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Create Your Dynamic Elevator Speech


So, what's an elevator speech, and how do you get one?

What Is It?

An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.

Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator. But elevator speeches are not just for elevators! You should use it whenever you want to introduce yourself to a new contact. That could be in the supermarket, waiting in line at an ATM or when you get your morning latte.

So, who better than you to describe with passion, precision and persuasiveness what you do? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself.

And if you want to network successfully, you need an elevator speech!

How to Prepare an Elevator Speech, or What's My Line?

Now for a short course in preparing your elevator speech, or unique selling proposition.

First, and most important, think in terms of the benefits your clients or customers derive from your services. Trust me, no one is going to be riveted if you say:

"Hi, my name is Stanley Manly, and I'm a public relations executive with twenty years of experience."

Or:

"Hi, I'm Sally Hopeful, and I'm an executive recruiter.

Two big yawns.

What's In It for Me?

Do you recall that old radio station, WII-FM: What's In It For Me?!

If you remember that people are always more interested in how you can help them, you're on the right track. Keep that top of mind when composing your speech.

Here's how to improve the two examples mentioned above:

"Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions."

"Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable."

Now, you've got my attention!

Let's use my elevator speech before and after as an example:

Here's my before version (and I wondered why people looked at me with a frozen smile!):

"Hi, I'm Dale Kurow, and I'm a career and executive coach. I hold a Master's Degree in Career Counseling and have been trained by a master level coach. (Who cares!) I've been an HR director for a multinational cosmetic company, run a PR agency and taught college-level business courses. (So what!) I believe that coaching can be the catalyst to change your life. (Are you asleep yet?)

See how that was all about me, me, me?

Now for the revised version:

"Hi, I'm Dale Kurow, and I help people become more successful at their work. For example, I've helped a client change jobs with a 40% salary increase, I've helped a client develop the skills to deal with a difficult boss, and I've helped a manager devise new ways to keep her staff motivated."

Here are a few more examples:

I know an Avon representative who says:

"I help women look beautiful."

Or a business coach that says:

"I help you get more clients than you know what to do with."

And here's my favorite, one that is used by an IRS agent:

"I'm a government fund-raiser."

Action Steps

So, here's what you need to do to craft your elevator speech.

First, write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. You could use several successful client outcomes, as I did.

Once you've got that written, create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information. And you do not have to include your title, especially if you think it has a negative connotation (an IRS agent, for example).

Finally, your elevator speech must roll off your tongue with ease. Practice your speech in front of the mirror and with friends. Record it on your answering machine, and listen to it. Do you sound confident? Sincere? Is it engaging? Tweak accordingly. Then, take it on the road.

Dale Kurow, M.S., is an author and a career and executive coach in NYC. Dale works with clients across the U.S. and internationally, helping them to become better managers, figure out their next career moves and thrive despite office politics. Visit Dale's web site at http://www.dalekurow.com/newsletter to sign-up for her free monthly ezine "Career Essentials," chocked full of useful career tips and strategies you can use immediately.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 15 / 2021

Chilean Senate debates new casino advertising regulations - SBC Americas
Chilean Senate debates new casino advertising regulations  SBC Americas

Fox Sports Makes Early Pitch to Woo Advertisers - Variety
Fox Sports Makes Early Pitch to Woo Advertisers  Variety

The Benefits of Local Advertising - TAPinto.net
The Benefits of Local Advertising  TAPinto.net

Branded content studios adapt as advertising market shifts - Glossy
Branded content studios adapt as advertising market shifts  Glossy

Brands in Latin America strive for more diversity in their advertising - Business Insider
Brands in Latin America strive for more diversity in their advertising  Business Insider

Social Media Advertising for Service Brands - Franchising.com
Social Media Advertising for Service Brands  Franchising.com

Reagan Outdoor Advertising honoring 2021 graduates on digital bi - WRCB-TV
Reagan Outdoor Advertising honoring 2021 graduates on digital bi  WRCB-TV

Inside the Lucrative and Murky World of Advertising Search Consultants - Business Insider
Inside the Lucrative and Murky World of Advertising Search Consultants  Business Insider

U.S. judge dismisses advertisers' antitrust claims against Google - Reuters
U.S. judge dismisses advertisers' antitrust claims against Google  Reuters

Advertising Upstarts Taking on Established Giants Like WPP and IPG - Business Insider
Advertising Upstarts Taking on Established Giants Like WPP and IPG  Business Insider

Okiano: Revolutionalizing Digital Advertising - Yahoo Finance
Okiano: Revolutionalizing Digital Advertising  Yahoo Finance

How to improve your business’s advertising strategy - BOSS Magazine
How to improve your business’s advertising strategy  BOSS Magazine

Value Exchange Advertising: More Valuable Than Ever - MarTech Series
Value Exchange Advertising: More Valuable Than Ever  MarTech Series

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion - MarTech Series
Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion  MarTech Series

Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards - The Southern Maryland Chronicle
Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards  The Southern Maryland Chronicle

Finecast delves into the future of TV advertising - The Drum
Finecast delves into the future of TV advertising  The Drum

Crisis Pregnancy Center Advertising Targeted by Pending Legislation in State Legislature - CT Examiner
Crisis Pregnancy Center Advertising Targeted by Pending Legislation in State Legislature  CT Examiner

TV Is The Worst (And The Best) Advertising Medium 05/14/2021 - MediaPost Communications
TV Is The Worst (And The Best) Advertising Medium 05/14/2021  MediaPost Communications

Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event - PRNewswire
Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event  PRNewswire

Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans - TechCrunch
Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans  TechCrunch

Why is Japanese brand Muji advertising ties to forced labor? - Fast Company
Why is Japanese brand Muji advertising ties to forced labor?  Fast Company

Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app - FirstCoastNews.com WTLV-WJXX
Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app  FirstCoastNews.com WTLV-WJXX

Facebook advertisers are getting hit by Apple's privacy changes - Business Insider
Facebook advertisers are getting hit by Apple's privacy changes  Business Insider

At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom - Editor And Publisher Magazine
At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom  Editor And Publisher Magazine

CommScope Deploys Video Advertising Solutions - Martechcube
CommScope Deploys Video Advertising Solutions  Martechcube

P&G spending $1 million to increase LGBT visibility in advertising - Cincinnati Business Courier - Cincinnati Business Courier
P&G spending $1 million to increase LGBT visibility in advertising - Cincinnati Business Courier  Cincinnati Business Courier

Future of advertising on open internet central topic for 'The Cookie Conundrum' event on May 19 - SiliconANGLE News
Future of advertising on open internet central topic for 'The Cookie Conundrum' event on May 19  SiliconANGLE News

Apple's Privacy Changes Are Disrupting Advertising on Facebook - Business Insider
Apple's Privacy Changes Are Disrupting Advertising on Facebook  Business Insider

Advertising our gender bias - Deccan Herald
Advertising our gender bias  Deccan Herald

Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week? - InvestorsObserver
Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week?  InvestorsObserver

How Alan Moss is helping Amazon become an advertising giant - Business Insider
How Alan Moss is helping Amazon become an advertising giant  Business Insider

St. Michaels approves new budget after tourism advertising cuts - The Star Democrat
St. Michaels approves new budget after tourism advertising cuts  The Star Democrat

Is SRAX Inc (SRAX) a Smart Choice in Advertising Agencies Friday? - InvestorsObserver
Is SRAX Inc (SRAX) a Smart Choice in Advertising Agencies Friday?  InvestorsObserver

P&G and GLAAD Look To Advance LGBTQ Visibility In Advertising - SHOOT Online
P&G and GLAAD Look To Advance LGBTQ Visibility In Advertising  SHOOT Online

Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry? - InvestorsObserver
Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry?  InvestorsObserver

The Shifting Advertising Landscape by Ryan Bricklemyer | Techfunnel - TechFunnel
The Shifting Advertising Landscape by Ryan Bricklemyer | Techfunnel  TechFunnel

Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton - The Wall Street Journal
Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton  The Wall Street Journal

CommScope Deploys Video Advertising Solutions Across a4's Video Footprint - Business Wire
CommScope Deploys Video Advertising Solutions Across a4's Video Footprint  Business Wire

NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com - The Wellsboro Gazette
NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com  The Wellsboro Gazette

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual  Insurance News Net

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

EV charging tech provider teams with outdoor media company on digital advertising network - Kiosk Marketplace
EV charging tech provider teams with outdoor media company on digital advertising network  Kiosk Marketplace

Companies Like Mirriad Advertising (LON:MIRI) Can Afford To Invest In Growth - Yahoo Finance
Companies Like Mirriad Advertising (LON:MIRI) Can Afford To Invest In Growth  Yahoo Finance

Brands in Latin America are striving for more diversity in their advertising - eMarketer
Brands in Latin America are striving for more diversity in their advertising  eMarketer

Ford’s new in-car advertising patent is what hell looks like - The Next Web
Ford’s new in-car advertising patent is what hell looks like  The Next Web

ADVERTISING: Advertorial — How to support liver and gallbladder health naturally - Coeur d'Alene Press
ADVERTISING: Advertorial — How to support liver and gallbladder health naturally  Coeur d'Alene Press

Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising - Forbes
Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising  Forbes

Is Apple Hurting Your Facebook Advertising? - INSTORE MAG
Is Apple Hurting Your Facebook Advertising?  INSTORE MAG

Altice's a4 Deploys CommScope Video Advertising Solutions - The Fast Mode
Altice's a4 Deploys CommScope Video Advertising Solutions  The Fast Mode

Sports Betting Advertising Spend Totals $154M in Q1 - Casino.Org News
Sports Betting Advertising Spend Totals $154M in Q1  Casino.Org News

We Really Appreciate Our ATL Advertisers - Above the Law
We Really Appreciate Our ATL Advertisers  Above the Law

IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021 - MediaPost Communications
IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021  MediaPost Communications

MediaKind hires add direct-to-consumer streaming, advertising expertise - Light Reading
MediaKind hires add direct-to-consumer streaming, advertising expertise  Light Reading

Apple Expands Advertising Business in the Midst of App Tracking Clampdown - CPO Magazine
Apple Expands Advertising Business in the Midst of App Tracking Clampdown  CPO Magazine

How to Advertise in Newsletters: A Beginner's Guide (with Examples) - Search Engine Journal
How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

Consumer Empowerment and the Future of Advertising - MarTech Series
Consumer Empowerment and the Future of Advertising  MarTech Series

The Apple and Amazon Side Hustles - The New York Times
The Apple and Amazon Side Hustles  The New York Times

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller - The Shotcaller
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller  The Shotcaller

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

Lachlan Murdoch continues to lie to the advertising industry - Media Matters for America
Lachlan Murdoch continues to lie to the advertising industry  Media Matters for America

Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller - The Shotcaller
Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller  The Shotcaller

Truthify Patents Emotion-based Custom Advertising System - findBIOMETRICS
Truthify Patents Emotion-based Custom Advertising System  findBIOMETRICS

How Alan Moss Is Turning Amazon Into Advertising Powerhouse - Business Insider
How Alan Moss Is Turning Amazon Into Advertising Powerhouse  Business Insider

3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns - Digital Media Solutions
3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns  Digital Media Solutions

We Think The Compensation For Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Looks About Right - Simply Wall St
We Think The Compensation For Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Looks About Right  Simply Wall St

Publishers Call on President to Use Local Newspaper Advertising to Help Reach Vaccination Goal - Editor And Publisher Magazine
Publishers Call on President to Use Local Newspaper Advertising to Help Reach Vaccination Goal  Editor And Publisher Magazine

120 firms told to pay advertisement tax - The Tribune India
120 firms told to pay advertisement tax  The Tribune India

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months - CBS Dallas / Fort Worth
Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months  CBS Dallas / Fort Worth

New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

ViacomCBS beats quarterly revenue estimates on streaming, advertising boost - Reuters
ViacomCBS beats quarterly revenue estimates on streaming, advertising boost  Reuters

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap! - GlobeNewswire
Advertise Coin: A Token For The Content Artist & Advertisers Achieves The Soft-Cap!  GlobeNewswire

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

The Pitch: Advertising and marketing news for 4.27.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.27.21  RichmondBizSense

ICYMI: Maryland's Digital Advertising Tax | Fox Rothschild LLP - JDSupra - JD Supra
ICYMI: Maryland's Digital Advertising Tax | Fox Rothschild LLP - JDSupra  JD Supra

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Worldwide In-Application Advertising Industry to 2026 - Key Motivators, Restraints and Opportunities - PRNewswire
Worldwide In-Application Advertising Industry to 2026 - Key Motivators, Restraints and Opportunities  PRNewswire

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Amazon Advertising Revenue - Quarterly Spend by Ad Type - Jungle Scout
Amazon Advertising Revenue - Quarterly Spend by Ad Type  Jungle Scout

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

The Power of TikTok for Marketers and Advertisers [Infographic] - Social Media Today
The Power of TikTok for Marketers and Advertisers [Infographic]  Social Media Today

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Admix In-Play Advertising Verified for the First Time by IAS - PRNewswire
Admix In-Play Advertising Verified for the First Time by IAS  PRNewswire

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

AB InBev On Why Advertisers Are Starting To Act More Like Publishers - AdExchanger
AB InBev On Why Advertisers Are Starting To Act More Like Publishers  AdExchanger

How product placements may soon be added to classic films - BBC News
How product placements may soon be added to classic films  BBC News

ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans - HuffPost
CNN Advertisers Silent On Rick Santorum's Racist Comments About Native Americans  HuffPost

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