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Offline Advertising Tips


Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates

You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads

If you have anyway of tracking your ads, use it. A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.

2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayCodes.com which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!

1) Offer the prospective customer a free gift with their purchase.

2) Have them email/call/mail for a free sample.

3) When you send them their free sample, send them a card for another free sample to give to a friend.

4) Have the ad offer free shipping and handling.

5) Offer a "Buy One Get One Free" Promotion.

6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.

2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

* You've gain interest, now what?

Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

* First of all reply to them in a timely manner and be sure to thank them for their interest.

* Next, offer them yet another form of a discount.

* If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.

* If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.

* When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you're serious about your direct sales company and want to know how you can make more sales.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 24 / 2024

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Amazon is a top pick: Wedbush analyst on digital advertising  Yahoo Finance

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ICC reacts after Virat Kohli crawls underneath advertising platform in search of ball during IND vs BAN Super 8 clash  Hindustan Times

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'Vita 500 ZERO' goes viral after selecting aespa's Karina as advertising model  allkpop

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Why the 'year of gaming' might be the ad industry's next 'year of mobile'  Digiday

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Elon Musk woos advertisers at Cannes Lions — or tries to  MSNBC

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Pride Festival, Junior Charity League seek Advertising and Promotion Commission funds for future events  Magnoliareporter

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Op-Ed: Ban Bus Wraps and Spare Riders the Barrage of Advertisements  The Urbanist

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DCCC reserves $1 million in early advertising spots to boost Vargas • Nebraska Examiner  Nebraska Examiner

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Opinion | It's Time to Ban Pharmaceutical Advertising  The New York Times

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Retail media's impact on advertising: Insights from Amazon ads Nordics  WAN-IFRA - World Association of News Publishers

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UNM student’s Zozobra design selected for advertising  KRQE News 13

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Traveler photographs frustrating advertising scheme on airport water fountain: 'It's ridiculous that it's the only option'  The Cool Down

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Agencies Must Evolve From Advertising To Creative Problem-solving, Says Leo Burnett's Rajdeepak Das  Meta title-Marketing Strategy ...

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Amazon is already disrupting the streaming advertising market — here's how  Yahoo Finance

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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Confused by advertising speak? These gorgeous illustrations cut through the jargon  Creative Bloq

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Reform UK leader Nigel Farage claims Google blocked party advertisements  JURIST

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Why advertising is a force for LGBTQ+ equity  Think with Google

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Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024  eMarketer

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Biden plans Latino organizing, advertising push around Copa América  The Washington Post

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Exiting Tesla exec suggests spending 1% of revenue on advertising  Electrek.co

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Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

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Elon Musk Visits Cannes Lions to Woo Advertisers  The New York Times

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Advertising wars ramp up in 3rd Congressional District as primary to replace Lauren Boebert nears  The Aspen Times

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'Many more to come': Finnish food delivery company Wolt announces PepsiCo advertising service tie up — Retail ...  Retail Technology Innovation Hub

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The Trade Desk shuts advertisers' access to Yahoo's video content  Digiday

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Lamar Airport Advertising Expands Business Development Team, Names Rick Schiffmann Director of Airport ...  Aviation Pros

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Industry Insiders Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety Cannes Lions Studio  Variety

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X boss Elon Musk softens 'go f--- yourself' comment as he tries to woo advertisers back  CNBC

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Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’  CNN

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The Truth Shall Advertise: India's New Rules for Advertisers Explained  TICE News

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FOX AND THE TRADE DESK ANNOUNCE EXTENSIVE ADVERTISING INTEGRATIONS ACROSS FOX PORTFOLIO  PR Newswire

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Two-thirds of advertisers bought ads on misinformation sites, researchers find  Marketing Brew

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Yahoo Launches 'Yahoo Creative' Combining Data and Creative Insight for Advertisers  Branding in Asia Magazine

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How much better is the pay for in-house creative teams versus ad agencies?  Storyboard18

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T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices  The Verge

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Elon Musk attempts to woo advertisers back to X at 2024 Cannes Lions  Axios

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'Premium Content' Is Center of the Debate in Digital Advertising  Business Insider

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Disney’s Aggressive Bid for Streaming Ads Leaves Video Rivals Scrambling (EXCLUSIVE)  Variety

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Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

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IRDAI prohibits insurance firms from advertising ULIPs as 'investment product'  Storyboard18

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Commoditisation of the Homo Sapien  ETBrandEquity

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Amazon's AI image generator for advertisers adds new feature  About Amazon

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Indian advertising set to reach ₹1.2Tn in 2024, powered by digital boom: Magna Global - June 2024 forecast  MediaNews4U

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What Is Facebook Advertising and How Does It Work? (2024)  Shopify

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Google loses bid to end US antitrust case over digital advertising  Reuters

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Key Political TV Advertising States: Don't Mean A Thing Without That Swing 06/21/2024  MediaPost Communications

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Elon Musk pitched advertisers at Cannes. Will they bite?  Fast Company

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Briefing: TikTok Announces AI Avatars for Advertising  The Information

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Biden presidential campaign to spend $50 million in advertising blitz highlighting Trump’s conviction  PBS NewsHour

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Why advertisers pay more to reach viewers who watch less  Phys.org

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Fox Expands Its Advanced Advertising Relationship With The Trade Desk  Next TV

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Soccer publishers pitch U.S. advertisers on evergreen sponsorship around the sport  Digiday

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Public support traffic-light labeling for advertising high-carbon products like petrol cars and air travel  Tech Xplore

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The Steel of India controversy: Who owns creative ideas in advertising?  MediaNews4U

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Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More  Inc.

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Elon Musk told advertisers to go f*** themselves last year—today in Cannes he explained why  Fortune

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Elon Musk walks back 'go f— yourself' comments to X advertisers  Quartz

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Why Elon Musk's newest pitch to advertisers won't work  Business Insider

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SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising  Yahoo Finance

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Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands  Storyboard18

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Biden team announces $50M campaign highlighting Trump conviction: Election 2024  The Associated Press

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Wishing A Happy Summer To Our Advertisers  Above the Law

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Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content  Nielsen

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LevLane Advertising and Rosy Wellness Release Women's Health White Paper: "The Women Are Not Alright"  GlobeNewswire

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YouTube's Approach to User Consent in a New Era of Digital Advertising  Smartphone Magazine

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MNTN CEO Mark Douglas talks Elon Musk looking to bring advertisers back to X  CNBC

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Zacks Industry Outlook Highlights Lamar Advertising, Americold Realty Trust and Farmland Partners  Yahoo Finance

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TikTok advertisers prepare contingency plans as US ban looms  New Zealand Herald

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Why Euro 2024 is 'a big step change' for the areas advertisers will rely on  Digiday

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Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers  Deadline

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Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach  Inc.

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Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?  Investopedia

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Senate GOP plans $100M ad blitz as it fights to retake chamber  POLITICO

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Google’s attempt to kill off child privacy app advertising lawsuit defeated  The Register

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Why advertisers pay more to reach viewers who watch less  Stanford University News

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X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover  The New York Times

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Biden targets Latino voters with advertising push during Copa America soccer tournament  Washington Examiner

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The changing face of advertising campaigns in India | Advertising  Campaign India

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Elon Musk walks back ‘go f‑‑‑ yourself’ comments to advertisers  The Hill

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Elon Musk flies to Cannes to win back advertisers  Financial Times

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What's Next in Video Advertising? | BCG  BCG

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Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools  Campaign US

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Activision to advertise with TKO's UFC, WWE assets  Sports Business Journal

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Stirista Offers New Home for Oracle Data Cloud Advertising Clients  PR Web

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