from Chinese state-controlled news media - Forex Factory
Twitter to no longer accept advertising from Chinese state-controlled news media  Forex Factory

Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. Twitter said in a statement ...


Presidential candidate Tulsi Gabbard sues Google over suspended advertising account - CNBC
Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBC

The Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.


Amazon’s high-flying advertising growth levels out - Marketing Land
Amazon’s high-flying advertising growth levels out  Marketing Land

Amazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...


West Fargo Public Schools victim of advertising scam - Valley News Live
West Fargo Public Schools victim of advertising scam  Valley News Live

Thursday morning the West Fargo Public School District, specifically Sheyenne High School and West Fargo High School, were being associated with a scam ...


Advertising climate change danger could be deemed partisan: election officials - Yahoo News Canada
Advertising climate change danger could be deemed partisan: election officials  Yahoo News Canada

Elections Canada has warned environmental groups that running ads about the dangers of climate change during the upcoming federal campaign could be ...


The Context of Contextual Advertising - G2
The Context of Contextual Advertising  G2

Contextual advertising works by only posting advertisements relevant to the *content* of the web page it's being hosted on. Makes sense, doesn't it? Learn more ...


US Advertising: Can Twitter Start to Capitalize on the Boom? % - Market Realist
US Advertising: Can Twitter Start to Capitalize on the Boom? %  Market Realist

Twitter capitalizes on strong US advertising as its advertising sales pike. There is more to come as Twitter addresses advertisers' transparency concern.


Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers - Irish Examiner
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish Examiner

A series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.


Amazon Is Looking to Put Advertising Data on a Blockchain - CoinDesk
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDesk

Amazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...


Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing Land

Once upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...


Kroger Is Upping Its Advertising Game - Fortune
Kroger Is Upping Its Advertising Game  Fortune

Naming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.


Archangels leads investment in digital advertising innovator - Deadline News
Archangels leads investment in digital advertising innovator  Deadline News

QueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...


More advertisers pull out over Jones rant - SBS News
More advertisers pull out over Jones rant  SBS News

Koala Mattress, Anytime Fitness and Volkswagen Australia are the latest big-name brands to cut ties with Alan Jones' radio show.


New report calls for rethink on esports advertising strategies - AffiliateINSIDER
New report calls for rethink on esports advertising strategies  AffiliateINSIDER

Bookmakers across the UK are being forced to rethink their current advertising strategies associated with esports tournaments/events following a new report ...


Brands Must Prepare For Advertising In A Cookie-Less World - AdExchanger
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger

@Scott you are correct on all counts and these are some good objectives. The challenge is "how" since the entire open ad-tech / ID syncing space relies on ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns - Adweek
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


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