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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

tony.keeler@dropshipconnection.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 25 / 2020

Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas - NBC 5 Dallas-Fort Worth
Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas  NBC 5 Dallas-Fort Worth

More than 100 vehicles available at state surplus auction - ABC6OnYourSide.com
More than 100 vehicles available at state surplus auction  ABC6OnYourSide.com

Mecum Auctions offers 1,750 motorcycles at South Point - Las Vegas Review-Journal
Mecum Auctions offers 1,750 motorcycles at South Point  Las Vegas Review-Journal

Mecum Auctions kicks off annual motorcycle auction - WRBL
Mecum Auctions kicks off annual motorcycle auction  WRBL

2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More - Automobile
2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More  Automobile

16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction - PRNewswire
16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction  PRNewswire

Centennial couple says the owner of a shuttered auction gallery still owes them money - The Denver Channel
Centennial couple says the owner of a shuttered auction gallery still owes them money  The Denver Channel

Leake Auctions sells $17M of vehicles in Scottsdale - AZ Big Media
Leake Auctions sells $17M of vehicles in Scottsdale  AZ Big Media

Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results - Broadway World
Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results  Broadway World

Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet. - The Philadelphia Inquirer
Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet.  The Philadelphia Inquirer

Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14 - KEYC
Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14  KEYC

Online auction sites are the perfect solutions to your budgeting needs - Komando
Online auction sites are the perfect solutions to your budgeting needs  Komando

Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers - POLITICO
Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers  POLITICO

Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist - LancasterOnline
Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist  LancasterOnline

PA Liquor Board Announces Zombie Liquor License Auction - The National Law Review
PA Liquor Board Announces Zombie Liquor License Auction  The National Law Review

Dogpatch's time's up; auction set to sell park - Northwest Arkansas Democrat-Gazette
Dogpatch's time's up; auction set to sell park  Northwest Arkansas Democrat-Gazette

Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino - CBS News
Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino  CBS News

Frank Sinatra's gold-seated toilets up for auction - CNN
Frank Sinatra's gold-seated toilets up for auction  CNN

Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More - Bleacher Report
Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More  Bleacher Report

Design royalty is all atwitter about the Prince of Chintz auction - The Washington Post
Design royalty is all atwitter about the Prince of Chintz auction  The Washington Post

Lincoln-Way Foundation to host dinner gala and auctions - The Herald-News
Lincoln-Way Foundation to host dinner gala and auctions  The Herald-News

'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.' - KCHA News
'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.'  KCHA News

Score Vintage Designer Bags at This Upcoming Luxury Auction - Houstonia Magazine
Score Vintage Designer Bags at This Upcoming Luxury Auction  Houstonia Magazine

Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day - PRNewswire
Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day  PRNewswire

Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions - Forbes
Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions  Forbes

104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media - WKTN Radio
104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media  WKTN Radio

Online Wine Auctions: A Beginner’s Guide - Wall Street Journal
Online Wine Auctions: A Beginner’s Guide  Wall Street Journal

Public auctions often fetch more for in-demand properties - St. Augustine Record
Public auctions often fetch more for in-demand properties  St. Augustine Record

Preview: The 2020 Las Vegas Motorcycle Auctions - New Atlas
Preview: The 2020 Las Vegas Motorcycle Auctions  New Atlas

One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair - FOX 13 Tampa Bay
One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair  FOX 13 Tampa Bay

Three Ford GT Auctions Average $1.2M in... - The News Wheel
Three Ford GT Auctions Average $1.2M in...  The News Wheel

Amish Acres auction gaining local and national interest - WSBT-TV
Amish Acres auction gaining local and national interest  WSBT-TV

Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works - artnet News
Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works  artnet News

Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction - Reuters
Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction  Reuters

Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery - The Philadelphia Inquirer
Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery  The Philadelphia Inquirer

Arizona Car Week 2020: 4 car auctions to see in the Valley this week - ABC15 Arizona
Arizona Car Week 2020: 4 car auctions to see in the Valley this week  ABC15 Arizona

Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl - AL.com
Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl  AL.com

Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction - KULR-TV
Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction  KULR-TV

Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts - GovExec.com
Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts  GovExec.com

Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes - thegame730am.com
Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes  thegame730am.com

Estonia 5G auctions in legal limbo - Developing Telecoms
Estonia 5G auctions in legal limbo  Developing Telecoms

Outlet Center goes to auction - Brattleboro Reformer
Outlet Center goes to auction  Brattleboro Reformer

Hidalgo County to hold surplus auction in Mission - KGBT-TV
Hidalgo County to hold surplus auction in Mission  KGBT-TV

Plenty to bid on at Command Performances Trivia Night and Auction - NNY360
Plenty to bid on at Command Performances Trivia Night and Auction  NNY360

Paintings, jewelry owned by Marylou Whitney head to auction - Times Union
Paintings, jewelry owned by Marylou Whitney head to auction  Times Union

Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub - Madison.com
Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub  Madison.com

Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend - Yahoo Finance
Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend  Yahoo Finance

From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions - Robb Report
From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions  Robb Report

More than 100 vehicles up for bid at Ohio surplus auction - 13abc Action News
More than 100 vehicles up for bid at Ohio surplus auction  13abc Action News

Man who paid $3M for 2020 Corvette Stingray says he'll never drive it - Detroit Free Press
Man who paid $3M for 2020 Corvette Stingray says he'll never drive it  Detroit Free Press

Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction - HYPEBEAST
Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction  HYPEBEAST

Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic - Newsbug.info
Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic  Newsbug.info

Eastside Community Ministry Chair-ity Auction Approaching - WHIZ
Eastside Community Ministry Chair-ity Auction Approaching  WHIZ

Latunski's home foreclosed, up for auction - WILX-TV
Latunski's home foreclosed, up for auction  WILX-TV

AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction - PRNewswire
AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction  PRNewswire

Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction - Hyperallergic
Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction  Hyperallergic

‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record - The New York Times
‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record  The New York Times

Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years - Newsweek
Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years  Newsweek

Lake County supervisors discuss tax defaulted land auctions - Lake County Record-Bee
Lake County supervisors discuss tax defaulted land auctions  Lake County Record-Bee

How retailers can make more money in online auctions - EurekAlert
How retailers can make more money in online auctions  EurekAlert

First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider - Business Insider
First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider  Business Insider

McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders - KLBK | KAMC | EverythingLubbock.com
McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders  KLBK | KAMC | EverythingLubbock.com

3 Ways to Navigate First-Price Auction Adoption - Adweek
3 Ways to Navigate First-Price Auction Adoption  Adweek

Auction of a lifetime - San Marcos Daily Record
Auction of a lifetime  San Marcos Daily Record

Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million - Yahoo Finance
Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million  Yahoo Finance

Variety of vintage race cars sell well in Arizona auctions - RACER
Variety of vintage race cars sell well in Arizona auctions  RACER

mmWave auction poised to resume, on path to $6B - FierceWireless
mmWave auction poised to resume, on path to $6B  FierceWireless

Ashdown community auction set for Sat. night - ArkLaTexHomepage
Ashdown community auction set for Sat. night  ArkLaTexHomepage

DC-G Athletic Boosters To Host Cake Auction - raccoonvalleyradio.com
DC-G Athletic Boosters To Host Cake Auction  raccoonvalleyradio.com

Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales - Business Wire
Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales  Business Wire

Lynnway Auto Auction gets new owner, new name - Lowell Sun
Lynnway Auto Auction gets new owner, new name  Lowell Sun

Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction - The Jewish News of Northern California
Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction  The Jewish News of Northern California

Muskies vs Clinton | Cake Auction Night! | January 24th, 2020 - Discover Muscatine
Muskies vs Clinton | Cake Auction Night! | January 24th, 2020  Discover Muscatine

Easterseals to host 29th annual auction - Sandusky Register
Easterseals to host 29th annual auction  Sandusky Register

Women's Civic Club to host Beach Boogie Dance and Silent Auction - WJHG-TV
Women's Civic Club to host Beach Boogie Dance and Silent Auction  WJHG-TV

Annual dinner and auction helps build Habitat homes - Grand Island Independent
Annual dinner and auction helps build Habitat homes  Grand Island Independent

Swift 5G spectrum auctions indicate a sense of urgency to roll-out 5G - Tech Wire Asia
Swift 5G spectrum auctions indicate a sense of urgency to roll-out 5G  Tech Wire Asia

U.S. Government Sets Record for Debt Auctions - Wall Street Journal
U.S. Government Sets Record for Debt Auctions  Wall Street Journal

Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires - Hollywood Reporter
Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires  Hollywood Reporter

Thyssenkrupp to kick off auction for plant building unit-sources - Nasdaq
Thyssenkrupp to kick off auction for plant building unit-sources  Nasdaq

Modi to put loss-making Air India back on the auction block - Nikkei Asian Review
Modi to put loss-making Air India back on the auction block  Nikkei Asian Review

Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions - PRNewswire
Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions  PRNewswire

KOVELS; Caviar server fetches top dollar at auction - Maryville Daily Times
KOVELS; Caviar server fetches top dollar at auction  Maryville Daily Times

Hidalgo County hosting surplus auction on vehicles, equipment this weekend - KGBT-TV
Hidalgo County hosting surplus auction on vehicles, equipment this weekend  KGBT-TV

First 2020 Chevrolet Corvette C8 Auctions for $3 Million - Automobile
First 2020 Chevrolet Corvette C8 Auctions for $3 Million  Automobile

Formula One to hold auction for Australian bushfire relief - ESPN
Formula One to hold auction for Australian bushfire relief  ESPN

Mexico's president doubles down on nationalist line: no oil auctions - Reuters
Mexico's president doubles down on nationalist line: no oil auctions  Reuters

How foreclosure auction buyers will signal the next housing downturn - National Mortgage News
How foreclosure auction buyers will signal the next housing downturn  National Mortgage News

2 men arrested after trespassing call at auto auction business - WMUR Manchester
2 men arrested after trespassing call at auto auction business  WMUR Manchester

Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit - The National Law Review
Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit  The National Law Review

1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever - The Drive
1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever  The Drive

Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million - Observer
Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million  Observer

Manny Medina will auction his Coral Gables estate - Miami Herald
Manny Medina will auction his Coral Gables estate  Miami Herald

Lionel Train Auction Draws Bidders from Across US - businessjournaldaily.com
Lionel Train Auction Draws Bidders from Across US  businessjournaldaily.com

India to auction rare art belonging to diamond magnate arrested in UK - Reuters
India to auction rare art belonging to diamond magnate arrested in UK  Reuters

Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction - The New York Times
Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction  The New York Times

Bayshore Mall auctions off food court items - WISN Milwaukee
Bayshore Mall auctions off food court items  WISN Milwaukee

Fundraiser to feature theatre, humor and an auction - The Hutchinson News
Fundraiser to feature theatre, humor and an auction  The Hutchinson News

Jan 25 | JJ Kane Live Auction | Philadelphia, PA - Patch.com
Jan 25 | JJ Kane Live Auction | Philadelphia, PA  Patch.com

Amish community in Florida auctions quilts, raises $300K for Haiti relief - KIRO Seattle
Amish community in Florida auctions quilts, raises $300K for Haiti relief  KIRO Seattle

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