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Avoid Being Vague


We are bombarded with thousands of marketing messages daily? On television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.

A vague message is one that isn't easily understood - it doesn't speak to a potential customer or client. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. We need to get the public involved and interested enough to want to have further conversations with us. Only then do we have the entrée for beginning to develop a relationship with them, the first step in the selling process.

How can we ensure that our messages are all that they can be?

1. Define your target market. One of the best ways to create a clear output is to start with clear inputs. When it comes to anything you do for your business, you need to be very clear on your target market. Who do you want to reach with your marketing efforts? Define them as clearly as possible. Are they male or female? What are their ages, their occupations, and their lifestyles? Why would they want to do business with you? The more clear you are about who you want to work with, the more clear you will be when crafting your marketing messages.

2. Market narrowly, but deliver broadly. Your marketing message should be carefully focused to cater specifically to the needs and wants of your target market. One might think you'd be passing up opportunities for more customers or clients. The reality is that more people will be attracted to you if you position yourself as a specialist rather than a generalist. Folks associate a higher degree of expertise with a specialist, and, more than likely, you'll be able to charge premium prices to reflect this marketing position. Once you've gotten their attention you can market many things to them (delivery broadly).

3. Talk about the customer, not yourself. Your marketing message should speak to the prospect, their particular needs and wants. What problems can you solve for the customer? Make a list of the top 10 problems that you solve for others. These should be the substance and focus of every conversation that you have. Avoid talking about yourself. People are interested in what you can do for them - sometimes even more than the specifics of the product or service that you offer. Your prospects needs and your solutions should be the focus of all of your marketing materials.

4. Explain the benefits. Not only should you explain the benefits of your product or service, but you should be able to explain the benefits of working with you. Features are defined as the distinctive characteristics of a product's use or design. A benefit, on the other hand, is how the feature will add value to the prospect's life. Carefully define your features and benefits. At the same time, what are the benefits of working with you? Do you provide 24-hour turnaround? Do you return emails and phone calls promptly? Do you offer a free introductory consultation? Do you provide additional value to your customers - extra reports, information or discounts on future purchases? People buy benefits, not features. What's in it for them? Let them know!

5. Know your products and services. There is a lot to know when it comes to your products and services. The more articulate you are in explaining their features and benefits, the higher your chances of closing a sale. For each product or service you offer, make sure you can clearly articulate the features, the benefits, and the specific client need that is addressed. Word this information in language that prospects can clearly understand - that relates to who they are as a target market. Drafting a simple one-page summary of these details can help you to get clear on what matters most.

6. Keep it simple. The best messages are those that are simply said. People understand simple. The more complex the explanation, the higher the risk you run that you'll "lose them along the way." Again, refer back to the one page summary of your client needs, as well as product or service features and benefits. Provide information that is easy to understand. Don't give more information until the client asks for the information. Always let the prospect guide the conversation.

7. Use a tagline. A tagline is a slogan or phrase that conveys something about a feature or benefit of something you offer. For example, the tagline for Chase Manhattan bank is "The Right Relationship is Everything". This slogan clearly communicates that one of the features of working with them is relationship - not just any relationship - but the right relationship. Another example of a tagline is Alicia Smith: The DISC Ninja. The DISC Ninja implies skill, precision, and performance. What type of tagline can best describe you and your business?

8. Consult your R & D team. To create on-target marketing messages, run them by your friends, family, and colleagues before you release them to the world. Creating your own R & D team is a great way to experiment or to try out your ideas in a low-risk environment. Probably one of the best things to do is to get feedback from your current customers. They can tell you first hand what works and why. Never pass up an opportunity to get feedback, as it will help you to fine-tune your marketing message.

9. Provide clear and clean information. It should go without saying that you should provide clear, easy-to-understand information. This applies to everything from your business card to your website. Make sure you include your complete contact information on everything, including your email signature. Provide FAQ or Frequently Asked Question sections in brochures, on your website or on other marketing materials. Make sure that you make it as easy as possible for people to contact you and to do business with you. If they need to search for how to contact you, they may very well search someone else out. Along with the times and days you do business, include your business, cellular, and fax numbers, as well as your website and email addresses. Include instructions on how to return or receive a refund on an item. Clear and concise is the name of the game.

10. Understand the customer. Prospects, and even your current customers, are focused on one thing and one thing only; what's in it for them. For the most part, they aren't really interested in you or your product or service. They are interested in benefits. How can you solve their pain? How can you resolve their issues? If you keep this in mind, this will help you to create marketing messages that are focused and really hit their mark.

© Copyright 2004 by Alicia Smith

Alicia Smith, a Coach and Trainer whose specialty is helping people Make Money Now. This article is derived from just one of the 26 lessons contained in her audio program, Marketing Marathon Blunders From A - Z. To learn more about that course and her other products and services, please visit http://www.90DayMarketingMarathon.com or http://www.AliciaSmith.com. You can also email her at alicia@aliciasmith.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 23 / 2020

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
  1. Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN
  2. Advertisers strike social media deal over hate speech  Yahoo News
  3. Advertisers reach deal with social media on steps to curb harmful content  NBC News
  4. Advertisers agree deal with social media on steps to curb harmful content  Reuters
  5. Advertisers strike deal with Facebook and YouTube on harmful content  Financial Times
  6. View Full Coverage on Google News

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Check out the AJP Advertising Directories - Jewish Post
Check out the AJP Advertising Directories  Jewish Post

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

Entertainment Marketing Strategists Discuss COVID-19 and Role of Targeted Advertising - Variety
Entertainment Marketing Strategists Discuss COVID-19 and Role of Targeted Advertising  Variety

EFF, CDT Sue Government To Obtain Records About Federal Agencies Pulling Advertising From Platforms - EFF
EFF, CDT Sue Government To Obtain Records About Federal Agencies Pulling Advertising From Platforms  EFF

Anne Donahue: Advertising ban on cannabis bill lost in the deal-making - vtdigger.org
Anne Donahue: Advertising ban on cannabis bill lost in the deal-making  vtdigger.org

Why marketers need to think like gamers when trying to understand mobile advertising - The Drum
Why marketers need to think like gamers when trying to understand mobile advertising  The Drum

Johnstown council approves advertising for city manager position, sets salary at $120K to $125K - TribDem.com
Johnstown council approves advertising for city manager position, sets salary at $120K to $125K  TribDem.com

Digital Advertising Spend Predicted To Grow 6% In 2020 - Digital Media Solutions
Digital Advertising Spend Predicted To Grow 6% In 2020  Digital Media Solutions

Upcoming FTC Workshop to Address Advertising and Data Security - JD Supra
Upcoming FTC Workshop to Address Advertising and Data Security  JD Supra

New Netsertive leaders to help clients 'deploy localized digital advertising' - Auto Remarketing
New Netsertive leaders to help clients 'deploy localized digital advertising'  Auto Remarketing

Finnish advertising market declined by 15% in August 2020, Sanoma continued to outperform the market - GlobeNewswire
Finnish advertising market declined by 15% in August 2020, Sanoma continued to outperform the market  GlobeNewswire

Sophos Marketing Launches the Next Generation of TV Advertising With The Virtual Production Shoot - Yahoo Finance
Sophos Marketing Launches the Next Generation of TV Advertising With The Virtual Production Shoot  Yahoo Finance

Adlucent’s Lift Mentality Technology Measures Advertising ROI - Martechcube
Adlucent’s Lift Mentality Technology Measures Advertising ROI  Martechcube

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider - Business Insider
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider  Business Insider

Illinois asked to spend more ad dollars on Black-owned media - Chicago Tribune
Illinois asked to spend more ad dollars on Black-owned media  Chicago Tribune

Sabrina Mergenthaler hired as DCN Advertising Representative - Dawson Community News
Sabrina Mergenthaler hired as DCN Advertising Representative  Dawson Community News

Leading sell-side advertising platform Names Katie Evans as COO - Martechcube
Leading sell-side advertising platform Names Katie Evans as COO  Martechcube

US B2B Digital Advertising Forecast: 2020-2021 - MarketingProfs.com
US B2B Digital Advertising Forecast: 2020-2021  MarketingProfs.com

SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs - JD Supra
SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs  JD Supra

Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

What Can Advertisers Expect This COVID Christmas? - AdExchanger
What Can Advertisers Expect This COVID Christmas?  AdExchanger

Myrtle Beach tourism industry faces challenges advertising to tourists during pandemic - WBTW
Myrtle Beach tourism industry faces challenges advertising to tourists during pandemic  WBTW

US Insurance Advertising Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
US Insurance Advertising Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Renters claim false advertising, bad management, following Aurora storage unit theft - FOX31 Denver
Renters claim false advertising, bad management, following Aurora storage unit theft  FOX31 Denver

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

Advertising Billboard Lights Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2026 - The Daily Chronicle
Advertising Billboard Lights Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2026  The Daily Chronicle

Healthcare Advertising Market 2020 Global Industry Trends, Share, Size, COVID-19 Impact Analysis, and 2027 Forecasts Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi - The Daily Chronicle
Healthcare Advertising Market 2020 Global Industry Trends, Share, Size, COVID-19 Impact Analysis, and 2027 Forecasts Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi  The Daily Chronicle

North America Mobile Advertising Market to reach $103.02 billion and Growing at a CAGR of 17.22 during forecast period 2020-2025 - The Daily Chronicle
North America Mobile Advertising Market to reach $103.02 billion and Growing at a CAGR of 17.22 during forecast period 2020-2025  The Daily Chronicle

In-app Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027 - The Daily Chronicle
In-app Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green - Digiday
‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green  Digiday

Impact of COVID-19 on Outdoor Advertising Market Latest trending report is booming globally by Top Leading Players Clear, Channel, Outdoor, JCDecaux, etc - The Daily Chronicle
Impact of COVID-19 on Outdoor Advertising Market Latest trending report is booming globally by Top Leading Players Clear, Channel, Outdoor, JCDecaux, etc  The Daily Chronicle

'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value 09/23/2020 - MediaPost Communications
'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value 09/23/2020  MediaPost Communications

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

OOH Advertising Market Growth Rate, Revenue, Manufacturers, Customer Needs and Forecast to 2027 - The Daily Chronicle
OOH Advertising Market Growth Rate, Revenue, Manufacturers, Customer Needs and Forecast to 2027  The Daily Chronicle

Social Media Advertising Market Outlook On Rising Application, Revolutionary Trends & Potential Growth Ways 2026 - The Daily Chronicle
Social Media Advertising Market Outlook On Rising Application, Revolutionary Trends & Potential Growth Ways 2026  The Daily Chronicle

Invibes Advertising : Strengthened governance: Proposal to appoint two new board directors, including one independent director. - GlobeNewswire
Invibes Advertising : Strengthened governance: Proposal to appoint two new board directors, including one independent director.  GlobeNewswire

"Buzzworthy Businesses" with Pam Vasilevskis from Prism Advertising & Marketing - iwantabuzz.com
"Buzzworthy Businesses" with Pam Vasilevskis from Prism Advertising & Marketing  iwantabuzz.com

Advertising Market COVID 19 Increase Factors Outlook, Key Growth Trends on Key Players and Forecast to 2025 | Omnicom Group, WPP, Dentsu Inc., PublicisGroupe - The Daily Chronicle
Advertising Market COVID 19 Increase Factors Outlook, Key Growth Trends on Key Players and Forecast to 2025 | Omnicom Group, WPP, Dentsu Inc., PublicisGroupe  The Daily Chronicle

Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year' - The Daily Republican
Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year'  The Daily Republican

Audiences and Advertisers Seek Health and Wellness Content and Publishers are Seeing Green - Editor And Publisher Magazine
Audiences and Advertisers Seek Health and Wellness Content and Publishers are Seeing Green  Editor And Publisher Magazine

Advertising Billboard Lights Market Volume Analysis by 2026 - The Daily Chronicle
Advertising Billboard Lights Market Volume Analysis by 2026  The Daily Chronicle

Social Networking Advertising Market In-Depth Analysis including key players Facebook, LinkedIn, Google Edition, Twitter, Instagram - The Daily Chronicle
Social Networking Advertising Market In-Depth Analysis including key players Facebook, LinkedIn, Google Edition, Twitter, Instagram  The Daily Chronicle

Reducing Subscription Churn is Critical for Advertising Revenue - Editor And Publisher Magazine
Reducing Subscription Churn is Critical for Advertising Revenue  Editor And Publisher Magazine

Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom - MarTech Series
Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom  MarTech Series

Lawrence Yule defends billboards after Advertising Standards Authority complaints - New Zealand Herald
Lawrence Yule defends billboards after Advertising Standards Authority complaints  New Zealand Herald

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Door to Door Advertising Market 2020-2026 | Penguin Random House, DMS Advertising, McGraw-Hill Education, Hachette Livre, Global Flyer Distribution - The Daily Chronicle
Door to Door Advertising Market 2020-2026 | Penguin Random House, DMS Advertising, McGraw-Hill Education, Hachette Livre, Global Flyer Distribution  The Daily Chronicle

Covid-19 Impact on Global Display Advertising System Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc. | InForGrowth - The Daily Chronicle
Covid-19 Impact on Global Display Advertising System Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: DoubleClick, Marin Software, MediaMath, Sizmek, AdRoll, etc. | InForGrowth  The Daily Chronicle

Inflight Advertising Market: 2020 Global Industry Size, Segments, Regional Outlook, Development Status, Key Players and Forecast to 2025 - The Daily Chronicle
Inflight Advertising Market: 2020 Global Industry Size, Segments, Regional Outlook, Development Status, Key Players and Forecast to 2025  The Daily Chronicle

On a Spiritual Quest for Authenticity, Americans Trade Religion for Advertising Campaigns and Internet Newsfeeds - Mosaic
On a Spiritual Quest for Authenticity, Americans Trade Religion for Advertising Campaigns and Internet Newsfeeds  Mosaic

Russian Avant Space plans to reach one billion people with advertising in space - SpaceWatch.Global
Russian Avant Space plans to reach one billion people with advertising in space  SpaceWatch.Global

Legal Notice Advertising from the week of September 24, 2020 - Alachua County Today
Legal Notice Advertising from the week of September 24, 2020  Alachua County Today

Biden Campaign Expands Advertising in Georgia and Iowa - Courthouse News Service
Biden Campaign Expands Advertising in Georgia and Iowa  Courthouse News Service

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider - Business Insider
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider  Business Insider

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Why advertisers are betting on retailers like Kroger and CVS - Business Insider - Business Insider
Why advertisers are betting on retailers like Kroger and CVS - Business Insider  Business Insider

Amobee Announces Global Social Data Partnership With Lotame - MarTech Series
Amobee Announces Global Social Data Partnership With Lotame  MarTech Series

KYTC personnel to remove political signs and other advertising from right of way - KFVS
KYTC personnel to remove political signs and other advertising from right of way  KFVS

Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising 09/23/2020 - MediaPost Communications
Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising 09/23/2020  MediaPost Communications

Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020 - MediaPost Communications
Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020  MediaPost Communications

Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns - ExchangeWire
Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns  ExchangeWire

Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle - PR Web
Kenshoo Supports Instacart Advertising with Data-Driven Insights to Optimize the Endless Aisle  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - GlobeNewswire
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  GlobeNewswire

Arizona Beverages Sees False Advertising Claims Trimmed - Bloomberg Law
Arizona Beverages Sees False Advertising Claims Trimmed  Bloomberg Law

Framingham Advertising For Assistant Library Director - framinghamsource.com
Framingham Advertising For Assistant Library Director  framinghamsource.com

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

2020 MarTech Breakthrough Awards Program Recognizes Standout Marketing, Sales and Advertising Technologies - PR Web
2020 MarTech Breakthrough Awards Program Recognizes Standout Marketing, Sales and Advertising Technologies  PR Web

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Twitter faces class-action privacy lawsuit for sharing security info with advertisers - CNET
Twitter faces class-action privacy lawsuit for sharing security info with advertisers  CNET

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season - MarTech Series
IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season  MarTech Series

Legal Public Notices 9/23 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 9/23 issue | Legal Advertising  Orlando Weekly

COVID-19 Recovery Analysis: Social Media Management Software Market | Increasing Social Media Advertising to Boost Market Growth | Technavio - Business Wire
COVID-19 Recovery Analysis: Social Media Management Software Market | Increasing Social Media Advertising to Boost Market Growth | Technavio  Business Wire

Facebook gains after Oppenheimer hikes price target off advertising recovery confidence - Seeking Alpha
Facebook gains after Oppenheimer hikes price target off advertising recovery confidence  Seeking Alpha

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers - MarTech Series
MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers  MarTech Series

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees - Digiday
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees  Digiday

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’ - The New York Times
Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’  The New York Times

Man Ray Exhibition Shows How a Mascara Advertisement Became Surrealist Art - WWD
Man Ray Exhibition Shows How a Mascara Advertisement Became Surrealist Art  WWD

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Your favorite websites might be giving your data to countless advertisers - Mic
Your favorite websites might be giving your data to countless advertisers  Mic

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Chinese-tech-targeted-advertising-broken-Jing-Daily - Jing Daily
Chinese-tech-targeted-advertising-broken-Jing-Daily  Jing Daily

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

FTC to Host Virtual Advertising and Data Security Workshop - Lexology
FTC to Host Virtual Advertising and Data Security Workshop  Lexology

Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic - Campaign Middle East
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic  Campaign Middle East

Nativex Announces the Launch of TopWorks Creative Studio - Martechcube
Nativex Announces the Launch of TopWorks Creative Studio  Martechcube

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

The Pitch: Advertising and marketing news for 9.8.20 - RichmondBizSense
The Pitch: Advertising and marketing news for 9.8.20  RichmondBizSense

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