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Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it.
The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling.
It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions.
When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important.
The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it.
Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it.
If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately.
Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria.
If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it.
Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in.
Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction.
Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions.
Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list.
Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.
ColdItems.Com The Auction Rebel Blog
Antiques and the Arts Online
Yale Halfback's 1937 Heisman Trophy Drives To $312000 At Heritage Auctions
Antiques and the Arts Online
DALLAS — Numerous bidders made a run at the 1937 Heisman Memorial Trophy presented to Yale University halfback Clint Frank to drive its final price to $312,000, with buyer's premium, claiming top-lot honors in Heritage Auctions' Fall Sports ...
Roberto Clemente Game-Worn Jersey, World Series Trophy Up For Auction
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Stolen and Seized Items from Municipalities and Police Departments to be Auctioned Off through PropertyRoom.com
PR Web (press release)
From July through June, September, ten (10) Municipalities and Police Departments chose to partner with PropertyRoom.com to auction off their unclaimed stolen, seized or surplus assets and goods. PropertyRoom.com is an online auction site offering “$1 ...
Need a Porsche at bargain-basement prices? Saturday's state auction has you covered
All vehicles must be paid for in full the day of the auction. Cash, credit and debit cards (Discover, MasterCard and Visa) are accepted. There is a 3 percent service fee on all credit and debit card transactions. Temporary tags are no longer available ...
AmmoLand Shooting Sports News
Morphy's To Auction Wyatt Earp's Gun, Chief Rain-In-The-Face's Winchester Oct. 30
AmmoLand Shooting Sports News
Colt single-action Army revolver that belonged to legendary sheriff Wyatt Earp in the 1890s, extensive Earp family lineage and documentation. Est. $75,000-$100,000. DENVER, Pa. – -(AmmoLand.com)- While Morphy Auctions strives to make each of its sales ...
Oil study attributed to Thomas Gainsborough (Br., 1727-1788) will headline Woodshed's Nov. 1st auction
The auction will be held on Thursday, November 1st, online and live in the 500 Gallery, at 475 Franklin Village Drive in Franklin. Live bidding will begin promptly at 5:30 pm Eastern time. People can register and bid now, at www.woodshedartauctions.com.
Business Wire (press release)
Over a Half a Million Dollars Raised to Benefit Tilly's Life Center
Business Wire (press release)
Sponsors, supporters and friends of TLC gathered for an evening of dancing, drinks, family style gourmet food, music, live and silent auctions accompanied by a TLC graduate's captivating story of forgiveness. Their overwhelming support resulted in ...
Yield curve flattens before auctions
NEW YORK: The US Treasury yield curve flattened to its lowest level in more than two weeks on Monday before the Treasury Department is due to sell $108 billion in new short- and intermediate-dated debt this week. The debt sales will include $38 billion ...
November Basrah Light Cargo Sold At OSP +$0.20: Dubai Mercantile Exchange Auctions
Exchange News Direct
Iraq's National Oil Company SOMO Monday sold a 2-million barrel cargo of Basrah Light via DME Auctions, achieving a premium of $0.20 per barrel over the November Basrah Light Official Selling Price (OSP). SOMO increased its Basrah Light OSPs for ...
250 year-old Christie's could be a 21st century digital disruptor
James Christie, the founder of Christie's auction house, conducted his first sale in London on 5 December 1766. Over 250 years later, the global business holds around 350 auctions annually in over 80 categories, including all areas of fine and ...
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