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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. November / 21 / 2019
Fever home remedies: Adults, children, and infants - Medical News Today
Fever home remedies: Adults, children, and infants  Medical News Today

Beat the cold: At home remedies for stuffy noses and sore throats - UNF Spinnaker
Beat the cold: At home remedies for stuffy noses and sore throats  UNF Spinnaker

Asymmetrical eyes: Causes, treatments, and home remedies - Medical News Today
Asymmetrical eyes: Causes, treatments, and home remedies  Medical News Today

Essential Home Remedies For Mouth Ulcers - Femina
Essential Home Remedies For Mouth Ulcers  Femina

It's Cold and Flu Season, So Here Are 7 Home Remedies That Actually Work - TotalBeauty.com
It's Cold and Flu Season, So Here Are 7 Home Remedies That Actually Work  TotalBeauty.com

Spend Less Money on Skincare with These at Home Remedies - YouBeauty
Spend Less Money on Skincare with These at Home Remedies  YouBeauty

Baking soda for constipation: Does it work? - Medical News Today
Baking soda for constipation: Does it work?  Medical News Today

Home Remedies: Essential Oils for Tired Legs : Opinion - University Herald
Home Remedies: Essential Oils for Tired Legs : Opinion  University Herald

This Ayurvedic home remedy is excellent to treat dry cough - Times of India
This Ayurvedic home remedy is excellent to treat dry cough  Times of India

Do Home Remedies Actually Work for Yeast Infections? - Health Essentials from Cleveland Clinic
Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

Tired of Dandruff? 5 Natural, Home Remedies to Dust the Flakes Away - The Better India
Tired of Dandruff? 5 Natural, Home Remedies to Dust the Flakes Away  The Better India

Best home remedies for a sore throat - Times of India
Best home remedies for a sore throat  Times of India

Do you have dry skin? Try these 7 effective home remedies for happy skin - Times of India
Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

These home remedies will help you erase bad breath - Pulse Nigeria
These home remedies will help you erase bad breath  Pulse Nigeria

7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching - Prevention.com
7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

The Best At-Home Remedies For Dry & Chapped Lips - Bustle
The Best At-Home Remedies For Dry & Chapped Lips  Bustle

Antibiotic Awareness Week: 6 Side-Effects Of Overuse Of Antibiotics And Home Remedies By Rujuta Diwekar That Can Be As Effective - NDTV News
Antibiotic Awareness Week: 6 Side-Effects Of Overuse Of Antibiotics And Home Remedies By Rujuta Diwekar That Can Be As Effective  NDTV News

Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff - Times of India
Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff  Times of India

Empowering Winter Health: At-Home Remedies to Support Your Clinical Care - Acupuncture Today
Empowering Winter Health: At-Home Remedies to Support Your Clinical Care  Acupuncture Today

Get a glowing skin with these amazing home remedies - TheHealthSite
Get a glowing skin with these amazing home remedies  TheHealthSite

What causes a stuffy nose and how to clear it out fast - INSIDER
What causes a stuffy nose and how to clear it out fast  INSIDER

World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies - NDTV News
World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

What causes wheezing? Know about its signs, treatment and home remedies to help ease your breathing - Times Now
What causes wheezing? Know about its signs, treatment and home remedies to help ease your breathing  Times Now

6 Home Remedies for Cystic Acne That Work - YouBeauty
6 Home Remedies for Cystic Acne That Work  YouBeauty

Knee Pain: Try THESE home remedies to treat this health problem - PINKVILLA
Knee Pain: Try THESE home remedies to treat this health problem  PINKVILLA

Struggling with cough and cold? Try THESE home remedies for immediate relief - PINKVILLA
Struggling with cough and cold? Try THESE home remedies for immediate relief  PINKVILLA

STAWAR COLUMN: A mist of humidity | Opinion - Evening News and Tribune
STAWAR COLUMN: A mist of humidity | Opinion  Evening News and Tribune

How to use a neti pot and whether it's safe, according to doctors - Business Insider
How to use a neti pot and whether it's safe, according to doctors  Business Insider

Top ten home remedies passed down through the generations - Wales Online
Top ten home remedies passed down through the generations  Wales Online

Natural Easy-To-Find Home Remedies for Treating Hair Loss - DA MAN Magazine
Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

Itching after a shower: Causes and remedies - Medical News Today
Itching after a shower: Causes and remedies  Medical News Today

Follow these easy home remedies to clean glass utensils - News Track English
Follow these easy home remedies to clean glass utensils  News Track English

8 Home Remedies to Get Rid of Stinky Dog Breath - Petside
8 Home Remedies to Get Rid of Stinky Dog Breath  Petside

World Pneumonia Day 2019: 4 Quick And Effective Home Remedies To Get Relief From Pneumonia Symptoms - Doctor NDTV
World Pneumonia Day 2019: 4 Quick And Effective Home Remedies To Get Relief From Pneumonia Symptoms  Doctor NDTV

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Follow these home remedies to prevent chopped fruits from deteriorating  News Track English

Facial treatment: Home remedies and what to avoid after getting a facial done - Republic World - Republic World
Facial treatment: Home remedies and what to avoid after getting a facial done - Republic World  Republic World

Hair Care Tips: THESE home remedies can help you treat winter hair problems - PINKVILLA
Hair Care Tips: THESE home remedies can help you treat winter hair problems  PINKVILLA

Best Mole Removal Method Available on Amazon Now - INQUIRER.net
Best Mole Removal Method Available on Amazon Now  INQUIRER.net

Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog - Times Now
Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog  Times Now

These home remedies can control diabetes, will definitely improve your health - News Track English
These home remedies can control diabetes, will definitely improve your health  News Track English

Cold and cough DIY remedies to try this season - The Statesman
Cold and cough DIY remedies to try this season  The Statesman

How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all - Times Now
How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all  Times Now

Skincare problem before your big day? Try THESE home remedies to treat it before your wedding - PINKVILLA
Skincare problem before your big day? Try THESE home remedies to treat it before your wedding  PINKVILLA

We Ask a Derm: Can You Use Rice Water for Hair Growth? - Yahoo Lifestyle
We Ask a Derm: Can You Use Rice Water for Hair Growth?  Yahoo Lifestyle

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Dealing with arthritis pain? 4 medicine-free ways to keep moving  Times of India

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New study finds traditional broth may have antimalarial properties  SBS

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

Jagran New Media launches two new Amazon Alexa Skills in Hindi - afaqs
Jagran New Media launches two new Amazon Alexa Skills in Hindi  afaqs

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Hair Care: Here's how you can combat hair odour and get rid of the smell  PINKVILLA

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How To Harness The Placebo Effect When You Have A Cold  Lifehacker Australia

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What causes hiccups: Doctors find link to brain development  Atlanta Journal Constitution

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Home remedies for muscle cramps  WTOP

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6 best home remedies for lice  Medical News Today

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Picky Eaters: Tips For Parents To Make Sure Kids Eat Healthy; 5 Interesting Lunch Ideas That Won't Fail  Doctor NDTV

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15 Home Remedies for Oily Skin  Greatist

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The best home remedies for laryngitis  Medical News Today

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Home remedies for pigmentation  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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4 natural ways to treat an itchy scalp at home  Pulse Live Kenya

10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better - Parade
10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better  Parade

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Toddler cough remedies: 4 safe methods  Medical News Today

Home Remedies 101 - IOL
Home Remedies 101  IOL

Home remedies for kidney infection: Safety and effectiveness - Medical News Today
Home remedies for kidney infection: Safety and effectiveness  Medical News Today

Shaking meditation: The easiest way to release stress in five minutes - Times of India
Shaking meditation: The easiest way to release stress in five minutes  Times of India

Natural home remedies for bad breath - Medical News Today
Natural home remedies for bad breath  Medical News Today

Pregnancy acne: Treatments and home remedies - Medical News Today
Pregnancy acne: Treatments and home remedies  Medical News Today

10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast - GoodHousekeeping.com
10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

How to get rid of pimples fast: Home remedies and prevention - Medical News Today
How to get rid of pimples fast: Home remedies and prevention  Medical News Today

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Here are some ancient home remedies that are worth trying  Times of India

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Home remedies and natural treatments for gout  Medical News Today

How to get rid of a blister: 5 natural home remedies - Medical News Today
How to get rid of a blister: 5 natural home remedies  Medical News Today

The best home remedies for cold and flu - Medical News Today
The best home remedies for cold and flu  Medical News Today

7 Home Remedies for Sinus Infection Symptoms - Shape Magazine
7 Home Remedies for Sinus Infection Symptoms  Shape Magazine

11 effective home remedies for arthritis - Medical News Today
11 effective home remedies for arthritis  Medical News Today

How to stop or manage heavy periods: Treatment and home remedies - Medical News Today
How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

How to prevent skin tags: Safe methods of removal - Pulse Nigeria
How to prevent skin tags: Safe methods of removal  Pulse Nigeria

The top 10 home remedies for acne, according to dermatologists - TODAY
The top 10 home remedies for acne, according to dermatologists  TODAY

6 Milk Home Remedies You Didn't Know You Could Use — Including For Your Workouts And Sunburns - Bustle
6 Milk Home Remedies You Didn't Know You Could Use — Including For Your Workouts And Sunburns  Bustle

Home Remedies — short stories full of urgency and understanding - Financial Times
Home Remedies — short stories full of urgency and understanding  Financial Times

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5 simple home remedies for diarrhea  Medical News Today

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Stomach burning: Causes, treatments, and home remedies  Medical News Today

Home Remedies for Diarrhea - Reader's Digest
Home Remedies for Diarrhea  Reader's Digest

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Swollen gums: Causes, treatments, and home remedies  Medical News Today

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Boiling water burn: Symptoms, treatments, and home remedies  Medical News Today

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Dark lips: Causes and 5 natural remedies  Medical News Today

Energize your chakras with magical healing power of reiki meditation - Times of India
Energize your chakras with magical healing power of reiki meditation  Times of India

How to sleep better: Tips and home remedies - Medical News Today
How to sleep better: Tips and home remedies  Medical News Today

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Do you have a stiff neck? These 5 simple home remedies will help you get rid of it super fast!  Times of India

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Peeling skin on face: Causes and 11 remedies  Medical News Today

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Chest infections: Symptoms, treatments, and home remedies  Medical News Today

The 6 Best Home Remedies for a Cough - What to Do for a Cough - WomansDay.com
The 6 Best Home Remedies for a Cough - What to Do for a Cough  WomansDay.com

Home remedies: How to treat, and prevent, swimmer's itch - Medical Xpress
Home remedies: How to treat, and prevent, swimmer's itch  Medical Xpress

Top 15 home remedies for preventing various diseases - Times of India
Top 15 home remedies for preventing various diseases  Times of India

Two quick remedies to get rid of acidity at home - Times of India
Two quick remedies to get rid of acidity at home  Times of India

Baby congestion: Causes, symptoms, and home remedies - Medical News Today
Baby congestion: Causes, symptoms, and home remedies  Medical News Today

How to Get Rid of Cramps: 10 Proven Home Remedies - Healthline
How to Get Rid of Cramps: 10 Proven Home Remedies  Healthline

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The best home remedies for hair growth  Medical News Today

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Busted lip: 9 treatments and home remedies  Medical News Today

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