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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

tony.keeler@dropshipconnection.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. October / 19 / 2019

Selected Western livestock auctions | Livestock Auctions - Capital Press
Selected Western livestock auctions | Livestock Auctions  Capital Press

21-year-old with special needs auctions art to fund indoor park - KSTU FOX 13 Salt Lake City
21-year-old with special needs auctions art to fund indoor park  KSTU FOX 13 Salt Lake City

Unseen Kiss 'Elder' Stage Designs Highlight Massive Rock Auction - Ultimate Classic Rock
Unseen Kiss 'Elder' Stage Designs Highlight Massive Rock Auction  Ultimate Classic Rock

Ricky Williams' Heisman Trophy sells for a record-setting $504,000 at auction - USA TODAY
Ricky Williams' Heisman Trophy sells for a record-setting $504,000 at auction  USA TODAY

Keith Haring Mural Cut Out of New York Stairwell Heads to Auction - The New York Times
Keith Haring Mural Cut Out of New York Stairwell Heads to Auction  The New York Times

Babe Ruth’s 500th Career Home Run Bat Heads to Auction - Barron's
Babe Ruth’s 500th Career Home Run Bat Heads to Auction  Barron's

Petrobras CEO Sees Auction of Pre-Salt Oil Blocks as Key to Growth - Wall Street Journal
Petrobras CEO Sees Auction of Pre-Salt Oil Blocks as Key to Growth  Wall Street Journal

Minnesota couple take unexpected plunge into online auctions - Star Tribune
Minnesota couple take unexpected plunge into online auctions  Star Tribune

Affinity auctions net $643,933 - Canton Repository
Affinity auctions net $643,933  Canton Repository

The Lee Radziwill Auction Fetches $1.2 Million at Christie's - TownandCountrymag.com
The Lee Radziwill Auction Fetches $1.2 Million at Christie's  TownandCountrymag.com

Anthony Bourdain's estate auctions late chef's possessions in Savannah, for a good cause - WJCL News
Anthony Bourdain's estate auctions late chef's possessions in Savannah, for a good cause  WJCL News

Massive car collection seized from owners of bankrupt DC Solar up for auction - Fox News
Massive car collection seized from owners of bankrupt DC Solar up for auction  Fox News

Nearly 150 Collector Cars Seized in an FBI Raid Head to Auction - Motor Trend
Nearly 150 Collector Cars Seized in an FBI Raid Head to Auction  Motor Trend

WATCH: Southwest Missouri Congressman Billy Long auctions off Stanley Cup (he gave it back) - KY3
WATCH: Southwest Missouri Congressman Billy Long auctions off Stanley Cup (he gave it back)  KY3

Anthony Bourdain’s Estate Is Going to Auction - HouseBeautiful.com
Anthony Bourdain’s Estate Is Going to Auction  HouseBeautiful.com

Senator pushes for FCC, not satellite operators, to run C-band auction - SpaceNews
Senator pushes for FCC, not satellite operators, to run C-band auction  SpaceNews

Anthony Bourdain's personal items up for auction in New Braunfels - KSAT 12
Anthony Bourdain's personal items up for auction in New Braunfels  KSAT 12

Long-forgotten family portrait sells at auction for $1.4 million - CNN
Long-forgotten family portrait sells at auction for $1.4 million  CNN

To reduce auction duplication, buyers start to enforce sellers.json - Digiday
To reduce auction duplication, buyers start to enforce sellers.json  Digiday

'90 Day Fiance': Nicole Nafziger Auctions LuLaRoe Online - Hustles Hard For Azan? - Soap Dirt
'90 Day Fiance': Nicole Nafziger Auctions LuLaRoe Online - Hustles Hard For Azan?  Soap Dirt

Rare decor from Robert Winter’s bungalow headed to Bonhams auction - Curbed LA
Rare decor from Robert Winter’s bungalow headed to Bonhams auction  Curbed LA

Former Chandler Speedway on the auction block for a third time - Eyewitness News (WEHT/WTVW)
Former Chandler Speedway on the auction block for a third time  Eyewitness News (WEHT/WTVW)

Big hopes for online vanity plate auctions - Glenwood Springs Post Independent
Big hopes for online vanity plate auctions  Glenwood Springs Post Independent

Habitat for Humanity MOV hosts annual charity auction - WTAP-TV
Habitat for Humanity MOV hosts annual charity auction  WTAP-TV

Historic Great Lakes Coast Guard cutter may be headed to auction block - MLive.com
Historic Great Lakes Coast Guard cutter may be headed to auction block  MLive.com

Latest Warren Young Fellows: A dedicated auction couple - Auto Remarketing
Latest Warren Young Fellows: A dedicated auction couple  Auto Remarketing

Kurt Cobain’s ‘Unplugged’ Sweater Heads to Auction Again, Never Been Washed - Rolling Stone
Kurt Cobain’s ‘Unplugged’ Sweater Heads to Auction Again, Never Been Washed  Rolling Stone

What happens to cars abandoned at Pittsburgh airport? Sold at auction - TribLIVE
What happens to cars abandoned at Pittsburgh airport? Sold at auction  TribLIVE

Lee Radziwill’s Art, Furniture and Kennedy Keepsakes Ring Up $1.2 Million at Christie’s Auction - WWD
Lee Radziwill’s Art, Furniture and Kennedy Keepsakes Ring Up $1.2 Million at Christie’s Auction  WWD

The 10 Most Interesting Items From Anthony Bourdain’s Estate Auction - Grub Street
The 10 Most Interesting Items From Anthony Bourdain’s Estate Auction  Grub Street

Hulu Moves To First-Price Auctions For Its OTT Inventory - AdExchanger
Hulu Moves To First-Price Auctions For Its OTT Inventory  AdExchanger

Staunton Mall auction closes - WHSV
Staunton Mall auction closes  WHSV

Babe Ruth's 500th homer bat could go for $1 million at auction - New York Post
Babe Ruth's 500th homer bat could go for $1 million at auction  New York Post

Vehicle Auctions Make Their Bid To Fill Dealer Lots With Affordable Stock - Forbes
Vehicle Auctions Make Their Bid To Fill Dealer Lots With Affordable Stock  Forbes

Preview Now Open for ARRL 2019 Online Auction - ARRL
Preview Now Open for ARRL 2019 Online Auction  ARRL

Auction items from Anthony Bourdain’s estate on display in Savannah - WSAV-TV
Auction items from Anthony Bourdain’s estate on display in Savannah  WSAV-TV

Legendary Louisville business Joe Ley Antiques will auction off items before closing shop - Courier Journal
Legendary Louisville business Joe Ley Antiques will auction off items before closing shop  Courier Journal

Louisville's Joe Ley Antiques to auction vast inventory of collectibles, oddities - New York Business Journal
Louisville's Joe Ley Antiques to auction vast inventory of collectibles, oddities  New York Business Journal

Bonhams to Auction Rare Letter by the Outlaw Jesse James - Barron's
Bonhams to Auction Rare Letter by the Outlaw Jesse James  Barron's

Homes For Our Troops 3rd Annual Veterans Day Celebrity eBay Auction with Jake Tapper, George Clooney, and Wynonna Judd, to raise funds for severely injured post-9/11 Veterans - PRNewswire
Homes For Our Troops 3rd Annual Veterans Day Celebrity eBay Auction with Jake Tapper, George Clooney, and Wynonna Judd, to raise funds for severely injured post-9/11 Veterans  PRNewswire

Jessica Jones Props Set for Auction in December - Comicbook.com
Jessica Jones Props Set for Auction in December  Comicbook.com

Legendary Houston heart surgeon's items up for auction - KTRK-TV
Legendary Houston heart surgeon's items up for auction  KTRK-TV

Mecum Auto Auction's John Kraman Shares Schaumburg Show Coming with 1000 Cars! - WGN Radio - Chicago
Mecum Auto Auction's John Kraman Shares Schaumburg Show Coming with 1000 Cars!  WGN Radio - Chicago

Skinner building Former library to go to auction - Bennington Banner
Skinner building Former library to go to auction  Bennington Banner

Bomb squad vehicle among cars, trucks, other items going up for auction at Pittsburgh airport - WPXI Pittsburgh
Bomb squad vehicle among cars, trucks, other items going up for auction at Pittsburgh airport  WPXI Pittsburgh

Feds Holding Online Auction for 149 Classic Cars Seized in DC Solar Fraud Case - The Drive
Feds Holding Online Auction for 149 Classic Cars Seized in DC Solar Fraud Case  The Drive

TREASURIES-Yields rise ahead of heavy supply at this week's auctions - Reuters
TREASURIES-Yields rise ahead of heavy supply at this week's auctions  Reuters

Kentucky Department of Fish and Wildlife Resources to host public auction - WPSD Local 6
Kentucky Department of Fish and Wildlife Resources to host public auction  WPSD Local 6

Hong Kong carriers scoop up 3.5 GHz spectrum at 5G auction - FierceWireless
Hong Kong carriers scoop up 3.5 GHz spectrum at 5G auction  FierceWireless

KAR Global CEO Jim Hallett calls for auto auctions to switch to digital - Automotive News
KAR Global CEO Jim Hallett calls for auto auctions to switch to digital  Automotive News

Kentucky Fish and Wildlife to hold public auction of surplus and confiscated items - WBKO
Kentucky Fish and Wildlife to hold public auction of surplus and confiscated items  WBKO

Cluckingham Palace, An Estate Literally Built On Chicken, Goes To Auction - Forbes
Cluckingham Palace, An Estate Literally Built On Chicken, Goes To Auction  Forbes

Frank Lloyd Wright house, once listed for $2.6 million, headed for auction - 12news.com KPNX
Frank Lloyd Wright house, once listed for $2.6 million, headed for auction  12news.com KPNX

Kurt Cobain's Never Washed Unplugged Sweater Is Up for Auction Again After Previously Selling for Almost $150K - PEOPLE.com
Kurt Cobain's Never Washed Unplugged Sweater Is Up for Auction Again After Previously Selling for Almost $150K  PEOPLE.com

Antiques auction features three prominent families | Local News - PostBulletin.com
Antiques auction features three prominent families | Local News  PostBulletin.com

Keith Haring's 85-Foot Mural Cut Out of New York City Wall and Brought to Auction - HYPEBEAST
Keith Haring's 85-Foot Mural Cut Out of New York City Wall and Brought to Auction  HYPEBEAST

Lee Radziwill fumed about Jackie O 'lies' in private book - Page Six
Lee Radziwill fumed about Jackie O 'lies' in private book  Page Six

32-acre Colorado estate will hit auction block next month - Fox Business
32-acre Colorado estate will hit auction block next month  Fox Business

Online Originals: Lifting for Life’s Annual Silent Auction - WNCT
Online Originals: Lifting for Life’s Annual Silent Auction  WNCT

Frank Lloyd Wright’s Last Home Goes up For Auction - Barron's
Frank Lloyd Wright’s Last Home Goes up For Auction  Barron's

Pittsburgh International Airport To Auction Off Thousands Of Unclaimed ‘Lost And Found’ Items - CBS Pittsburgh
Pittsburgh International Airport To Auction Off Thousands Of Unclaimed ‘Lost And Found’ Items  CBS Pittsburgh

Cleveland police to auction off abandoned, forfeited vehicles Saturday - WJW FOX 8 News Cleveland
Cleveland police to auction off abandoned, forfeited vehicles Saturday  WJW FOX 8 News Cleveland

Attempt to avoid property auction leads to harsh words at county board - Glens Falls Post-Star
Attempt to avoid property auction leads to harsh words at county board  Glens Falls Post-Star

Want an Anthony Bourdain keepsake? Now’s your chance with an auction of his possessions. - The Washington Post
Want an Anthony Bourdain keepsake? Now’s your chance with an auction of his possessions.  The Washington Post

Bidders come up short at auction for former Fort Avenue Pharmacy-turned-luxury home - Baltimore Business Journal
Bidders come up short at auction for former Fort Avenue Pharmacy-turned-luxury home  Baltimore Business Journal

Auction Will Be Held To Auction Cafe Bavaria Decor - Wauwatosa, WI Patch
Auction Will Be Held To Auction Cafe Bavaria Decor  Wauwatosa, WI Patch

It was the nation’s largest auction of enslaved people. Now, a search for descendants of the ‘weeping time.’ - The Washington Post
It was the nation’s largest auction of enslaved people. Now, a search for descendants of the ‘weeping time.’  The Washington Post

Swedish Government Auctions Cryptocurrency Again - Bitcoin News
Swedish Government Auctions Cryptocurrency Again  Bitcoin News

Peek at Anthony Bourdain's personal keepsakes at an auction in Texas - The Dallas Morning News
Peek at Anthony Bourdain's personal keepsakes at an auction in Texas  The Dallas Morning News

Chamber to host 5th annual Savor & Sip Auction and food tasting on Oct. 29 - Richland Source
Chamber to host 5th annual Savor & Sip Auction and food tasting on Oct. 29  Richland Source

UK police raise nearly $300,000 in auction of seized cryptocurrency - CNBC
UK police raise nearly $300,000 in auction of seized cryptocurrency  CNBC

These famous Rolex watches could become 2 of the most expensive ever sold - CNBC
These famous Rolex watches could become 2 of the most expensive ever sold  CNBC

Local News, Old Hotel Art Gallery benefit auction tomorrow - Columbia Basin Herald
Local News, Old Hotel Art Gallery benefit auction tomorrow  Columbia Basin Herald

Kurt Cobain’s unwashed cardigan from ‘Unplugged’ goes up for auction - New York Daily News
Kurt Cobain’s unwashed cardigan from ‘Unplugged’ goes up for auction  New York Daily News

Titanic wreckwood cross surfaces, up for auction - Fox News
Titanic wreckwood cross surfaces, up for auction  Fox News

2017 Ford GT Auctions For $1.5 Million After Sitting Around For Two Years - Jalopnik
2017 Ford GT Auctions For $1.5 Million After Sitting Around For Two Years  Jalopnik

DC Solar case: Burt Reynolds' former car, 148 others could become yours at this auction - Record Searchlight
DC Solar case: Burt Reynolds' former car, 148 others could become yours at this auction  Record Searchlight

Will carriers bet big at the third mmWave 5G auction? - FierceWireless
Will carriers bet big at the third mmWave 5G auction?  FierceWireless

Five Highlights From the Legend Rare Coins Regency Exclusively Legend Auction - CoinWeek
Five Highlights From the Legend Rare Coins Regency Exclusively Legend Auction  CoinWeek

The final home designed by Frank Lloyd Wright will go up for auction - CNBC
The final home designed by Frank Lloyd Wright will go up for auction  CNBC

Mammoth Mountain to Auction Off Iconic Summit Sign - KTLA Los Angeles
Mammoth Mountain to Auction Off Iconic Summit Sign  KTLA Los Angeles

Federated Premier Municipal Income Fund Announces Results of Tender Offer for Auction Market Preferred Shares and Issuance of Variable Rate Municipal Term Preferred Shares - PRNewswire
Federated Premier Municipal Income Fund Announces Results of Tender Offer for Auction Market Preferred Shares and Issuance of Variable Rate Municipal Term Preferred Shares  PRNewswire

Alice Schmidt's house, personal items for sale at Columbus auction - WiscNews
Alice Schmidt's house, personal items for sale at Columbus auction  WiscNews

Elizabeth Taylor's personal treasures set for auction block - FRANCE 24
Elizabeth Taylor's personal treasures set for auction block  FRANCE 24

UPDATE 2-Brazil soy crusher Imcopa may sell plants at auction on Dec. 4, judge rules - Successful Farming
UPDATE 2-Brazil soy crusher Imcopa may sell plants at auction on Dec. 4, judge rules  Successful Farming

Larry's likes at Mecum Auctions third annual Las Vegas sale - The ClassicCars.com Journal
Larry's likes at Mecum Auctions third annual Las Vegas sale  The ClassicCars.com Journal

Miles Davis trumpet on display in Chicago ahead of auction - WGN TV Chicago
Miles Davis trumpet on display in Chicago ahead of auction  WGN TV Chicago

Staunton Mall up for auction - WHSV
Staunton Mall up for auction  WHSV

U.S. Government Bonds Fall After Weak Note Auction - The Wall Street Journal
U.S. Government Bonds Fall After Weak Note Auction  The Wall Street Journal

Anthony Bourdain’s Watch Collection—Featuring Rolexes and a Patek Philippe—Is Now up for Sale - Robb Report
Anthony Bourdain’s Watch Collection—Featuring Rolexes and a Patek Philippe—Is Now up for Sale  Robb Report

Equipment auction from closed Kalamazoo brewery | News - Midwest Communication
Equipment auction from closed Kalamazoo brewery | News  Midwest Communication

A Cigar Puffed by Winston Churchill Is Set to Go on Auction - Smithsonian.com
A Cigar Puffed by Winston Churchill Is Set to Go on Auction  Smithsonian.com

Copart- Put a Bid on this Auto Auction Stock - Yahoo Finance
Copart- Put a Bid on this Auto Auction Stock  Yahoo Finance

No mystery to the level of talent displayed in annual Mystery Art Auction - Times Record News
No mystery to the level of talent displayed in annual Mystery Art Auction  Times Record News

Up for Auction: Snapshots of Jackie Kennedy in India and Pakistan - The New York Times
Up for Auction: Snapshots of Jackie Kennedy in India and Pakistan  The New York Times

38 properties on Warren County tax auction list - Glens Falls Post-Star
38 properties on Warren County tax auction list  Glens Falls Post-Star

Poor T-Bill Auctions Point to Investor Skepticism on Repo Market Calm - Bloomberg
Poor T-Bill Auctions Point to Investor Skepticism on Repo Market Calm  Bloomberg

Robert Osborne-Owned Oscar Fetches $50,000 at Washington Auction - Hollywood Reporter
Robert Osborne-Owned Oscar Fetches $50,000 at Washington Auction  Hollywood Reporter

More than 200 vehicles are up for auction at state's surplus vehicle auction - News 5 Cleveland
More than 200 vehicles are up for auction at state's surplus vehicle auction  News 5 Cleveland

Family owned cars among stars at H&H Classics auction - The ClassicCars.com Journal
Family owned cars among stars at H&H Classics auction  The ClassicCars.com Journal

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