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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. September / 23 / 2020
Peppermint tea, ginger and others - 5 home remedies to give instant relief from bloating - Times Now
Peppermint tea, ginger and others - 5 home remedies to give instant relief from bloating  Times Now

5 easy and natural home remedies for cold and cough - Jagran English
5 easy and natural home remedies for cold and cough  Jagran English

The 5 best home remedies for a sinus infection - Insider - INSIDER
The 5 best home remedies for a sinus infection - Insider  INSIDER

Feeling under the weather? Experts say these home remedies may help you feel better - KSAT San Antonio
Feeling under the weather? Experts say these home remedies may help you feel better  KSAT San Antonio

5 Simple Home Remedies to Relieve Body Pain - News18
5 Simple Home Remedies to Relieve Body Pain  News18

Home remedies that could do more harm than good - TheHealthSite
Home remedies that could do more harm than good  TheHealthSite

Can home remedies help my sciatica? - Harvard Health
Can home remedies help my sciatica?  Harvard Health

The 3 best natural home remedies for kidney stones - Insider - INSIDER
The 3 best natural home remedies for kidney stones - Insider  INSIDER

Home remedies for yeast infections that actually work — and which to avoid - Insider - INSIDER
Home remedies for yeast infections that actually work — and which to avoid - Insider  INSIDER

3 easy home remedies for kidney stones - Times of India
3 easy home remedies for kidney stones  Times of India

Deal with damaged hair with our effective home remedies - TheHealthSite
Deal with damaged hair with our effective home remedies  TheHealthSite

Natural remedies to boost your respiratory health this monsoon - Times of India
Natural remedies to boost your respiratory health this monsoon  Times of India

Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More - India.com
Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More  India.com

Turning Food into Home Remedies Is My Love Language - Bon Appetit
Turning Food into Home Remedies Is My Love Language  Bon Appetit

The best home remedies for asthma, like breathing exercises and natural herbs - Insider - INSIDER
The best home remedies for asthma, like breathing exercises and natural herbs - Insider  INSIDER

Bananas, aloe vera and other home remedies to manage diabetes in natural ways - Times Now
Bananas, aloe vera and other home remedies to manage diabetes in natural ways  Times Now

The 5 best home remedies for poison ivy, according to dermatologists - Insider - INSIDER
The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

Heel spurs: Home remedies to get rid of abnormal calcium deposits - TheHealthSite
Heel spurs: Home remedies to get rid of abnormal calcium deposits  TheHealthSite

5 home remedies to control blood sugar level - Times of India
5 home remedies to control blood sugar level  Times of India

Prevent dehydration with these easy home remedies - The Indian Express
Prevent dehydration with these easy home remedies  The Indian Express

Indian government issues home remedies for COVID19 management - Times of India
Indian government issues home remedies for COVID19 management  Times of India

Home remedies to get rid of gas pain faster - Times of India
Home remedies to get rid of gas pain faster  Times of India

Home Remedies for Ear Infection - WTOP
Home Remedies for Ear Infection  WTOP

Home remedies for allergy - Times of India
Home remedies for allergy  Times of India

Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into - Daily Mail
Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into  Daily Mail

Try these home remedies for a glowing and flawless skin - News Track English
Try these home remedies for a glowing and flawless skin  News Track English

Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome - India.com
Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome  India.com

4 effective home remedies to get rid of chapped lips - Times of India
4 effective home remedies to get rid of chapped lips  Times of India

Want soft hands? These home remedies can surely help - NewsBytes
Want soft hands? These home remedies can surely help  NewsBytes

10 Trusted Home Remedies for Natural Anxiety Relief - MSN Money
10 Trusted Home Remedies for Natural Anxiety Relief  MSN Money

Best Places to Work finalists find creative ways to support employees during pandemic - Cincinnati Business Courier - Cincinnati Business Courier
Best Places to Work finalists find creative ways to support employees during pandemic - Cincinnati Business Courier  Cincinnati Business Courier

Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help - India.com
Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help  India.com

Yeast Infection and Candida Treatments | US News - U.S. News & World Report
Yeast Infection and Candida Treatments | US News  U.S. News & World Report

PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome - SpotboyE
PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome  SpotboyE

Irregular Periods: 5 Home Remedies To Regulate Your Menstrual Cycle - India.com
Irregular Periods: 5 Home Remedies To Regulate Your Menstrual Cycle  India.com

Best Home Remedies for Back Pain: Advice From a Physical Therapist - Everyday Health
Best Home Remedies for Back Pain: Advice From a Physical Therapist  Everyday Health

5 quick home remedies for sore throat and other common cold symptoms - Times Now
5 quick home remedies for sore throat and other common cold symptoms  Times Now

Follow these home remedies to get rid of yellow teeth - OrissaPOST
Follow these home remedies to get rid of yellow teeth  OrissaPOST

Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin - India.com
Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin  India.com

Use these 5 home remedies to hydrate the body - Times of India
Use these 5 home remedies to hydrate the body  Times of India

Mayo doctor discusses COVID-19 inequities | Covid-19 - Leader-Telegram
Mayo doctor discusses COVID-19 inequities | Covid-19  Leader-Telegram

Health Tips: Follow these 8 home remedies to reduce uric acid in arthritis, relief in joint pain - Pledge Times
Health Tips: Follow these 8 home remedies to reduce uric acid in arthritis, relief in joint pain  Pledge Times

New study shows SC residents prefer enduring tooth pain to avoid dentist during pandemic - ABC NEWS 4
New study shows SC residents prefer enduring tooth pain to avoid dentist during pandemic  ABC NEWS 4

Haircare: This Home Remedy by Bhagyashree Will Make Your Hair Softer And Stronger - India.com
Haircare: This Home Remedy by Bhagyashree Will Make Your Hair Softer And Stronger  India.com

Try this easy dietitian-approved home remedy to manage your blood sugar level - Times of India
Try this easy dietitian-approved home remedy to manage your blood sugar level  Times of India

Kaua'i Farmacy offers self-healing remedies made in Kaua'i - Thegardenisland.com
Kaua'i Farmacy offers self-healing remedies made in Kaua'i  Thegardenisland.com

Kadha recipe: Bhagyashree credits this ‘home remedy’by mother-in-law that works magic on cold, cough... - Hindustan Times
Kadha recipe: Bhagyashree credits this ‘home remedy’by mother-in-law that works magic on cold, cough...  Hindustan Times

Antiviral Drugs Market: Early Availability of New Drugs is Pushing Growth of North America Market - BioSpace
Antiviral Drugs Market: Early Availability of New Drugs is Pushing Growth of North America Market  BioSpace

Community Calendar - Sept. 23, 2020 | Tremonton Leader - The Herald Journal
Community Calendar - Sept. 23, 2020 | Tremonton Leader  The Herald Journal

South Dakotans Would Rather Endure A Toothache Than Go to The Dentist Right Now - KSOO News
South Dakotans Would Rather Endure A Toothache Than Go to The Dentist Right Now  KSOO News

Raveena Tandon shares home remedies to prevent hair fall with gooseberries - Republic World - Republic World
Raveena Tandon shares home remedies to prevent hair fall with gooseberries - Republic World  Republic World

More than 36,500 Latinos have died of coronavirus in the US - Washington Post
More than 36,500 Latinos have died of coronavirus in the US  Washington Post

Follow these home remedies to stop your baby's runny nose - Pledge Times
Follow these home remedies to stop your baby's runny nose  Pledge Times

Kareena Kapoor to Katrina Kaif: Home remedies for glowing skin used by Bollywood divas - Times Now
Kareena Kapoor to Katrina Kaif: Home remedies for glowing skin used by Bollywood divas  Times Now

The easy home remedy to get rid of your stomach bloating pain - and you only need a kettle - Express
The easy home remedy to get rid of your stomach bloating pain - and you only need a kettle  Express

Home Remedy: 3 DIY ways to use honey in your skincare routine for soft and supple skin - PINKVILLA
Home Remedy: 3 DIY ways to use honey in your skincare routine for soft and supple skin  PINKVILLA

Irritable Bowel Syndrome: Watch Out For These Signs And Symptoms - NDTV Doctor
Irritable Bowel Syndrome: Watch Out For These Signs And Symptoms  NDTV Doctor

What is GERD and its home remedies by dietitian Nmami Agarwal - Times of India
What is GERD and its home remedies by dietitian Nmami Agarwal  Times of India

Corona infection: Experts recommend simple home remedies - surprising result when used daily - Pledge Times - Pledge Times
Corona infection: Experts recommend simple home remedies - surprising result when used daily - Pledge Times  Pledge Times

5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles - Times Now
5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles  Times Now

Jodie Marsh announces mum's death after cancer battle with emotional tribute - Mirror Online
Jodie Marsh announces mum's death after cancer battle with emotional tribute  Mirror Online

FCA proposes 'significant reform' to insurance pricing and governance - Out-Law.com
FCA proposes 'significant reform' to insurance pricing and governance  Out-Law.com

8 science-backed home remedies to soothe coughing naturally, according to doctors - Insider - INSIDER
8 science-backed home remedies to soothe coughing naturally, according to doctors - Insider  INSIDER

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

6 home remedies to relieve headaches naturally - Insider - INSIDER
6 home remedies to relieve headaches naturally - Insider  INSIDER

Coronavirus treatment: WHO allows herbal treatment trials; will alternate therapies combat COVID-19? - Times of India
Coronavirus treatment: WHO allows herbal treatment trials; will alternate therapies combat COVID-19?  Times of India

5 of the best home remedies for acid reflux - Insider - INSIDER
5 of the best home remedies for acid reflux - Insider  INSIDER

6 natural home remedies to get rid of nausea - Insider - INSIDER
6 natural home remedies to get rid of nausea - Insider  INSIDER

5 natural home remedies to get rid of cold sores fast - Insider - INSIDER
5 natural home remedies to get rid of cold sores fast - Insider  INSIDER

Home remedies for acne, according to a dermatologist - Insider - INSIDER
Home remedies for acne, according to a dermatologist - Insider  INSIDER

5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider - INSIDER
5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider  INSIDER

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider - INSIDER
4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider  INSIDER

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

Many home remedies were good medicine — if you could survive the cure - The Mountaineer
Many home remedies were good medicine — if you could survive the cure  The Mountaineer

5 simple home remedies to fight cold and flu - Times of India
5 simple home remedies to fight cold and flu  Times of India

Best home remedies for sunburn, according to dermatologists - TODAY
Best home remedies for sunburn, according to dermatologists  TODAY

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus - WKSU News
Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

Coronavirus: Indians seek ancient home remedies to boost immunity - South China Morning Post
Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

Home Remedies for a Stye - WTOP
Home Remedies for a Stye  WTOP

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19 - Black Enterprise
Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

5 natural remedies to relieve toothache - Times of India
5 natural remedies to relieve toothache  Times of India

Respiratory therapist says home remedies helped him overcome COVID-19 - News 12 Brooklyn
Respiratory therapist says home remedies helped him overcome COVID-19  News 12 Brooklyn

From garlic to apple cider vinegar, five effective home remedies for ear pain - Times of India
From garlic to apple cider vinegar, five effective home remedies for ear pain  Times of India

The 4 best home remedies to cure your hangover naturally - Insider - INSIDER
The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies - OZY
Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

Home Remedies for Toothaches - WTOP
Home Remedies for Toothaches  WTOP

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