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Place your TextLink AD here free

Send them to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

The trick is to get people to remember your name when they look in the book. That's advertising's job. If you stress what's in it for them they will remember who you are when they go looking. Many times they go looking a year, or more, after hearing or seeing your ads. If it is all about them, they will remember all about you.

Surveys show the majority of people look in the Yellow Pages for a name that seems familiar, either through past dealings or because of advertising or referral. Only the people who don't have a clue go there to make a decision based on the ad copy or size of the ad. And color doesn't make a difference to the clueless.

You have seen it and heard it, "See our ad in the Yellow Pages". Furgitaboutit! Don't encourage them to go look for your ad, instead, show them how to find your number.

Why send 'em to the yellow section where they could be swayed by ads from your competitors. Most folks can't remember numbers seen in print or heard on the radio and few carry around a pad and pencil. Your job is to help them associate your name with their ability to find your number. "In the white pages under B for BIG Ideas Group"."In the white pages under M for Moritz Engine Repair. Moritz, M-O-R-I-T-Z."

Keep a little yellow ad if you want, for the clueless. Use your advertising to help people remember how to find you when the time comes. Advertising is for them and then they remember you.

For more about Yellow Pages, get my article "7 Tips Better Ads" MailTo:7Tips@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 20 / 2018

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It's Not Whether We Like Advertising, But If We ACCEPT Advertising - MediaPost Communications

It's Not Whether We Like Advertising, But If We ACCEPT Advertising
MediaPost Communications
Last week, I said we didn't like advertising. Admittedly, that was a blanket statement. In response, MediaPost reader Kevin VanGundy wrote: “I've been in advertising for 39 years and I think the premise that people don't like advertising is wrong ...


Father sues McDonald's over 'advertising' of Happy Meals - BBC News

BBC News

Father sues McDonald's over 'advertising' of Happy Meals
BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...


What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...Business Insider
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal

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Advertising has an ageism problem - AdAge.com (blog)

AdAge.com (blog)

Advertising has an ageism problem
AdAge.com (blog)
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...


Selling Native Advertising? Here's What You Should Know - Folio Magazine

Folio Magazine

Selling Native Advertising? Here's What You Should Know
Folio Magazine
Recently, MediaRadar published a trend report about native advertising. Every day, we see custom content weaving its way into just about every form of consumable content. Native continues to be one of the most popular methods in which advertisers can ...


Connekt's New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies - MarTech Series

MarTech Series

Connekt's New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies
MarTech Series
The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt's patent gives consumers the opportunity to interact ...

and more »

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek

Adweek

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising
Adweek
The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys.
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio AdvertisingDigital Music News

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Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands - MarTech Series

MarTech Series

Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
MarTech Series
This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ...

and more »

Hospital Spending on Advertising Soars - Managed Care magazine

Kaiser Health News

Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer AdvertisingKaiser Health News
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tviSpot.tv
Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tviSpot.tv
iSpot.tv
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Paid Content Promotion: Advertising Audiences Actually Want - The Content Standard by Skyword

The Content Standard by Skyword

Paid Content Promotion: Advertising Audiences Actually Want
The Content Standard by Skyword
Here's a theory: companies still think creative product advertising counts as content marketing. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. But until directors break free from the siloed ...


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