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How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all of the basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Let's break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the "What's in it for me" question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end.

Next comes the third letter letter in the formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click on the button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) at the end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order within the next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 20 / 2021

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Turkey slaps advertising ban on Twitter, Pinterest - The Associated Press
Turkey slaps advertising ban on Twitter, Pinterest  The Associated Press

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Why Roku Could Still Have 'Significant' Advertising Growth Ahead  Benzinga

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Peter Gary, Founder of One of the Nation's Top Advertising Agencies, Launches Summit Advertising a Full-Service Advertising and Marketing Firm Dedicated to the Automotive Industry  PRNewswire

How Pencil Aims To Automate The Secret Sauce Of Advertising - Forbes
How Pencil Aims To Automate The Secret Sauce Of Advertising  Forbes

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Turkey Hits Twitter, Pinterest with Advertising Bans  Voice of America

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Canoe Ventures Sees Impression Declines For DAI Advertising In 2020 01/20/2021  MediaPost Communications

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Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech  Marketing Dive

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Become an Expert at Social Media Advertising with Free Webinar – Pasadena Weekendr  Pasadena Now

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Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg  MarTech Series

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Screenvision Redbox advertising new partnership movie theater pandemic out of home DOOH  Crain's Chicago Business

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media - PRNewswire
Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media  PRNewswire

From BIA Advisory Services: What To Expect In Local Media Advertising In 2021 - Forbes
From BIA Advisory Services: What To Expect In Local Media Advertising In 2021  Forbes

DoorDash Can’t Duck Restaurant’s False Advertising Suit - Courthouse News Service
DoorDash Can’t Duck Restaurant’s False Advertising Suit  Courthouse News Service

KeyBanc raises estimates, targets across Internet advertising, expecting solid year - Seeking Alpha
KeyBanc raises estimates, targets across Internet advertising, expecting solid year  Seeking Alpha

Michigan promoting COVID-19 vaccine with $1.5 million advertising campaign - ABC 12 News
Michigan promoting COVID-19 vaccine with $1.5 million advertising campaign  ABC 12 News

Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises - JD Supra
Mobile Advertising Company Gets Flack from FTC for Failure to Deliver Upon Advertised Promises  JD Supra

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

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In-flight Advertising Market In-depth Analysis, Share, Company Profiles and Insights Covering Market Share Forecast to 2027  KSU | The Sentinel Newspaper

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2021 Meigs Guide coming soon… Advertising deadline approaching  Point Pleasant Register

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Radon Ads™ - A New Advertising Agency For Radon Mitigation & Testing Professionals  PRNewswire

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture - MarTech Series
CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture  MarTech Series

Google disputes Texas' suit claiming unfair advertising sales practices - Reuters
Google disputes Texas' suit claiming unfair advertising sales practices  Reuters

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GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies  MarTech Series

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Advertisers face a fraught start to the year  Markets Insider

Turkey imposes advertising ban on Twitter, Periscope, Pinterest - Reuters
Turkey imposes advertising ban on Twitter, Periscope, Pinterest  Reuters

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This way you remove all advertising on Xiaomi phones  DodoFinance

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The Apopka Voice is donating 25% of its advertising revenue in 2021 to local charities  The Apopka Voice

Gannett provides upbeat revenue outlook on advertising rebound - MarketWatch
Gannett provides upbeat revenue outlook on advertising rebound  MarketWatch

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Rocket Miner staff earn awards for articles and advertising  Wyoming Tribune

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Don't fall for the scam that promises big bucks to advertise on your car  WTVD-TV

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‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

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Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles  Investor's Business Daily

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Watch Now: Advertising Best Practices For The Generalist In-House Counsel - Intellectual Property - United States  Mondaq News Alerts

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Todd Wallis of Kennebunk, retired advertising executive, dies at 85  pressherald.com

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Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates  Adweek

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Global advertising forecast to set a new record in 2021  AdAge.com

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ICTA Issues Advertisement Ban on Certain Social Network Providers  Lexology

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DMS Announces #1 Rank On Best CPA Networks For Advertisers List  Business Wire

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Advertisers pull ads amid the attack on the US Capitol - Business Insider  Business Insider

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Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?  Harvard Business School Working Knowledge

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The Evolution of Advertising Over the Past Four Decades [Infographic]  Social Media Today

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From The Experts: Media And Advertising In 2021  Forbes

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Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

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The Revitalization Of Print Advertising  Forbes

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2020: A Record Year for Political Advertising  Bowdoin News

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Facebook Boycott: Starbucks and Diageo to Pull Ads  The New York Times

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College advertising during COVID-19 draws criticism  Inside Higher Ed

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Advertising Week: The List announces diversity-focused mentorship program  AdAge.com

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Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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How outdoor advertising can deepen inequality  BBC News

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The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

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Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

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How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

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Unilever to resume advertising on Facebook and Twitter  CNN

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How A.I. can make digital advertising less creepy  Fortune

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Ad Spending Will Drop 13% This Year, Ad-Buying Giant Says  The Wall Street Journal

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Inside The World Of AI At IBM Watson Advertising  Forbes

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Media Advertising Bottomed Out In April, Dropping 35%  Forbes

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Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow  Digiday

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IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

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Ad Age Leading National Advertisers 2020 index  AdAge.com

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Bloomberg Funds Last-Minute 2020 Election Ad Blitz for Biden in Texas and Ohio  The New York Times

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Can This Relationship Be Saved? Big Tech and Big Advertisers Talk It Over.  The New York Times

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Facebook prepares to dig in as advertising boycott continues  NBC News

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The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic  The New York Times

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Google, Facebook and Amazon Gain as Coronavirus Reshapes Ad Spending  The Wall Street Journal

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Agency Brief: Small shops wanting to stand out are advertising themselves  AdAge.com

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Fashion Advertisers Rediscover Black Models  The New York Times

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Pharma and healthcare digital advertising jumps during pandemic: report  FiercePharma

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

UK to ban all online junk food advertising to tackle obesity - The Guardian
UK to ban all online junk food advertising to tackle obesity  The Guardian

Measuring The Effectiveness Of Radio Advertising In Connected Cars - Forbes
Measuring The Effectiveness Of Radio Advertising In Connected Cars  Forbes

Every pandemic-themed TV commercial is an empty advertisement for advertising - The Washington Post
Every pandemic-themed TV commercial is an empty advertisement for advertising  The Washington Post

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It's okay to laugh again: Advertisers prepare for post-coronavirus economy  Reuters

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Apple’s seismic change to the mobile ad industry is drawing near, and it's rocking the ecosystem  CNBC

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Inside Facebook's push to get advertisers to plug directly into its ad servers  AdAge.com

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