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Effective Auction Listings - How To Create Them


Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it.

The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling.

It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions.

When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important.

The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it.

Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it.

If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately.

Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria.

If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it.

Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in.

Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction.

Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions.

Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. December / 05 / 2019

Treasury Announces Details Of Long-Term Securities Auctions - Nasdaq
Treasury Announces Details Of Long-Term Securities Auctions  Nasdaq

Treasury yields rise slightly as investors monitor US-China trade - CNBC
Treasury yields rise slightly as investors monitor US-China trade  CNBC

Netherlands to raise at least 900 million euros in first 5G auction - Reuters
Netherlands to raise at least 900 million euros in first 5G auction  Reuters

Looking For Property? DNR Public Land Auction Starts Tuesday - CBS Pittsburgh
Looking For Property? DNR Public Land Auction Starts Tuesday  CBS Pittsburgh

Oil companies swap stakes in Mexico as government holds off on auctions - Nasdaq
Oil companies swap stakes in Mexico as government holds off on auctions  Nasdaq

Knoxville Center Mall holding online liquidation auction - WATE 6 On Your Side
Knoxville Center Mall holding online liquidation auction  WATE 6 On Your Side

LiveAuctioneers Appoints Top Auction Industry Executive, Art Broker and Technology Entrepreneur Jared Green to Position of Senior VP of Strategic Accounts - PRNewswire
LiveAuctioneers Appoints Top Auction Industry Executive, Art Broker and Technology Entrepreneur Jared Green to Position of Senior VP of Strategic Accounts  PRNewswire

Labor of Love, cup auction come together - soprissun.com
Labor of Love, cup auction come together  soprissun.com

Rare early Macintosh computer sells at auction for $120K - WAFB
Rare early Macintosh computer sells at auction for $120K  WAFB

Vietnam introduces auction scheme for large-scale PV - pv magazine International
Vietnam introduces auction scheme for large-scale PV  pv magazine International

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Retired U.S. Coast Guard Bramble sold at auction - Port Huron Times Herald
Retired U.S. Coast Guard Bramble sold at auction  Port Huron Times Herald

Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins - Philadelphia Business Journal
Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins  Philadelphia Business Journal

Record prices but dismal sell-through rates at Middle East auctions - The ClassicCars.com Journal
Record prices but dismal sell-through rates at Middle East auctions  The ClassicCars.com Journal

Pirates legend Bill Mazeroski putting personal memorabilia up for auction - TribLIVE
Pirates legend Bill Mazeroski putting personal memorabilia up for auction  TribLIVE

US treasury announces refunding auction for next week - ForexLive
US treasury announces refunding auction for next week  ForexLive

Hollywood Artifacts Take Center Stage at Julien’s Auctions - Barron's
Hollywood Artifacts Take Center Stage at Julien’s Auctions  Barron's

Hillsdale Auction to hold first Christmas event this Saturday - Hillsdale Collegian
Hillsdale Auction to hold first Christmas event this Saturday  Hillsdale Collegian

New York State's First Cannabis Auction - PRNewswire
New York State's First Cannabis Auction  PRNewswire

No minimum bid in upcoming Atlantic City auction - Press of Atlantic City
No minimum bid in upcoming Atlantic City auction  Press of Atlantic City

Winebaum’s iconic newspaper boy up for auction - Seacoastonline.com
Winebaum’s iconic newspaper boy up for auction  Seacoastonline.com

Bilbo Baggins' pipe up for auction by Julien's Auctions - TheOneRing.net
Bilbo Baggins' pipe up for auction by Julien's Auctions  TheOneRing.net

Auction of Tyngsboro hotel postponed after bankruptcy filing - Lowell Sun
Auction of Tyngsboro hotel postponed after bankruptcy filing  Lowell Sun

Pair of Moroccan Resort Villas Head to Auction - Mansion Global
Pair of Moroccan Resort Villas Head to Auction  Mansion Global

Petrobras supports new auction regime - BNamericas English
Petrobras supports new auction regime  BNamericas English

Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million - DOGOnews
Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million  DOGOnews

Nix Medical Center’s equipment heads to auction - San Antonio Express-News
Nix Medical Center’s equipment heads to auction  San Antonio Express-News

Rare Lamborghini to be offered at Scottsdale auction in January - KTAR.com
Rare Lamborghini to be offered at Scottsdale auction in January  KTAR.com

Long-dated JGB yields down after solid auction, curve flattens - Reuters
Long-dated JGB yields down after solid auction, curve flattens  Reuters

Jewelry, luxury vehicles on the block in next government auction - Mexico News Daily
Jewelry, luxury vehicles on the block in next government auction  Mexico News Daily

Record label rejected The Beatles' off these 1962 songs—now tape of the audition could sell for $90,000 - CNBC
Record label rejected The Beatles' off these 1962 songs—now tape of the audition could sell for $90,000  CNBC

Christmas Tree Fantasy auction Thursday - LocalNews8.com
Christmas Tree Fantasy auction Thursday  LocalNews8.com

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Nicolas Cage's Dream Car from 'Gone in 60 Seconds' Is Now Up for Auction - menshealth.com
Nicolas Cage's Dream Car from 'Gone in 60 Seconds' Is Now Up for Auction  menshealth.com

Wright tree and wreath auction is tonight | Local News - Gillette News Record
Wright tree and wreath auction is tonight | Local News  Gillette News Record

GE in Salem auctions off equipment in wake of production shutdown - Roanoke Times
GE in Salem auctions off equipment in wake of production shutdown  Roanoke Times

The 'world's fastest UPS truck' has 850 horsepower and is now up for auction - Business Insider
The 'world's fastest UPS truck' has 850 horsepower and is now up for auction  Business Insider

Hitler's top hat up for auction in Germany - Reuters
Hitler's top hat up for auction in Germany  Reuters

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

Original Costumes From 1960s Series ‘Batman’ to Be Sold at Auction - Observer
Original Costumes From 1960s Series ‘Batman’ to Be Sold at Auction  Observer

Schumacher Ferrari F2002 becomes second-most expensive F1 car sold at auction | Formula 1® - Formula 1
Schumacher Ferrari F2002 becomes second-most expensive F1 car sold at auction | Formula 1®  Formula 1

Dallas Auction House Sells a Marvel Comic Book For $1.26 Million - Dallas Observer
Dallas Auction House Sells a Marvel Comic Book For $1.26 Million  Dallas Observer

Rare Gauguin Sells for $10.5 M. at Auction in Paris - ARTnews
Rare Gauguin Sells for $10.5 M. at Auction in Paris  ARTnews

U.S. Treasury to conduct small-value contingency auction of FRNs - Reuters
U.S. Treasury to conduct small-value contingency auction of FRNs  Reuters

Paul Rudolph’s Walker Guest House heads to Sotheby’s auction - Curbed
Paul Rudolph’s Walker Guest House heads to Sotheby’s auction  Curbed

Former St. Joseph Hospital building to be offered at auction - WNDU-TV
Former St. Joseph Hospital building to be offered at auction  WNDU-TV

Festival of Trees auction raises $15K for Easterseals - Parkersburg News
Festival of Trees auction raises $15K for Easterseals  Parkersburg News

YWCA Festival of Trees Auction and Reception is Tonight - SweetwaterNOW.com
YWCA Festival of Trees Auction and Reception is Tonight  SweetwaterNOW.com

Justin and Hailey Bieber Curate 17 Artworks for Online Charity Auction - HYPEBEAST
Justin and Hailey Bieber Curate 17 Artworks for Online Charity Auction  HYPEBEAST

Never-Before-Seen Photos from the Making of ‘2001: A Space Odyssey’ Now Up for Auction - IndieWire
Never-Before-Seen Photos from the Making of ‘2001: A Space Odyssey’ Now Up for Auction  IndieWire

Contents of abandoned Arizona safe deposit boxes go up for auction - KTAR.com
Contents of abandoned Arizona safe deposit boxes go up for auction  KTAR.com

Hemp Haven: An Auction and Market Bring the Plant Into the Mainstream - Memphis Flyer
Hemp Haven: An Auction and Market Bring the Plant Into the Mainstream  Memphis Flyer

Christie's Autumn auctions in Hong Kong total HK$2.63 billion - Christie's
Christie's Autumn auctions in Hong Kong total HK$2.63 billion  Christie's

No Lincoln artifacts auction, foundation extends $9M debt - KTVI Fox 2 St. Louis
No Lincoln artifacts auction, foundation extends $9M debt  KTVI Fox 2 St. Louis

Auction to be held selling memorabilia from baseball Hall of Famer - WPXI Pittsburgh
Auction to be held selling memorabilia from baseball Hall of Famer  WPXI Pittsburgh

Sotheby’s to Auction The Beatles’ 1962 Audition Tape for Decca Records - Barron's
Sotheby’s to Auction The Beatles’ 1962 Audition Tape for Decca Records  Barron's

Should I buy a car at an auction? - Boston.com
Should I buy a car at an auction?  Boston.com

$100 Million for a Painting? Not This Auction Week - The Wall Street Journal
$100 Million for a Painting? Not This Auction Week  The Wall Street Journal

Orland Park Police Department To Hold Public Auction - Patch.com
Orland Park Police Department To Hold Public Auction  Patch.com

Amish Acres Set for February Auction - Inside INdiana Business
Amish Acres Set for February Auction  Inside INdiana Business

These Ultra Rare Rolexes Are About to Hit Auction, Here’s What You Need to Know About Them - Highsnobiety
These Ultra Rare Rolexes Are About to Hit Auction, Here’s What You Need to Know About Them  Highsnobiety

Hempfield golf course hosting auction as it goes out of business - TribLIVE
Hempfield golf course hosting auction as it goes out of business  TribLIVE

Equines for Freedom Holiday Auction - PAHomePage.com
Equines for Freedom Holiday Auction  PAHomePage.com

From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn' - Buffalo News
From startup to $1.5B: ACV Auctions becomes Buffalo's first 'unicorn'  Buffalo News

BID For Kids – Auction Closes December 11th - WBIW.com
BID For Kids – Auction Closes December 11th  WBIW.com

City of Broken Arrow selling surplus equipment in online auction - KTUL
City of Broken Arrow selling surplus equipment in online auction  KTUL

3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them - AdExchanger
3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them  AdExchanger

SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid - Associated Press
SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid  Associated Press

Auction Houses Find Singular Works for Fall Sales - Barron's
Auction Houses Find Singular Works for Fall Sales  Barron's

Festival of Trees auction takes place on Friday - Zanesville Times Recorder
Festival of Trees auction takes place on Friday  Zanesville Times Recorder

The First-Ever Marvel Comic Book Has Sold at Auction for $1.26 Million - Observer
The First-Ever Marvel Comic Book Has Sold at Auction for $1.26 Million  Observer

Curacao court calls for auction of seized Venezuelan crude - S&P Global
Curacao court calls for auction of seized Venezuelan crude  S&P Global

This nirvana for nerds & collectors is hidden in the middle of a York, Pa. industrial park - York Daily Record
This nirvana for nerds & collectors is hidden in the middle of a York, Pa. industrial park  York Daily Record

Crown Vics, Saddle Featured In Loudoun Surplus Property Auction - Leesburg, VA Patch
Crown Vics, Saddle Featured In Loudoun Surplus Property Auction  Leesburg, VA Patch

Participate in the Denver Nuggets Holiday Auction! - Nuggets.com
Participate in the Denver Nuggets Holiday Auction!  Nuggets.com

Union County Farmland Goes for $6M in Auction - Inside INdiana Business
Union County Farmland Goes for $6M in Auction  Inside INdiana Business

Poland plays catch-up with launch of major renewable energy auction - Reuters
Poland plays catch-up with launch of major renewable energy auction  Reuters

This UPS truck has 850 horsepower and it's up for auction - Autoblog
This UPS truck has 850 horsepower and it's up for auction  Autoblog

Murray Will Auction Stadium Series Equipment To Benefit Delta Foundation - NHL.com
Murray Will Auction Stadium Series Equipment To Benefit Delta Foundation  NHL.com

Charlie Sheen's 'Major League' Memorabilia Items Up for Auction - TMZ
Charlie Sheen's 'Major League' Memorabilia Items Up for Auction  TMZ

SWLA natives to auction cleats as part of NFL’s ‘My Cause, My Cleat’ initiative - KPLC
SWLA natives to auction cleats as part of NFL’s ‘My Cause, My Cleat’ initiative  KPLC

Former ACV Auctions employees files legal complaint against company - Buffalo Business First - Buffalo Business First
Former ACV Auctions employees files legal complaint against company - Buffalo Business First  Buffalo Business First

Temple Bnai Israel to present Winter Wonder Auction - Norwich Bulletin
Temple Bnai Israel to present Winter Wonder Auction  Norwich Bulletin

National Teachers Hall of Fame radio auction total now almost $25,000 and counting - kvoe.com
National Teachers Hall of Fame radio auction total now almost $25,000 and counting  kvoe.com

Sacramento artist Thiebaud’s ‘Blueberry Custard’ fetches $3.225 million at auction - Sacramento Bee
Sacramento artist Thiebaud’s ‘Blueberry Custard’ fetches $3.225 million at auction  Sacramento Bee

Maker’s Mark, glass artists teaming up for one-of-a-kind bottles - Lexington Herald Leader
Maker’s Mark, glass artists teaming up for one-of-a-kind bottles  Lexington Herald Leader

Hoboken Shelter To Hold Annual Winter Auction - Hoboken, NJ Patch
Hoboken Shelter To Hold Annual Winter Auction  Hoboken, NJ Patch

NASCAR UPS Truck of Race the Truck Commercial Pulled from Auction - Car and Driver
NASCAR UPS Truck of Race the Truck Commercial Pulled from Auction  Car and Driver

Art Market 2019: NYC's Biggest Art Auction Sales To Tumble - Bloomberg
Art Market 2019: NYC's Biggest Art Auction Sales To Tumble  Bloomberg

Palatial Beach Estate in a Thailand Beach Resort Up For Auction - Mansion Global
Palatial Beach Estate in a Thailand Beach Resort Up For Auction  Mansion Global

ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First - Buffalo Business First
ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First  Buffalo Business First

Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources - Reuters
Exclusive: Failed Exxon talks left Petrobras stranded for auctions - sources  Reuters

Artist Peter Max’s late wife Mary’s jewelry is heading to auction - Page Six
Artist Peter Max’s late wife Mary’s jewelry is heading to auction  Page Six

Paris auction offers chance to step into Napoleon's shoes - Reuters
Paris auction offers chance to step into Napoleon's shoes  Reuters

Original Star Wars trilogy is center of next prestigious Sotheby’s auction - The Verge
Original Star Wars trilogy is center of next prestigious Sotheby’s auction  The Verge

Big oil stuns Brazil in back-to-back auction flops - Reuters
Big oil stuns Brazil in back-to-back auction flops  Reuters

Rare Mozart portrait flies above presale estimate at Paris auction - Reuters
Rare Mozart portrait flies above presale estimate at Paris auction  Reuters

New Heights assets being sold via online auction - Seacoastonline.com
New Heights assets being sold via online auction  Seacoastonline.com

Most of Boulder Beer's Equipment Goes Up for Auction - Westword
Most of Boulder Beer's Equipment Goes Up for Auction  Westword

Vintage Marvel Comics book sells for record $1.26 million at auction - Reuters
Vintage Marvel Comics book sells for record $1.26 million at auction  Reuters

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