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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

tony.keeler@dropshipconnection.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. December / 12 / 2019

Big Oil’s Wishlist: The Hottest Oil Auctions In 2020 - Yahoo Finance
Big Oil’s Wishlist: The Hottest Oil Auctions In 2020  Yahoo Finance

PODCAST: Doug Hadden of ACV Auctions - Auto Remarketing
PODCAST: Doug Hadden of ACV Auctions  Auto Remarketing

Auction calendar: December 13, 2019 - Wisconsin State Farmer
Auction calendar: December 13, 2019  Wisconsin State Farmer

Olivia Newton-John auctions 'Grease' jacket for $243,200, mystery buyer gives it back - USA TODAY
Olivia Newton-John auctions 'Grease' jacket for $243,200, mystery buyer gives it back  USA TODAY

The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million - Forbes
The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million  Forbes

Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500 - Fox News
Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500  Fox News

Dan Imler Joins Heritage Auctions as Vice President of Sports Division - Sports Collectors Daily
Dan Imler Joins Heritage Auctions as Vice President of Sports Division  Sports Collectors Daily

Belgian art collector sues over Gary Picasso auction: ‘Technically, it was sold to you.’ - Chicago Tribune
Belgian art collector sues over Gary Picasso auction: ‘Technically, it was sold to you.’  Chicago Tribune

Auction 103 concludes second round with $715M in bids - FierceWireless
Auction 103 concludes second round with $715M in bids  FierceWireless

Industry: Irish solar needs feed-in tariffs and more auctions - PV-Tech
Industry: Irish solar needs feed-in tariffs and more auctions  PV-Tech

FCC's Next 5G Spectrum Auction is Underway - Telecompetitor
FCC's Next 5G Spectrum Auction is Underway  Telecompetitor

Office building on 280 corridor set for auction - Birmingham Business Journal
Office building on 280 corridor set for auction  Birmingham Business Journal

Jack Nicklaus' gold Rolex watch sells for $1 million at auction - CNBC
Jack Nicklaus' gold Rolex watch sells for $1 million at auction  CNBC

TCA Stallion Season Auction Set for January - BloodHorse.com
TCA Stallion Season Auction Set for January  BloodHorse.com

The 9 most expensive Disneyland items sold at auction featuring 1,500 theme park collectibles - OCRegister
The 9 most expensive Disneyland items sold at auction featuring 1,500 theme park collectibles  OCRegister

Bike auction coming in La Crosse due to surplus - News8000.com - WKBT
Bike auction coming in La Crosse due to surplus  News8000.com - WKBT

Bid on unique experiences for fans of every team - MLB.com
Bid on unique experiences for fans of every team  MLB.com

Phillips’ New York Game Changers Auction Sets Records With Over $20 Million in Sales - Barron's
Phillips’ New York Game Changers Auction Sets Records With Over $20 Million in Sales  Barron's

Trucks, Tractors And Trailers Draw Crowd, Big Bucks At Fort Worth Auction - CBS Dallas / Fort Worth
Trucks, Tractors And Trailers Draw Crowd, Big Bucks At Fort Worth Auction  CBS Dallas / Fort Worth

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

History up for sale at Limpert Bros. liquidation auction set for Saturday - The Daily Journal
History up for sale at Limpert Bros. liquidation auction set for Saturday  The Daily Journal

Westminster annexing former Livestock Auction, site planned for 40 workforce housing units - Baltimore Sun
Westminster annexing former Livestock Auction, site planned for 40 workforce housing units  Baltimore Sun

Oil companies press Mexican president to resume suspended auctions - Reuters
Oil companies press Mexican president to resume suspended auctions  Reuters

Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests - artnet News
Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests  artnet News

Saudi Aramco Shares Climb 10% in Pre-Market Auction - Bloomberg
Saudi Aramco Shares Climb 10% in Pre-Market Auction  Bloomberg

Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction - PEOPLE.com
Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction  PEOPLE.com

Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called. - The Wall Street Journal
Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called.  The Wall Street Journal

"The Perfect Collection" of Whisky Is Up For Auction, and It's Going To Break a Record - InsideHook
"The Perfect Collection" of Whisky Is Up For Auction, and It's Going To Break a Record  InsideHook

Hollywood Artifacts Take Center Stage at Julien’s Auctions - Barron's
Hollywood Artifacts Take Center Stage at Julien’s Auctions  Barron's

Kalamazoo’s old candy cane decorations fetch thousands at auction - mlive.com
Kalamazoo’s old candy cane decorations fetch thousands at auction  mlive.com

Need to do some holiday shopping? CPD wants you to shop its auction - WIS10
Need to do some holiday shopping? CPD wants you to shop its auction  WIS10

Senate Commerce Committee OKs C-band auction bill - FierceWireless
Senate Commerce Committee OKs C-band auction bill  FierceWireless

Airplane auction coming to Fort Worth Spinks Airport - Fort Worth Star-Telegram
Airplane auction coming to Fort Worth Spinks Airport  Fort Worth Star-Telegram

Autographed Ayrton Senna helmet brings $102,000 at auction - The ClassicCars.com Journal
Autographed Ayrton Senna helmet brings $102,000 at auction  The ClassicCars.com Journal

Tiegs prevails over Simplot in auction for NORPAC facility - Capital Press
Tiegs prevails over Simplot in auction for NORPAC facility  Capital Press

Bulletin board auction is just heating up | News, Sports, Jobs - The Daily Times
Bulletin board auction is just heating up | News, Sports, Jobs  The Daily Times

Sanibel Island's 'Spider in the Sand' to go up for auction - Wink News
Sanibel Island's 'Spider in the Sand' to go up for auction  Wink News

US wine buyers turn to auctions to dodge Trump tariffs - Financial Times
US wine buyers turn to auctions to dodge Trump tariffs  Financial Times

Matsu Sushi closes, auction canceled - Westport News
Matsu Sushi closes, auction canceled  Westport News

From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019 - Art Newspaper
From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019  Art Newspaper

Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales - Kansas City Business Journal
Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales  Kansas City Business Journal

Sea Save Foundation's Annual Auction Ends December 19th - PRNewswire
Sea Save Foundation's Annual Auction Ends December 19th  PRNewswire

Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block - TownandCountrymag.com
Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block  TownandCountrymag.com

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Jack Nicklaus' Rolex Sells for $1.22 Million at Auction - InsideHook
Jack Nicklaus' Rolex Sells for $1.22 Million at Auction  InsideHook

Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon - Hemp Industry Daily
Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon  Hemp Industry Daily

Massive Scotch whisky collection could fetch $10.5 million at auction - ABC News
Massive Scotch whisky collection could fetch $10.5 million at auction  ABC News

NORPAC auction ‘significantly’ bids up price - KOIN.com
NORPAC auction ‘significantly’ bids up price  KOIN.com

Mecum Auction sells more than 400 collector cars for $9 million at Bartle Hall - WDAF FOX4 Kansas City
Mecum Auction sells more than 400 collector cars for $9 million at Bartle Hall  WDAF FOX4 Kansas City

DNR to auction public land in 'prime locations' throughout Michigan - MLive.com
DNR to auction public land in 'prime locations' throughout Michigan  MLive.com

Auction raises funds for local scholarships - KYMA
Auction raises funds for local scholarships  KYMA

Motleys expands its business by buying a big warehouse and Chesterfield auction company - Richmond.com
Motleys expands its business by buying a big warehouse and Chesterfield auction company  Richmond.com

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

Auction calendar: December 6, 2019 - Wisconsin State Farmer
Auction calendar: December 6, 2019  Wisconsin State Farmer

FCC's Latest 5G Spectrum Auction Gets Underway - Multichannel News
FCC's Latest 5G Spectrum Auction Gets Underway  Multichannel News

Horace Mann Students ready to bid at live auction - KELOLAND.com
Horace Mann Students ready to bid at live auction  KELOLAND.com

Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay - Sneaker News
Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay  Sneaker News

Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million - DOGOnews
Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million  DOGOnews

Tupac Shakur's Prison Polaroids With Wife Keisha Morris Going Up For Auction - HotNewHipHop
Tupac Shakur's Prison Polaroids With Wife Keisha Morris Going Up For Auction  HotNewHipHop

Auction Report: Watches With Ritz And Hemingway Provenance At Christie's New York - HODINKEE
Auction Report: Watches With Ritz And Hemingway Provenance At Christie's New York  HODINKEE

Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins - Philadelphia Business Journal
Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins  Philadelphia Business Journal

Legend Rare Coin Regency Auction 35 - CoinWeek
Legend Rare Coin Regency Auction 35  CoinWeek

Gavel will drop one last time at Suess Auctions - PostBulletin.com
Gavel will drop one last time at Suess Auctions  PostBulletin.com

Bard on the auction block: Mills College selling rare Shakespeare collection that could fetch millions - East Bay Times
Bard on the auction block: Mills College selling rare Shakespeare collection that could fetch millions  East Bay Times

Rare art, collectibles up for auction in Detroit - Crain's Detroit Business
Rare art, collectibles up for auction in Detroit  Crain's Detroit Business

AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers - PRNewswire
AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers  PRNewswire

Looking For Property? DNR Public Land Auction Starts Tuesday - WWJ Newsradio 950
Looking For Property? DNR Public Land Auction Starts Tuesday  WWJ Newsradio 950

Oil companies swap stakes in Mexico as government holds off on auctions - Reuters
Oil companies swap stakes in Mexico as government holds off on auctions  Reuters

Gold Coin Rarities Lead Heritage Dallas Auction to $9.5 Million Realized - CoinWeek
Gold Coin Rarities Lead Heritage Dallas Auction to $9.5 Million Realized  CoinWeek

NOAA: Rafaels misreported fish disappeared at Whaling City auction - SouthCoastToday.com
NOAA: Rafaels misreported fish disappeared at Whaling City auction  SouthCoastToday.com

Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket - PensBurgh
Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket  PensBurgh

Treasury yields rise slightly as investors monitor US-China trade - CNBC
Treasury yields rise slightly as investors monitor US-China trade  CNBC

Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid - Business Wire
Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid  Business Wire

'Art Over Easy' to feature live music, VIP reception, and auctions - SIU News
'Art Over Easy' to feature live music, VIP reception, and auctions  SIU News

Michigan DNR to auction off 147 parcels of public land - Detroit Free Press
Michigan DNR to auction off 147 parcels of public land  Detroit Free Press

DNR public land auction to begin Tuesday 12/10 - WILX-TV
DNR public land auction to begin Tuesday 12/10  WILX-TV

Auction for 'world's fastest UPS truck' canceled after UPS shows title - Business Insider
Auction for 'world's fastest UPS truck' canceled after UPS shows title  Business Insider

C-Band Auction Bill OK’d by Senate Commerce Committee - TV Technology
C-Band Auction Bill OK’d by Senate Commerce Committee  TV Technology

Estate in Preston Hollow goes to auction with no reserve - The Dallas Morning News
Estate in Preston Hollow goes to auction with no reserve  The Dallas Morning News

Many 1904 World's Fair items featured in auction Saturday - STLtoday.com
Many 1904 World's Fair items featured in auction Saturday  STLtoday.com

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

Child Safe to host inaugural dessert auction | Free - Sedalia Democrat
Child Safe to host inaugural dessert auction | Free  Sedalia Democrat

GE in Salem auctions off equipment in wake of production shutdown - Roanoke Times
GE in Salem auctions off equipment in wake of production shutdown  Roanoke Times

Drug Task Force auction canceled for Black Friday, according to DA's office - York Daily Record
Drug Task Force auction canceled for Black Friday, according to DA's office  York Daily Record

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Silent auction held to benefit United Way | News, Sports, Jobs - Marquette Mining Journal
Silent auction held to benefit United Way | News, Sports, Jobs  Marquette Mining Journal

Cardamom auctions at Bodi receives good arrivals - BusinessLine
Cardamom auctions at Bodi receives good arrivals  BusinessLine

Duchess Meghan Markle’s Deal or No Deal Briefcase Up for Auction - Screen Rant
Duchess Meghan Markle’s Deal or No Deal Briefcase Up for Auction  Screen Rant

Expiry Auctions: To Write or Not Write? - DomainInvesting.com
Expiry Auctions: To Write or Not Write?  DomainInvesting.com

SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid - Associated Press
SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid  Associated Press

BRIEF-Weng Fine Art Sees H2 Sales Increase In Co's Auction Trading Business - Reuters
BRIEF-Weng Fine Art Sees H2 Sales Increase In Co's Auction Trading Business  Reuters

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them - AdExchanger
3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them  AdExchanger

Dismal year for collector car auctions or just a return of sanity? - The ClassicCars.com Journal
Dismal year for collector car auctions or just a return of sanity?  The ClassicCars.com Journal

Bilbo Baggins' pipe up for auction by Julien's Auctions - TheOneRing.net
Bilbo Baggins' pipe up for auction by Julien's Auctions  TheOneRing.net

Tomorrow's Silent Auction Benefits Local Animals - County 17
Tomorrow's Silent Auction Benefits Local Animals  County 17

Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction - Hollywood Reporter
Glinda's 'Wizard of Oz' Test Wand, Mitzi Gaynor’s Costumes Up for Auction  Hollywood Reporter

Michigan to auction 150 parcels of public land - The Detroit News
Michigan to auction 150 parcels of public land  The Detroit News

More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions - Forbes
More Signed Jewels, Fewer Fancy Colored Diamonds At Geneva Jewelry Auctions  Forbes

Hitler's top hat up for auction in Germany - Reuters
Hitler's top hat up for auction in Germany  Reuters

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