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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 07 / 2020
Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem - India.com
Home Remedies For Diarrhea: Opt For These Simple And Effective Ways to Get Rid of The Problem  India.com

Home Remedies to Prevent Dandruff on Eyelashes And Eyebrows - India.com
Home Remedies to Prevent Dandruff on Eyelashes And Eyebrows  India.com

‘Is there any home remedy for dry eyes?’ - The Hindu
‘Is there any home remedy for dry eyes?’  The Hindu

6 home remedies for mosquito bites to stop your itch and provide relief - Insider - INSIDER
6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

COVID-19: Try these simple home remedies to treat a sore throat - Times of India
COVID-19: Try these simple home remedies to treat a sore throat  Times of India

5 home remedies to treat cold and flu caused by the sudden change in weather - Times of India
5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

Migraines: Home remedies that work, according to real people - KSAT San Antonio
Migraines: Home remedies that work, according to real people  KSAT San Antonio

Here are some home remedies to get rid of tanning - NewsBytes
Here are some home remedies to get rid of tanning  NewsBytes

Home Remedies for Migraine Relief and Prevention | Shape - Shape Magazine
Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

Turmeric for Skincare: Try these home remedies to achieve glowing skin - NEWS HEADS
Turmeric for Skincare: Try these home remedies to achieve glowing skin  NEWS HEADS

Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief - NDTV
Home Remedies For Sore Throat: Try This Simple Ginger-Garlic Drink For Quick Relief  NDTV

Home remedies to soothe an upset stomach - Times of India
Home remedies to soothe an upset stomach  Times of India

Here are some quick and easy home remedies for acne - NewsBytes
Here are some quick and easy home remedies for acne  NewsBytes

Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections - Times Now
Ministry of Ayush shares home remedies to stay safe from flu, other monsoon infections  Times Now

TC Elderberry: Wellness and Home Remedies - 9 & 10 News - 9&10 News
TC Elderberry: Wellness and Home Remedies - 9 & 10 News  9&10 News

Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough - NDTV Food
Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home - NDTV
What Causes Back Pain? Expert Explains 5 Possible Reasons And Tips To Manage Pain At Home  NDTV

Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises - Reading Eagle
Avoid home remedies, use insecticide correctly when going after spotted lanternflies, expert advises  Reading Eagle

COVID-19: Home Remedies For Oral Health Care During Lockdown - NDTV Food
COVID-19: Home Remedies For Oral Health Care During Lockdown  NDTV Food

"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent - afaqs
"Home remedies like lemon and salt just don't cut it anymore": Sanjeev Gauba, Kent  afaqs

Pearly whites: Simple home remedies for a sparkling white smile - The South African
Pearly whites: Simple home remedies for a sparkling white smile  The South African

Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus? - Alt News
Home remedies by Ayurved Parameshwar Arora: Are they effective in curing coronavirus?  Alt News

Experiencing Too Much Hair Fall? Opt For These Home Remedies - India.com
Experiencing Too Much Hair Fall? Opt For These Home Remedies  India.com

Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair - NDTV Doctor
Hair Care Tips: Try These Quick Home Remedies To Get Rid Of Dull, Dry And Lifeless Hair  NDTV Doctor

Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement - PINKVILLA
Constipation Home Remedies: 16 Natural ways to soften your stool for normal bowel movement  PINKVILLA

Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads - India.com
Skincare Tips: Don't Squeeze, Use These Simple Home Remedies to Get Rid of Blackheads  India.com

- Fighting pandemic-related MALT losses, medical crisis - Chestnut Hill Local
- Fighting pandemic-related MALT losses, medical crisis  Chestnut Hill Local

Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads - Doctor NDTV
Skin Care Tips: 5 Easy Remedies To Get Rid Of Blackheads And Whiteheads  Doctor NDTV

Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her - The Indian Express
Immunity-boosting kadha: Covid-19 survivor shares recipe that helped her  The Indian Express

Eight Amazing Health Benefits Of Mustard Oil You Can’t Ignore - SheThePeople
Eight Amazing Health Benefits Of Mustard Oil You Can’t Ignore  SheThePeople

Aloe vera for hair care: Here are some natural home remedies for healthy hair - NEWS HEADS
Aloe vera for hair care: Here are some natural home remedies for healthy hair  NEWS HEADS

Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients - The Indian Express
Coronavirus: Karnataka guidelines for home isolation for asymptomatic patients  The Indian Express

Tips to manage the seasonal flu at home - Business Insider India
Tips to manage the seasonal flu at home  Business Insider India

Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say - Jagran English
Coronavirus Cure: Can coconut oil protect against COVID-19? Here's what doctors have to say  Jagran English

Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin - PINKVILLA
Hina Khan to Divyanka Tripathi: TV actresses REVEAL their DIY home remedy tricks for a glowing skin  PINKVILLA

Irregular Periods: 5 Quick Home Remedies - IWMBuzz
Irregular Periods: 5 Quick Home Remedies  IWMBuzz

Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon - NDTV Food
Malaika Arora Shares Her Homemade Immunity 'Nuskha' And It's Something To Try This Monsoon  NDTV Food

Editorial: Don't ignore mosquitoes and West Nile virus - Chicago Daily Herald
Editorial: Don't ignore mosquitoes and West Nile virus  Chicago Daily Herald

Kiara Advani uses this desi face mask recipe for her flawless skin - Times of India
Kiara Advani uses this desi face mask recipe for her flawless skin  Times of India

HOME REMEDIES | Health & Nutrition - MAG THE WEEKLY - Mag The Weekly Magazine
HOME REMEDIES | Health & Nutrition - MAG THE WEEKLY  Mag The Weekly Magazine

Malaika Arora uses these Indian ingredients to make a homemade immunity-boosting tonic - VOGUE India
Malaika Arora uses these Indian ingredients to make a homemade immunity-boosting tonic  VOGUE India

Beauty Tips: How to Get Rid of Pimples on The Scalp - India.com
Beauty Tips: How to Get Rid of Pimples on The Scalp  India.com

DIY beauty products can make skin glow - Atlanta Journal Constitution
DIY beauty products can make skin glow  Atlanta Journal Constitution

These home remedies will help you to get rid of oily skin - BOL News
These home remedies will help you to get rid of oily skin  BOL News

Hyderabad: Police personnel win over Covid, resume work and narrate how bosses' concern boost morale - Mumbai Mirror
Hyderabad: Police personnel win over Covid, resume work and narrate how bosses' concern boost morale  Mumbai Mirror

Boost your immunity with these super simple home remedies - Times of India
Boost your immunity with these super simple home remedies  Times of India

How to avoid back and neck pain while working from home - TODAY
How to avoid back and neck pain while working from home  TODAY

Meghan Markle's favourite anti-acne remedy is an essential oil you already have at home - VOGUE India
Meghan Markle's favourite anti-acne remedy is an essential oil you already have at home  VOGUE India

Keep Your Lungs Healthy With These Simple Methods - NDTV Doctor
Keep Your Lungs Healthy With These Simple Methods  NDTV Doctor

A viral post on autopsies, Italy and the new coronavirus has many inaccuracies - Full Fact
A viral post on autopsies, Italy and the new coronavirus has many inaccuracies  Full Fact

Stuffed wards, tired doctors: Only Covid hospital in Kalyan-Dombivali near Mumbai crumbles - ThePrint
Stuffed wards, tired doctors: Only Covid hospital in Kalyan-Dombivali near Mumbai crumbles  ThePrint

5 natural home remedies for insomnia that can help you get better sleep - Insider - INSIDER
5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Try these natural pain relievers as quick home remedies - The Indian Express
Try these natural pain relievers as quick home remedies  The Indian Express

5 natural home remedies to get relief from flu - Times of India
5 natural home remedies to get relief from flu  Times of India

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

When COVID Hits Too Close To Home - Pajiba
When COVID Hits Too Close To Home  Pajiba

Myth-busting: Which of these DIY home remedies for coronavirus are actually effective? - KPRC Click2Houston
Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

Dangerous Home Remedies for COVID-19 - Everyday Health
Dangerous Home Remedies for COVID-19  Everyday Health

COVID-19 meets the 2020 election: The perfect storm for misinformation - Herald-Mail Media
COVID-19 meets the 2020 election: The perfect storm for misinformation  Herald-Mail Media

Coronavirus Fact Check: Do these 'home remedies' actually help? - NBC2 News
Coronavirus Fact Check: Do these 'home remedies' actually help?  NBC2 News

11 ways to curb your drinking - Harvard Health
11 ways to curb your drinking  Harvard Health

11 Home Remedies for Glowing Skin and Mistakes to Avoid - Greatist
11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work - NorthJersey.com
No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Home Remedies for Allergies: Natural Ways to Ease Symptoms - Shape Magazine
Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

Home remedies: Herbal supplements may not mix with heart medicines - Medical Xpress
Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19? - Victoria Advocate
Question of the day: Can home remedies such as garlic, red pepper, saline, hot baths or alcohol protect a person from catching COVID-19?  Victoria Advocate

Best Natural Remedies for Common Health Issues That Work - Prevention.com
Best Natural Remedies for Common Health Issues That Work  Prevention.com

Chloroquine, home remedies are not the answer to treat coronavirus, experts say - TribLIVE
Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

Coronavirus Prevention: Make hand sanitizer at home using these three ingredients - Times of India
Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

Do home remedies work to fight the flu? - Siouxland News
Do home remedies work to fight the flu?  Siouxland News

13 Home Remedies for Acne, According to Dermatologists - Men's Health
13 Home Remedies for Acne, According to Dermatologists  Men's Health

5 effective home remedies for vaginal itching - Times of India
5 effective home remedies for vaginal itching  Times of India

Four home remedies to get rid of a toothache when you can't see a dentist - Insider - INSIDER
Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

Using home remedies to treat the common cold - kjrh.com
Using home remedies to treat the common cold  kjrh.com

6 home remedies for mosquito bites and itches - Times of India
6 home remedies for mosquito bites and itches  Times of India

Home remedies can ease symptoms of cough, sore throat - Daily Herald
Home remedies can ease symptoms of cough, sore throat  Daily Herald

Can Natural Remedies Really Help You Fight the Coronavirus? - Discover Magazine
Can Natural Remedies Really Help You Fight the Coronavirus?  Discover Magazine

10 natural and home remedies for ulcers - Medical News Today
10 natural and home remedies for ulcers  Medical News Today

Diverticulitis: 8 home remedies and natural treatments - Medical News Today
Diverticulitis: 8 home remedies and natural treatments  Medical News Today

Psoriasis: 12 home remedies and how to avoid triggers - Medical News Today
Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus - WKSU News
Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

15 natural remedies for a sore throat: Marshmallow root and more - Medical News Today
15 natural remedies for a sore throat: Marshmallow root and more  Medical News Today

Home remedies doctors swear by - Mumbai Mirror
Home remedies doctors swear by  Mumbai Mirror

3 Lifestyle Tweaks That Can Help Boost Your Immunity - Femina
3 Lifestyle Tweaks That Can Help Boost Your Immunity  Femina

7 best home remedies to get rid of knee pain - Times of India
7 best home remedies to get rid of knee pain  Times of India

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

10 home remedies to treat dark circles - Times of India
10 home remedies to treat dark circles  Times of India

Home remedies: high blood pressure and cold remedies - Medical Xpress
Home remedies: high blood pressure and cold remedies  Medical Xpress

Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

Stuck at home during lockdown? Home remedies to cure minor illnesses - Times of India
Stuck at home during lockdown? Home remedies to cure minor illnesses  Times of India

Home remedies for cold feet and palms - Times of India
Home remedies for cold feet and palms  Times of India

Do Any Bronchitis Home Remedies Actually Work? - Health Essentials from Cleveland Clinic
Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

Say Thanks To Honey Because Of These 5 Amazing Home Remedies - NDTV Swirlster
Say Thanks To Honey Because Of These 5 Amazing Home Remedies  NDTV Swirlster

Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’ - ThePrint
Honey-pepper and water boiled with tulsi-haldi — Modi bats for Covid-19 ‘home remedies’  ThePrint

Natural home remedies that can help you with kidney stones - Times of India
Natural home remedies that can help you with kidney stones  Times of India

Science-backed home remedies you can rely upon - TheHealthSite
Science-backed home remedies you can rely upon  TheHealthSite

3 Home Remedies for an Ear Infection - Health Essentials from Cleveland Clinic
3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

5 home remedies to deal with the problem of low blood pressure - Times of India
5 home remedies to deal with the problem of low blood pressure  Times of India

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