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Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market. Focusing in on your niche market will allow you to find only those that are ready, willing and able to buy what you have to offer.

Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.

Defining your Market

In order to find these people you must first determine who they are. This might sound like a simple or perhaps insignificant question at first but it can possibly make or break the success of your sales if you don't give it some serious thought. Here's how to get started.

Think about the following and jot down all those that might apply to people interested in your products or services. Don't rule out any category completely. Think about each group of people and how they might apply.

Age Group:

infants, Children, teens, young adults, baby boomers, middle aged, elderly or all.

Gender:

Male, female or both

Marital status:

single, married, divorced, widowed or all

Ethnic or religious backgrounds

Occupations:

Executives, doctors, lawyers, housewives, business owners, teachers, blue collar, white collar, students, out of work, etc.

Health Status:

healthy, diseased, home bound, active, sedentary, etc.

Interests:

sports, hiking, music, arts, computers, reading television, animals, home decorating, cars, walking, running, relaxation, health conscious, age conscious, physical fitness, etc.

Income status:

low income, middle income, high income, no income.

Education:

high school dropout, high school, college, MBA PHD, hates school, loves school, etc.

Certainly all categories are not listed above, however these can get you started on thinking about all the possibilities.

Next, it's important to determine what benefits you are offering. Examine your products or services carefully listing all the benefits that you can think of. Perhaps take a poll of your existing customers and ask them what it is they like about your products or services. What benefits them the most.

Once you have a listed all of the benefits, think about what people would be interested in these benefits based on your list above. Then put them together to assist you in reaching a market that will bring you sales.

Reaching Your Target Market

Search engines are the best way of finding a targeted market because those searching on the web can type in exactly what they are searching for and receive the targeted traffic the search engines so proudly advertise.

But attaining good placement on the search engines is often difficult and time consuming.

Ezines and newsletters are a very effective alternative.

Most ezines cover specific subjects such as finance, marketing, health, internet, etc. Your job will be to find an ezine whose topic matches your target market. To do this you must locate an ezine directory. Directories usually list contact information, advertising rates, and circulation. Once you find a targeted ezine then place your ad. Be sure your ad includes as many of your product benefits as the ad will allow.

The idea is to define your target market specifically enough so that you can find the appropriate place to advertise and then create sales messages that make your readers feel you are talking directly to them.

You'll be amazed at the amount of traffic you can receive by finding your target market and reaching them in the appropriate location.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. Elizabeth's sites can be viewed here: http://www.pro-marketing-online.com http://www.homenotion.com

Copyright © 2004 Adlite Enterprises All Rights Reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. April / 17 / 2021

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

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Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

Cassidy Advertising Promotes Olbrych to Social Media Manager - businessjournaldaily.com
Cassidy Advertising Promotes Olbrych to Social Media Manager  businessjournaldaily.com

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance - SpaceCoastDaily.com
Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance  SpaceCoastDaily.com

What are the two most powerful words in advertising? “CALL NOW” - PR Web
What are the two most powerful words in advertising? “CALL NOW”  PR Web

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Taboola Drives Advertising Success For More Than 100 Women-owned - MarTech Series
Taboola Drives Advertising Success For More Than 100 Women-owned  MarTech Series

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

How Brands Turned to In-Game Advertising During the Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During the Pandemic  Morning Brew

The importance of clearly distinguishable #advertising on social media - Lexology
The importance of clearly distinguishable #advertising on social media  Lexology

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

Advertising agencies imagine the office of the future - Business Insider
Advertising agencies imagine the office of the future  Business Insider

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Honesty Is The Best Policy, Even In Advertising - AList
Honesty Is The Best Policy, Even In Advertising  AList

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

In-App Advertising Market 2021 – 2027 |Study With Google AdMob, BYYD Inc, Flurry, Tune, Amobee – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
In-App Advertising Market 2021 – 2027 |Study With Google AdMob, BYYD Inc, Flurry, Tune, Amobee – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Healthy Choices: The Power and Perils of Health and Wellness Claims in Advertising - JD Supra
Healthy Choices: The Power and Perils of Health and Wellness Claims in Advertising  JD Supra

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Tax
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Tax

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Latest innovative report on Native advertising Market by 2026 with top key players like Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa – The Courier - The Courier
Latest innovative report on Native advertising Market by 2026 with top key players like Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa – The Courier  The Courier

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

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Exclusive: Livwell Enlightened Health becomes first cannabis company to launch broadcast TV advertising campaign  Denver Business Journal

Beijing market regulator fines 360 search engine company for false advertising - WHBL News
Beijing market regulator fines 360 search engine company for false advertising  WHBL News

Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising - EIN News
Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising  EIN News

Your Ad Here: TheBurg captures 10 awards in annual advertising contest - The Burg News
Your Ad Here: TheBurg captures 10 awards in annual advertising contest  The Burg News

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Hub - Global Advertising Lawyers Alliance (GALA) - Lexology
Hub - Global Advertising Lawyers Alliance (GALA)  Lexology

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

FDIC Seeks Views on Bank Advertising - Banking Exchange
FDIC Seeks Views on Bank Advertising  Banking Exchange

Glitch: Intel is embarrassed by inadvertent Macbook advertising – Northern Gwinnett News - Northern Gwinnett News (NGwinnett.com)
Glitch: Intel is embarrassed by inadvertent Macbook advertising – Northern Gwinnett News  Northern Gwinnett News (NGwinnett.com)

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Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

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HR.com's HR Research Institute Announces 'Employer Branding and Recruitment Advertising' Advisory Board for 2021 to Advise HR Research and Complimentary Virtual Events  PR Web

Programmatic Advertising Company MOLOCO Releases New Report - MarTech Series
Programmatic Advertising Company MOLOCO Releases New Report  MarTech Series

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021 - Haute Living
Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021  Haute Living

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Advertising lessons and nudges to defeat COVID  ETBrandEquity.com

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

Bengaluru Railway Division to open up advertising on mirrors in trains - The New Indian Express
Bengaluru Railway Division to open up advertising on mirrors in trains  The New Indian Express

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

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New wooden satellite is part advertising, part student project  Ars Technica

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As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers  AdExchanger

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Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally  AiThority

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The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

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Few Older Americans Trust Social Media Advertising 04/14/2021  MediaPost Communications

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This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell  Adweek

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iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

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Digital Advertising Company AdsWizz Surpasses 1 Billion Downloads  Martechcube

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New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

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Tiffany & Co. to Shake Up Advertising Strategy Under LVMH  Yahoo Lifestyle

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DOJ sues chiropractor for COVID-19 advertising claims  Natural Products INSIDER

Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay Business Journal - Tampa Bay Business Journal
Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay Business Journal  Tampa Bay Business Journal

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

Disney and advertising giants pledge to strip targeted ads from children's apps - TechRadar
Disney and advertising giants pledge to strip targeted ads from children's apps  TechRadar

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Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

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Ad industry expected to make a major COVID comeback  Axios

The NBA's return-to-work plan - Business Insider
The NBA's return-to-work plan  Business Insider

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FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

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Programmatic Technology Upgrades Job Advertising  SHRM

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In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

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Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

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Global Marketing and Advertising Agency Software Market 2021 Competition Landscape – Monday, FreshBooks, AdPlugg, Wrike – The Courier  The Courier

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Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021  MediaPost Communications

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Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

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Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

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How Artists and Advertisers Leverage Eye Gaze  Psychology Today

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2021 Looks To Be a Rebound Year for Marketing and Advertising  Customer Think

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IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

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All Online Advertising Rules Are Broken -- And That's OK 04/14/2021  MediaPost Communications

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eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

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Plankenhorn, Keystone Advertising merge | News, Sports, Jobs  Williamsport Sun-Gazette

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Team Fortress 2 bots now advertising paid-for "bot immunity" services  Eurogamer.net

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NAD Decision Suggests Expansive Definition Of Advertising - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

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Fewer advertisers but more subscribers to the Nordic news media during the pandemic  EurekAlert

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Online Display Advertising Services Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Services Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com  Business Wire

Search Engine Advertising Services Market Size, Status and Business Outlook 2021-2025 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Advertising Services Market Size, Status and Business Outlook 2021-2025 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

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Will Digital Advertising Taxes Spread in 2021?  CPAPracticeAdvisor.com

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

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This Group Wants to ‘Ban Surveillance Advertising’  WIRED

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Rise and Decline of Adobe's Advertising Business 2021  Business Insider

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

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